HungryBear Gaming, the UK-based game design and development company with expertise in producing casino games that use HTML5, has announced the release of a custom variant of its iconic Slot Masters game for the Ladbrokes brand.

In August, the latter announced it would offer British fans free tickets to comedy shows and music festivals via Ladbrokes LIVE. 

The bespoke multiplayer game that is promoted under the name “Clash of the Day” was given a sports betting outlook by the studio that has found its inspiration in traditional video games including Minecraft and Fortnite. 

The new release uses the same type of free-to-play tournament mechanics that turned the Slot Masters, the pioneer multiplayer slot sensation worldwide, into a mesmerizing game for the company’s “colossal player base of over one million”.

Fresh Tactics to Climb the Leaderboard

Fully adapted to attract soccer fans from the UK, Clash of the Day will allow Entain’s customers to engage in head-to-head competitions with other players in an attempt to grab a rich selection of prizes, free spins and free bets included. 

Users are given the opportunity to pick their preferred Premier League club or rely on the operator’s dedicated Fanzone FC and start collecting sufficient points to go higher on the leaderboard during promotional periods. 

One thing that makes the fresh sportsbook version of the game stand out from the original is the way players are allowed to use various tactics to beat their competitors. The list features the VAR option that enables players to freeze their opponents’ reels for a limited time and the Tackle tactic that lets players cut off half of their opponents’ balance. 

Other options include Red Card, where players can grab all of their opponents’ funds and Wall, the tactic that helps players defend against all attacks initiated by fellow players for a predefined period of time.

The Release, “A Key Milestone” for HungryBear Gaming and Slots Masters 

According to HungryBear Gaming’s chief executive officer, Justin Chamberlain, the fresh release of Clash of the Day via Entain and Ladbrokes represents “an important moment” that proves the potential of the game’s model.

The CEO expressed their pride in carrying their partnership with Ladbrokes to the next level. The operator, which is a market leader in retail bookmaking in a number of markets including the UK, Ireland, Belgium, and Spain, was one of the first to show support for the initial concept behind the multiplayer game. 

Chamberlain also spoke about the way the new game will offer online casinos and sportsbooks “an efficient and fun way to further engage players” by fulfilling operators’ demands and directly interacting with player bases beyond the slots-focused public.  

Upon its release, the original Slot Masters game attracted a massive 38,000 players, instantly turning into a fan-favorite. 

In July, HungryBear Gaming announced it would design and develop Slot Masters experiences inspired by Blueprint Gaming’s IPs. Last month, the studio said it would design a branded Slots Masters product for Novibet.

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An ad that featured the famous YouTube star and boxer, Jake Paul, captured the attention of the Advertising Standards Authority (ASA), the UK’s regulator in charge of advertising. In a post on Twitter from February, the leading betting and gaming operator, Ladbrokes, submitted a poll asking the audience to predict what can Paul expect after he lost a fight due to a split decision against Tommy Fury.

In the post, Ladbrokes wrote: “TommyTNTFury beat JakePaul by split decision last night. So, we’ve got to ask the question… What’s next for Jake Paul? Vote here now [downward pointing finger emoji].” Then, at the bottom of the post, the operator submitted a poll with the options: “Win the re-match”, “Head to the MMA”, “Return to YouTube”, and “Join the WWE.”

In light of the post, the ASA sought to determine if Ladbrokes used a personality that may appeal strongly to customers under the legal gambling age which is 18. Under the current gambling advertising regulations, restrictions are implemented that seek to prevent any gambling operator from using images, personalities, faces or other methods in ads that can appeal to anyone under the legal gambling age.

The Ad Was Irresponsible, Says the Authority

Upon reviewing the ad, the ASA explained that the CAP Code clearly prohibits any communications for gambling products from being appealing to children. Despite boxers being a part of a sport that is mostly adult-oriented, the ASA said that such personalities can be considered as a “moderate risk in terms of how likely they were to be of strong appeal to under-18s.”

The Authority explained that Paul has a strong presence within multiple social media platforms with some of his followers under the legal gambling age. Approximately 3 million people were registered under the age of 18 as followers of the boxing star via TikTok and YouTube. Despite that, an overwhelming majority of his fans remain within the legal age, said the ASA.

Still, given Paul’s strong presence on social media and his participation in a TV program called Bizaardvark between 2016 and 2018, the ASA concluded that the “ad was irresponsible and breached the Code.” As a result, the Authority urged Ladbrokes not to include persons or characters that may have an appeal to persons under 18 and said that the ad “must not appear again in its current form.”

Once Ladbrokes was aware of the ASA’s probe, the company said that the ad didn’t offer any promotions or links to its website. Additionally, the operator argued that its feed on Twitter is protected by a restriction that doesn’t allow anyone under the age of 18 to access it. The operator said that upon posting the poll it was aware that Paul didn’t have a “significant role in boxing or general profile within the sport,” making him more appealing to audiences that are over the legal gambling age.

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