The latest top-level employee to join the company is Irina Roman, which will serve as the company’s new head of account management and remain laser-focused on Pariplay’s main objective – to sustain its growth internationally.

Adding a Strong Veteran Who Understands Growth

The appointment comes on the heels of many similar additions to the company, and promotions from within, which are designed to make Pariplay a more flexible and agile business that is able to continue to scale its operations across entire continents, with a strong focus on North America and Europe.

The company has been signing a string of partnerships to make this happen. In the meantime, Roman is a truly-seasoned veteran who has worked for many of the world’s top-performing companies, including Enteractive, EveryMatrix, and NetEnt. She has most recently worked as senior customer success manager at TrueLayer and is now joining Pariplay on this new professional journey.

The appointment was naturally welcomed by Pariplay CCO Enrico Bradamante who too has been delighted to have the opportunity to add a strong team member and pursue further growth in regulated gambling markets across the world. Bradamante said:

Irina has a wealth of experience under her belt and brings valuable knowledge and insight to the table. We have every faith that she will directly contribute to bolstering our brand and elevating us to new heights.

Enrico Bradamante, CCO, Pariplay

Sustainable Growth Is Modus Operandi for Pariplay

Meanwhile, Roman was similarly excited to have this opportunity to be a part of the Pariplay team and help build and scale the company’s offer. She added that it would be her goal to strengthen relationships with existing clients and foster closer relationships with partners.

Pariplay’s most recent appointment prior to Roman was signed earlier this month with Ashley Bloor becoming director of partnerships, as the company is looking to scale up. All the while, the company has been projecting strength in several markets by teaming up with new local partners and adding more studios to its powerful aggregation solution.

Pariplay was renewed for a B2B license in Sweden and the company helped Caesars Entertainment get a content power-up through Wizard Games for its iGaming operations in Ontario.  

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Ruf, who brings an extensive experience with her, will be responsible for helping the company expand in existing markets as well as strategize about expansion in new jurisdictions where and when possible. She was naturally pleased with the development:  

I am looking forward to developing new geographical markets and implementing exciting projects together with my team. One particular focus will be on developing the online markets.

Merkur Casino managing director Irina Ruf

She is taking the reins over from Stefan Bruns, the outgoing incumbent, who will be now part of Gauselmann Group’s Management Board. The rotation of the new positions was welcomed by Gauselmann Group Management Board member Dieter Kuhlmann who said that Ruf would make an excellent addition to the group and specifically in her new position.

A Long-Standing Veteran of Merkur Casino

The entire board is delighted to see her take up her new responsibilities and bring what is an extensive experience and expertise in the gambling industry under Gauselmann’s roof. Kuhlmann added:

Based on her wide-ranging career path to date, Ms Ruf brings to the job all the prerequisites to successfully continue and expand Merkur Casino’s international business activities.

Gauselmann Group Management Board member Dieter Kuhlmann

Ruf is not an old face in Merkur Casino, however. She has been with the company for the past close to nine years. Ruf started as head of business development back in October and she has climbed the pecking order, honing her industry knowledge and learning more about the company’s internal structures and goals.

She has worked across operations and provided her knowledge to advance the company’s overall objectives. Ruf entered her latest position of executive operations director in June 2020, and will now transition to the role of managing director at Ruf.

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