Altenar, a top-tier provider of sportsbook and iGaming software, has something exciting to share with its fans! And after a series of successes that the company has guaranteed since the beginning of the year, this iGaming giant has joined forces with Optimove, a leading CRM marketing platform.

Thanks to this alliance, Altenar will introduce personalized product recommendations through Opti-X widgets, setting a new standard in player engagement.

Elevating Digital Experiences

This promising collaboration, according to the source, aims to enhance players’ digital journeys by empowering Altenar’s operator partners with Optimove’s AI-driven recommendation engine, Opti-X. This innovative solution enables operators to boost customer retention and engagement by delivering tailored content based on individual preferences and behavior patterns.

Opti-X, part of Optimove’s Digital Experience Platform (DXP), leverages advanced algorithms to provide personalized recommendations across various digital channels, catering to both known and anonymous visitors. By integrating Opti-X widgets, Altenar’s operators can create dynamic and engaging content that enhances the overall player experience, whether on desktop or mobile platforms.

This strategic partnership not only strengthens Altenar’s global presence but also revolutionizes the sportsbetting stage, offering a cutting-edge solution that drives customer satisfaction and loyalty. With Optimove’s Opti-X, Altenar delivers unparalleled value to sports betting operators worldwide, ensuring they stay ahead in an ever-evolving market.

Award-Winning Sportsbook Solution

Altenar’s reputation as a provider of comprehensive and fully managed sportsbook solutions continues to grow, particularly in the vibrant Latin American market. Its award-winning platform prioritizes stability, security, and flexibility, guaranteeing an exceptional sports betting experience for players and operators alike.

Altenar’s partnership with Optimove marks a significant milestone in the iGaming industry, bringing innovation, personalized experiences, and long-term success for sports betting operators globally.

Charlie Williams, Commercial Director at Altenar, said: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience. That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”

Dan de Souza, Global Director of Partnerships at Optimove, said: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth. As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalized recommendations, services, and products to keep them around for longer and coming back for more.”

Source: ”Altenar unveils Optimove partnership to enhance personalised content offering”. EuropeanGaming. March 14, 2024.

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Oddset Sportwetten, a German online and retail sports betting operator, has become a part of the Deutscher Sportwettenverband (DSWV), the German sports betting association. The former party joined the association with immediate effect on December 1 and will work with like-minded companies to promote legal and responsible gambling across the country.

As a member of the DSWV, Oddset will be responsible for protecting players and joining the war on illegal marketing – two very hot topics in Germany at the moment. For reference, the country continues to have serious problems with black market operators and is working hard to channel players toward the legal alternative.

By joining the association, Oddset will become a part of a family that includes companies such as Bet365, Betway, bwin and Tipico, among others. The DSWV is firmly committed to protecting the sector and ensuring its integrity while promoting legal betting across the country.

The DSWV was founded in 2014 to represent the sports betting industry and mediate between the betting sector, the government and the public.

Germany Struggles with the Black Market

Germany continues to struggle with unlicensed operators which continue to occupy a large market share. According to a recent study, a whopping 50% of the gambling in Germany occurs on unlicensed sites.

Commissioned by the German iGaming association (DOCV) and the DSWV, and conducted conducted by economist Gunther Schnabl from the University of Leipzig, the survey raised concerns about the efficacy of Germany’s online gambling regulations.

In addition, a recent Gambling Atlas report revealed that 7.7% of German adults experience gambling-related problems that cause them social and financial stress. In addition, the report showed that 3.3 million Germans are at risk of gambling addiction.

In the meantime, the gambling powerhouse Entain just commented on the results of the former study, critiquing the inefficiency of Germany’s iGaming regulations.

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Games Global, the powerful international distributor of games for online casinos, has announced the launch of Cash Splash, an exciting new tournament tool that is expected to bring fresh thrills to players from all over the world.

This new promotional mechanic will see Games Global offer big prizes across a wide range of tournaments and also feature prize drop promotions on its most popular casino games.

