Sportradar released a new update on the performance of its Alpha Odds tool, announcing that it has boosted clients’ profits by an average of 10% in 2023.

For reference, Alpha Odds is an automated odds recalculation tool which allows gambling companies to generate bespoke betting prices that take their risk exposure and liabilities in mind. Alpha Odds was launched in 2022 and has since benefitted over 60 betting operators across the globe.

What makes Alpha Odds special are its AI capabilities and pricing models that provide reliable probability prediction, allowing operators to manage their risk more effectively. When paired with real-time and predicted liquidity, Alpha Odds ensures trading efficiency maximization that corresponds to the trading strategies of Sportradar’s operator partners.

Sportradar also pointed out that an analysis of 17 million betting tickets across 60 of its clients showcased the reliability of the artificial intelligence models within the odds recalculation service.

According to Sportradar, Alpha Odds delivered an average trading efficiency improvement of 11% for clients, compared to the performance of its conventional odds product. This difference was attributed to Alpha Odds’ capabilities, which were able to adjust betting prices in real-time, thus stabilizing clients’ trading operations.

Alpha Odds Received ISAE Certification

Furthermore, Alpha Odds’ financial reconciliation aspect was recently independently certified by auditors PwC, allowing the solution to achieve the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems.

This certification, Sportradar clarified, attests to the company’s robust computational practices and superior visibility when it comes to the processes behind Alpha Odds.

Darren Small, Sportradar’s senior vice president of managed trading services (MTS), commented on the matter, pointing out that Alpha Odds has been transforming trading betting markets since 2022.

Commenting on the recent certification, Small said that it confirms the effectiveness of the solution and shows that Sportradar is a company that partners can trust.

The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate.

Darren Small, SVP of MTS, Sportradar

Meanwhile, Sportradar just extended its data deal with kwiff, the super-charged betting service.

The post Sportradar Says Alpha Odds Improved Clients’ Profits by 10% appeared first on Keno Wizard.

The changes further elevate the premium live casino content supplier’s commitment to the vertical and introduce a significantly modernized and enhanced experience to players. The new lobby is focused on personalization and tailored experiences.

Making Things Intuitive on the Go

The new lobby allows players to quickly get a scoop on all the games that are there and read up on all relevant information intuitively and quickly. By hovering over a tile, an overlay will open and start streaming a video from the game to players, so that they are immediately immersed in the gaming environment and can get a better understanding of what awaits.

The user interface has also enjoyed a number of upgrades to make it more intuitive and functional. Players can see the seat occupancy along with other information again by simply hovering over a title. There is also a bet-behind option for select games that are at capacity.

Stakelogic Live Game Lobby also features a few other quality-of-life improvements such as the My Favorite section to list all the games you want to play now or save for later. All of this contributes to smoother navigation across the entire lobby and makes it much easier for players to discover what they want to play whether they game on their desktop devices or smartphones.

Players can switch between different tabs and windows in the lobby and use shortcuts such as “Back to Game” when they leave a game to plunge back into the action at a moment’s notice. The balance is now made easier to follow and is placed in the top corner of the screen and set out from the rest.

Letting Operators Customize as Much as They Like

Apart from making sure that players are having a better time, the new lobby has been also designed to be more flexible for operators. Operators can now use the interactive lobby banner to display up to three games and add various images and video files to make their own offering more worthwhile and entertaining.

With a great customization value for both the player and operators, Stakelogic Live’s new Live Game Lobby is a great continuation of the company’s commitment to delivering the best live casino experience possible. Stakelogic Live has been working with several companies to power their live offerings, including Aspire Global Partner and Circus.  

The post Stakelogic Live Introduces New and Improved Live Game Lobby appeared first on Keno Wizard.