Kindred’s flagship Unibet brand has unveiled a new campaign to raise awareness about heart health issues within the cycling community. Called Follow Your Heart, the new campaign represents a partnership between the operator and the Dutch cycling team Tour de Tietema (TDT).

As a part of the initiative, Unibet joined forces with the team to develop an online learning tool in response to the growing concern over heart health issues within the cycling community.

Furthermore, a free and interactive augmented reality experience will feature digital versions of TDT’s owners, Bas Tietema, Devin van der Wiel and Josse Wes who will guide users through an eight-step process to perform resuscitation.

The campaign’s goal is not only to increase awareness of the health problems faced by cyclists but to also increase survival rates by teaching sports fans in the Netherlands and Belgium how to save lives.

The initiative will be promoted by TDT members who will wear a custom exclusive jersey featuring campaign imagery. The TDT-Unibet team already wore the jersey featuring the campaign name on the chest, hearts on the sleeve and eight lifesaving skills on the back during the Tour of Antalya.

Kindred Wants to Teach Fans How to Save Lives

Lennart Kessels, Kinded Group’s general manager for the Netherlands, commented on the initiative, saying that sports are in Unibet’s DNA, which is why Follow Your Heart is a natural fit for the company. Kessels hopes that the campaign will inspire Dutch cycling fans to learn valuable lifesaving skills.

This awareness campaign fits well with our focus on increasing social engagement, and we hope that, together with Tour de Tietema, we can inspire as many Dutch people as possible to complete the AR experience.

Lennart Kessels, GM Netherlands, Kindred Group

Kindred Group’s general manager for Belgium, Dennis Marien, also shared his thoughts, pointing out that this is not the first time Kindred has raised awareness for the eight life-saving skills. Previously, the operator promoted this invaluable skillset together with Club Bruges.

By tailoring this now to cycling, we hope to educate even more Belgians about the importance of these life-saving techniques. As playing responsibly is one of our key focuses, the link to acting responsibly in sports is evident.

Dennis Marien, GM Belgium, Kindred Group

Finally, Bas Tietema, one of the owners of Tour de Tietema, shared his thoughts, providing insight into his motivations behind the campaign. He described himself as a person who always follows his heart but also one who couldn’t help but notice that a less well-functioning heart can make people very insecure. Considering the proliferation of stories about health problems within the cycling world, the need for health awareness became evident to Tietema.

We, within the team, didn’t know how to perform lifesaving actions. With our cycling team, we reach a lot of people, so we wanted to use that reach to draw attention to this current issue.

Bas Tietema, co-owner, Tour de Tietema

In other news, Kindred recently published an update on its Journey towards Zero initiative.

The post Kindred Launches Initiative to Promote Heart Health in Pro Cycling appeared first on Keno Wizard.

UK operator William Hill has welcomed four representatives of the Irish horse racing sector to its brand ambassador lineup. The new additions include a trainer, a presenter and two jockeys.

According to the announcement, Irish trainer Gavin Cromwell, presenter and broadcaster Jane Mangan and National Hunt jockeys J J Slevin and Sean Flanagan are joining the gambling company’s team. The new additions align with William Hill’s desire to support and promote horse racing in the United Kingdom, Ireland and beyond.

As part of William Hill’s ambassadorial team, the four new additions will provide blogs, covering the latest developments in the world of professional horse racing. In addition, they will produce video content that will be distributed across the operator’s social media platforms, allowing it to engage fans of the sport.

The new ambassadors will commence their activities just in time for the Dublin Racing Festival where Slevin will team up with Fastorslow. The new deals also come in the wake of the extension of William Hill’s sponsorship of the William Hill Champion Chase on the opening day of the Punchestown Festival. As announced, the bookmaker will continue to sponsor the event over the next three years.

The Bookmaker Welcomed the Four Personalities

Andrew McCleave, William Hill Ireland’s head of marketing, welcomed the new additions to the bookmaker’s ambassadorial team.

We are delighted to announce Gavin Cromwell, J J Slevin, Sean Flanagan and Jane Mangan as our new horse racing ambassadors in Ireland. All four are very talented in their fields and will be able to offer fascinating and unique insight to our followers.

Andrew McCleave, head of marketing, William Hill Ireland

McCleave noted that his company has been a fervent supporter of the United Kingdom’s racing industry for years. William Hill now aims to also “position itself at the heart of racing” in Ireland as well, the head of marketing explained.

McCleave also commented on the extended William Hill Champion Chase at the Punchestown Festival sponsorship, saying that it further reflects the bookmaker’s desire to “get into the DNA of Irish racing.”

In the meantime, William Hill also minted a new partnership with Off The Ball, an Irish sports media company. McCleave is convinced that this deal will further increase his company’s exposure in the world of Irish Racing.

The post William Hill Stands at the Heart of Irish Racing with Four New Ambassadors appeared first on Keno Wizard.

Last year, a Massachusetts woman had to drop out of a Super Bingo tournament in Las Vegas because of a heart attack. A year later, she returned to settle the score, taking back $50,000 home.

The woman, identified as Pam, couldn’t wrap up her run at the bingo tournament at Plaza Hotel & Casino last year. While competing, she suddenly felt chest pain and had to be hospitalized. Rushed to Valley Hospital, the woman was diagnosed with a heart attack.

Luckily, Pam got better and, a year later, returned to Las Vegas for another go at the tournament she had to drop out from previously. Her luck turned around this time, as she won $50,000 from the event.

Plaza Hotel & Casino shared that this was the fourth time the woman has taken part in the October Super Bingo tournament.

The Massachusetts woman refused to disclose her full name. However, she can be seen rejoicing at her win on a video from the event. The video also highlights the scope of the event, which, for reference, attracted over a thousand people.

Plaza Hotel & Casino Continues to Host Exciting Bingo Events

The Super Bingo tournaments are a staple at the resort, with the next one set to take place from November 27 to 29.

This year’s schedule was announced in March, revealing what players can expect. The casino resort kicked off the new bingo season with a $160,000 event in April that featured nineteen $1,199 games and a $50,000 coverall on both days of the event.

Because of the popularity of these events, Plaza Hotel & Casino decided to host one each month after, excluding July and December. The upcoming event in November will therefore be the last Super Bingo tournament for 2023.

Players can learn more about these events and the signup packages on Plaza Hotel & Casino’s official website.

Speaking of bingo, the Arizona bingo situation recently heated up amid ongoing investigations from the government. Backed by veteran organizations, bingo proponents accused the government of trying to aggressively crack down on bingo technological aids – electronic bingo cards that make it easier for disabled players to enjoy bingo.

However, the government claims that it only sought to crack down on predatory illegal machines in hopes of protecting consumers in the state. Spokespeople explained that they are not trying to ban BTAs but rather identify illegal slots-like bingo machines.

The post Woman Wins $50,000 a Year after Missing Bingo Event Because of Heart Attack appeared first on Keno Wizard.