Italy is progressing with its ‘reorganisation of gambling’, as the Customs and Monopolies Agency (ADM) enters the final stages of implementing a new framework for online gambling concessions. Last Friday, the ADM submitted the documentation for this framework to the Treasury. The Treasury and the Council of State will provide binding opinions on these proposals.

Once approved, this framework will become part of the ‘Reorganisation of Gambling’ decree, overhauling Italy’s online and land-based gambling laws. The Ministry of Made in Italy (formerly the Ministry of Enterprise) will then send the technical rules to the European Commission for evaluation, initiating a three-month ‘standstill period’ before adoption in Italy.

New Licensing Framework and Fee Structure

The Ministry of the Economy and Finance (MEF) has endorsed a new licensing framework, which introduces a €7 million fee for nine-year online gambling concessions. This fee significantly increased from the €200,000 for concessions granted in 2018. MEF considers this increase appropriate for a market dominated by major gambling companies like SNAI (Playtech), Flutter Entertainment, Lottomatica, and Entain.

ADM has revised concession terms to ban skin gambling websites, limiting operators to one brand per license. As reported by Agipronews, each permit is now restricted to “one concessionaire, one website.” Additionally, ADM mandates that operators “activate an app for each type of product category: betting, casino, poker, and bingo.”

Stricter Regulations and Enhanced Controls

New concessions will be subject to stricter scrutiny regarding IT security and game integration between operators and suppliers. Once the decree is in effect, licensees must ensure that their games and IT systems are verified by an external certification body. ADM will also implement enhanced controls to monitor player funds and their management by licensees.

As ADM advances towards final procedures, it plans to establish a D-day for launching the new licensing regime. Antonio Giuliani, Head of ADM’s online office, stated, “The Agency will set a D-day for the current operators to start collecting bets with the new regime.”

Giuliani added, “Other operators will have up to six months to launch their systems, as required by law. We will ensure equal conditions for current licensees and new operators who obtain the licence.”

Anticipated Impact and Future Prospects

If the new framework launches in 2024, ADM will achieve a key objective of the Reorganisation of Gambling decree: resolving long-standing legal disputes over Italian gambling concessions granted since 2011. This Reorganisation Decree represents the first regulatory evaluation of Italian gambling since the authorization of online gambling in 2011. The decree aims to protect players, especially minors, combat criminal activities, and increase tax revenue for government projects and social initiatives.

The implementation of this new framework is expected to significantly change the Italian gambling landscape, ensuring a more regulated and secure environment for both operators and players.

Source: Italy begins final procedures to settle new licensing regime, CasinoBeats, July 9, 2024.

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NetBet Italy è entusiasta di annunciare la sua nuova partnership con il rinomato fornitore di iGaming Playtech, una collaborazione che promette di portare una gamma di giochi di Live Dealer unici ai giocatori di tutta la regione.

La reputazione di Playtech come azienda leader nel settore dell’iGaming è ben consolidata, con numerosi premi e nomination al suo attivo. In particolare, l’azienda è stata onorata con il premio Gaming Product of the Year agli American Gambling Awards del 2023, cementando il suo status di top player nel settore.

Introduzione ai giochi di Live Dealer di Playtech

Grazie a questa partnership, i giocatori di NetBet Italy avranno accesso a una gamma entusiasmante di giochi di Live Dealer, tra cui Live Roulette, Live Blackjack e Live Baccarat. Questi giochi, insieme ad altre offerte di Playtech, sono progettati per portare l’esperienza immersiva di un casinò fisico direttamente ai giocatori, ovunque si trovino.

Claudia Georgevici, PR manager di NetBet Italy, ha espresso il suo entusiasmo per la collaborazione: “Noi di NetBet miriamo a dare ai nostri giocatori accesso a una gamma di titoli entusiasmanti – inclusi i giochi di Live Dealer che aiutano a portare l’autenticità di un casinò fisico ai giocatori ovunque si trovino. Playtech ha una gamma di titoli eccellenti per i clienti da godere e questo li rende un’ottima scelta per una relazione positiva e di valore.”

