The renowned provider of content for the online gambling industry, Booming Games, continues its expansion in Europe after signing a new deal with Holland Casino Online, a leading operator in the Netherlands. The company confirmed Tuesday that it agreed to supply a wide range of diverse games, powering the operator’s offering.

The latest collaboration expands Booming Games’ presence in the Dutch market and marks an important milestone in its expansion across the Old Continent. Thanks to the new partnership, Holland Casino’s Dutch customers will be able to experience thrilling titles from the leading iGaming content supplier.

In addition to propelling the reach of Booming Games, the latest collaboration provides a vital boost for the leading online gambling operator. Moreover, the deal between the duo seeks to propel their expansion not only in the Netherlands but in other regulated gambling markets, bringing mutual success.

The expansion in the Netherlands comes after back in August, Booming Games was cleared for launch in Denmark, another important regulated market in Europe. The aforementioned clearance enabled the iGaming content provider to supply its games to licensed Danish operators, boosting further its European presence.

The Deal Represents a Milestone Achievement for Booming Games

Nicolas Fleiderman, Holland Casino’s manager, was delighted to see the company forge this new partnership with Booming Games. He spoke about the quality of the iGaming provider’s offering, saying that it will exceed the expectations of the Dutch players. Finally, Fleiderman predicted that the collaboration would bring success to the duo.

“We would like to warmly welcome Booming Games. Given Booming Games’ reputation, we believe Booming Games’ offering can exceed our players’ expectations.“

Nicolas Fleiderman, manager at Holland Casino Online

Frederik Niehusen, Booming Games’ chief commercial officer, was similarly delighted regarding the new deal with Holland Casino. He acknowledged that the partnership represents a milestone achievement for the company. “Holland Casino Online distinguishes itself by offering the utmost safety, fairness, and trust in the online betting realm for Dutch players,” added Niehusen. Last but not least, he said that this deal will propel the presence of Booming Games in the Dutch market and strengthen its position within the growing gambling sector.

In August, Booming Games announced another Dutch-facing deal by teaming up with Bingoal. At the time, the iGaming content provider agreed to provide player-favorite games for customers of the popular iGaming brand, strengthening its offering for Dutch players.

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The leading Dutch gambling operator, Holland Casino, announced it has selected land for its new casino location in Groningen. The company confirmed that it identified Business Park Ter Borch near municipality Tynaarlo for its new venue which is expected to open for visitors at some point in 2027.

The location was picked considering its ease of access and construction opportunities. Those two factors are expected to provide the best option for Holland Casino to build its new casino, meet sustainability requirements and deliver thrilling entertainment for its guests. The selected location is strategic, considering the easy access next to the gateway to Groningen for the guests and parking options.

Jurryt Vellinga, Tynaarlo’s municipality spatial planning councilor, spoke about the excellent location Holland Casino selected for their new casino branch. “The location makes sense because of the good accessibility and the space that the business park offers,” he added. Vellinga added that Holland Casino’s choice confirms that the region remains a popular location for businesses. Finally, he predicted that the new casino location would boost tourism and unlock new job opportunities for residents.

“This location offers employment opportunities and is a great boost for tourism in our municipality.“

Jurryt Vellinga, spatial planning councilor with the municipality of Tynaarlo

The Company’s Boss Is Happy with the Selected Site

On the other hand, Holland Casino’s CEO, Petra de Ruiter, added that the company is happy to select a site for its Groningen casino. She added that if the municipality shares the excitement of Holland Casino, the project may soon enter into the planning and construction phase. “I’m looking forward to that and especially to the moment when the new Holland Casino Groningen is open,” explained Ruiter, adding that the opening of the new casino location is good news for the company’s employees and guests alike.

“We are happy that the decision has now been made. If the Tynaarlo municipal council is as enthusiastic as the board of Holland Casino, we can enter the period of planning and construction.“

Petra de Ruiter, CEO of Holland Casino

Back in 2017, the company’s venue on Gedempte Kattendiep in Groningen was destroyed by a fire. Since 2018, Holland has been operating via a temporary casino location. On that point, Ruiter thanked for the cooperation of the Tynaarlo and Groningen municipalities and their support for the company to find a new location.

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As change is the only constant in the gambling world, so do things seem to remain the same within certain parameters according to specific goals and ambitions. When a regulator decides to protect its citizens from harm by outside forces, especially when that regulator happens to be a member of the European Union – but generally as well – quite often what is really going on is an attempt to capture the flight of capital and feed the state coffers with money flowing offshore.

It doesn’t take a “jaundiced eye” or even a cynical outlook to see through the fog most times. It’s unclear precisely what is really going on here.

Moving Toward Privatization Hefty Fines Await Violators

Last week, the Dutch Minister of Finance revisited an idea we have been following off and on for about a decade – privatizing the state-controlled monopoly on some forms of gambling. The Netherlands lottery Nederlandse Loterij (NLO), is a state-owned enterprise as is Casino Holland with more than a dozen state-owned casinos spread throughout the country. See Lexology’s 2015 report titled Reform of the Dutch casino market and privatisation of Holland Casino: Dutch Ministry of Security and Justice announces public consultation (here).

This week we find that Holland’s gambling regulator, KSA (de Kansspelautoriteit), continues to take its duty to protect Nederlanders seriously (the sole reason many EU member states are allowed to violate free trade agreements and the right to open markets with gambling monopolies) with an m announcement that two licensed lottery operators there are allegedly breaking the law and subject to penalties up to €1m for serving denizens “games of chance” rather than approved games.

Postcode Loterij and VriendenLoterij have been served with notice of periodic penalties if they continue to offer unauthorized games specifically, Deal or no Deal and FriendsLottery Millionaires.

