A new long-term partnership has been established between Light & Wonder and B2B supplier Jelly Entertainment, focusing on the distribution of a variety of slot games via L&W platforms.

This collaboration is poised to enhance Jelly’s brand recognition and broaden its customer base by distributing popular slot titles such as Elixir of Wealth, Muertos Fortune, and Wicked Riches of Oz into significant regulated markets.

Jelly’s iGaming products will now be accessible through Light & Wonder’s distribution platforms across the UK, Spain, and Italy. Additionally, Jelly is targeting growth in the Latin American markets, specifically Colombia and Peru, as part of this strategic deal.

In November, Jelly achieved regulatory approvals from both The Gambling Commission and the Malta Gaming Authority. Reflecting on the new partnership, CEO David Newstead remarked: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that.”

Light & Wonder anticipates that this collaboration will further enrich its offerings to customers, complementing its already positive performance reported in the first quarter of 2024.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, expressed: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”

Source: “Light & Wonder enters into partnership with Jelly Entertainment”. Gambling Insider. May 22, 2024.

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Jelly Entertainment, the fast-growing UK-based iGaming developer, has announced the completion of the acquisition of Wundermachine, a leading provider of technology and social gaming content. The acquisition represents an important part of Jelly’s plan for growth and expansion on a global scale.

By acquiring Wundermachine, the company anticipates strengthening some of its strategic operations, including distribution, delivery, as well as engaging with fresh talent. Ultimately, the acquisition of the social gaming business-to-business (B2B) provider is expected to propel Jelly’s growth, allowing the company to solidify its position as a B2B supplier for the online gambling vertical.

Currently, Jelly’s content is renowned for its quality, engaging features and unique mechanics. An ongoing goal for the company is to deliver omnichannel entertainment with its creative and cutting-edge games. Thanks to the new acquisition, Jelly will boost its distribution capabilities, enabling it to reach customers across the globe via different channels.

Moreover, the takeover enables talent from Wundermachine to engage with Jelly’s dedicated and experienced employees. The acquisition will see Wundermachine’s employees retain their current office. With that in mind, the company’s real-money gambling and social gaming teams are going to actively collaborate with Jelly, helping it improve its growth strategies.

The latest announcement comes after this autumn, Jelly joined forces with Yggdrasil for the release of Beasty Blox GigaBlox, a new jungle adventure-themed slot with an RTP of 95% and 4,096 paylines. The engaging high-volatility slot, offering €250,000 max win invites the players on a thrilling adventure.

The Acquisition Brings Excitement to the Duo

Bjorn Kaufmann, Wundermachine’s CEO, explained that the company was created with the goal of developing unique products for the real-money gambling and social gaming vertical. Finally, he pointed out: “We’re passionate people, about what we do and how we deliver it. Together; we are certain that, as part of Jelly Entertainment, our teams will flourish.”

The acquisition of Wundermachine by Jelly comes at a time when the company continues to grow its portfolio of games. Jelly anticipates releasing Wicked Riches of Oz and Midas Riches, among other thrilling and engaging titles very soon.

“We are delighted to welcome the Wundermachine team into the Jelly Entertainment family.“

David Newstead, managing director for Jelly Entertainment

David Newstead, Jelly’s managing director, was excited about the latest acquisition. He predicted that Wundermachine would play a key role in Jelly’s growth across markets such as North and Latin America, as well as Europe. What’s more, Newstead said that the company is positioned well to grow exponentially in the next 12 months. Finally, he said that Jelly is looking forward to the benefits the new acquisition would bring.

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This license renewal from the Spelinspektionen comes at a time when Sweden has issued a new mandate that requires companies to reapply for their licenses and it impacts operators as well as suppliers.

Independent Studio Competing in the Biggest Markets

Jelly has been able to offer a number of excellent games to licensed and regulated operators in the market, and it has been continuing its momentum in the market. The company has additionally been growing in other key jurisdictions, including the United Kingdom.

Commenting on the latest milestone, Jelly COO Phil Collins said that the company was stoked to have obtained this license from the regulator. He argued that Jelly operates as an independent developer that is breaking ground in the iGaming sector.

Collins said that Jelly was very happy to continue with its operational momentum in the Swedish iGaming market as the company has some excellent releases planned for the second half of the year. Sweden also plays an important part in the studio’s growth.

“Operating in regulated markets is key for Jelly; it gives the company further credibility and recognition and opens the door to new operator partnerships,” Collins noted. Meanwhile, Jelly has been expanding rapidly. The company has been increasing its development expertise and seeking to secure new experiences for players.

The company licensed the Megaways feature back in February to offer more innovative content and twists of its own games through the player-favorite game mechanic. We recently spoke with Jelly’s chief executive officer David Newstead who talked about the history of the aggregator and its end goal as well as how the company leverages fresh and innovative mechanics to stay competitive.

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