NASDAQ and ASX-listed Light & Wonder, Inc. has announced an important exclusive aggregation deal with 1X2 Network to help the latter roll its content for the US public. 

According to the terms of the agreement, 1X2 Network’s games will debut for gamers in Michigan. 

The deal also signals an important entry for 1X2 Network into the vibrant market in the US while leveraging Light & Wonder’s premium aggregation platform.

The newly inked agreement is just one of the freshest on a long list of similar studio deals signed by Light & Wonder, further proving the strength of its leading platform and distribution network on the American market where it continues to deliver content that is both dynamic and immersive to the greatest names in the industry.

1X2 Network, Ready for Launch in the US

1X2 Network, which is well-known for its versatile content featuring crash games, slots, instant win games, and virtual sports, is getting ready to launch on the gaming scene in the US in the near future. 

Its content is a result of the hard work of its four internal studios, 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam.

The decision to enter the US market will build on a successful European alliance, proving the strength and potential of the collaboration.

1X2 Network’s chief executive officer, Kevin Reid, commented on the content expansion decision, expressing excitement for having Light & Wonder as their exclusive aggregation partner which is expected to help them extend their lucrative ties and leverage their strong platform for wider distribution.

Reid explained that while their work will be initiated in The Great Lake State, work was already “well underway in other states.”

Light & Wonder Expects to Repeat Success in Europe

Also commenting on the new exclusive aggregation agreement, Light & Wonder’s digital partnerships director, Steve Mayes, praised 1X2 Network’s long history spanning across two decades “of producing slick, innovative content that is very popular with players.”

Mayes also called it “great” to be able to start introducing 1×2 Network’s games to players in the US who are expected to be “every bit as receptive as players have been in the European markets.”

Light & Wonder focuses on creating content, hardware, and systems that bring together iconic titles across all places and channels while turning games into expansive entertainment and thrilling players with “characters and stories they can’t get enough of.”

In January, the company appointed Michael Marchetti to the board of directors. Last October, ReelPlay and Light & Wonder announced a four-year expansion of their current deal.

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The National Association for Stock Car Auto Racing (NASCAR) has unveiled partnerships with nVenue and FanDuel.

nVenue to Seve as NASCAR’s Micro-Betting Data and Tech Provider

Under the first agreement, nVenue, an innovative micro-betting tech company, will become NASCAR’s official micro-betting data and tech provider. The pairing of NASCAR’s commitment to innovation and nVenue’s tech expertise has poised the partnership for a resounding success, the official announcement reads.

As the association’s micro-betting partner, nVenue will work with the league to design and develop in-race odds. The data will then be delivered to motorsports fans through sportsbooks and gambling operators.

In-race markets will include innovative betting windows like stage results, qualifying and pit-road betting opportunities, among others. Fans will thus have tons of new ways to engage with NASCAR races.

NASCAR’s managing director of sports betting, Joe Solosky, said that the collaboration “epitomizes a shared vision to entertain fans and enhance the race viewing experience.”

nVenue’s co-founder and CEO, Kelly Pracht, called the partnership a “terrific match.” She believes that this unprecedented partnership will benefit the NASCAR as a whole.

We predict this industry-first collaboration will be significantly beneficial not only for sportsbooks and media, but also for NASCAR’s base of knowledgeable, and new fans.

Kelly Pracht, co-founder & CEO, nVenue

FanDuel Becomes an Authorized Betting Operator

In the meantime, FanDuel will serve as an authorized gaming operator of NASCAR. The operator has thus secured the right to use NASCAR branding and will work with the association to create and promote engaging betting experiences, including odds integration into NASCAR’s fantasy platform.

FanDuel also hired FOX analyst and racing icon Clint Bowyer as an ambassador and will work with him on a variety of NASCAR-related activations.

Solosky shared his thoughts on this deal as well, saying:

Partnering with FanDuel, a best-in-class sports gaming company and iconic brand in the space, is a huge win for NASCAR and its fans.

Joe Solosky, MD of sports betting, NASCAR

Solosky added that his team is thrilled to join forces with FanDuel and deliver engagement opportunities to fans.

FanDuel’s vice president of strategic partnerships, Clifton Ma, also commented on the matter. Ma said that he sees a huge potential in NASCAR betting offerings, which is why FanDuel is committed to engaging its fans with more motorsport action.

We’re thrilled to partner with the premier racing organization in North America and continue to grow its presence in the sports gaming space.

Clifton Ma, VP of strategic partnerships, FanDuel

In other news, FanDuel just inaugurated PPA Tour Betting in North America.

