Continuing to deepen its international footprint, BGaming, a creative provider of Provably Fair online casino games once again inks a significant business partnership. This time, the forward-thinking team ties knots with Salsa Technology to showcase its premium quality products to players from the iGaming market of Latin America.

Setting its sights on this burgeoning market in 2023, BGaming has so far announced multiple agreements with brands that operate locally. Thanks to these deals, LatAm players can access its attractive portfolio of feature-filled slots, sophisticated roulette and table games, casual games, crash games, and many other adventures.

On top of that, during 2023, BGaming attended a large number of major iGaming conferences in this region, such as GAT Expo, SAGSE LATAM, SiGMA Americas & Brazilian iGaming Summit, and Gambling Brazil.

Unstoppable International Growth

As agreed between the two parties, BGaming will integrate its selection of top-performing games into the Salsa Technology platform. Compatible with the main models of regulatory requirements, the platform includes a bonus system, a variety of payment options, tools for responsible gambling, and much more.

Commenting on the agreement, Eliane Nunes, Head of Marketing & Sales at Salsa Technology

“We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership. BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering.”

Salsa Technology is a supplier with a firm presence in the LatAm market, most notably in Brazil. Its highly experienced teams operate in Uruguay, Peru, Mexico, Portugal, Spain, and Malta, providing support in English, Spanish, and Portuguese.

Its rapidly growing network of partners includes numerous big names such as Wazdan, Booming Games, Yggdrasil, Amusnet Interactive, VIVO Gaming, Spinomenal, Spearhead Studio, and many more.

A Series of High-Profile Strategic Collaborations

One of the first strategic partnerships that aimed to deepen BGaming’s footprint in Latin America was inked with Dotworkers, getting the chance to exhibit its innovative features, engaging mathematics, and visually superb characters.

A month before that, the provider teamed up with online casino operator Betmexico, which brought players from Mexico the opportunity to check out the finest slot adventures such as Fruit Million, and Wild Cash, alongside other genres from the supplier’s catalog.

September 2023 brought another important cooperation, this time with Betara, a popular Peruvian casino and sportsbook operator. Through this partnership, the studio integrated its collection of over 100 games, including in-demand mechanics and AI-generated feature.

The beginning of the current year was marked with another amazing success, in the form of strategic collaboration with casino software supplier The Factory Gaming. Hosting a massive assortment of more than 3,000 games, this white-label provider is aligned with more than 50 leading content developers.

About a month ago, BGaming announced a deal with Blokotech, aiming to strengthen its presence in Chile and Argentina. Established in 2022 by a team of iGaming veterans, Blokotech quickly positioned itself as an attractive business associate. Its gigantic portfolio of 4,000+ games was reinforced with the addition of BGaming’s works of art such as Capymania, Merge Up, Wild Tiger, and many more.

Source: “BGaming Agrees LatAm Content Deal with Salsa Technology”, bgaming.com, April 2, 2024.

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BGaming keeps expanding across the European continent and conquering key markets in the region. The company joined forces with the industry giant Betsson to expand across several new European markets.

Fantastic offering for Betsson’s customers

One of the biggest operators in the industry, Bettson, will now be able to offer a range of BGaming unique slots to its customers.

The games included in the offering have certifications of the Malta Gaming Authority (MGA) and Hellenic Gaming Commission, and under these certifications, they will be provided to Betsson. Among the titles included in the offering will be casual games such as Minesweeper XY and Rocket Dice XY as well.

BGaming’s releases became popular among players for its advanced features, as well as for innovative graphics generated through AI, which took its games to the next level.

On top of that, the two companies decided to take their relationship to the next level by creating a new branded game, Betsson Plinko. The game was created by BGaming and represents a symbol of this aspiring collaboration.

Industry giants to strengthen their positions in the global market

Betsson is one of the biggest operators in the European market, but the company’s games are extremely popular in Latin America as well.

On the other hand, BGaming saw rapid growth across key markets all over the globe in the last 18 months. This partnership is the most recent among a series of successful integrations that helped the slot developer expand across the world.