The new promotional tool is designed to increase player retention and reward loyalty as players will have the chance to win big prizes if they choose to enter tournaments on participating titles. Participants will be able to monitor their progress with the help of a live leaderboard, while the best players will grab the biggest prizes at the end of it all. Promotional prize drops on the other hand will surprise players as they will randomly trigger on any spin in certain games.

Moreover, in order to celebrate the launch of Cash Splash, Games Global has announced it will hold a grand tournament in December with prizes worth 500,000 euros. There are several casino operators participating in this tournament, including big names such as Betfred and ComeOn Group.

A Leader in Jackpot Products

Speaking about the new tournament tool, Andrew Booth, Chief Product Officer at Games Global, underlined that his company has a reputation for being “a leader in jackpot products” and added that the Cash Splash “goes hand-in-hand” with that reputation. “We firmly believe we have another winning innovation on our hands and are truly excited to splash the cash in the coming months,” Andrew Booth concluded.

Irina Mendeza, Director of Customer Experience at Games Global, added that the company’s main focus is on “enabling operators to shine” by “creating unforgettable experiences” for players. “There’s nothing more exciting” than offering people the chance to “get their hands on impressive cash prizes,” the Games Global executive added.

Games Global started out quite recently, in 2021, but already managed to become an international powerhouse in the iGaming industry. The company currently offers over 3,000 different games to casino operators, with content coming from over 50 partner studios from over 25 different countries. Games Global currently has agreements with over 900 different online casino brands from all around the world.

Source: “Games Global launches promotional tournament tool Cash Splash“. European Gaming. October 19, 2023.

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The latest partnership sees the prominent international brand sign a content collaboration with R. Franco Digital, an established developer of online casino products. The latter’s titles are now integrated into NetBet’s library of games, with R. Franco Digital bringing such popular picks as Gnomos Respins, Red Mantis and 40 Super 7 among the available titles.

R. Franco Digital Focuses on Growing Reach

R. Franco Digital also develops roulette, bingo, video poker, and other games, that are also going to be available as part of the content tie-up. Commenting on this partnership, NetBet PR manager Claudia Georgevici hailed the latest in a string of deals that sees her brand further reinforce its content footprint and presence. Georgevici noted:

We are delighted to partner with R. Franco Games and bring their award-winning games to our players.

NetBet PR manager Claudia Georgevici

She further said that NetBet was fully committed to continuing to deliver an exceptional gaming experience that is aligned with the brand’s own value and delivers precisely what players are thrilled about and want to experience first-hand.

NetBet has been delivering on this promise and commitment through a string of similar partnerships, including individual partnerships with distinguished suppliers such as Spinomenal and Platipus.

The games that are now being onboarded by R. Franco Digital are built on HTML5 technology, making it much easier for players at NetBet to experience them on mobile and desktop, and take them on the go.

Commenting on this opportunity, R. Franco Digital online sales manager Guillermo Ruipérez was similarly pleased with the opportunity to see his company expand with NetBet, a trusted name in the gambling industry.

Bringing Worthwhile Games to a Global Brand

“We are thrilled to embark on this new journey with such a leading operator,” Ruipérez added. The sales manager was similarly excited to be providing its content to one of the most demanding player bases that NetBet has been able to build.

R. Franco Digital has been busy building up its footprint. The company has signed a similar partnership with Betsson, boosting its reach in the process, and ensuring that its games are available with the 20+ brands operated by the group.

Another prominent content deal was negotiated with 888casino in Spain, as both companies seek to secure a broader footprint in regulated markets.

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REEVO, a studio that develops in-house titles and also aggregates third-party content, has welcomed AvatarUX as its latest partner and will now offer its partner operators access to the supplier’s CherryPop and MonkeyPop games, along with many others.

REEVO Boosts Content Library with AvatarUX

AvatarUX is the author of some outstanding features, such as PopWins and MultiPop, which have become some of the most well-received gameplay mechanics among players. Thanks to REEVO, more players will now be able to experience these unique features.

