The Millennial and Gen Z-oriented company will further tap into its target audience thanks to the mobile launch of Casino.exe, now accessible through Rivalry’s iOS mobile app in Ontario.

Casino.exe is Rivalry’s proprietary casino platform that is designed to appeal to younger players by evoking a sense of nostalgia and offering products young people care about. Now incorporated into Rivalry’s recently launched app, the platform will provide a variety of gaming products in addition to Rivalry’s usual online sports and esports betting offerings.

Since its launch in Ontario in May 2023, the Rivalry mobile app has bolstered its parent company’s total betting handle by 15% month-on-month. In addition to that, the app helped the company channel many new players toward its platform.

The addition of Casino.exe will allow Rivalry to also appeal to fans of iGaming, engaging them with a variety of products. To celebrate the launch, the company has added eight new games to the Casino.exe lineup, including new game show-styled games, table games and instant products.

Rivalry will continue to add more games and features to the Casino.exe platform as it seeks to “add depth and exclusivity” to its product portfolio.

Salz Hopes the Enhanced App Will Drive More Interest from Players

Rivalry’s co-founder and chief executive officer, Steven Salz, commented on the matter. He said that the launch of Casino.exe has been a major development for his team, allowing Rivalry to diversify its revenue mix while increasing its overall handle.

Salz attributed the growth of Rivalry’s products to the company’s emphasis on technology and design innovation. Thanks to this, Rivalry is able to “drive organic interest and activity in casino with limited marketing spend.”

Speaking of the current development, the CEO said that it will improve the accessibility of the Casino.exe platform, allowing the company to reach more people. According to him, Casino.exe is an example of how online gaming and betting can be improved to appeal to certain demographics.

Casino.exe has put a stake in the ground for the future of online casinos and how the industry can push the traditional online betting experience toward something much more fun and engaging for a demographic that demands it.

Steven Salz, co-founder & CEO, Rivalry

Salz concluded that his team is excited by the opportunity to reach more customers in Ontario. He promised that his team would continue to expand its casino product suite.

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