Migliorare l’esperienza dei giocatori con Playtech

NetBet Italy è impegnata a fornire ai suoi giocatori esperienze di gioco di alta qualità e l’aggiunta dei giochi di Live Dealer di Playtech è un passo significativo in questa direzione. I giocatori possono ora esplorare questi nuovi titoli emozionanti visitando il sito ufficiale di NetBet Italy.

La tecnologia avanzata di Playtech e il design coinvolgente dei giochi assicurano che i giocatori godranno di un’esperienza di gioco fluida e interattiva. I giochi di Live Dealer in particolare offrono un’interazione in tempo reale con dealer professionisti, portando l’emozione e l’aspetto sociale del gioco da casinò nell’ambiente online.

Questa partnership non solo migliora il portafoglio di giochi di NetBet Italy, ma sottolinea anche la dedizione dell’azienda a offrire intrattenimento di altissimo livello ai suoi utenti. Con i giochi premiati di Playtech ora disponibili, NetBet Italy continua a rafforzare la sua posizione come casinò online leader nella regione.

Per maggiori dettagli sui nuovi giochi e per vivere le offerte migliorate, i giocatori possono visitare il sito web di NetBet Italy ed esplorare la vasta gamma di giochi di Live Dealer e altri titoli entusiasmanti di Playtech.

Fonti: “NetBet Casino joins forces with Playtech”, GlobeNewswire,12 giugno 2024.

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NetBet Italy is thrilled to announce its new partnership with the renowned iGaming provider Playtech, a collaboration that promises to bring a range of unique Live Dealer games to players across the region.

Playtech’s reputation as a leading iGaming company is well established, with numerous awards and nominations under its belt. Most notably, the company was honored with the Gaming Product of the Year award at the 2023 American Gambling Awards, cementing its status as a top player in the industry.

Introducing Playtech’s Live Dealer Games

As a result of this partnership, NetBet Italy’s players will have access to an exciting array of Live Dealer games, including Live Roulette, Live Blackjack, and Live Baccarat. These games, along with other offerings from Playtech, are designed to bring the immersive experience of a physical casino directly to the players, no matter where they are.

Claudia Georgevici, PR manager at NetBet Italy, expressed her enthusiasm about the collaboration: “We at NetBet aim to give our players access to a range of exciting titles – including Live Dealer games, which help bring the authenticity of a physical casino to players wherever they are. Playtech has a range of excellent titles for customers to enjoy, and this makes them a great fit for a positive and valuable relationship.”

Enhancing Player Experience with Playtech

NetBet Italy is committed to providing its players with high-quality gaming experiences, and the addition of Playtech’s Live Dealer games is a significant step in that direction. Players can now explore these thrilling new titles by visiting the official NetBet Italy website.

Playtech’s advanced technology and engaging game design ensure that players will enjoy a seamless and interactive gaming experience. The Live Dealer games, in particular, offer real-time interaction with professional dealers, bringing the excitement and social aspect of casino gaming to the online environment.

This partnership not only enhances NetBet Italy’s game portfolio but also underscores the company’s dedication to delivering top-tier entertainment to its users. With Playtech’s award-winning games now available, NetBet Italy continues to strengthen its position as a leading online casino in the region.

For more details on the new games and to experience the enhanced offerings, players can visit the NetBet Italy website and explore the diverse range of Live Dealer games and other exciting titles from Playtech.

Sources: “NetBet Casino joins forces with Playtech”, GlobeNewswire, June 12, 2024.

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ItalyDigitalEjis, a leading software development company specializing in responsible gaming, has formed an exciting partnership with Exalogic, Italy’s premier gambling platform provider. This collaboration marks a significant milestone in the Italian gaming landscape, particularly in enhancing responsible gambling practices and preventing addiction.

Predictive Software for Safer Gaming

DigitalEjis has developed a groundbreaking software solution that can predict the onset of gambling addiction before a player places their first bet. Unlike existing tools that detect addiction only after compulsive behavior has begun, DigitalEjis’ predictive software allows operators to tailor the betting experience for each customer from the start. This innovative approach enables operators to offer their players the safest and most engaging environment possible, setting a new standard in responsible gaming.