As to REEVO, the company is welcoming AvatarUX at a time of rapid growth for its own product offering. This year has been particularly strong for the aggregator, which is already providing more than 8,000 games, along with slots, table, and crash titles, as well as live gaming experiences.

REEVO has vowed to add more than 60 new game providers in 2023, creating one of the world’s largest repositories for iGaming content. AvatarUX CEO Nicola Longmuir hailed this opportunity and said that he was very excited to see his company’s products now roll out with REEVO.

We’re in a period of strong commercial growth and partnerships like these allow us to expand our distribution to new markets and target new players.

Nicola Longmuir, CEO, AvatarUX

Innovative Features and Improved Reach

REEVO Head of Sales Petra Maria Poola was similarly excited to see AvatarUX’s PopWins titles become a part of REEVO’s fast-evolving content library, bringing innovation, higher added value, and worthwhile experiences.

“Our customers will love getting access to this premium content, and we’re delighted to confirm this partnership with one of the brightest brands in iGaming,” Poola concluded. REEVO has been expanding its reach with many new suppliers this year.

As indicated, the company has been keen to secure more than 60 new partnerships, including with companies such as Endorphina, 3 Oaks Gaming, and Onlyplay, all of whom are now part of the aggregator’s expansive content library.  

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The new collaboration with ZeusPlay, a Greek casino games provider, will allow Relum to deliver even more products to its audiences. Relum already features more than 14,000 games and has more than 180 industry-leading suppliers as part of its aggregation platform.

ZeusPlay and Relum Collaborate on Distribution Opportunity

The company similarly works with a number of engagement and marketing tools that are designed to help partner operators to derive immediate benefits from their choice to work with Relum. The platform has integrated promotional tools that are a further opportunity for growth as well.

ZeusPlay will provide its dedicated portfolio of more than 50 excellent games which will be featured through Relum’s aggregation solution. Among the games that are being added are such prominent releases as Great Bufalo, Don Mafioso, and not least, Diamond’s Fortune.

The partnership was naturally welcomed by ZeusPlay CEO Antonios Zlatanos who said that the company was very excited to be strengthening its position in global iGaming markets through this new-found distribution opportunity.

Zlatanos said that the casino aggregation solution offered by Relum is a true stepping-stone for the company which will allow it to achieve better commercial results and engage with bigger audiences while also driving revenue.

“Relum’s customers will enjoy our 50+ games and in addition we are adding 1-2 new games in our pipeline every month,” Zlatanos said, outlining the future of the collaboration as well.

Leveraging Excellent Gaming Solutions with Sprawling Network of Operators

Relum CEO Emil Hakobian was similarly pleased with this new opportunity and said that his company is equally excited to strengthen its portfolio and content offering across the board, bringing in excellent growth opportunities for its supplier partners and gaming options for operators.

This is not the first time that ZeusPlay has integrated its offer with an established aggregation and tech supplier for the iGaming industry either. Previously, the company teamed up with NuxGame, joining the company’s aggregation solution and accessing even more audiences, operators, and business opportunities.

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Galera.bet, a Brazilian sports betting brand, has joined the International Betting Integrity Association (IBIA). The move highlights the company’s desire to promote legal gambling and oppose gambling-related fraud.

Galera’s admission into the IBIA fulfills a legal obligation outlined in Brazil’s Provisional Measure that requires local operators to join an international sports integrity body. As a result, the Brazilian company will join a family encompassing around 50 companies and 125 betting brands, united against the manipulation of sports and sports betting.

IBIA members represent around 60% of the Brazilian iGaming and online sports betting market. The IBIA forayed into Brazil earlier this year, as the LATAM country started to prepare for the eventual launch of regulated sports betting in the country.

Galera.bet is a brand with a strong desire to support sports, as proven by its sponsorship agreement with the Campeonato Brasileiro Série A.