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The famous soccer club based in Wolverhampton, England, Wolverhampton Wanderers Football Club, also popular as Wolves, announced Monday a new sponsorship agreement. The club confirmed that it joined forces with the industry-leading sports entertainment platform with a strong presence in Asia, 6686 Sport.

Judging by a statement released by the Wolves, the sponsorship designates the company as the club’s official Asian betting partner. The collaboration saw the betting brand’s logo on the team’s sleeves for the pre-season friendly matches, applicable for its away and home kits.

The new sponsorship will see 6686 Sport’s logo appear on all Wolves’ playing and adult replica kits throughout the season. Additionally, the famous betting and gaming brand will benefit from double-row LED advertisements for all Molineux Premier League games.

Ultimately, through the LED advertisements and logo, 6686 Sport will be able to engage with new audiences in Asia, elevating its leadership role and exposure. Besides engaging with new audiences through brand exposure, the brand vowed to develop new content in collaboration with the Wolves. This content will cater to the global fans of the team, as well as the sport.

The collaboration with Wolves comes on the heels of another deal announced by 6686 Sport. Earlier this month, the company confirmed it joined forces with AS Monaco, a globally-recognized soccer club with millions of fans. Under the deal, 6686 was designated as AS Monaco’s official regional partner for Asia for the next three seasons.

Danny Chen, 6686’s brand manager, was delighted to see the company join forces with the Wolves. He predicted that the collaboration will help revolutionize the sports betting vertical, delivering unique experiences for sports fans and bettors.

Chen added: “With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.” He spoke about the company’s love for soccer which enables it to deliver unique betting experiences. Finally, Chen predicted that the deal will play an important part in the development of the future of sports betting.

“We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionize the world of sports betting.“

Danny Chen, brand manager of 6686 Sport

Russell Jones, Wolve’s general manager for marketing and commercial growth, added: “We are delighted to formally welcome 6686 Sport to the club ahead of our first Premier League fixture at Old Trafford on Monday night.” He pointed out that the new deal marks a milestone agreement for the club as it is the biggest one to date.

Jones spoke about the Wolves’ growing presence in Asia, saying that the club is excited to team up with 6686 for the 2023/24 season. Finally, he said that he is looking forward to the thrilling experiences the new activation will bring for sports fans.

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A few days after securing an online betting license in Illinois, global gambling leader Betway has expanded its global tennis portfolio with the addition of the National Bank Open presented by Rogers. The addition of the Toronto event comes a day before its start.

This year’s iteration of the National Bank Open will take place in Toronto between August 5 and 13. It is a part of the ATP Masters 1000. The tennis competition will be hosted at the Sobeys Stadium with the finals set to take place at the 10,800 capacity Centre Court.

In addition, Betway has secured a multi-year deal that will see its logo promoted across the Sobeys Stadium. The operator’s logo will be visible on the backwall throughout all days of the tournament.

The gambling brand added that the upcoming tournament will be the first game in Toronto for the newly crowned Wimbledon champion and World Number 1 Carlos Alcaraz. The tennis star will play his opening match during the night session on August 9, Betway added.

Betway praised Canada for having hosted hundreds of memorable tennis events since 1881, welcoming legendary champions such as Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal and Novak Djokovic on its courts.

Betway Is Excited to Bolster Its Sports Portfolio

Betway Group’s chief executive officer, Anthony Werkman, said that his team is excited to grow its tennis portfolio with another sponsorship deal. He welcomed the National Bank Open to the Betway family and praised the tournament for its long history of delivering excitement to sports fans.

This competition is steeped in history and is a firm-favorite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.

Anthony Werkman, CEO, Betway Group

The deal was also welcomed by Rob Swann, Tennis Canada’s chief commercial officer, who expressed his excitement about the partnership with the gambling operator.

We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.

Rob Swann, CCO, Tennis Canada

Swann said that his team is looking forward to working closely with Betway throughout this multi-year agreement. He promised that the two parties will work together on delivering exceptional fan experiences.

Several days ago, Betway teamed up with Greentube, strengthening the two companies’ presence in Belgium. Earlier, the operator adopted the European Gaming and Betting Association’s guidelines in order to fight money laundering.

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IGT, a global leader in the provision of gambling products and services, has unveiled a new Poland-facing agreement. According to the announcement, IGT has upgraded the iGaming platform of Polish national lottery operator, Totalizator Sportowy, and has deployed all of its components to the cloud.

The agreement notably marks the first time the gaming leader has launched a customer’s compressive online lottery platform to the cloud. In addition, Thus, Totalizator Sportowy is now the first European lottery operator to have its end-to-end iLottery system on the cloud.

