Inspired Entertainment, one of the world’s most successful business-to-business iGaming providers, has announced the launch of its Virtual Sports offering in Italy thanks to a partnership with Planetwin365, a prominent online casino and sports betting operator.

The suppliers Virtual Sports portfolio includes the newest Virtual Sports Soccer products V-Play Torneo (also known as V-Play Knockout Cup), V-Play City Park Dogs and V-Play Football Ultra 2.

Planetwin365, which is a flagship brand of Italian multi-channel operator SKS365, is one of the first iGaming operators in Italy to launch V-Play Torneo, a virtual soccer product which features ultra-realistic graphics and fast gameplay with eight games taking place across a two-minute tournament.

V-Play Torneo takes players through several rounds, from the quarterfinals through to the semifinals and then to the final games, which decide who will be declared the ultimate champion.

V-Play City Park Dogs on the other hand is a virtual greyhound racing game which features a realistic city background while V-Play Football Ultra 2 is described by Inspired Entertainment as “the ultimate football experience game.”

Inspired Entertainment currently offers content, technology, hardware and services for iGaming, betting, lottery, social and leisure operators across both retail and mobile channels. The company operates in over 35 jurisdictions all around the world, supplying content to online casino and sports betting operators on over 170 websites.

New Chief Financial Officer Appointed Recently

Along with forging new partnerships, Inspired Entertainment has also been revamping its top management team recently. At the end of 2023 the supplier announced the appointment of Marilyn Jentzen as its new interim Chief Financial Officer.

The appointment came following the departure of Stewart Baker, who had served within the company for seven years as Financial Controller and Director of Finance. Baker resigned on December 20, 2023.

Marilyn Jentzen is a very experienced executive, with over three decades spent working in financial services and accounting. The new Chief Financial Officer took charge of leading the company’s financial policies and her responsibilities included overseeing the group’s accounting functions.

Inspired’s new CFO has previously served as the Chief Executive Officer of Innovative Impact Consulting, a business that she founded herself in 2015. Before that entrepreneurial attempt, Marilyn Jentzen was Senior Vice President of Finance at IGT in Las Vegas, Nevada from June 2014. Before that, she had a successful four-year tenure at Thomson Reuters, a well-known global media company.

Source: “INSPIRED LAUNCHES LATEST V-PLAY TORNEO, V-PLAY CITY PARK DOGS, AND V-PLAY FOOTBALL ULTRA 2 VIRTUAL SPORTS GAMES WITH PLANETWIN365 IN ITALY“. Inspired Entertainment. March 7, 2024.

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Inspired Entertainment, one of the world’s most prominent business-to-business iGaming providers, has announced the appointment of a new interim Chief Financial Officer: Marilyn Jentzen.

The appointment comes following the departure of Stewart Baker, who had served within the company for seven years as Financial Controller and Director of Finance. Baker resigned on December 20, 2023, but will continue to work with the company in order to facilitate a smooth transition to the new leadership.

Marilyn Jentzen is a very experienced executive, with over three decades spent working in financial services and accounting. The new Chief Financial Officer was described in a company statement as “an accounting expert, strong leader, and strategic thinker.”

The new Chief Financial Officer is in charge of leading the company’s financial policies and her responsibilities include overseeing the group’s accounting functions. Moreover, Marilyn Jentzen will have to ensure fiscal compliance within the company.

Marilyn Jentzen has previously served as the Chief Executive Officer of Innovative Impact Consulting, a business that she founded herself back in 2015. Before her entrepreneurial attempt, the executive was Senior Vice President of Finance at IGT in Las Vegas, Nevada from June 2014. Before that, Jentzen had a successful four-year tenure at Thomson Reuters.

Pleased and Fortunate

Speaking about the appointment, Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment, declared that the company was “pleased and fortunate” to add “a leader of Marilyn’s caliber step into the role of interim CFO.”

The Chief Executive Officer underlined that Marilyn Jentzen has an approach that is both strategic and results-oriented and also boasts a track record of successful tenures in publicly listed companies.

The Board of Directors of Inspired Entertainment has also begun a search process to identify a permanent Chief Financial Officer for the company. The group has made a contract with a search firm that is in charge of evaluating candidates of the role.

Both the appointment of the interim CFO and the search for a permanent replacement underline the company’s commitment to maintaining financial stability while pursuing continued growth within the very competitive field of the iGaming industry.

Inspired Entertainment currently offers content, technology, hardware and services for iGaming, betting, lottery, social and leisure operators across both retail and mobile channels. The company operates in over 35 jurisdictions all around the world, supplying casino https://www.casinonewsdaily.com/online-casinos/ games for over 170 websites.