The IBIA, meanwhile, is a non-profit organization that seeks to shield the sports and sports betting sectors from the manipulation of match outcomes and betting markets. The international body leverages various monitoring tools to identify and report suspicious activity.

Galera.bet Wants to Protect Sports Betting from Fraud

Galera.bet’s chief executive officer, Marcos Sabiá, expressed his company’s excitement about the partnership with the IBIA. He said that joining the organization is an honor for his team, which is looking forward to doubling down on integrity.

Sabiá added that the collaboration between IBIA partners would be instrumental in cracking down on fraud in sports and sports betting.

We believe that collaboration between partners is extremely important to protecting the integrity of sport and betting markets from corruption. We hope this is the beginning of a long and successful partnership.

Marcos Sabiá, CEO, galera.bet

Meanwhile, IBIA’s chief executive officer, Khalid Ali, welcomed galera.bet as a member of the IBIA. He said that the move will solidify IBIA’s position in Brazil ahead of its launch of regulated sports betting.

Ali praised Brazil and galera.bet for their recognition of the importance of IBIA’s work.

[Galera.bet] recognizes the unique benefits of IBIA’s operator-run integrity monitoring network and its ability to track members’ individual consumer transactional activity, rather than just analyzing simple odds movements.

Khalid Ali, CEO, IBIA

Ali concluded that the IBIA covers over $137 billion in annual betting turnover, making it the most reliable integrity network in the world.

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The results for the fiscal year 2022 have reached $40.9 billion in total gross gaming revenue, which is a 4.9% gain in FY2021. The results were presented by Chairman E. Sequoyah Simermeyer and Vice Chair Jeannie Hovland who pointed out the sustained momentum of the sector and the opportunities for further growth down the road.

NIGC Outlines Results and Growth of GGR

The NIGC cautioned that no rush conclusions should be drawn when comparing regional results, however. The regulator said that there were many factors that could potentially influence annual performance, including the emergence of new gaming operations, renovations, and expansions of existing businesses, as well as temporary or permanent closures, and so on.

At the same time, the record-setting revenue demonstrates tribal gaming operators’ ability to cope with difficult financial circumstances and continue to build and drive value for their respective communities. Simermeyer explained the continued success of these operations:

Across Indian country, tribes pursue economic sustainability through gaming by relying on the robust regulatory reputation for which Indian gaming is well known and made better when supported by efficient and effective measures.

Hovland was similarly pleased with the results, arguing that 55% of all tribal gaming facilities reported $25 million or less in gross gaming revenue. However, he noted that the success of Indian gaming often has significant benefits for surrounding communities as well. The revenue generated this way gives gaming operators a significant opportunity to improve the quality of live of individual Native people, Hovland concluded.

All But One Regions Post Stronger Results Year-over-Year

Presently, there are 244 federally recognized tribes and they have gaming operations in 29 states. The Sacramento region led the way in terms of the biggest chunk of gross gaming revenue with $11.9 billion generated there in FY2022 from 78 operations. The second largest was the D.C. region which brought in another $9 billion in gross gaming revenue from 41 operations.

Sacramento was the only region to post a small regional contraction in its results, down by 1.4% whereas all others registered a net gain comparing FY2021 to FY2022. Phoenix, which generated $3.7 billion in FY2022 in gross gaming revenue had the biggest gain, up by 15.7%.

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AGA’s Commercial Gaming Revenue Tracker highlighted impressive gross gaming revenue (GGR) in April, marking the 8th month in a row the result exceeded $5 billion. Although revenues failed to match last month’s performance, the industry still grew year-over-year, indicating the dip primarily resulted from seasonal trends.

April Showed Growth across Most Verticals

The American Gaming Association (AGA) is the premier trade association representing the US gaming industry, releasing regular reports on the state of the market. The most recent April results indicate a 7.8% year-on-year growth as revenues reached an impressive $5.41 billion. This month is the eighth in a row exceeding $5 billion, reflecting the industry’s recovery and sustained growth.