Under the deal, IGT upgraded its Polish partner’s online lottery system to IGT Command, its latest PAM (player account management) system. IGT’s proprietary PAM system is a robust engine for online lotteries, sporting player-centric functions and game enablement solutions.

Thanks to the upgrades provided by IGT, Totalizator Sportowy will now be able to monitor its players’ experiences while following and predicting customer and tech trends. The Polish operator is now more adaptable to new opportunities and capable provide a myriad of cashless options and safer gambling tools.

Thanks to a previous development, IGT launched its RGS to the cloud, allowing Totalizator Sportowy to deliver a constant stream of content to players.

IGT is the go-to provider for lottery gaming and is currently serving 25 lotteries in the United States and 8 of the 10 biggest lotteries in the world.

The Deal Highlights Totalizator Sportowy’s Desire to Innovate

Olgierd Cieślik, Totalizator Sportowy’s chief executive officer, said that his team joined forces with IGT to bolster its lottery tech and systems and provide players with many safe and exciting lottery solutions.

Cieślik noted that the launch of Totalizator Sportowy’s iLottery platform on the cloud will provide his team with the scalability and reliability it needs. As a lottery operator that is always happy to innovate, Totalizator Sportowy is glad to pioneer an end-to-end cloud-based iLottery tech in Europe.

Totalizator Sportowy is always eager to introduce innovation, and in this case, we are the first lottery in Europe to have an end-to-end cloud-based iLottery technology.

Olgierd Cieślik, CEO, Totalizator Sportowy

Srini Nedunuri, IGT’s senior vice president of iLottery, noted that the deal represents “an exciting first-time, end-to-end cloud deployment for his team.”

We recognize the many benefits of cloud technology and know that it facilitates easier integration of data and insights, faster upgradeability and scalability, and improves overall efficiency. These benefits will ultimately deliver a more dynamic experience for Poland’s iLottery players.

Srini Nedunuri, SVP of iLottery, IGT

In other news, IGT just published its sustainability report, highlighting its progress as an industry leader.

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Century Casinos, a major NA gambling company, has penned a definitive sale-leaseback deal with VICI Properties. The deal will see the former company sell the assets of four of its properties in Alberta, Canada.

The properties in question are Century Casino & Hotel Edmonton, Century Casino St. Albert and Century Mile Racetrack and Casino in Edmonton, Alberta and Century Downs Racetrack and Casino (“Century Downs”) in Calgary, Alberta.

The aggregate purchase price of the deal is $164.4 million in USD (based on the exchange rates at the time of the deal). The purchase price includes $142.6 million to be paid to Century Casinos’ subsidiaries and $21.8 million to acquire the fee simple real estate interest in Century Downs.

Century Casinos forecasts retaining around $114.6 million of the purchase price.

The Deal Will Be Added to the Existing Master Lease

The four properties, referred to in the deal as the Century Canadian Portfolio, will be added to the existing triple-net master lease agreement between Century Casinos and VICI Properties. As a result, the annual rent will increase by $12.8 million, which translates into an implied acquisition capitalization rate of 7.8%.

Meanwhile, the property-level rent coverage ratio under the Master Lease agreement will be around 2.0x. In addition, the term of the Master Lease will be extended to 15 years after the closing of the latest agreement.

Century Casinos will guarantee its obligations under the lease.

The deal, subject to regulatory approvals, is expected to close in the second half of the year.

The Higher-ups Are Excited about the Arrangement

Century Casinos’ co-chief executive officers, Erwin Haitzmann and Peter Hoetzinger, released a statement on the new sale-leaseback, saying that they are pleased to extend their partnership with VICI Properties.

The two executives said that the transaction will “unlock the real estate value” of the operator’s Canadian portfolio. At the same time, it will allow the company to grow its local footprint, while providing it with improved financial flexibility.

The co-CEOs announced their intentions to continue making the most out of Century Casinos’ capital, teasing some of their future plans:

We intend to use the sale proceeds to fund improvements at the Nugget and for general corporate purposes. We are also looking at the potential to apply some proceeds to paydown debt under our credit agreement and/or to return funds to shareholders through stock repurchases and/or a special dividend.

Erwin Haitzmann and Peter Hoetzinger, co-CEOs, Century Casinos

Century Casinos currently shared data concerning its financial performance in 2022, highlighting a double-digit growth.

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San Diego’s premier casino and resort destination, Sycuan Casino Resort, announced a new partnership with the San Diego Padres Pitcher Joe Musgrove. Details of the new collaboration emerged Wednesday and see the professional athlete become a brand endorser for the resort for the next two years.