Exalogic, known for its robust and reliable gambling platform, has selected DigitalEjis as its exclusive partner for predictive and anti-addiction products. This strategic alliance ensures that responsible gaming practices are deeply integrated into the Italian gambling landscape. By incorporating DigitalEjis’ cutting-edge technology, Exalogic can provide a safer, more responsible gaming experience for its users.

Embracing the Italian Market

Dr. Ian McLoughlin, Founder and CEO of DigitalEjis, expressed his excitement about the partnership: “It’s great to see how wholeheartedly the Italian market has embraced DigitalEjis through this agreement with Italy’s number one platform provider and value-added services partner to the gambling industry.” This collaboration positions DigitalEjis as a leader in the Italian market, setting a precedent for responsible gaming practices.

Responsible Gambling at the Core

The recent decree on gambling in Italy, particularly Article 14, highlights the critical importance of responsible gaming. The decree focuses on protecting players from the onset of gambling addiction by adopting software empowered by Artificial Intelligence (AI). DigitalEjis’ product aligns perfectly with this initiative, offering precise predictions and personalized protection for players.

This partnership between DigitalEjis and Exalogic signifies a major advancement in the field of responsible gaming. By integrating DigitalEjis’ predictive software with Exalogic’s platform, the two companies are setting a new benchmark for player safety and addiction prevention in Italy. This collaboration not only enhances the user experience but also underscores the commitment of both companies to promoting responsible gaming practices.

Looking Ahead

As DigitalEjis and Exalogic move forward with their partnership, they aim to continue innovating and improving their offerings to further support responsible gaming. This alliance is expected to have a lasting impact on the Italian gambling industry, providing operators with the tools they need to protect their players and foster a safer gaming environment.

Source: “DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy”. European Gaming. May 20, 2024.

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Bragg Gaming Group has taken a significant step in the Italian gambling market by announcing the launch of its proprietary slot content, now certified for Italy, with Sisal, a leading Italian operator in online casino, sports betting, and lottery. This partnership marks a notable advancement in Bragg’s strategy to cement its presence in Italy’s vibrant gambling sector.

Strategic Content Deployment

The deal will see Sisal incorporate numerous high-performing slot titles from Bragg’s studios, Atomic Slot Lab and Indigo Magic. Among the included games are “Egyptian Magic,” “Fairy Dust,” and “Cai Fu Emperor Ways” from Atomic Slot Lab, along with “Sevens & Suns,” “Alpha Gold,” and “Phoenix Fury” from Indigo Magic. These games are noted for their innovative features, themes, and mechanics inspired by popular land-based casino slots in North America, tailored for the online environment.

Bragg’s Atomic Slot Lab studio is renowned for integrating insights from successful land-based slots to craft a new generation of online content. On the other hand, Indigo Magic focuses on creating games that adhere to the latest best practices in game development, while also considering local preferences and trends to produce next-generation gaming content.

Localized for the Italian Market

All games delivered to the Italian market through Sisal will be distributed via Bragg’s Remote Gaming Server (RGS), a platform licensed and certified to operate in over 25 regulated markets worldwide. This content rollout is part of Bragg’s ongoing content distribution agreement with Microgame, initially established in March 2022.

Since its entrance into the Italian market in 2023, Bragg has localized and certified over 45 online casino games in the region. This portfolio includes contributions from both Bragg’s in-house studios and its Powered By Bragg partners, significantly enriching the local gaming landscape.

Stefano Santagostino, Associate Product Manager at Sisal, expressed enthusiasm about the collaboration, stating, “We’re excited to be able to offer our players exclusive content from Bragg Gaming for the first time. Having the latest impactful online slots are a must for Sisal as we look to springboard growth in the Italian market.”

Karl Grech, Head of Business Development at Bragg, also commented on the strategic partnership: “We’re committed to launching proprietary and exclusive online casino content with leading operators in the largest regulated markets in the world, and our agreement with Sisal concerning Italy underlines the success we are having in pursuing this approach.”