Slots traditionally contributed the most with $2.99 billion, followed by sports betting at $820.4 million and table games generating $775 million. iGaming also performed admirably, bringing in $504.3 million in revenue. State-wise, Nevada led the pack with $1.16 billion, while Pennsylvania narrowly edged out New Jersey for second place with $486.4 million vs $462.7 million.

Almost all segments enjoyed growth except table games, which dropped by 1%. Sports betting performed exceptionally well, with annual gross gaming revenue (GGR) swelling by 69.1%. While land-based gaming only rose 0.3%, the online sector grew significantly by 50.4%, bolstered by recent legalization in several states.

Long-Term Prospects Remain Optimistic

April’s results further solidify the existing industry trends. Sports betting and iGaming remain the biggest winners, but steady results across the retail sector indicate the online industry does not pose any significant competition and can even be complimentary. Casino operators focus on bolstering the appeal of their land-based offerings, attracting an audience that values the whole casino experience.

This marked the 26th consecutive month of annual growth, a testament to the industry’s resilience and continued appeal.

AGA April report

While revenues increased year-on-year, April failed to match March’s results. Such a dip should not be of immediate concern, as seasonality is very common in the sector, especially regarding sports betting. March Madness traditionally causes sportsbook revenues to skyrocket, while the following months experience a gradual slowdown as leagues enter the summer season.

The $5.41 billion figure reflects the US gambling industry’s ability to adapt to changing consumer preferences and overcome emerging challenges. The ASA remains optimistic despite economic pressures. Although momentum will likely slow down in the coming months, many markets have achieved sufficient sustainability to retail profitability and continue stimulating economic activity in communities across the USA.

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With gambling continuously proving to be a favorite pastime of many Americans, it is hardly surprising that many people do manage to land a jackpot. With that in mind, here are some of the latest lucky players in the US.

Grandfather Reaps Jackpot, Vows to Share It with Grandchildren

An elderly man managed to win a $556,120 jackpot at the Chumash Casino Resort in Santa Ynez, California, a tribal property operated by the Santa Ynez Band of Chumash Indians. On May 25, the player won while playing on a Bonus Times progressive machine at the venue.

According to local media reports, the grandfather hit the jackpot on his second attempt for the day. He spoke with local officials and said that he was bewildered to see three 10s come up.

The man joked that one of the first things to spend the money on is paying the taxes on the jackpot. After that, he plans to buy a new car for one of his granddaughters and fund his other two grandchildren’s college.

PA Man Turns $300-Buy-In into a $1M Payday

During the Memorial Day weekend a few days later, a Pennsylvania man by the name of Pete Mitchell won $936,996 while playing at a casino in South Philadelphia.

Mitchell was playing Ultimate Texas Hold ‘Em at the Live! Casino & Hotel Philadelphia property and decided to go all-in for his last wager. Mitchell’s $300-buy-in turned into a payday of almost a million when he was dealt a Royal Flush

Not only did the player take thousands of dollars home but he also became a part of the casino history since this is the largest progressive jackpot won at the property.

Las Vegas Continues to Consistently Distribute Jackpots

An anonymous player at Caesars Palace was playing Ultimate X video poker when they landed on four aces, effectively landing on a $200,000 jackpot at the same time.

Two days later, another anonymous player won a whopping $2,198,173 by playing a Wheel of Fortune Gold Spin Triple Gold MegaTower machine at ARIA Resort & Casino Las Vegas.

The developer of the gambling terminal, International Game Technology, addressed the matter, saying that the lucky winner has won the jackpot after wagering $7 on the game.

Recently, another Caesars player won a jackpot, this time when playing 88 FORTUNES online. The winner was Stacy M. from Edgewater, New Jersey, who won the $308.914 jackpot.

Speaking of jackpots, IGT smashed its jackpot record in April, distributing $17 million to lucky players.

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