Olga Levshina, a CCO at BGaming, commented on the recently established deal: “We are delighted to launch with Betsson, a market-leading tier 1 brand in Europe. Our dynamic growth and support from world-leader businesses, such as Betsson, confirm we are regarded as a trustworthy provider of high-quality content.”

BGaming was founded in 2018, and since then the supplier has been dedicated to creating unique games that keep the players on the edge of their seats during the whole gameplay. Its portfolio currently consists of more than 150 thrilling releases, including popular video slots, video poker (https://www.casinonewsdaily.com/games/video-poker/), and lottery games. There is also a range of card, scratch, crash, and casual games, which makes BGaming’s content stand out in the market. Its vast network of partners includes big industry names such as BetFury, RollBit, Stake.com (https://www.casinonewsdaily.com/blog/2021/06/14/aspire-global-to-help-stake-com-launch-new-uk-site/), Pin-Up, and many more.

On the other hand, Betsson AB has been present in the global iGaming market since 1963, which makes it one of the companies with the longest presence in the industry. Currently, the company features more than 20 brands, including Betsson, Betsafe (https://www.casinonewsdaily.com/mobile-casino-apps/betsafe-casino-app/), and NordicBet, and it is present in Europe, North America, South America, and Central Asia.

Source: “Bgaming Goes Live With Betsson As Part Of Sustained European Expansion”. bgaming.com. March 13. 2024.

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Hacksaw Gaming became globally famous for its thrilling slot releases with edgy themes and fantastic features, and it helped the company build a vast network of partners and join forces with the biggest operators in the industry.

Recently, the company joined forces with Cristaltec Entertainment S.r.l. and strengthened its position in the Italian market through the content distribution agreement with this powerful company.

Italian expansion as a part of the strategy

The new deal is a part of Hacksaw Gaming’s plan to expand across the whole region, which will happen in the following few weeks.

The popularity of Hacksaw Gaming’s titles, already huge, will be even more increased thanks to the expansion to the new regulated markets, and Italian players will get a chance to enjoy a vast range of captivating titles.

Thanks to the partnership with Cristaltec, the company will be able to incorporate exceptional industry expertise and competency, which will help it establish a position in a new regulated market.

Some of the titles are already available on Cristaltec’s Casinomania online casino website. At the moment, the players can enjoy 38 exciting releases, including popular slots such as Wanted Dead or a Wild, R.I.P. City, Hand of Anubis, and Joker Bomb.

However, companies plan to release more games during the upcoming months and provide the Italian players with some of the best releases currently available in the market.

Both companies had in mind local gaming enthusiasts when creating the offering. With that in mind, the games that will join Cristaltec’s impressive offering and popular franchises are carefully selected to suit the needs of even the pickiest players in the Italian market.

Marcus Cordes, the CEO of Hacksaw Gaming, said: “We are strongly committed to enriching the Italian gaming market with the quality and variety of our portfolio. Working together with Cristaltec will certainly drive these opportunities to new heights.”

Calvi Lorenzo, a Member of the Board of Directors at Cristaltec Entertainment, added: “We are happy to announce the new agreement with Hacksaw, which will allow us to expand the offer of high-quality games present in the Casinomania Online Casino, belonging to the Cristaltec Group. Thanks to this partnership, our customers will have access to a wide and excellent selection, which highlights our constant commitment to exceeding expectations in the iGaming sector.”

Industry leaders

Hacksaw Gaming is one of the leading suppliers of slots, scratch cards, and instant win games to the global gaming market. Its portfolio currently consists of more than 120 thrilling titles, and the company is present in over 20 regulated markets all over the world. Over the years, Hacksaw Gaming has established a vast network of partners, which currently has more than 300 big industry names, including LeoVegas, Kindred, White Hat Gaming, BetConstruct, Betsson, and many more.

On the other hand, Cristaltec Entertainment also has an impressive portfolio of games, including hits such as Temple Queen, Epic Gods, Captain Morgan, Dante, and others. The company was founded in 2004, and since then it has become a leader in the region.

Source: Sarkany, Adrienn, “Hacksaw Gaming Celebrates Deal with Cristaltec Italy”. European Gaming. February 21, 2024.