Under the terms of the new endorsement deal, Musgrove will participate in different community events. Moreover, he will be featured in different marketing campaigns, social media content, as well as promotions of the Sycuan Casino Resort. Musgrove will also participate in different exclusive casino appearances over the next two years.

The endorsement deal further builds a positive momentum gained between Sycuan Casino Resort and Musgrove. Initially, the duo joined forces last year in May. Back then, Musgrove was designated as the resort’s first MLB ambassador. Now, thanks to the new deal, Sycuan Casino Resort further extends its presence into the sports vertical.

The Duo Is Excited to Continue to Collaborate

Sharing his excitement on the topic, Musgrove acknowledged that he had seen a successful year collaborating with Sycuan Casino Resort. Moreover, he pointed out that extending his collaboration with the casino resort brings him excitement. Musgrove added: “From meeting and interacting with guests to creating my own menu items like the one-of-a-kind Musgrove Dog, representing Sycuan has been an absolute blast.”

“After a successful first year, I couldn’t be more excited to continue my partnership with Sycuan Casino Resort.“

Joe Musgrove, brand endorser for Sycuan Casino Resort

He said that collaborating with the casino resort confirms its commitment to communities. Finally, the San Diego Padres Pitcher said that he is looking forward to the success and engaging experiences the new deal will bring.

“We are thrilled to announce the re-signing of MLB All-Star pitcher Joe Musgrove as our brand endorser for the next two years.“

Rob Cinelli, general manager at Sycuan Casino Resort

Rob Cinelli, Sycuan Casino Resort’s general manager, added that the company is excited to continue its collaboration with Musgrove for the next two years. Cinelli explained that the famous pitcher has ties to communities in San Diego, making him the perfect brand endorser. Finally, Cinelli said that Sycuan Casino Resort was happy with its collaboration with Musgrove and is looking forward to the bright future ahead.

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The popular game provider that scooped up the “Innovation in Mobile” award during the EGR B2B Awards 2022 has chosen PressEnter’s quickly-growing network of online casinos to strengthen its foothold in even more markets. 

Swinnt has already signed a large number of equally important deals in the first months of the year, including a partnership with Germany’s Jokerstar in mid-March, showcasing the studio’s goals to keep marching on in Europe’s regulated markets. 

Swintt’s Slots with Unique Mechanics to First Reach PressEnter’s Casinos

According to the new agreement, the provider’s modern-day SwinttGames category with one-of-a-kind mechanics, features, and themes will first be added to PressEnter’s eight online gaming platforms developed in the last six years, since the company was founded. 

The ever-growing network of online casinos currently includes brands like Nitro Casino, Neon Vegas, XLbet, and CasinoFest launched in December 2022. Their services are accessible to players in a large number of global markets.

PressEnter’s customers at any of these platforms will get access to games with an excellent combination of premium art designs, graphics, animations, and soundtracks, along with unique bonus rounds and special features for more wins. 

Some of the most sought-after games part of this state-of-the-art category that will first reach PreeEnter’s network include Monster Disco XtraHold, Golden Reindeer, Mystic Bear XtraHold and Aloha Spirit XtraLock, along with the highly-anticipated Book of Shai and Book of Elements slots soon to be released. 

Iconic, Land-Based SwinttPremium Slots to Follow 

As soon as Swintt’s eye-catching selection of modern slots will reach PreeEnter’s network, the classic category of SwinttPremium slots will follow suit. 

These games have been inspired by popular brick-and-mortar slot machines and they feature titles like Secret Spellbook Respin, Four the Win Wild, Lucky Mermaid, Win Eagle, Master of Books Unlimited, and the freshly-added totem pole-topping game Takutiki with three different modifiers waiting to be unlocked. 

Big Max Sevens and Win-o-Rama are additional soon-to-come SwinttPremim slots that the studio will add to its library in the near future. 

Speaking about the fresh agreement inked with the company “dedicated to delivering extraordinary casino products and an unparalleled online experience through sustainable practices”, Swintt’s chief executive officer David Mann expressed excitement for sharing their innovative SwinttGames and SwinttPremium games with PressEnter’s network.

Mann compared PressEnter’s relatively young age as a brand and their exponential growth in the past years with their own success while acknowledging the powerful line-up of casinos that PressEnter managed to attract in numerous markets. 

The new agreement, believes Mann, will help Swintt present its games to a wider and fresher audience while aiding the company’s platforms to keep delivering “the outstanding casino content” that has helped them beat their competitors so far.

PressEnter’s chief product officer Hampus Eriksson PressEnter praised their quick and successful development from 2018 onwards. He also expressed delight about the new partnership with one of the industry’s most in-demand providers of games.  