The Growing Italian iGaming Market

According to recent data from H2 Gambling Capital, Italy’s total online gambling market is expected to grow by over 16% year-on-year in 2024, reaching $3.4 billion. Casino gaming gross gambling revenue (GGR) alone is forecast to increase by 18% to $3.1 billion. This growth makes Italy the second largest regulated iGaming market in Europe after the UK.

Amidst these expansions, Italy is revising its regulatory framework under the ‘Reorganization of Gambling’ decree. This revision includes an increase in license fees for online gambling, which are set to rise to €7 million for a nine-year license, up from €200,000 since 2018. Additionally, new technical requirements will mandate player-imposed limits on gameplay, and Italy’s ADM regulator will gain enhanced powers to tackle unlicensed online gambling activities.

Source: “Bragg Gaming Supercharges Italian Growth with Sisal Online Slots Content Deal”. Bragg Group. May 7, 2024.

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Italy changes the gambling law when it comes to licenses. Since the Reorganization of Gambling legislation was published, the operators weren’t satisfied, so a new framework came as an amendment to the ongoing regulations.

Resolve the operations issues

The main mission of this framework is to resolve legal disputes between the ADM (Italy’s Customs and Monopolies Agency) and operators, who can’t come to an agreement about the terms of license renewal. Among the issues was the fact that ADM wanted to terminate all licenses that were to expire in 2023 or 2024, and the government had to intervene.

Thanks to the new framework, the new operators will get licensed in Italy in the upcoming few months. Their licenses will last for nine years, and the fee they would have to pay is set at €7 million ($7,5 million). According to the previous law from 2018, the license fee was €200,000 ($214,834), so this is a significant increase in the fees. But that’s not all – after taxes, all operators will have to pay 3% of Gross Gaming Revenue (GGR) annually.

The Ministry of Finance (MEF) claims that the Italian gaming market changed in 2011 and that it’s the reason for increased fees. At the moment, big names such as SNAI, Flutter Entertainment, Lottomatica, Entain, and SKS365 dominate the market. As the Ministry of Economy and Finance estimates, around 50 operators will be interested in renewing the license.

The operators are obligated to operate only one app for each product they have, and concessionaires can have only one website.

It is expected that gaming taxes in Italy will further increase in upcoming years – €200 million in 2024 and €150 million in 2025. On top of that, the concession fees will bring €100 million annually to the government.

New requirements and tender for Lotto

Among other requirements for operators, there’s a set of technical ones. Among them is setting playing limits on platforms, which have to be set by customers, and incorporating warning messages when a player comes close to that limit. On top of that, ADM will have the right to fight unlicensed operators, including blocking their payments.

Popular Italy’s Lotto Euro game will get a new operator, and the government is about to launch a tender. Until November 2025, the game is managed by IGT, but the state is looking for a new operator. The bid begins at €1 billion.

After 2025, it is expected that the game will earn €7,7 billion annual turnover. On top of that, net annual revenue for nine years is about €200 million.

Source: “Italy’s take on licensing framework for online gambling”, April 16, 2024.

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Inspired Entertainment, one of the world’s most successful business-to-business iGaming providers, has announced the launch of its Virtual Sports offering in Italy thanks to a partnership with Planetwin365, a prominent online casino and sports betting operator.

The suppliers Virtual Sports portfolio includes the newest Virtual Sports Soccer products V-Play Torneo (also known as V-Play Knockout Cup), V-Play City Park Dogs and V-Play Football Ultra 2.

Planetwin365, which is a flagship brand of Italian multi-channel operator SKS365, is one of the first iGaming operators in Italy to launch V-Play Torneo, a virtual soccer product which features ultra-realistic graphics and fast gameplay with eight games taking place across a two-minute tournament.

V-Play Torneo takes players through several rounds, from the quarterfinals through to the semifinals and then to the final games, which decide who will be declared the ultimate champion.

V-Play City Park Dogs on the other hand is a virtual greyhound racing game which features a realistic city background while V-Play Football Ultra 2 is described by Inspired Entertainment as “the ultimate football experience game.”

Inspired Entertainment currently offers content, technology, hardware and services for iGaming, betting, lottery, social and leisure operators across both retail and mobile channels. The company operates in over 35 jurisdictions all around the world, supplying content to online casino and sports betting operators on over 170 websites.