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One of the leading game development companies in Sweden, Gaming Crops, decided to expand its partnership with the leading operator from Spain, Casino Barcelona, and its online operation Casino Barcelona.es.

Major agreement

The publicly-listed Swedish company strengthens its position in the Spanish iGaming market by signing this major agreement with the popular casino.

On the other hand, Casino Barcelona is one of the biggest land-based casinos in the whole of Europe, and its online operations are rapidly growing as well. All of the players who want to visit the casino can enjoy various amenities, including fantastic fine dining options, live music, various entertaining shows as well as live games.

The popular Casino Barcelona.es was founded in 2012 and rapidly became popular among the players and operators. Currently, its impressive portfolio consists of more than 2.000 captivating slots, as well as unique roulette, poker, blackjack, and sports betting content.

The website is owned by Group Peralda, the leading Spanish company that has been present on the market for over 40 years. The Group is successful not only in Spain, but also in Argentina, Uruguay, and Chile.

Thanks to the recently established partnership, the players will be able to enjoy a range of Gaming Corps’ popular titles, including fantastic offerings of Crash, Plinko, Table, Mine, and Slot games. Among the titles included in the Spanish offering are hit releases such as Wild Woof, Raging Zeus Mies, Ramen Puzzle, and Super Hot Stacks. On top of that, the players will be able to enjoy some of the most popular company series such as Jet Lucky and Coin Miner.

Rapid expansion and reliable network of partners

Gaming Corps began its journey as a small company in Uppsala, Sweden, and as it has proven the quality of its content and became popular in the European gaming market, the company decided to expand its operations and open offices in Malta and Ukraine. Among the company’s main assets is its vast network of partners, which includes big names such as Every Matrix, iSoftBet, Bettson, and many more. Among the most recent deals the company has made is the one with Hub88, one of the leading providers of quality services for iGaming markets all over the world, followed by a recently established partnership with Casino Barcelona.es.

The company’s main focus lies in supporting and improving various responsible gaming practices, so they can offer its players a safe and secure gaming experience.

Mats Lundin Director of Sales from Gaming Corps said: “It is an absolute pleasure for us to deliver our games to Casino Barcelona; one of the most recognisable operators in Europe. We are very pleased to partner with Grup Peralada, which has a long history of providing top-tier entertainment to players. We have continually strengthened our games portfolio this year and I look forward to offering our premium content to players at CasinoBarcelona.es. We remain committed to strengthening the gaming experience for players at all of our partners, and we are set to announce several more high-profile partnerships in the near future.”

Alfredo Vega, Country Manager at Casino Barcelona said: “We welcome the addition of Gaming Corps’ exciting games portfolio to our offering, allowing us to present an even more memorable online casino experience to players. I look forward to developing this partnership further as Gaming Corps continues to add more cutting-edge content to the portfolio, and this will help cement our position as a leading online casino operator in Spain.”

Source: Miller, George, “Gaming Corps strikes significant deal with CasinoBarcelona.es”. European Gaming. February 13, 2024.

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One of the leading developers of localized slot games in the world, MGA Games, partnered with Lottomatica to strengthen its position in the Italian market. Lottomatica is one of the biggest operators in Italy, so it’s not surprising that this renowned provider of thrilling slot games decided to partner with that company in order to extend its reach across this key European market.

Rapidly growing companies

MGA Games is based in Spain, but the company rapidly expanded across various key markets in the world, thanks to partnerships with the biggest industry names. Its vast network of partners includes companies such as LeoVegas, bet365, Playtech, Softswiss, Atomo Gaming, and many more of them.

On the other hand, Lottomatica is one of the biggest industry names not only in Italy but also in the whole European market. Its services include a range of sports betting options, as well as online gambling and recreational gambling machines. The company has an advanced specialized gaming distribution network in the country, with 3.100 betting posts and over 1.400 gambling halls where the players can place their bets in person.

The Italian players are now able to enjoy a range of thrilling MGA Games’ releases, including its most popular games such as Lo Stregone Megaways, Samantha Fox, Conquest of Vichinghi, Onda Fortunata, and many more. However, this is only the beginning. In the upcoming months, MGA plans to incorporate more titles in the offering, including new Megaways titles and slots with five reels. One of the main things that make MGA Games stand out from other providers in the market is the fantastic animation the company’s games have, as well as advanced graphics, combined with unique and modern mobile technology.

