The anticipation for the iGB Affiliate 2024 Awards is reaching its peak as the shortlist of contenders is revealed. This prestigious event, hosted by Naomi Barton, Portfolio Director for iGB Affiliate, promises an evening of recognition for outstanding talent in the industry.

Set against the backdrop of the Grade II-listed Art Deco Troxy music venue in East London, this black-tie affair will not only feature a three-course sit-down dinner but also a night filled with joy.

A Star-Studded Shortlist

The shortlisted entries represent a roll call of exceptional individuals and companies in the iGaming affiliate space. The selection process was meticulous, ensuring that only the most deserving nominees made it to the final list. The diverse categories span various aspects of the industry, recognizing achievements across affiliate marketing, innovation, and customer experience.

As iGB Affiliate prepares to bid farewell to London and move its operations to Barcelona, the 2024 Awards mark a poignant moment in the organization’s history. The relocation adds an extra layer of significance to the event, making it a must-attend for those wanting to celebrate the achievements of the international iGaming affiliate community.

The response to the upcoming ceremony has been overwhelming, with a surge in early demand for table bookings. Industry leaders, affiliates, and enthusiasts are eager to be part of this grand finale in London, making it clear that this event will be a memorable farewell to the city.

Save the Date: 8 February 2024

Mark your calendars for the 8th of February 2024, as the iGB Affiliate 2024 Awards promise an unforgettable evening filled with glamour, recognition, and celebration. It’s not just an awards night; it’s a grand send-off to London and a warm welcome to the vibrant city of Barcelona, where iGB Affiliate’s journey continues!

Looking ahead to the prestigious evening Naomi Barton said: “It’s totally fitting that the last iGB Affiliate Awards to be held in London has attracted a record 338 submissions from across the international community. The Awards are an integral part of the iGB Affiliate experience and celebrate everything that’s so unique and compelling about the igaming affiliate sector, recognizing the industry’s outstanding individuals, brands, games, networks, tech vendors and marketing campaigns. It promises to be another inspirational Awards evening and a perfect way to complement the exhibition which will feature approximately 155 exhibitors occupying 11,757 square meters of space and a raft of show initiatives created to highlight new strategies, new partnerships, new sectors and new jurisdictions all culminating in the delivery of new business opportunities for the thousands of customers who will be part of what will be an historic edition of iGB Affiliate.”

Source: ”Outstanding talent’ underpins iGB Affiliate Award shortlist”. European Gaming. December 1, 2023.

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After six months of bidding, the process of choosing the host city for Clarion Gaming’s ICE and iGB Affiliate conferences is finally over. From 2023, Barcelona will take over the role of the host, and at the same time, iGB L!VE will be held in London.

A tough choice

The shortlist of candidates contained four cities: London, Madrid, Paris, and Barcelona, and it wasn’t easy to agree upon the final decision, and there were more than 30 factors to consider.

The relocation process of the ICE was conducted along with Equimore, a famous event strategy, and location specialist, and the decision was made by the ICE advisory board. By 2025, the 12-year tenure in London will expire, so it’s the right time to relocate. After ExCeL in London, the event will take place at Fira de Barcelona, a space that is placed across 240,000 square meters. A five-year contract is signed with the property, with the start date set for January 20 and January 22.

Clarion Gamin didn’t want to take any chances, so the company already booked 40,000 hotel rooms for the event, and they will inform stakeholders beginning in September.

And why was Barcelona chosen? According to the source, Alex Pratt, the Managing Director at Clarion Gaming, highlighted the city’s magnificent facilities, as well as great infrastructure and logistics. One of the main reasons was ROI for customers and the ability to scale. He stated he was grateful for the efforts the stakeholders made to make the process smooth and come to the right decision. All of the shortlisted cities’ applications were professional and overall good.

Pratt commented: “This was a complex, customer-led undertaking. The process enabled us to identify the city that our customers believe is best equipped to be our strategic partner for the future and is able to host two world-class events which meet the needs of businesses of all sizes and locations across every part of the gaming and ICE community.”

Grateful to ExCeL

Barcelona isn’t the only city that gets a new event. The famous iGB L!VE is moving to London in 2025 after taking place in Amsterdam.

Prat thanked ExCeL London, highlighting all of its help during the last 12 years, saying: “We remain committed to ExCeL London as a great destination and are looking forward to bringing iGB L!VE to London in July 2025 to continue this legacy and provide the perfect backdrop for this fast-growing event’s future in key gaming territory. Now this process is complete, our exclusive focus is on continuing the ICE and iGB Affiliate success stories in partnership with our international stakeholders and delivering an amazing experience in London in 2024.”

The following ICE will be held in London from 6 to 8 February, while the iGB event will take place on 7 and 8 February.

Source: Harrison, Robin. “ICE and iGB Affiliate moving to Barcelona from 2025”. iGaming Business. August 1, 2023.

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ICE, Clarion Gaming’s famous B2B industry show, will no longer take place in London. After careful consideration, the company decided to relocate the event to Barcelona starting in 2025. Clarion Gaming noted that it also considered either moving the event to Madrid or Paris, or keeping it in London.

The company noted that its iGB Affiliate conference will also move to the capital of Spain’s Catalonia region. The events will be hosted there for five years, in accordance with the agreement with Fira de Barcelona, the city’s trade fair institution.

Equimore, a proven event specialist, will assist Clarion with its relocation project. The move was greenlit by ICE’s advisory board.

Meanwhile, iGB L!VE will instead relocate to London in 2025.

The Relocation Will Create New Opportunities for the Industry

Addressing the elephant in the room, Alex Pratt, Clarion Gaming’s managing director, said that the event will relocate to Barcelona because of the city’s “world-class facilities, outstanding hospitality infrastructure, logistics, ROI for customers and ability to scale.”

The move will effectively conclude a 12-year tenure at ExCeL London. Instead, the event will now be hosted at the 240,000-square-meter Fira de Barcelona property. The 2025 edition of ICE is planned to run for three days between January 20 and 22.

In addition, the move will form an alliance between the international gaming industry, Fira de Barcelona and stakeholders across Spain. Finally, Clarion Gaming noted that ICE and iGB Affiliate will be the only major events in Barcelona at the time, providing the industry with additional exposure.

Barcelona Was the Best-Equipped to Accommodate ICE

Pratt added that all four cities on Clarion’s shortlist had submitted “highly professional and impressive bids.” As a result, the decision to move the event to Barcelona didn’t come easily.

In the end, Clarion decided that Barcelona was “the best equipped” to be ICE’s strategic partner for the future. Pratt thanked ICE’s stakeholders for helping Clarion reach a decision and Equimore for its assistance.

The process [of selecting a location] enabled us to identify the city that our customers believe is best equipped to be our strategic partner for the future and is able to host two world-class events which meet the needs of businesses of all sizes and locations across every part of the gaming and ICE community.

Alex Pratt, MD, Clarion Gaming

In the meantime, iGB L!VE will move to London in 2025. Previously hosted in Amsterdam, the event will now be hosted at ExCeL London. Pratt noted that his team believes ExCeL London to be a “great destination” and believes that it will provide an amazing backdrop for the event.

Now that Clarion Gaming has reached a decision, it will focus on organizing next year’s editions of ICE and iGB Affiliate. For reference, the first event will run from February 6 to 8, 2024, while the latter will follow on February 7-8.

In other news, Clarion Gaming recently extended its ICE agreement with the European Casino Association.

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