New Chief Financial Officer Appointed Recently

Along with forging new partnerships, Inspired Entertainment has also been revamping its top management team recently. At the end of 2023 the supplier announced the appointment of Marilyn Jentzen as its new interim Chief Financial Officer.

The appointment came following the departure of Stewart Baker, who had served within the company for seven years as Financial Controller and Director of Finance. Baker resigned on December 20, 2023.

Marilyn Jentzen is a very experienced executive, with over three decades spent working in financial services and accounting. The new Chief Financial Officer took charge of leading the company’s financial policies and her responsibilities included overseeing the group’s accounting functions.

Inspired’s new CFO has previously served as the Chief Executive Officer of Innovative Impact Consulting, a business that she founded herself in 2015. Before that entrepreneurial attempt, Marilyn Jentzen was Senior Vice President of Finance at IGT in Las Vegas, Nevada from June 2014. Before that, she had a successful four-year tenure at Thomson Reuters, a well-known global media company.

Source: “INSPIRED LAUNCHES LATEST V-PLAY TORNEO, V-PLAY CITY PARK DOGS, AND V-PLAY FOOTBALL ULTRA 2 VIRTUAL SPORTS GAMES WITH PLANETWIN365 IN ITALY“. Inspired Entertainment. March 7, 2024.

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Digital payment solution provider OKTO partners with Eventogioco, a rapidly growing operator in the Italian iGaming industry. Under the deal, OKTO will provide the iGaming operator with an innovative cash-to-digital payment solution, OKTO PVR, designed to ensure seamless digital transactions and the continued adherence to regulatory standards. The partnership also represents a significant milestone in provider’s expansion of its cash-to-digital payment facility in the Italian market.

OKTO PVR Digital Wallet Solution

Indeed, OKTO PVR is tailored specifically for the Italian gaming industry. The advanced wallet solution facilitates a smooth integration with the operator’s iGaming technology to provide easy, secure, and compliant transactions at all times. Meticulously forged to meet the player’s requirement for a quick, easy, and secure access to gaming withdrawals and deposits, the payment feature integration is supported by cutting-edge technology and the full compliance with the existing and the forthcoming Italian regulations.

Fully Compliant Operations

The levels of security and compliance offered by the digital wallet solution represent the key components in structuring the latest deal. OKTO and Eventogioco recognize the importance of the continued adherence to gaming regulations to be equally committed to ensuring compliance across their respective operations. The latest digital payment solution supply deal will help operators and players take advantage of the important tool employed to minimize downtimes during the play.

Easy Product Integration

At the same time, the Italian operator offering a wide range of quality products and services pays a particular attention to market changes. Therefore Eventogioco thrives to implement the latest solutions to meet the highest standards and simultaneously provide easy-to-use solutions to players. The OKTO PVR digital payment solution is the latest of these tools available for Italian players through an easy integration with Exalogic, the associated advisory tool. This integration will top up the player’s iGaming account with cash from the retail locations with recharge points.

Commenting on the partnership,Dante Micucci, Country Manager Italy of OKTO, said: “We are glad to collaborate with Eventogioco to expand OKTO PVR in the Italian gaming market. Our objective is to empower gaming operators with the necessary tools to succeed in an ever-evolving regulatory landscape. Italy is on the verge of a transformative regulatory shift, and the time to act is now. With years of strategic foresight and meticulous planning, we stand as operators’ seasoned partners, offering innovative and compliant payment solutions tailored for Italy’s transition. OKTO PVR and OKTO CASH provide the means for our partners to drive success.”

Patrizia Sauli of Eventogioco, commented: “Incorporating OKTO PVR into our offering was a seamless and efficient process. OKTO’s phygital payment solution seamlessly integrates with Exalogic, enabling our players to easily top up their i-gaming accounts with cash at retail locations equipped with recharge points. The product blends the excitement of online gaming with cash transactions. This ensures convenient access to funds and uninterrupted gaming experiences for our players while we remain ahead of the regulatory shift in the region.”