Mutually beneficial partnership

This partnership is beneficial for both companies. Not only will MGA Games expand to the Italian market and extend its reach so that Italian players can enjoy a range of thrilling quality games, but Lottomatica will strengthen its position in the Italian market as well as the whole of Europe. This partnership will speed up the growth of both parties across this important market.

Javier Lanfranchi, Director of Sales at MGA Games, said: “We are confident that our localized slot games will impress Lottomatica players and make them feel the true emotion of the game. We share a passion for entertainment, and we reflect it by offering top-notch content, of great value to operators.”

Source: Tolan, Peter, “MGA Games joins forces with Lottomatica consolidating its presence in Italy”. European Gaming. February 4. 2024.

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Groove, the famous iGaming casino platform provider and aggregator, joined forces with 3 Oaks Gaming, the renowned iGaming content distributor.

A significant step towards global expansion:

This isn’t the first deal Groove agreed upon recently. The company signed various agreements prior to ICE2024 to strengthen its position in the global market and expand to new markets all over the world.

The newest deal with 3 Oaks Gaming is a great achievement for Groove. The impressive portfolio of 3 Oaks Gaming will be added to the aggregation platform developed by Groove to enhance its value and make it more interesting to its fans. On the other hand, this deal gives 3 Oaks an opportunity to reach new players across various key markets in the world and enhance its position in them.

Among the games that will be included in the offering and available on Groove’s platform are hit releases such as popular Hold and Win releases, as well as Little Farm, 3 Hot Chillies, 777 Coins, and the popular Goddess of Egypt. The offering also includes a hit series of games, such as Sun of Egypt, Aztec Fire, Gold Nuggets, Crystal Scarabs, Lady Fortune, African Spirit Sticky Wilds, and Olaf Viking.

Advanced integration

The games will be available through the integration with GroovePlay. Groove’s popular platform sees more than 100 new games every month in its offering, so the portfolio keeps growing. Currently, more than 15,000 games are available to players, all of them available via one single API.

The company’s partners network consists of more than 100 renowned content partners, including the most recent one with 3 Oaks Gaming, and keeps rapidly expanding. Through these partnerships, Groove focuses on developing and adding new, advanced, and unique products. Among the most popular types of games are slots, online casino games, live casino, poker, and table games. Its offering also includes crash games, sweepstakes, sportsbooks, virtual sports, and lottery.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Through this tie-in with Groove we boost our credentials as a distributor set to expand its footprint across a plethora of operators and jurisdictions thanks to the new partnership. We have ambitious plans to expand globally so we are very excited about this deal as a central pillar of our strategy.”

Yahale Meltzer, COO and co-founder at Groove said: “This partnership with 3 Oaks Gaming underscores our relentless pursuit of expanding our offerings and delivering world-class content to the iGaming community. Our operator network is constantly looking for fresh content, not only in the form of the more than 100 new titles we add every month but also in partner studio diversity where 3 Oaks Gaming has a unique set of player propositions.”

Source:

“Groove plant more seeds with 3 Oaks Gaming”, europeangaming.eu, January 30, 2024.

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Evolution and Playtech are both distinguished companies with tremendous clout, which now extends not just to the Danish market but also to Spillebranchen, the industry body that is working hard to establish robust standards in an evolving industry.

Evolution and Playtech to Help Build Safer Gambling in Denmark

The focus of the work is on creating responsible and sustainable gambling practices that serve as guidelines to existing and newly-arrived businesses and the industry body reunites a stardom of companies with a strong and established local record, including Betsson, Betfair, bet365, LeoVegas, Mr Green, Danske Licens Spil, Entain, and not least, Kindred Group.

In an official statement, Spillebranchen welcomed the opportunity to collaborate with Playtech and Evolution, adding to what is already a formidable portfolio of participants.

“We look forward to the opportunities this partnership presents and look forward to a fruitful collaboration that benefits our members, the industry and the countless individuals who enjoy gambling responsibly,” the statement added.

