A prominent online gambling company, Betsson.sport produces casino, poker, bingo, and sports betting entertainment content. Its increasingly popular operations have recently resulted in the company’s decision to launch its unique information and entertainment platform in Italy. As Italy is the home of one of the most exciting football leagues in the world, Betsson.sport collaborates with the undisputable football legend Francesco Totti to make the Italian market debut of the operator’s infotainment platform even stronger.

Partnering with Legendary Football Player

In addition to his legendary football achievements, Francesco Totti will be remembered as the player faithful to the Roma club throughout his brilliant career. Betsson.sport’s choice of corporate ambassador is therefore set to benefit from Totti’s knowledge and authority, but also his proven loyal personality capable of making the promotion deal a long-term partnership commitment.

Exclusive Market Debut Offerings

At the same time, Betsson.sport will use the stunning opportunity to make a strong launch with a wide variety of its exclusive content. For this reason, the operator’s so called ‘’infotainment platform’’ will bring an exhaustive streak of interviews, news, and highlights across a wide range of sports competitions and leagues. One may expect that the Italian Calcio will be extensively covered as Betsson.sport seems determined to attract as many Italian sports enthusiasts as possible immediately upon the market debut.

Betsson Sport Club Feature

The reputable operator brings an outstanding content to Italians, but also couples the offering with the initiative ‘Betsson Sport Club’ to invite teams from all sports disciplines to join the club and take advantage of the increased visibility from the national audience. Betsson.sport opens the club for both the participants in the renowned leagues and those from the leagues less exposed to public insight to capitalize on the operator’s unique feature now available across the Italian jurisdiction.

National football hero Francesco Totti said:“I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports. Betsson.sport presents a wonderful opportunity to unite various sports clubs and helping them to realize their full potential.”

Ronni Hartvig, Chief Commercial Officer of Betsson Group, added: “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football. We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”

Targeting Leading Market Position

Betsson.sport commences its Italian story with full confidence in the powerful impact of its innovative offerings and strategic partnerships on the market situation. The inclusion of Totti and the Roma football club in the company’s promotional activities testifies about Betsson’s commitment to starting the Italian journey at a full speed. Such a start announces the exciting journey likely to take the company to a leading position in the lucrative Italian online sports betting market.

Source: “Betsson.Sport Debuts In Italy With Francesco Totti As Ambassador”. European Gaming. March 18, 2024.

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Inspired Entertainment, one of the world’s most successful business-to-business iGaming providers, has announced the launch of its Virtual Sports offering in Italy thanks to a partnership with Planetwin365, a prominent online casino and sports betting operator.

The suppliers Virtual Sports portfolio includes the newest Virtual Sports Soccer products V-Play Torneo (also known as V-Play Knockout Cup), V-Play City Park Dogs and V-Play Football Ultra 2.

Planetwin365, which is a flagship brand of Italian multi-channel operator SKS365, is one of the first iGaming operators in Italy to launch V-Play Torneo, a virtual soccer product which features ultra-realistic graphics and fast gameplay with eight games taking place across a two-minute tournament.

V-Play Torneo takes players through several rounds, from the quarterfinals through to the semifinals and then to the final games, which decide who will be declared the ultimate champion.

V-Play City Park Dogs on the other hand is a virtual greyhound racing game which features a realistic city background while V-Play Football Ultra 2 is described by Inspired Entertainment as “the ultimate football experience game.”

Inspired Entertainment currently offers content, technology, hardware and services for iGaming, betting, lottery, social and leisure operators across both retail and mobile channels. The company operates in over 35 jurisdictions all around the world, supplying content to online casino and sports betting operators on over 170 websites.

New Chief Financial Officer Appointed Recently

Along with forging new partnerships, Inspired Entertainment has also been revamping its top management team recently. At the end of 2023 the supplier announced the appointment of Marilyn Jentzen as its new interim Chief Financial Officer.

The appointment came following the departure of Stewart Baker, who had served within the company for seven years as Financial Controller and Director of Finance. Baker resigned on December 20, 2023.

Marilyn Jentzen is a very experienced executive, with over three decades spent working in financial services and accounting. The new Chief Financial Officer took charge of leading the company’s financial policies and her responsibilities included overseeing the group’s accounting functions.

