Kinectify, a novel gambling risk management tech firm, has unveiled a new investment by Aristocrat Leisure Limited. The investment demonstrates the latter firm’s trust in Kinectify’s solutions and was joined by additional contributions from existing investors.

In addition to the investment by Aristocrat, Kinectify secured backing from a number of companies and organizations, including Acies Investments, the Eastern Band of the Cherokee Indians, Eilers & Krejcik Gaming and Mark Frissora, Caesars’ former CEO.

This incremental investment from leading companies in the sector demonstrates the gambling industry’s growing demand for tech advancements and risk management solutions. In addition, the move demonstrates the confidence gambling companies have in Kinectify and its products.

As a result of the investment, the tech firm is now poised to drive further innovation and release more AML and responsible gambling solutions.

Kinectify Welcomes Jason Walbridge to the Board

In addition to the investment, Aristocrat’s Jason Walbridge has become a part of Kinectify’s board of directors and will work to further bolster the strategic benefits between the two companies.

Walbridge is an experienced gambling industry executive who boasts over 20 years of experience in the casino and iGaming industries. He first joined Aristocrat in 1997 and held a variety of executive positions at the company, including VP of technology services, VP of operations, SVP of integration and service, SVP of R&D, integration and service, MD for EMEA and chief supply officer. He re-joined Aristocrat in 2022, leveraging his expertise to develop Anaxi, Aristocrat’s online gaming business.

Before re-joining Aristocrat, Walbridge held executive positions at NYX Gaming and SG Digital.

Walbridge’s unparalleled experience would be an important asset to Kinectify, allowing the company to continue driving growth and innovation.

Walbridge commented on his new position, expressing his thrill about joining the Kinectify board. He described Kinectify’s track record as nothing short of impressive.

I am thrilled to work with Kinectify to pioneer innovation in risk management across the gaming ecosystem. I’ve been impressed by Kinectify’s track record so far with its AML and responsible gaming technology, and I’m excited to facilitate deeper collaboration between our companies.

Jason Walbridge, director, Kinectify

In other news, Aristocrat recently expanded its presence in North America thanks to an agreement with Loto-Québec.

In January, Aristocrat also launched a legal claim against Dinh Toan Tran, its game design director, alleging that the man had stolen thousands of files.  

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