Denmark has been one of the true torch-bearers in the regulated gambling markets in Europe, as the country has been repeatedly cited by EGBA, the European Gaming and Betting Association, as one of the best-regulated and safest markets.

Regardless, Denmark and its local regulator have found it necessary to continue evolving and improving their offer. A recently launched website, StyrPåSpillet.dk, is the country’s latest effort to ensure that there is a good level of understanding about responsible gambling and problem gambling.

The website is geared towards Danish consumers who want to learn more about the country’s gambling industry, but it also features materials and lived experiences of recovering addicts. A big focus of the ongoing efforts lies on prevention, and target the age groups between 13 and 15, which are deemed vulnerable.

Pathological Gambling Prevention Is Key to Industry Sustainability

A recent study conducted by Spillemyndigheden also indicated that 15% of young people aged between 15 and 17 are gambling, thus why the new portal and its materials are paying particular attention to this age group.

Denmark has also extended its land-based self-exclusion program, ROFUS, to land-based venues, in a bid to further strengthen protections and safeguard consumers.

In September, the country introduced a solution called Payer ID which is a new technological contraption designed to offer a more personalized protection through deposit limits but also facilitate the overall gambling experience to avoid frustration.

Denmark has been delivering well on creating a tightly regulated industry which does not alienate local gamblers and does not push them into the grasp of offshore gambling sites.

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West Virginia has become the fifth US state to enter the historical Multi-State Internet Gaming Agreement (MSIGA), availing its gambling population of a plethora of interactive gaming among the other member states of the Association.

Online poker aficionados from West Virginia will be able to engage in gameplay against players in Nevada, Michigan, Delaware, and New Jersey. The news comes about one year after the West Virginia Lottery reiterated its intention to join the multi-state agreement. 

West Virginia Lottery, “Pleased” to Offer Multi-state Poker 

As explained by West Virginia Lottery director, John Myers, by joining the important agreement that was originally introduced in Nevada and Delaware in 2014, the Mountain State is expected to significantly boost the “potential pool of participants” while enabling their players to engage in interesting play for even greater winnings. 

Director Myers took the opportunity to express their excitement that their West Virginia iGaming providers “will now have the opportunity to offer multi-state poker” to their players. 

All iGaming service providers in the state that would like to provide multi-state poker will need to send a letter of intent to the Lottery which will also need to receive the approval of the rest of the member states.

The same iGaming service providers interested in jumping on the wagon will need to work toward obtaining the required seals of approval from the state as well as other relevant member states prior to being allowed to go live.

Current State of Things 

The Multi-State Internet Gaming Association LLC is a Delaware-based corporation responsible for managing the affairs of all member states as part of the Agreement. 

For the time being, Nevada, Michigan, and West Virginia are the three US states offering online poker to member states. New Jersey and Delaware also display their own online poker offerings, alongside the rest of specific online gaming solutions for the full spectrum of gaming options.

The MSIGA is, for the time being, a unique agreement to the United States that does not have a correspondent in the European Union. 

In April 2022, when Michigan joined the MSIGA together with its 10 million residents, Delaware Lottery’s internet gaming manager, and the association’s manager, Rebecca Satterfield, expressed the association’s interest in welcoming additional gaming jurisdictions eager to join the Agreement.
Following the news of Michigan entering the MSIGA, online poker fans in Pennsylvania expressed their optimism regarding the potentially bright future of online poker in the Keystone State, in spite of lacking any official indications of such a plan.

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Six like-minded US affiliates have joined forces to form the Responsible Gambling Affiliate Association (RGAA). The newly created body’s job will seek to help affiliate companies serve the online gambling market in a responsible way.

The RGAA is comprised of six major affiliates, including Better Collective, Catena Media, Gambling.com, Oddschecker Global Media, Spotlight Sports Group and XLMedia. The six companies believe that affiliates have a responsibility to promote safer gambling and balance between effective marketing and customer protection.

The RGAA acknowledges the current regulations but believes that improvements can be made. It has organized its goals into five strategic pillars, including the promotion of competitive gambling markets, industry education, consumer protection, advertising codes of conduct and responsible business practices.

