A new survey conducted by the international online research data and analytics technology group with a mission to offer an ongoing stream of “accurate data and insight into what the world thinks,” YouGov, has revealed women’s sports as being equally attractive for both male and female bettors. 

The study received funding from sports data and analytics company, StatsPerform, and Women’s Sports Group, the advisory company that advances the global rise of women’s and men’s sports by offering outstanding sports advisory and negotiation expertise.

Bettors Looking for More Betting Options on Women’s Sports

Another critical highlight of the study aimed at UK respondents regards bettors’ enhanced interest in being given additional opportunities to wager on women’s sports. 

More than 60% of female bettors and 46% of male bettors who were acquainted with betting on women’s sports expressed a desire to be offered more opportunities to bet on women’s soccer.

The survey assessed responses received in August 2023 from 2,500 male and 2,500 female bettors.

Approximately 60% of male and female sports bettors who placed wagers at least once a month stated they were actively watching or following women’s sports. 

At the same time, 81% of male bettors and 96% of female bettors who watch women’s sports said they were also interested in men’s sports.

Nine out of 10 male and female bettors expressed their desire to watch women’s sports in the upcoming year. 

Women’s Soccer in the Lead 

As for the most popular sports mentioned by respondents, women’s soccer ranked among the top four sports watched by both male and female sports bettors. 

A discrepancy in betting behaviors was also revealed by the survey. Around 85% of male bettors watch and wager on men’s soccer, but only 23% of them bet on women’s soccer. 

Similarly, 72% of female bettors also wager on men’s soccer while only 26% place bets on the same sports. 

Similar figures 23% like the ones recorded for bets on women’s football were recorded by bets on men’s tennis, cricket, rugby, and boxing.

When inquired about the arguments why they do not bet on women’s soccer, 38% of male sports bettors said they never considered it whereas 34% of male respondents used the “lack of knowledge” argument as the main reason. 

Moreover, two-thirds of female bettors who are actively interested in women’s sports are 45 or younger. 

Last July, a YouGov study conducted on behalf of GambleAware assessed the way gambling ads viewed at a younger age can impact gambling habits later on in life.

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The grand prize from Powerball, one of America’s most popular lottery games, continues to grow. The jackpot of the game was able to survive nearly one month without anyone guessing correctly all winning numbers. This allowed the grand prize to grow, getting close to $200 million for the upcoming drawing.

The latest Powerball drawing was on Saturday, January 27. While two lucky lottery players won a second-tier prize from the draw, no one guessed correctly all winning numbers which were 7, 38, 65, 66, 68 and red Powerball 21. As a result, the grand prize from the lottery game grew to an estimated $174 million for the upcoming drawing on Monday, January 29, 2024.

The cash value for the aforementioned prize is $83.9 million, which is undoubtedly a life-changing sum. Still, it’s important to note that the mentioned prizes are before taxes.

Saturday’s Powerball drawing saw nearly 390,000 lottery players win a $4 prize each, the lowest tier prize from the game. On the other hand, nearly 135,000 lottery players secured a $8 Power Play prize each for guessing only the red Powerball or one white ball along with the red Powerball.

Only two lottery players were lucky enough to hit a seven-digit prize from the latest Powerball drawing. Two lucky players were able to guess correctly all white balls from the recent drawing, securing a $1,000,000 prize each. On the other hand, two players who guessed correctly four white balls along with the red Powerball secured a $100,000 Power Play prize each.

Guessing correctly four white balls along with the red Powerball granted 13 players a $50,000 prize each. Some 247 Powerball players who guessed correctly four white balls secured a $100 prize each, while 84 took home a $200 Power Play prize.

Mega Millions Jackpot Grows Too

Besides the grand prize from Powerball, the jackpot from Mega Millions is also on the rise. Surviving the drawing on Friday, the grand prize from Mega Millions is estimated at $311 million or $147.0 million cash option. The next drawing for the popular lottery game is scheduled for Tuesday, January 30, 2024.

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The company is now adding more members to its experienced sales force in Europe as it faces increased demand for its products across the continent. The team will now feature Andreas Leitinger, appointed as sales manager, and operating out of Slovenia.

Zitro Hires on a Hiring Spree as It Strengthens Sales Team

Leitinger will oversee markets in Germany, Luxembourg, and Slovenia, as well as other jurisdictions that the company may be pushing or expanding into. His industry experience makes him a great fit for the company’s team, which is determined to continue improving its reach in the aforementioned regions and has already been seeing a significant uptick in demand there.

Leitinger is not joining alone as he will also be backed by Krystian Konopka who will also work as sales manager and oversee Poland, Ireland, Sweden, and Egypt. Konopka is also an experienced Zitro employee having worked with the company for several years and distinguished himself as a dependable and successful team member.

The third appointment is that of John Morris, who is a trusted and dependable product specialist, who will now support the international sales team and help with product strategies and positioning. Morris will be tasked with ensuring that Zitro’s products offer a competitive game performance in specific markets as well as help the teams spot and realize new business opportunities.

A Sales Team to Be Proud Of

Zitro EMEA sales director Nadège Teyssedre has welcomed the new changes and appointments and said that she was confident in the success of the growing sales team. “With their experience and expertise, we see tremendous potential for further growth and expansion in the European gaming market,” Teyssedre concluded.

Zitro has been growing its global footprint with a number of important partnerships across various regions, including in Colombia and Brazil. The company opened a new office in Buenos Aires in April to help it with its overall pivot in the Latin American region.

Zitro has similarly been building up in Colombia with VICCA Group which the company joined efforts with just last week. Zitro has continued with its European expansion as well, breaking ground on the Swedish market with Casino Cosmopol.

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