Pioneering cashless payment innovators Koin and Marker Trax have appointed veteran legal counsel Mark D. Hemmerle as their new Chief Legal Officer. Hemmerle’s extensive executive experience marks a strategic move for both companies in furthering their market presence as they aim to expand their presence in new markets while retaining their trademark reliability and forward-thinking approach.

The Two Companies Strive for Enduring Success

Koin and Marker Trax are helmed by CEO Gary Ellis and offer innovative payment services primarily targeting the gambling sector. Koin boasts an extensive digital payments ecosystem, simplifying payment and cash-out activities. Meanwhile, Marker Trax introduces a cashless, regulatory-compliant casino marker technology, aiming to streamline issuing advances as it empowers casinos with efficient credit underwriting and repayments.

Hemmerle’s expertise at the intersection of emerging technologies and compliance aligns seamlessly with the companies’ dedication to revolutionizing cashless payments. His addition to the leadership promises to guide Koin and Marker Trax as they spearhead advancements in the gaming industry, particularly in deploying their B2C brand Moolah Play, and advancing cashless casino credit solutions.

Mark’s unique combination of gaming expertise and legal acumen makes him a key figure in guiding our company through this phase of exceptional growth.

Charlie Skinner, Marker Trax President

Koin and Marker Trax experienced substantial expansion in 2023, penetrating new markets like Philadelphia and Northern Nevada with their cashless credit and digital wallet solutions. The July partnership with Graton Casino & Resort highlighted the success of Marker Trax’s product as a sound way to ensure growth and sustainability within the gaming industry.

Hemmerle Is Well-Versed in Solving Compliance Challenges

Before joining Koin and Marker Trax, Hemmerle was the VP of Gaming and compliance Counsel at Shift4 Payments, another leader in commerce-enabling technology. He also boasts significant expertise within the gambling sector, working for high-profile casinos and providing consulting services. Hemmerle’s understanding of the industry makes him an invaluable addition as Koin and Marker Trax seek to partner with leading operators.

A June collaboration between Koin and prominent casino management technology company Table Trac demonstrated the necessity for somebody of Hemmerle’s caliber as it significantly expanded the company’s reach. The US presents a very challenging landscape, as keeping up with shifting regulatory requirements in each state demands a particular set of talents that is hard to come by.

The strategic hiring of Hemmerle signals a seamless transition into 2024, ensuring operational efficiency and sustained growth as Koin and Marker Trax seek to maintain momentum and secure new partnerships. His addition will foster continued innovation, marking a significant stride toward revolutionizing cashless payments in the gaming industry.

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The partnership makes the casino the first property to implement Koin Payments’ cashless solution in the region and offer an improved wagering experience that is based on the latest trends in the industry.

Northern Nevada Rolls Out First Cashless Casino Technology

Adopting cashless has long been seen as a controversial decision for various reasons – fears about privacy, security, and even ending cash payments as such. The debate has shifted significantly over the past years, and cashless is now seen as a complementary payment solution and not a method seeking to supplant existing methods.

Koin Payments President Gary Larkin has welcomed the opportunity to team up with Baldini’s Casino, hailing the casino’s track record as a property that embraces innovation and champions it through various solutions:

With its loyal local customer base, Baldini’s was a natural place to introduce this technology in the Reno-Sparks area. In working together to promote the values of cashless gaming, we believe we generate increased player loyalty while enhancing the customer’s casino experience.

Koin Payments President Gary Larkin

Nevada has been particularly receptive to this type of innovation, too. Baldini’s Casino has an established track record of adopting cutting-edge technology and championing solutions such as digital tech that are designed to streamline the on-site guest experience. With the adoption of Koin’s solution, Baldini’s continues to establish itself as a trendsetter in leading in the way of new and consumer-centric experiences.

Recognizing What Players Want and Delivering It

Thanks to Koin’s mobile wallet, casino customers will have the opportunity to fund their accounts using a number of payment options, including bank transfers, bank cards, Venmo, ACH, and even cash at retail locations, making the process of depositing and playing at properties that have adopted the cashless technology, including Baldini’s Casino, streamlined and excellent for the end customer.

Baldini’s owner J. Grant Lincoln was similarly pleased with the opportunity to see this partnership form. He said:

Digital payment solutions are the next step in the evolution of gaming and we’re excited to work with Koin to integrate those solutions for our customers. We recognize what our customers want and then deliver it.

Baldini’s owner J. Grant Lincoln

Koin’s payment wallet also focuses on providing players with an intuitive spend-tracking function that focuses on responsible gambling by empowering consumers to know how much exactly they have put down on playing at a property.

The solution also comes with a feature that allows agreeing parties to send each other funds, so that friends can help top up each other’s accounts if they want to. All of this is controlled through a mobile device, which makes the solution easy to use, and offers customers a well-rounded digital payment experience altogether.

Baldini and other partner operators also benefit from an account management system and a reduction of their retail transaction fees. All in all, this partnership is hailed as an important milestone in the evolution of cashless payments in the region and beyond.

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