Source: “Inspired Announces CFO Transition“. Inspired Entertainment. December 26, 2023.

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The most popular online gambling platform in the whole of Italy, NetBet Italy (NetBet), partners

up with Inspired Entertainment Incorporated (Inspired), one of the world’s leading suppliers of content, technology, hardware, and services for the gambling industry in a range of regulated markets.

Conquering Italy

The partnership with Inspired allows NetBet Italy to stay on track and make a significant step towards becoming the number-one platform for all online gaming departments in the country. When it comes to Inspired, this partnership is greatly beneficial since it allows the company to conquer the key Italian market.

NetBet’s casino offering will be enriched with a range of thrilling games created by Inspired. The company’s ever-growing portfolio is popular among fans, especially its premium content, which will be available to NetBet players as well.

The games rapidly became popular because of their captivating gameplay and modern and unique features that add to the excitement. Among the games included in the offering are popular releases such as Big Fishing Fortune, Gold Cash Free Spins, and Reel LinKing.

Games produced by Inspired Entertainment Incorporated are innovative and modern, with detailed game development and carefully crafted graphics. The whole iGaming experience is even more improved by adding features that can lead the players to fantastic prizes.

Great news for everyone

This addition to the already wide range of NetBet’s games is one of the best things that could happen to Italian players – and everyone is happy about it. The whole gaming experience will be customized and tailored to meet the expectations of the market while maintaining the games to the highest quality.

Claudia Georgevici, a Public Relations Manager for NetBet Italy, said: “We are thrilled to join forces with Inspired Entertainment Incorporated and expand our online casino portfolio with its exceptional games. Our partnership with Inspired Entertainment Incorporated aligns perfectly with our commitment to offering our players an exceptional gaming experience that is both immersive and rewarding. We are confident that the addition of these popular games will further enrich our players’ online casino journey.”

Claire Osborne, the Interactive Vice-President for Inspired Entertainment Incorporated, added: “Italy is a growing market with a breadth of opportunities for Inspired Entertainment Incorporated, and this partnership marks a great move into further penetrating our presence in Italy. We are committed to providing a thriving portfolio of high-quality and graphic-rich content to NetBet Italy’s players and look forward to building a successful partnership with it over the coming months and years ahead.”

When combined, the experience and creativity of the two companies for sure make them ideal partners for conquering the Italian market.

Source: “NetBet Italy Partners with Inspired Entertainment Incorporated”. European Gaming. August 7, 2023.

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Content, technology, hardware and services provider for the gaming industry, Inspired Entertainment, announced today that its partnership with Irish bookmaker Paddy Power has been extended.

The Best Possible Retail Betting Shop Experience

The new long-term contract signed between Inspired Entertainment and Paddy Power will see the B2B provider continue to deliver to the Flutter Entertainment-owned sports betting and gaming brand its Virtual Sports solution.

Vince Bateson, head of retail gaming at Paddy Power, commented on the new contract, pleased that the existing partnership for Virtual Sports products across Paddy Power’s retail betting shops in the UK and Ireland would continue.

Our customers enjoy Virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops.

Vince Bateson, head of retail gaming, Paddy Power

Paddy Power initially teamed up with Inspired Entertainment at the end of 2022 in an exclusive agreement under which the B2B gaming supplier agreed to provide its fully integrated managed services for Paddy Power’s entire UK retail estate, install approximately 1,400 terminals and provide remote and field tech support, content and platform deployment.

Currently, Paddy Power owns and operates over 600 retail betting shops in the UK and Ireland as the brand is one of the central in the UK brand portfolio of the London Stock Exchange (LSE)-listed sports betting, gaming and entertainment provider, Flutter Entertainment.

Continue to Support Their Retail Venues

On behalf of Inspired Entertainment, the president and chief executive officer, Brooks Pierce, commented on the extended agreement with the bookmaker, thrilled to continue “supporting their retail venues across the UK and Ireland,” much like the way the company has been doing so for the past 12 years.

We will continue to provide Paddy Power with our latest products and technology giving them the advantage of our leading content for their Virtual Sports offerings.

Brooks Pierce, CEO, Inspired Entertainment

The duration of the new contract has not been revealed by the partners but the renewed arrangement guarantees that the entire Paddy Power retail estate in the UK and Ireland to continue to benefit from Inspired’s products and solutions.

The renewed partnership with Paddy Power is the latest in a series of recent developments for Nasdaq-listed Inspired Entertainment as the gaming supplier was active on both sides of the Atlantic.

