Casinos have faced a prolonged battle to keep “younger” customers coming back for their services, and it can become an even bigger problem if some of the new laws that are being proposed come into play. 

According to many industry experts, new regulations in the U.K. gambling laws can require platforms hosting slot games to limit their maximum bet spin to only £2 for players under 25.

The Regulations Being Proposed

A white paper was published in April 2023, highlighting the changes the British government plans to make in the gambling regulations for online casinos. This white paper had been in the making for quite some time, and after several delays and postponements, it was finally published on the 27th of April, 2023. 

Ministers’ primary agenda in introducing these new regulations was to make gambling a safer space for the masses, as there had been several high-profile cases where people suffered enormous losses because of their gambling habits. Two main approaches are being taken to achieve this.

Limits for Under-25s

The most significant talking point from this incident was the stake limit for online slots. People under 25 can only put forward £2, and for people over 25, the limit is £15. This has been a topic for heated debate for quite some time as many casino owners are in favour of this idea and already implement it in some capacity. 

Still, some people do not support this motion as they believe people should not be restricted to such a degree.

Integration of AI and Data for a Better Experience

Another topic the government has stressed is how casino owners should do their best to incorporate AI and more modern technologies in their setup. Casino owners all across the U.K. have been very welcoming towards this suggestion. 

This helps to implement a more dynamic approach, rather than just setting the stakes high for some customers and too low for others. To avoid unmitigated consequences, this proposal can go a long way in changing the fabric of the gambling industry in the U.K.

Some other proposals

More proposals included in the white paper are a mandatory background check on industry revenues, strong measures to slow down online gambling, and affordability checks, and the government also plans to run some campaigns to promote safer gambling.

The Positive Feedback

Many casino owners have looked at these proposals in a very holistic way. The fact that these tightened regulations can help reduce unhealthy gambling behaviour is a big step, making gambling much more inclusive for people. It also helps that the regulations minimise online gambling and encourage people to visit casinos more often. 

The dynamic, data-driven approach can benefit both casinos and players alike.

“We welcome the measures outlined in the White Paper and support its ambition to update legislation to develop a dynamic regulatory system for gambling fit for the digital age,” said Neil Banbury of the popular Kindred Group in an interview with Sky News.

“To be a long-term sustainable business, it is not in our interest to have any of our customers experiencing problems which is why at Kindred, we have our Journey Towards Zero ambition to eventually generate 0% of our revenue from people who exhibit problem behaviours”

The Backlash 

These regulations have also created a fair amount of controversy. The general public is not completely convinced about an affordability check. People are worried that they will have to compromise their privacy because of these affordability checks, citing the restriction on their spending as a major issue. 

Casino owners are worried that players will not provide appropriate proof of their spending power in a ploy to con the system and gamble way over their ceiling. The customers who wish to do that will then start looking for other ways of gambling, leading them to an even more unsafe and uncontrollable market.

Conclusion

Despite the abovementioned concerns, this set of revised gambling regulations is a huge step in a positive direction. An affordability check will massively help casinos keep a clean customer base and keep people away from gambling issues as possible. 

Gambling companies will also benefit from integrating AI and data-led approaches to keep up with the changing times. These regulations will help young people avoid gambling addictions and save countless communities from experiencing harm. 

The post How a Proposed £2 Slot Machine Limit Caused Havoc in the United Kingdom appeared first on Keno Wizard.

The “It’s Alive!” global marketing campaign is finally available on TV and digitally in the United Kingdom at a time of fast-evolving rules on gambling advertisement in the first place. The TV spot is set around the idea of mad scientists trying to bring Frankenstein-like monsters to life and is designed to boost awareness for SkillOnNet’s live casino and gameshow products that are available at PlayOJO.

It’s Alive! – PlayOJO’s Latest Marketing Campaign Hits the UK

The spot sees the monster come to life once they experience the PlayOJO live casino, which runs current through it and brings it back. All of this is done in beautiful CGI that does the brand credit. The advertisement is developed by Isobel, a creative agency based in London and kicking off on June 30 in the United Kingdom. More markets are set to follow this summer.

In the meantime, PlayOJO has been maintaining a robust reputation for being a fair and worthwhile casino all across. Among its many advertisement campaigns, PlayOJO has not just promoted fairness, but its own signature phrases such as “feel the fun,” which has become synonymous with the brand.

Feel the Fun was actually launched last July 2022 and became one of the company’s signature marketing initiatives worldwide. PlayOJO CMO Peter Bennett said commenting on this new opportunity and campaign:

We want PlayOJO to be the first choice for players looking to enjoy the thrill and excitement of a live casino experience online and are therefore very excited to launch our new integrated campaign showcasing the fun and vibrancy of our live casino product.

PlayOJO CMO Peter Bennett

PlayOJO has been building its reputation as one of the leaders in entertainment, delivering impeccable gaming products. One of the brand’s strengths has been the deployment of excellent live casino games, such as Mega Wheel, Crazy Time, and Monopoly Live. PlayOJO has been awarded as one of the most innovative casinos when it comes to the use of social media to promote its branding and products.

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The two companies are ready to take the live dealer content offering to the next level, as they said in a press release. Both BetVictor, as an operator, and Stakelogic Live as a supplier of innovative products, are excited at the opportunity.

Stakelogic Live will be able to bring online its entire portfolio of Live Casino products, including Gameshows, Roulette, Blackjack, and many more. The company insists that it gives players a “VIP” experience to enjoy firsthand. Each player will benefit from entertaining and immersive gameplay that is made available through the dedicated streaming options provided by Stakelogic Live.

Among the products offered to local players will now be the Super Stake product that allows players to double their bet for a chance to trigger a special bonus with what the company claims are “huge winning combinations.” Meanwhile, the company focuses on training excellent live dealers who are capable of providing the necessary level of service to audiences and BetVictor players who expect to find highly-trained croupiers and dealers.

Upping the Ante for Live Casino in BetVictor

Stakelogic Live sales manager Danila Dzehs hailed this opportunity and said that the entry was an important steppingstone in the UK market:

BetVictor is a tier-one brand that has a large and loyal player base in the UK. We are thrilled to be able to provide its players with a live dealer experience like no other – one that will allow BetVictor to stand out from its rivals.

Stakelogic Live sales manager Danila Dzehs

Dzehs added that Stakelogic games are indeed the ones that help set a high standard in the Live Casino vertical. BetVictor head of live casino Johanna Barsi was similarly pleased with this development. He insisted that the operator was actively seeking to make sure that its content portfolio is a “cut above the rest.”

Barsi hailed the addition of Stakelogic Live and said that it further strengthened the overall casino experience for players in the UK, enjoying a thrilling and gripping live experience. Stakelogic Live launched with Versailles Casino in Belgium at the end of last year, and the company’s products are now part of EveryMatrix’s CasinoEngine distribution platform

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