The RGAA is currently searching for a permanent president who will represent the organization as it seeks to shape the future of affiliate marketing. The organization promised to release a notification as soon as it makes an appointment.

Executives Are Excited about the RGAA

Representatives of the six affiliate companies comprising the RGAA released statements on the matter.

Mark Frank Pedersen, Better Collective’s chief executive officer of NA said that his team is doing everything possible to empower the industry and promote gambling as entertainment. He praised the opportunity to join forces with other affiliates and promote better standards and guidelines.

Not only is this the right thing to do for our customers, it’s the best thing to ensure the success and longevity of the industry and our businesses.

Mark Frank Pedersen, CEO, Better Collective

Michael Daly, Catena Media’s chief executive officer, also commented on the matter, highlighting the ever-changing nature of the US market. He said that Catena Media is proud to be one of RGAA’s founding members and promote responsible and positive wagering experiences alongside other affiliates that share the same values.

Charles Gillespie, Gambling.com’s CEO, on the other hand, noted that all shareholders in the US iGaming market must understand the critical role of affiliates in helping operators grow. He added that his team is proud to be part of the RGAA and set higher standards.

Meanwhile, Oddschecker’s CEO, Stuart Simms, said that consumers are at the heart of everything his team does. Because of that, he is glad to join forces with the other founding members of the RGAA and promote social responsibility. He said that his ambition is that the RGAA will “support fair play for all.”

Mark Renshaw, Spotlight Sports Group’s CEO, also expressed his thoughts, noting that his team has always been at the forefront of responsible gambling.

We are extremely proud to be a founding member of the Responsible Gambling Affiliate Association, which I believe will play a key role in ensuring the highest standards are set among the affiliate industry.

Mark Renshaw, CEO, Spotlight Sports Group

Last but not least, David King, XLMedia’s CEO, commented on the matter. He noted that affiliates play a critical role in providing consumers with choice while supporting regulated operators.

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Swedish state-owned gambling company Svenska Spel announced that it will be parting ways with Patrik Hofbauer, who is set to explore new opportunities. Hofbauer, currently serving as the operator’s president and chief executive, believes that the gambling company is in a good position to continue without him.

The outgoing CEO joined Svenska Spel back in December 2018. He will officially depart from his position on January 31, 2024, to sit at the helm of Telia Company, a Swedish telecommunications juggernaut.

Svenska Spel noted that it’s already on the lookout for a suitable successor.

As CEO of Telia, Hofbauer will depart from the gambling sector he has served for five years. Prior to joining the state-owned operator, the outgoing CEO served as the CEO of the Norwegian majority state-owned multinational telecommunications company Telenor.

Before that, Hofbauer had stints as CEO of Telenor Broadcast and CEO of Clear Channel. An experienced individual, Hofbauer is also a member of several companies’ boards of directors. This lineup includes Clas Ohlson, NHST Media Group, Svenskt Näringsliv and Presto Holding.

The Decision to Leave Svenska Spel Was Difficult

Hofbauer commented on his new position, sharing that his time with Svenska Spel has been a “fantastic journey.” He said that the decision to depart did not come easily.

While melancholic about his departure, Hofbouer believes that Svenska Spel is in good hands and poised for further success. He praised the company’s robust corporate culture and values, saying that the operator will continue to deliver results.

Erik Strand, Svenska Spel’s chairman, also commented on the matter, praising Hofbouer for his hard work as CEO and the multiple changes he delivered. Thanks to the outgoing executive, the company now sports a modernized approach and a commitment to sustainable practices.

Strand also thanked Hofbouer for navigating the company through the reregulation of the Swedish gaming market in 2019 and setting a clear agenda for the company. The chair concluded that Hofbouer truly made a difference.

Svenska Spel is set to report its Q3 earnings later this month.

Hofbauer Is Excited about His New Position

Hofbauer also released a statement on his new position at Telia Company. He said that he is honored to have been appointed as the telecommunications giant’s next president and CEO and is looking forward to further developing the company.

While I have most recently been working outside telecoms, I have followed recent industry developments with great interest, and I am ready to continue executing on Telia’s strategy and move forward with its digital transformation program.

Patrik Hofbauer

Hofbauer will officially step into the office on February 1, 2024.

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