Source: ”Eventogioco goes Cash-to-Digital with OKTO”. European Gaming. March 12, 2024.

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In an audacious stride towards global dominance, Betsson Group blazes a trail into the dynamic Italian market with the grand unveiling of its flagship brand, Betsson. This strategic leap embodies Betsson’s relentless pursuit of creation and its uncompromising passion to redefine the gaming terrain. As the gates swing wide open to Italian players, a realm of boundless excitement and unparalleled thrills awaits, promising an immersive gaming odyssey like never before!

A Symphony of Offerings

Prepare to embark on a journey of discovery as Betsson.it unveils a treasure trove of gaming delights. From the heart-pounding adrenaline rush of sports betting, spanning an array of electrifying sporting events, to the mesmerizing allure of immersive slots and captivating table games, every moment promises a compelling escapade. Dive into the exciting action of live casino experiences, where the thrill of the moment comes alive with every spin and every deal, delivering a unique fusion of entertainment and excitement.

With its recent ventures into Latin America, Betsson has carved a path of success, leaving an indelible mark as the main sponsor of esteemed football clubs like Boca Juniors, Racing Club, and Atlético Nacional. Now, as the brand sets its sights on the Italian horizon, its devotion to excellence shines brighter than ever. This launch not only symbolizes its passion to reach new heights but also confirms its promise to deliver amazing gaming experiences that transcend borders and captivate players worldwide.

Charting New Territories

The debut in Italy marks a very influential moment in Betsson’s expansion journey, propelling it into uncharted territories and setting the stage for unprecedented growth and success. As it continues to push the limits of innovation and raise industry standards, Italian players can look forward to a gaming experience that exceeds the ordinary and ushers in a new era of excitement and possibility.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented: “Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market. By consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability. And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market.“

Source:

”BETSSON GROUP LAUNCHES FLAGSHIP BRAND IN ITALY”, europeangaming.eu, March 7, 2024.

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Spinomenal, a recognized supplier of engaging iGaming content, has entered a content supply agreement with Italian online casino operator Eurobet, a subsidiary of the iGaming headliner Entain Group. The deal will help Spinomenal extend its reach to a wider player community in the regulated Italian market. At the same time, Eurobet’s addition of the exclusive content to its comprehensive portfolio will reinforce its leading position in the dynamic Italian market.

Exclusive Content Supply

Under the agreement, the operator will be enabled to access Spinomenal’s diverse catalogue of popular titles and launch them on its state-of-the-art platform. The supplier’s releases are increasingly popular among players for a wide range of integrated features. A fine selection of these will now fuel the operator’s platform to render an unparalleled player experience. The gems like Majestic King, Aztec Spell and Lucky Jack – Lost Jungle are now within the reach of the Eurobet’s player pool.

Light&Wonder Facilitate the Content Deal

The integration of Spinomenal’s content into the renowned Italian operator’s platform is facilitated by the top-tier content aggregator Light & Wonder. Under a B2B partnership between the two content suppliers, the aggregator’s OpenGaming platform is employed here as a bridge between Spinomenal and Eurobet.

Seamless Content Integration

The aggregation platform securing a swift and seamless content transition by means of a series of high-end features and tools makes Light & Wonder a go-to destination for the leading game developers and content suppliers around the world. Spinomenal’s choice of aggregator for the latest deal testifies about the provider’s commitment to further increase its presence in the Italian jurisdiction.

Continued Italian Expansion

The content supply deal struck with Eurobet follows Spinomenal’s recent Italian expansion. At end of January 2024, the supplier signed the leading online gaming operator NetBet Italy for the content supply purposes. The Eurobet deal, signed less than a week later, testifies about Spinomenal’s determination to make its content comfortable in the Italian market as the provider seems to be coming to stay.

Commenting on the latest content partnership with Eurobet, Lior Shvartz, CEO for Spinomenal commented: “Italy’s iGaming market growth is mighty impressive and we’re very happy to broaden our footprint here with a collaboration with Eurobet Italy.”

Source: “Spinomenal Increases Italian Presence with Eurobet Italy Partnership”. Spinomenal. March 4, 2024.

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