In the US, Inspired partnered for premium gaming content with FanDuel in Michigan and teamed with Aristocrat Gaming to deliver Virtual Sports for the NFL, and signed an agreement for the deployment of technology for Codere.

Inspired also strengthened its existing relationship with bet365 to launch a new virtual product and introduced new virtual products focused on CS: GO in collaboration with GRID.

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Inspired Entertainment has developed this dedicated title that is intended for BetMGM and its audiences in the United States. The new game comes as part of the evolving partnership between the two companies and will see the Buffalo Wild Wings slot introduced in New Jersey on BetMGM Casino, Borgata Casino and Party Casino.

In Michigan, the game will launch with BetMGM Casino and in Pennsylvania, the game will be also available on Borgata Casino and BetMGM Casino. Commending the arrival of the latest game, BetMGM Director of Gaming Oliver Bartlett said:

BetMGM’s newest exclusive title presents our players with the branding and visual appeal of Buffalo Wild Wing’s popular restaurant and sports bar with the familiar and player-centric game mechanics from Inspired.

BetMGM Director of Gaming Oliver Bartlett

Bartlett further hailed Inspired as a trusted and great partner, and that Buffalo Wild Wings would help BetMGM loyalists discover exclusive opportunities on the brand’s casinos. The game is a 40-payline game with a five-by-four gameplay grid that features stacked symbols and various bonus offerings that will only add to the experience.

Taking the Buffalo Wild Wings Partnership Next Level

Commenting on this opportunity, Buffalo Wild Wings director of on-premise Nigel Jones said that the branded casino game is yet another opportunity to deliver an innovative fan experience through the BetMGM casino platform. Partnering with a leading casino leader is a great way to offer guests a one-of-a-kind experience, Jones explained.

BetMGM and Buffalo Wild Wings have been working together since 2021. The company’s sportsbook began delivering live game odds, betting advice, and sports betting content throughout Buffalo Wild Wing’s 300 locations in the country at the time.

Inspired CEO and president Brooks Pierce was similarly excited at this new opportunity, and hailed the opportunity:

We’re thrilled to broaden our relationship with BetMGM through the development of the new Buffalo Wild Wings iGaming slot. We look forward to continuing our collaboration with BetMGM to deliver unique gaming experiences that wow their players.

Inspired CEO and president Brooks Pierce

BetMGM is estimated to hold 29% of the national online casino market, with operations in four states, to name Pennsylvania, New Jersey, Michigan, and West Virginia. BetMGM awarded $104 million in progressive jackpot payouts in 2022 alone.

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Inspired Entertainment, a leading business-to-business gaming content and tech supplier, has unveiled a new partnership with FanDuel, a sports betting and iGaming company. Under the agreement, the former company will supply the Flutter-owned operator’s Michigan operations with iGaming content.

As agreed, FanDuel will adopt four Inspired Entertainment titles. These will include Big Fishing Fortune, Big Santa Fortune, Gold Cash Free Spins and Big Spin Bonus. The latter game is the top-performing Inspired game in North America and is continuously proving to be popular with local audiences.

Inspired Entertainment is a company that offers a rich portfolio of content, technology, hardware and services. It supplies gaming and betting operators in regulated markets, helping them appeal to their players through a variety of virtual sports, interactive and leisure products.

Inspired’s content is designed to help companies optimize their revenues. Its content is available in around 35 regulated markets and supplies content for around 50,000 gaming machines in shops, pubs and casinos. In addition, the company powers over 32,000 retail venues and websites with virtual sports products. Inspired also provides gaming content to more than 170 iGaming sites.

The Deal Marks Inspired’s Seventh Partnership in the State

Inspired Entertainment’s president and chief executive officer, Brooks Pierce, commented on the new partnership. He said that his team is glad to join forces with FanDuel and strengthen its Michigan operations with premium gaming content.

Pierce added that FanDuel is the seventh operator his team has partnered with in the Great Lake State. He noted that Michigan remains a state of great priority to Inspired Entertainment and its team.

Michigan remains a very important market for us, as we have reached over 90% market coverage through our partners, and which now represents our biggest US state. It is a pleasure to work with the FanDuel team, and we congratulate them on this exciting launch.

Brooks Pierce, president & CEO, Inspired Entertainment

Meanwhile, Asaf Noifeld, FanDuel’s managing director of casino, said that he is glad to join forces with the Inspired team once again. He is looking forward to providing Michigan players with cutting-edge online casino games.