Inspired’s new CFO has previously served as the Chief Executive Officer of Innovative Impact Consulting, a business that she founded herself in 2015. Before that entrepreneurial attempt, Marilyn Jentzen was Senior Vice President of Finance at IGT in Las Vegas, Nevada from June 2014. Before that, she had a successful four-year tenure at Thomson Reuters, a well-known global media company.

Source: “INSPIRED LAUNCHES LATEST V-PLAY TORNEO, V-PLAY CITY PARK DOGS, AND V-PLAY FOOTBALL ULTRA 2 VIRTUAL SPORTS GAMES WITH PLANETWIN365 IN ITALY“. Inspired Entertainment. March 7, 2024.

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France’s premier lottery and sports betting operator, La Française des Jeux (FDJ), announced that its takeover proposal for Kindred Group has been approved by the Swedish regulator. As a result, the French betting powerhouse will launch its offer on February 20.

According to FDJ, its offer document secured the official approval of the Swedish Financial Supervisory Authority (SFSA), allowing it to proceed with its deal. The French operator also added that its offer, set to be launched tomorrow, will go live for a maximum period of 39 weeks.

The completion of the tender offer would remain subject to additional regulatory approvals and FDJ’s acquisition of at least 90% of Kindred’s issued capital.

In the meantime, Kindred will hold an extraordinary general meeting on March 15. During the meeting, the operator group will discuss whether to amend the Articles of Association to allow for the implementation of a squeeze-out procedure in case FDJ acquires 90% or more of Kindred’s capital.

The Deal Would Close in November

FDJ’s offer is available in English and French on its official website and confirms many of the previously announced aspects of the deal. According to the announcement, FDJ will pay SEK 130 per share to acquire Kindred’s business.

Under the terms published by FDJ, the deal would close on November 28.

FDJ’s board of directors has already greenlit the move, while Kindred’s board advised shareholders to approve the deal.  

As the merger looms, Capital Research and Management Company, a subsidiary of The Capital Group Companies, reduced its shares in Kindred Group. This came amid a spike in Kindred Group’s share price.

In other news, FDJ recently published its FY 2023 results, reporting solid growth and robust results. The company’s revenues hit $2.82 million, marking a YOY increase of 6.5%. EBITDA, on the other hand, stood at $705.9 million, representing an increase of 11.3% and a margin of 25.1%.

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BetFIRST, a leader in Belgian sports wagering, unveiled a new online casino brand called betfirstcasino.be. The new gambling site was launched in partnership with Groupe Partouche’s Middelkerke Casino.

According to the announcement, betfirstcasino.be leverages Middelkerke Casino’s recently-acquired A+ casino license to offer online gambling in Belgium. Moreover, the launch aligns with betFIRST’s ambition to solidify its leadership position in the country.

Betfirstcasino.be players can expect to find a variety of exciting betting offerings, including slot games, table games and live casino options.

BetFIRST was acquired by the Betsson Group last year as the latter company sought expansion in the Belgian betting market. The $130 million deal secured Betsson an entry into Belgium, putting it in charge of one of the oldest and most trusted betting companies in the country.

The launch of betfirstcasino.be will solidify Betsson’s presence in the market, allowing it to further capitalize on betFIRST’s popularity in Belgium.

Betsson Is Looking Forward to Solidifying Its Presence in Belgium

Speaking of Betsson, Jesper Svensson, the company’s chief executive officer, said that his team is proud to have acquired betFIRST and is looking forward to scaling up the company. The new online casino will further increase betFIRST’s value while allowing Betsson to form an important relationship with Groupe Partouche.

BetFIRST’s chief executive officer, Alexis Murphy, also commented on the launch of the new brand, saying that it will reinforce his company’s presence in Belgium, allowing it to tap into the lucrative iGaming market.

betFIRST already boasts the best-performing and fastest sports-betting app in the Belgian market, and we aim to replicate this success with the most extensive mobile casino offering in Belgium.

Alexis Murphy, CEO, betFIRST

Finally, Groupe Partouche’s chief executive officer, Fabrice Paire, shared his thoughts, saying that betfirstcasino.be is poised to become a great addition to the group’s portfolio in the country. Paire pointed out that Groupe Partouche is already working on a landmark casino in Middelkerke that is poised to become the “most iconic casino in Belgium.”