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Esports entertainment giant BLAST has unveiled a new agreement with the esports betting platform unikrn. As a result, BLAST will promote the operator’s brand across its tournaments and fan-centered events.

As announced by the two companies, unikrn will be “deeply embedded” into the BLAST fan experience. The esports betting company’s branding will be thoroughly promoted across BLAST’s fan activations, social giveaways and broadcasts.

Unikrn’s logo will also feature physically and digitally across the BLAST Premier tournament series, including the upcoming BLAST.tv Paris Major CS:GO competition.

In addition to that, the multi-year agreement will also see unikrn own the BLAST Picks segment, a series where BLAST’s analysts predict the outcomes of esports matches. The betting brand will also be featured in BLAST.tv’s PickEms where the CS:GO community can have its own share of esports predictions.

BLAST promised to share more details of the unikrn integration for the upcoming Major very soon.

Unikrn is an esports betting brand that is currently available to video game aficionados in Brazil and Canada (with the exception of Ontario). The brand offers exciting markets for esports betting, providing the new generation of gamers and esports fans with exciting wagering opportunities.

The operator also allows its users to become a part of the action and bet on their own skills with its UMode and Moneymatch products.

BLAST Is Thrilled to Team up with Unikrn

BLAST’s commercial director, Oliver Clarke, commented on the new agreement. He praised the operator’s tailored esports and gaming offerings and noted that his team is excited to welcome unikrn as its global partner.

Their [unikrn’s] tailored esports and gaming offering means fans of the BLAST.tv Paris Major and BLAST Premier tournament series have a safe, secure and dedicated betting platform built for their passions.

Oliver Clarke, commercial director, BLAST

Clarke added that 2023 will be an exciting year for BLAST because of the many events the organizer has planned.

Unikrn’s chief executive officer, Justin Dellario, also voiced his thoughts on the agreement. He applauded BLAST for becoming an epicenter of esports action and being behind some of the best CS:GO events in history.

unikrn is built for these moments when fans are looking for the deepest and best possible experience as they root on their favorite players and teams. We are thrilled to be BLAST’s partner and to bring our world-class insights and betting opportunities to its millions of fans.

Justin Dellario, chief executive officer, unikrn

BLAST is best known for its flagship BLAST Premier series – a line of exciting live CS:GO events that attract tens of thousands of fans each year.

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Athletico Paranaense, a football club competing in Brazil’s top-flight men’s league, Campeonato Brasileiro Série A, announced it has signed a shirt sponsorship deal with sports betting operator Esporte da Sorte.

The new agreement with Esporte da Sorte will see the logo of one of the fastest-growing sports betting operators in Brazil feature on the front of Paranaense’s shirts and the club’s main exhibition properties.

Commenting on the master sponsorship agreement, the chairman and chief executive officer of Athletico Paranaense, Mario Celso Petraglia, stressed the importance of the arrangement for the club at this particular moment of its history.

We are pleased and proud to count on Esportes da Sorte at this very important moment in the club’s history.

Mario Celso Petraglia, CEO & chair, Athletico Paranaense

“About to turn 99, Athletico expects to experience even more victorious moments alongside Esportes da Sorte,” Petraglia added.

Founded on March 26, 1924, through the merger of two traditional clubs in Curitiba, International Football Club and América Futebol Clube, Athletico Paranaense is using the Esporte da Sorte sponsorship deal to mark the 99^th anniversary since its creation.

‘Build Memories’ with Hurricane Fans

Darwin Filho, chief executive officer of Esporte da Sorte, also commented on the sponsorship agreement with the football club known as Hurricane among its supporters, highlighting where the club’s credentials and the operator’s business values align.

“Athletico is a model club and exudes a business culture, modernism and innovation – values that are also part of the Esportes da Sorte’s DNA for more than 20 years,” Filho said, praising the collaboration with Hurricane.

“We arrived here not to be another master sponsor, but to embrace Hurricane and build memories with its passionate fans,” he continued, promising Paranaense’s fans “a lot of support, interaction and activations” as part of the operator’s goal to help the club achieve its sporting objectives and climb up the football hierarchy in the Americas.

The new sponsor logo is set to appear on the shirts of Paranaense’s next game which will be the return leg of the state championship with Maringa at Arena da Baixada after a 2-0 win away from home in the first leg.

The shirt sponsorship deal with Athletico Paranaense is the latest for Esporte da Sorte, a brand that features heavily in Brazil football, sponsoring ten football clubs, and being an official partner of the Campeonato Paulista and the Gaúcho Série A2, as well as the main sponsor of the Copa São Paulo de Futebol Júnior this year.

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