As noted by FanDuel’s MD, this isn’t the first time the two companies have worked together:

We began our partnership with Inspired through our launch in Ontario to great success, and we are excited to expand that partnership now in Michigan, one of the largest iGaming states.

Asad Noifeld, MD of casino, FanDuel

In other news, FanDuel recently onboarded the NBA legend Charles Barkley for its newest promotion.

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Global gaming content and technology company Aristocrat Gaming, announced a new deal with the fast-growing provider of content, technology, services and hardware for the regulated betting, gaming and lottery industry, Inspired Entertainment. Under the terms of the new partnership announced Friday, Aristocrat confirmed it will deliver virtual sports experiences from Inspired for the National Football League (NFL).

The delivery of the new virtual sports experiences is facilitated via Aristocrat’s multi-year licensing agreement with the League. Thanks to the collaboration, new NFL-themed virtual sports simulations will enable sports fans and bettors alike to engage in “head-to-head in fast-paced, ultra-realistic simulated matchups.”

The new simulations will offer the users options just like a standard sportsbook such as over/under, money line bets and more. To further strengthen the engagement with the NFL, the virtual sports simulations will feature different NFL-themed images including all 32 team logos, the famous NFL shield, the Super Bowl, AFC and NFC Conference logos.

The Deal Brings Excitement to Inspired, Aristocrat

Brooks Pierce, Inspired’s president and CEO, explained that the company is delighted to join forces with Aristocrat and the NFL. He pointed out that the collaboration will deliver unique experiences for NFL fans even during the off-season. Finally, Pierce said that the company is looking forward to seeing the partnership lift off and engage with millions of NFL fans.

“We are delighted to work with the NFL and Aristocrat Gaming on this historic new simulated gaming experience to bring fans a unique way to connect with the game, even in the off-season.“

Brooks Pierce, president and CEO of Inspired Entertainment

Hector Fernandez, Aristocrat Gaming’s CEO, shared similar excitement about the latest announcement. He pointed out that Inspired will help connect NFL fans and deliver engaging entertainment. Finally, he noted: “As part of our overall NFL strategy, we are thrilled to tap into the global appeal the NFL offers to current and new fans and casino, sports betting, and lottery players.”

“Through Inspired, this NFL license expansion into virtual sports presents a ground-breaking entertainment option that’s never been done before.“

Hector Fernandez, CEO of Aristocrat Gaming

Earlier this month, Aristocrat’s Anaxi announced a new partnership with Caesars. The terms of the collaboration saw Caesars Sportsbook & Casino elevate the experience for its customers. At the time, Aristocrat confirmed that Caesars will benefit from leading online gaming experiences provided by Anaxi.

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Gaming Realms is known as a content developer of mobile-focused online casino content, which will now continue to work with Inspired Entertainment to create unique experiences across the board.

Third Slingo Title to Arrive as Result of Inspired Partnership

Thanks to this extended partnership, Gaming Realms will be able to add a new Slingo title to its ranks, after the success of Slingo Centurion and Slingo Reel King, with both games enjoying a strong reception and uptake by gaming audiences.

Moving forward, Gaming Realms will take the Gold Cash Freespins title and transform it into its proprietary Slingo game with both companies’ blessing. Inspired’s game is also deemed to be one of the most successful slots by the company, pulling strong engagement and retention with audiences in global markets.

Now, the game will get a revamped version that casts it in Gaming Realms’ Slingo likeness to create even more ways for fans of the game to engage. Gaming Realms CCO Gareth Scott welcome the opportunity to see his company continue adding to the acclaimed Slingo series:

Our partnership with Inspired has been hugely successful, with Slingo Centurion and Slingo Reel King being leading performers in both Europe and North America.

Gaming Realms CCO Gareth Scott

Scott confirmed that the company was very much excited to have the opportunity to embark on a third title with Inspired and bring fresh experiences to the fore. Gaming Realms expects the upcoming to be just as well received as its predecessors.

Great Things Expected from New Slingo Title

Inspired Entertainment VP of interactive Claire Osborne was of a similar mind and welcomed the opportunity to strengthen its partnership with Gaming Realms. “We look forward to seeing the concept that the Gaming Realms team will put forward,” Osborne said.

Gaming Realms has been advancing its Slingo format at a good pace in the meantime. The company launched Slingo Cleopatra and Slingo SPACE INVADERS with TAITO Corporation, considerably extending the visibility of the unique game series.

As testimony to the company’s success in producing outstanding content, Gaming Realms rolled out its games with Sports Illustrated Casino in Michigan at the beginning of the month.

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