The CEO concluded that the French gambling group is looking forward to conquering both the retail and online sectors in Belgium.

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Bet365, one of the world’s biggest online sports betting and casino brands, officially announced its launch in the American state of Indiana, in partnership with the French Lick Resort.

Bet365 was founded in 2000 as part of the complete online gaming offering from British company Bet365 Group Ltd. The company’s operations include a great variety of casino, poker, sports, skill and bingo games.

Indiana became the eighth state in which Bet365 managed to expand in the United States, following launches in Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa and Colorado.

The company issued a statement through a spokesperson, promising players in Indiana “market leading offerings like amazing Bet Boosts, the fastest In-Game product and unique Same Game Parlays.”

The statement acknowledged that the state of Indiana is the home of the very first professional basketball game in the United States and that sports fans in this region are “renowned for their passion and loyalty.”

In December 2023, the Indiana sports betting industry reported adjusted gross revenue of 50.6 million dollars, a new monthly record for the state, while the handle went up to 503.1 million dollars, the second highest monthly amount since the state opened its legal sports betting market in September 2019.

Support for Online Casinos in Indiana

The state of Indiana still does not allow online casinos to operate legally within its boundaries, but that might change sooner rather than later as more and more entities support the legalization process.

In fact, a report commissioned by the Indiana Gaming Commission and conducted by Spectrum Group has found that the iGaming industry in the state could be able to generate revenue of up to 2.1 billion dollars over the first three years after legalization.

The study has also indicated that iGaming tax revenue over the first three years following legalization could amount to 929 million dollars for the state of Indiana. That prediction also represents a 5 percent increase on the estimations made in the previous report.

The introduction of legal online gambling has been discussed for quite some time in Indiana, with opponents claiming that online casinos would affect the activity of the land-based casinos in the state. However, the report sustains that iGaming did not have a negative impact on the more traditional forms of gaming in other American states where it was successfully introduced.

Source: “Bet365 Announces Official Launch in Indiana“. European Gaming. February 1, 2024.

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In November, residents of West Virginia gained access to Fanatics’ online casino. This marked the debut of the brand for the online casino vertical and its existing PointsBet users were given instructions on how to access their account with the operator. The launch was achieved after last year, Fanatics agreed to acquire PointsBet’s US-facing assets.

Now, as announced by Play Pennsylvania, Fanatics continues its online casino expansion with a planned launch in Pennsylvania for next week. Users who had PointsBet accounts were informed earlier this week by Fanatics that their accounts would be transitioned to Fanatics sportsbook and casino next week.

Additionally, Fanatics explained that users will receive further instructions in due time and are not required to do anything currently. Similar to other transitions for the sector, the company explained that the user’s information, including Rewards Points, Bonus Bets and outstanding balance will be automatically transferred to Fanatics sportsbook and casino.

Still, the operator explained that the Free Spins belonging to users with PointsBet Casino accounts are not going to be transferred to the new platform. Fanatics vowed to disclose additional details about the upcoming launch soon.

“PointsBet is becoming Fanatics Sportsbook and Casino, and your account is moving with you next week,“

reads an email sent to PointsBet users

Customers of the Operator Can Earn FanCash

Just like other betting and iGaming operators, Fanatics offers a loyalty program. The operator’s system allows punters who participate in online gambling and wager on sports to earn FanCash. This form of loyalty currency can then be exchanged for bonus wagers or can be used by sports fans to purchase sportswear of their favorite team.

Fanatics tapped into the established customer base of PointsBet by acquiring its US-facing assets in a deal for $225 million dating back to last year. While the company initially proposed $150 million for those assets, betting industry rival DraftKings made a $195 million proposal. This prompted Fanatics to upgrade its initial offer to $225 million, which was ultimately the cost of the acquisition.

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Premium games provider with a focus on offering recreational bettors a portfolio of household games that are easy to understand, BetGames, has designed a bespoke version of Skyward, the first game in the high-energy Crash series with “exciting gameplay and convenient auto-betting and cash-out features.”

