Kindred Group has released another update on its Journey towards Zero, an initiative that has seen the company minimize the funds it takes from problem players. According to Kindred, only 3.1% of its revenue in Q4 2023 came from harmful gambling. This is an improvement from Q3 when the company took 3.3% of its revenue from harmful gambling.

In the meantime, the healthier gambling behavior effect after interventions was 87.4%. This represents a noticeable increase compared to 86.4% in Q3, 2023. Kindred reaffirmed its desire to further increase this number. The company continues to stand firm in its commitment to a healthier and sustainable industry.

Further data shows that in 2023, the share of Kindred’s revenue coming from harmful gambling fluctuated between 3.1% and 3.3%. However, the company remains bullish on decreasing this figure further until it no longer takes money from harmed players. The company is hellbent on improving its business practices and making further strides in its Journey towards Zero.

The initiative seeks to transform gambling and cement Kindred as a trusted source of entertainment. The company continues to increase transparency and support a fact-based dialogue about problem gambling.

The Progress Highlights Kindred’s Company-Wide Commitment

Alexander Westrell, Kindred Group’s director of communications, commented on the progress Kindred has recorded, saying that addressing the decline in revenue from harmful gambling requires a long-term view. He added that the Journey towards Zero initiative has shown a steady decrease in money Kindred has taken from harmful gambling since 2020.

Westrell also pointed out that since Q3 2021, healthier gambling behavior after interventions has improved from 64.9% to a stellar 87.4%.

This progress shows in our transparent reporting and consistent work. It highlights our company-wide commitment, and has become a core part of Kindred’s DNA.

Alexander Westrell, director of communications, Kindred Group

For reference, Kindred has been communicating its share of revenue from harmful gambling ever since 2021. The company also continues to regularly provide updates on the improvement effect after intervention.

In other news, Kindred just partnered with Optimove for CRM marketing solutions. Under the agreement, Optimove will power Kindred’s flagship Unibet brand with the tools it needs to grow.

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Kindred Group, a leading global gambling operator, released a new update, revealing that its revenue share from harmful gambling decreased for the most recent quarter. The company unveiled details Monday, revealing that its revenue from harmful gambling decreased to 3.0% for the first quarter of 2023, representing a 90-day period between December 20, 2022, and March 19, 2023.

The latest result marked an improvement when compared to the same period in 2022. For the first quarter of 2022, the company’s revenue from harmful gambling was 3.3%. This means that for Q1 this year, a decrease of 0.3% is observed.

Additionally, Kindred revealed that the use of technological solutions that helped detect at-risk gambling and allowed the company to engage with such clients reaffirmed a positive trend. The company confirmed that the improvement effect after interventions was 83.0%. This result, when compared to previous quarters, marked improvement. For example, the improvement effect after interventions halted at 82.1% and 82.6% in Q4 2022 and Q3 2022 respectively.

Efforts within Journey Towards Zero Continue

Tracking and at the same time reducing the revenue from harmful gambling is one of Kindred’s strategic sustainability goals. With this long-term commitment, the company leads by example by voluntarily implementing effective controls, processes and collaborating with its customers to reduce the revenue from harmful gambling.

To ensure transparency of the process, Kindred posts quarterly reports about the metrics related to revenue from harmful gambling. Ultimately, the company seeks to achieve zero percent revenue from harmful gambling, a goal that is expected to have a positive impact on societies and the industry as a whole.

“Going forward I look forward to following the holistic approach and collaboration across different teams within Kindred. Responsible gambling is not a factor only for one team, but it is something that every single employee contributes to through their knowledge and commitment to reducing harmful revenue.“

Henrik Tjärnström, CEO of Kindred Group

Henrik Tjärnström, Kindred Group’s CEO, revealed that engaging with customers that are showing signs of at-risk or problem gambling is an ongoing commitment of the company. Moreover, he explained: “To prevent a harmful behavior, early intervention is critical, and I am glad that we can see result of the rollout of automated interventions that we have done in some of our markets.”

Focusing on the future, Tjärnström predicted that the company’s teams will continue to stand united and engage with customers that may be showing signs of at-risk gambling. He explained that reducing revenue from harmful gambling isn’t a priority for a single team within the company, but a goal for the whole Group. Finally, Tjärnström acknowledged the importance of technological solutions and the positive impact they may have in the Journey towards Zero initiative.

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GamCare published the results of a recent study, probing into the efficiency of multi-operator self-exclusion schemes. IPSOS specialists held follow-up interviews with 30 people who have signed up for these programs, asking them about their experiences.

These interviews were taken almost three years after the baseline study, with 71% of the original cohort participating in the follow-up. This is notably the first longitudinal study on the topic. It provides valuable insights into how multi-operator self-exclusion schemes impact players.

Most operators have their own self-exclusion tools but multi-operator schemes allow players to stop gambling as a whole, preventing them from playing with many gaming companies at the same time. Multi-operator schemes often provide players with a degree of personalization, allowing customers to only exclude themselves from certain brands or certain gaming verticals.

GAMSTOP, a British multi-operator self-exclusion scheme, allows clients to forfeit playing with all legal operators in the United Kingdom. Some of the interviewed people said that GAMSTOP helped them save a lot of money they could have otherwise lost to iGaming.

At the time of the recent interviews, many respondents were still using some kind of exclusion scheme. The majority felt more confident, believing that they have more or less gotten their gambling habits under control.

However, some of them had to use more than one tool to make certain they won’t return to gambling. A number of respondents were frequenting talking therapies to further return their control over their spending behavior.

Others layered self-exclusion apps, used schemes such as Gamban and employed ad-blocking software to shield themselves from ads. Some even went the extra mile and asked their banks to block gambling transactions, further securing their exclusion from gambling.

TalkBanStop Helps People Get Their Lives Back

The layering of tools is what TalkBanStop, a united front between GamCare, Gamban and GAMSTOP is all about. The partnership encourages gamblers to take advantage of the tools available to them and jumpstart their recovery.

The partnership leverages GamCare’s advisers and the National Gambling Helpline to consult people experiencing gambling problems. Gamban, on the other hand, helps people exclude themselves from gambling sites and applications. The tool is completely free through the National Gambling Helpline and for anyone using GamCare. Finally, Gamstop provides an additional layer of self-exclusion, further helping people protect themselves from gambling.

Self-exclusion continues to be a speed bump on the road toward harmful gambling. Multi-operator schemes are proving to be very effective in helping people get their lives under control.

You can read more about the results of the recent study on GamCare’s official website.

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