While lottery games like numbers drawings offer notoriously terrible odds and “theoretical” return to player percentages, – the regulator has determined that casino games of chance are more “risky” and breach the lottery providers’ agreements with the state. However, a little further into KSA’s statement, we find that it “simply” wants the two types of games to remain separate and distinct. Online lottery games are not permitted in the Netherlands, further complicating the thinking behind the potential adverse action.

“Legislation and regulations make a clear distinction between lotteries and more risky games of chance, including online games of chance,” said the KSA on the matter statement. “A different license is required for both games of chance.

“Lotteries may not be offered online; it is only permitted to sell participation tickets via the internet. The online offering of games that are linked to a lottery is prohibited. The law does not allow this. The KSA remains keen to ensure that lottery and online games of chance remain separate.”
According to the official Dutch Lottery website, “The chance of winning a prize higher than your own investment varies per draw and is 13.7% in 2023. This is an average across all 16 draws”.

Lottery Providers in Holland

The Dutch Lottery is a private limited company. It was created in 2016 by the merger of the State Lottery and Lotto. The official site currently lists 9 trusted brands including State Lottery, Lotto, Eurojackpot, Millionaire’s Play, Lucky Day, Scratch Cards, TOTO Shop, TOTO Casino, and TOTO Sport.

Postcode Loterij and VriendenLoterij intend to push back against the threat of €250,000 per week penalties, up to a maximum of €1m, through the appeals process but will stop offering the games by June 8, 2023, latest while the groups put up a legal defense.

Postcode Loterij and VriendenLoterij issued a joint statement declaring: “The KSA is of the opinion that these free lottery games do not fit within the lottery license. However, the games are a form of entertainment and fit within the safe nature of a non-profit lottery with only one goal: to raise funds for good causes.

“For the past 30 years, participants have always been able to participate in additional games in this way, whether or not via the mail, the internet, in special apps or live.

“Nothing is won by playing one of the games itself. In the games, like a traditional lottery, participants only receive a prize after a draw has taken place. With this, the games meet the requirements of the lottery license.”

Nearly €30M in fines levied in 2022

According to iGaming Business, KSA issued €29m in fines in 2022 and issued €9m in fines for “illegal gambling behavior”, based on the regulator’s Annual Report for 2022. Most of the findings are confirmed by CMS Law Now, a “Future Facing firm… with 79 offices in more than 40 countries and 5,000+ lawyers worldwide,” in an April report on gambling growth in the Netherlands.

According to these and other reports (official and summary), even larger fines have been levied against operators that do not possess a Dutch gambling license. “In late December 2022, the KSA imposed fines on Videoslots Limited (EUR 9,874,000), N1 Interactive Limited (EUR 12,640,000), Betpoint Group Limited (EUR 1,787,000), and Probe Investments Limited (EUR 1,128,000).

The KSA based the level of fines on its newly adopted fines policy from September 2021, which takes into account a company’s turnover in the Netherlands.”

While not directly relevant to any known case in the Netherlands, courts in Sweden recently ruled that basing fines on “turnover” (total betting volume) rather than gross gaming revenue (GGR) – the money a company actually takes in during a determinative base period, is an unfair and indefensible accounting practice by regulators there, according to March 2023 report by EGR Global.

 Source: Lottery groups face €1m penalty in the Netherlands over licence breaches, iGaming Business, May 30, 2023

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The state-owned operator based in the Netherlands, Holland, will receive exclusive, market-leading content from EveryMatrix‘s two in-house studios.

Spearhead and Armadillo Studios Content for Dutch Players

The platform provider for the iGaming industry will integrate content from Spearhead Studios and Armadillo Studios into the casino’s offering. Dutch customers will this way get to play a number of state-of-the-art slots that are part of the portfolio for the years to come. 

Among them, we can mention successful games like Mythological Mayhem Supreme Streaks and Fortune Dragon Queen: Exotic Wilds, together with a series of branded games including The Lioness and John Daly Spin It and Win It. 

All of EveryMatrix’s games will become accessible to the Dutch market with the help of SlotMatrix. The latter provides top-notch exclusive content belonging to the previously mentioned in-house gaming studios along with content from their exclusive partners. All content is available for access with the help of a single integration.

“An Important Step” in Boosting Global Reach 

EveryMatrix’s chief executive officer Razvan Haiduc spoke about the new partnership with Holland Casino Online as an “important step in our quest to increase global reach” and work together with premium brands throughout the world. Haiduc added that the agreement sealed with one of the biggest names in the iGaming industry in the Netherlands should prove to be “beneficial” for both parties. 

At the same time, Holland Casino Online’s manager Nicolas Fleiderman spoke about EveryMatrix’s leading position in the online gambling world, mentioning their “proven track record of successful releases.“ He added that the new deal is expected to further boost their online presence with fresh casino offerings whole delivering their players significantly improved gaming experiences. 

EveryMatrix provides a versatile selection of online gaming solutions, software, services, and content aimed at international Tier 1 casino and sport betting operators, affiliate companies, and payment solutions. Fresher brands on the market are also targeted by EveryMatrix’s solutions.

Their platform is scalable, modular, and fully compliant with the industry’s regulations. It enables operators to select the ideal EveryMatrix solution based on their exact requirements and current in-house technology.

At the moment, the company that announced an excellent fourth quarter and stellar financial results for 2022 at the start of February, counts 700 employees spread across 10 countries and caters to the needs of more than 200 global customers, including the regulated gaming market in the US. 

At the beginning of the month, Holland Casino Online also announced it would receive a bespoke slot from RubyPlay. 

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