The new game variant is ready for launch in Brazil with the help of leading digital sports betting operator Betano. The agreement is expected to further strengthen the relations between the two parties while helping Betano reinforce its foothold in the emerging market in the country. 

Adapted Game Features for Brazilians 

The bespoke game lets players from Brazil enjoy a series of adapted features including localized animations that perfectly meet their requirements and help them enjoy highly immersive gameplay experiences.

With the help of a series of game augmentation solutions, BetGames has managed to successfully eliminate specific problems like access to limited internet connections while answering players’ needs for low data consumption. 

Gameplay stability, long wait times, and other similar challenges related to infrastructure should, therefore, not represent a problem for players in the country. 

Players are invited to embark on a mesmerizing adventure on a plane in the game that boasts a visually appealing design set against the aerial backdrop.

No matter their level of training or expertise, all bettors can enjoy the smooth and exciting gameplay thanks to the simplistic format. The braver and more patient would-be aviators prove to be, the greater the rewards coming their way. 

The bespoke game features a maximum multiplier set at x100,000. In July, PartyCasino announced it would boost its live and betting games portfolio with a new BetGames partnership. 

BetGames, “Excited to Bring Skyward to Betano”

Commenting on the new development, BetGames’ chief product officer, Ian Catchick, took the opportunity to express excitement for bringing Skyward to Betano and enabling their players to “experience a dedicated and localized edition” of their pioneer crash game, which has already been given a warm welcome on a global level since its release in November. 

Catchick further explained the game is expected to freshen up BetGames’ expanding portfolio of games with “a new level of excitement and engagement” while paving the way to more lucrative partnerships in the market.

The Skyward variant for Brazilians is a new addition to a series of important projects that Betano’s parent company, Kaizen Gaming, has tasked BetGames with, making use of its growing reputation to create bespoke content for gaming operators.

At the same time, Kaizen Gaming’s head of Live Casino, Christos Mavridis, explained that by adding the localized variant of the game to its portfolio, Betano has taken one more step toward its goal of offering “the most unforgettable sports betting and gaming experience” to its customers. At the end of November 2023, BetGames announced a similar branded Skyward agreement with Betway for African players.

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The provider of engaging online casino games, Play’n GO, announced the launch of a new NHL-themed game. On Friday, the company confirmed that through an agreement with PokerStars, it launched an exclusive Detroit Red Wings game. The new game, which is available for PokerStars customers in Michigan, recognizes the Detroit Red Wings, the famous NHL team and promises to deliver its fans unrivaled experiences.

The recently launched game comes after the two companies have successfully collaborated for several markets in Europe, as well as across the US. Building on this mutual success, the duo decided to join forces once again and deliver a new game for fans of the popular NHL team across Michigan.

The idea about the Detroit Red Wings game was conceived earlier this year. Ever since the initial idea, Play’n GO’s dedicated team of designers has been working tirelessly to release the exclusive new game for PokerStars’ customers in the Wolverine State.

The launch of the exclusive NHL-themed game comes on the heels of an important partnership announced by Play’n GO overseas. Earlier this week, the company grew its footprint in Europe by agreeing to deliver games for William Hill in Italy. As a result, players of the operator in the country will now be able to experience Play’n GO’s full range of quality games, including recent releases and proven hits.

Play’n GO and PokerStars, Excited to Join Forces

Brent Rovner, PokerStars’ casino director of North America, explained that the latest collaboration with Play’n GO for the delivery of the exclusive Detroit Red Wings game reaffirms PokerStars’ dedication to delivering exceptional experiences for its growing customer base. “We’re confident that this game will be a hit with our Michigan players, and we’re excited to see them cheer on their favorite team while enjoying this exciting new game,” explained the casino director in conclusion.

“The opportunity to team up with PokerStars to design a game for the Detroit Red Wings was very appealing to us from day one, and we’re very pleased with the final product.“

Magnus Olsson, chief commercial officer, Play’n GO

Magnus Olsson, Play’n GO’s chief commercial officer, was similarly delighted, highlighting the unique opportunity for the company to join forces with PokerStars for the new NHL game. He explained that the company is excited about the final product and is also proud to deliver this game for hockey fans in Michigan. Finally, Olsson predicted great success for the new game.

