Global technology and software company delivering leading numbers and virtual sports games Kiron Interactive announced the launch of a new product that will help it expand its presence in Africa. On Wednesday, the company confirmed that it launched a product called UK Numbers, which was specifically designed for different African markets.

UK Numbers is a lotto draw TV channel, that delivers exciting and engaging experiences for customers across the continent. Described by Kiron Interactive as a “world-class, fixed odds, lotto draw channel,” the new product is expected to fuel its growth in the African region. It delivers a mix of two formats, providing live entertainment for a wide range of customers.

The new UK Numbers product caters to the growing popularity of games with small-stake and high turnover. Such content proved to be popular not only in Africa but in other markets around the globe, which is one of the reasons why Kiron Interactive decided to introduce this product.

At the same time, the company acknowledged that it will leverage its strong position within the market in Africa and use the format to boost its operations. Besides helping the company grow, UK Numbers is expected to deliver engaging experiences for the players, align with their expectations and fit their requirements.

Expansion of Numbers Products Continues

Steven Spartinos, Kiron Interactive’s co-CEO, explained that the new product in Africa will cater to the lottery fans in the country. He explained that the new product grants an opportunity for significant payouts with minimal wagers.

“With the 49’s draw taking place twice daily and the introduction of the brand new 39’s product occurring every three minutes, players now have an even wider range of options and greater chances of success across various market demographics,” added Spartinos. Finally, he spoke about the popularity of 24/7 numbers products in other markets and predicted that this product will further build on the success seen before.

“The launch of our new channel brings exciting news for lottery enthusiasts in Africa.“

Steven Spartinos, co-CEO at Kiron Interactive

According to Kiron, the new 49’s live draw will have two broadcasts per day. A team of experienced and loved presenters will be in charge of the drawing. The launch isn’t a huge surprise, considering the popularity of 49’s presents around the globe in the last few decades. The games, as noted by Kiron, offer customers a chance for significant payouts with a small stake by picking the correct balls from the 49-ball format.

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The globally-recognized supplier of virtual sports and numbers games, Kiron Interactive, confirmed a new senior-level appointment. The company revealed that it hired the services of the gambling veteran with extensive knowledge and experience within the Latin American region, Leticia Palacios.

Joining Kiron, she was appointed as the company’s new director of sales for Latin America. The recent appointment comes at a time when the company anticipates further expansion and growth in the region. Ultimately, by bringing Palacios, Kiron seeks to strengthen its Latin American presence and engage with new partners.

Palacios’ appointment also comes at the perfect moment, considering one of the most anticipated events for the gambling industry in the region, the SiGMA Americas Brazilian iGaming Summit. The event, planned between June 14 and June 18, 2023, is taking place at the TransAmerica Expo Center in São Paulo and will meet some of the most prominent gambling industry operators and software providers. Given the timing when Palacios joins Kiron, her first task is to join the company’s team for the much-anticipated gambling industry event. She, along with her colleagues, will be present at booth F113.

The New Director of Sales Brings Extensive Experience

Sharing her excitement, Palacios explained that Kiron has a strong reputation on a global scale. She pointed out that the company is also recognized within the gambling market in Latin America.

Additionally, Palacios said that she will be delighted to help Kiron continue to grow. Finally, she said: “It’s always a fantastic boost to have a strong brand and portfolio behind you and while Kiron’s is already established in the areas I’ll be focusing on, there’s always growth to be achieved and I can’t wait to get started.”

“Kiron has earned a formidable reputation globally as well as in LatAm and I’m relishing the challenge of helping the team take it to the next level.“

Letitia Palacios, director of sales LatAm at Kiron Interactive

Palacios studied at York University in Toronto, as well as Tecnológico de Monterrey. Throughout her professional career, she was a part of leading companies operating within the online and land-based gambling market in Latin America. This enabled Palacios to accumulate significant knowledge and experience, making her the perfect fit for the new role.

“Leticia has extensive industry experience across retail and online and her regional knowledge and contacts are unmatched.“

Steven Spartinos, co-CEO at Kiron Interactive

Steven Spartinos, Kiron’s co-CEO, spoke about Palacios’ extensive experience and contacts within the Latin American gambling market. He explained that she makes a fine addition to the company’s growing team of experts. Finally, Spartinos predicted that its new director of sales for LatAm will positively impact its growth in the region.

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