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Kambi Group has unveiled a multi-channel sportsbook partnership with Bingoal, a Belgian online and retail gambling and betting operator. Under the deal, Bingoal will leverage Kambi’s market-leading Complete sportsbook across its retail and online business in Belgium and the Netherlands.

The deal will see Bingoal replace its current sportsbook provider with Kambi’s best-in-class sports betting technology and services. According to the announcement, the supplier’s Complete sportsbook will be integrated with Bingoal’s proprietary player account management system.

As mentioned, the Complete sportsbook will empower Bingoal’s online and offline business in Belgium and the Netherlands. As a result, Kambi’s unparalleled sportsbook will go live across 350 betting shops across Belgium.

In addition to its cutting-edge sportsbook, Kambi also offers a variety of innovative products and solutions, including its popular Bet Builder tool.

According to the official announcement, Bingoal, a company with over three decades of experience in the betting and gaming industry, selected Kambi as its new sportsbook provider because of its impressive track record with existing partners. For reference, Kambi already supplies such solutions to partners across Europe, including in Belgium and the Netherlands.

Bingoal’s new Kambi-powered sportsbook is expected to launch in Q2 2024.

The Deal Will Reinforce Both Parties’ Businesses

Bingoal’s chief executive officer, Joeri Impens, commented on the matter, expressing his excitement about the new partnership with Kambi. He said that his team cannot wait to integrate the company’s best-in-class sportsbook into its operations and fulfill its goals in the region where it operates.

Kambi’s sportsbook is known for its high level of performance and innovation, and we believe that the addition of its award-winning technology and services will be crucial as we look to fulfill our sportsbook ambitions in both Belgium and the Netherlands.

Joeri Impens, CEO, Bingoal

Kristian Nylén, Kambi’s co-founder and chief executive officer, said that he is delighted to announce this partnership with Bingoal, which he lauded as an “established European operator with a strong brand and a legacy of industry success that spans more than three decades.”

This partnership further establishes Kambi as the sportsbook provider of choice in regulated European markets, and we look forward to supporting Bingoal by driving its online and retail success to new heights.

Kristian Nylén, co-founder & CEO, Kambi Group

In other news, Kambi just proceeded with a $3 million share buyback program set to run until May. The share reacquisition will be conducted over several transactions on the Nasdaq First North Growth Market in Stockholm.

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Relax Gaming (RG), one of the world’s top aggregators and creators of games for online casinos, has announced that it has finally managed to launch in the United States thanks to a partnership with BetMGM in New Jersey.

The company has obtained a vendor transactional waiver for New Jersey and that allowed it to form the partnership with BetMGM for the United States launch. The company will be known in the U.S. under a slightly different name, RLX Gaming, but its extensive offering of slot games remains unchanged. These will be made available to the customers of BetMGM in New Jersey, including hugely popular titles such as Epic Joker and The Great Pigsby.

The supplier is no stranger to North America, though, as it has managed to launch in Ontario, Canada’s most populous province, in 2022. Moreover, Relax has been one of the first providers to secure a license in Ontario once that market opened to private operators. The addition of New Jersey to the company’s roster of jurisdictions is regarded as a key step for further expansion in North America for Relax Gaming.

A Landmark Moment

Speaking about the New Jersey launch, Simon Hammon, Chief Executive Officer of both Relax Gaming and RLX Gaming, described it as “a landmark moment” for the company and added that it is the biggest launch to date for the supplier.

“BetMGM’s ethos perfectly aligns with our vision and we expect our partnership to truly flourish,” Simon Hammon added about the way he expects the collaboration with BetMGM to continue.

Oliver Bartlett, Vice-President of Gaming Product & Content at BetMGM, welcomed Relax Gaming into the United States market and declared that his company was “honored to be the first operator in the States” to benefit from the supplier’s “engaging portfolio of games.”

Relax Gaming is one of the most successful content providers in the iGaming industry, having secured multiple partnerships with top online casino operators from all around the world as well as several awards for its activity. The supplier has achieved high levels of success once it released the Money Train slot game, which then developed into a series which comprises five titles at the moment.

Source: “Relax Gaming gains transactional waiver in New Jersey and makes highly anticipated US debut in partnership with BetMGM“. Relax Gaming. December 11, 2023.

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