Seven key operators of online casinos and sports betting websites in the United States have announced their alliance with the purpose of creating the Responsible Online Gaming Association.

The aim of the respective association is to promote responsible gaming in the United States and to promote best practices for the iGaming industry in the country and not only.

The association was formed by BetMGM, Bet365, DraftKings, Fanatics Betting & Gaming, FanDuel, Hard Rock Digital and Penn Entertainment, operators that are licensed to conduct their business in several American states.

These seven companies are dominating the market in the United States, their combined market share reaching 85 percent of the American online sports betting and iGaming market. The seven companies pledged a sum in excess of 20 million dollars for the Responsible Online Gaming Association in order to finance its activity for the first year.

Dr Jennifer Shatley, a professional with 25 years of experience within the industry, was appointed Executive Director of the Responsible Online Gaming Association. She is also the President of the Nevada Council on Problem Gambling and also a member of the National Council on Problem Gambling.

Five Main Objectives

The Responsible Online Gaming Association has set five key objectives for its activity. The first one is to promote research regarding responsible gaming, including funding independent research on the impact and effectiveness of current responsible gaming tools.

Moreover, the Responsible Online Gaming Association will also promote best practices for responsible gaming, encouraging companies in the industry to employ these principles in their activities.

Another goal of the association is to raise awareness about the problems generated by irresponsible gaming and encourage appropriate advertising for gambling services and brands.

The Responsible Online Gaming Association has also announced that it will work to create an independent data clearinghouse, a tool for the member companies to share information between them in order to protect their customers.

Last but not least, the Responsible Online Gaming Association will try to establish an independent certification programme. This will have the task of evaluating the responsible gaming efforts made by the member companies and provide objective feedback regarding their responsible gaming policies.

Source: “Responsible Online Gaming Association“. iGaming Business. March 27, 2024.

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Stakelogic, an established content provider to the online gaming industry, has launched the “Progressive Live Jackpot” to continue delivering an outstanding gaming experience to its growing player community. The launch follows the massive success of the preceding Spin to Win jackpot release to anchor Stakelogic’s reputation of a premium supplier of an oustanding gaming content and engaging game play.

Live Dealer Studio Feature

The provider of the Progressive Live Jackpot boasts the title’s cutting-edge features and a captivating game play. Players are invited into a Live Dealer Studio to immerse in a typical casino experience focused on the wheel. The wheel containing cash prize segments is set to bring a lot of fun to players with each spin. In addition, the Jackpot segment might happen to be triggered any time to instantly escalate the excitement as the player proceeds to a second wheel.

Tremendous Cash Potential

It is at the second wheel that the players will be introduced to the Minor, Major, and Grand Jackpot segments of the wheel glimmering with the potential to award some tremendous cash prizes. The innovative game play design offers an increased potential for big jackpot wins. Therefore it not only elevates the gaming experience but also carries a life-changing potential to transform the thrill of the game into a lucky enterprise.

Crazy Bulldog Slot Launch

Stakelogic will release the exciting Progressive Live Jackpot with the upcoming Crazy Bulldog classic slot. The launch will be followed by a total of 40 games in the near future to testify about the extent of provider’s commitment to customer satisfaction.

Stakelogic continues to build its portfolio of state-of-the-art features and solutions to set standards and grow reputation in the gaming industry. The studio’s combination of traditional game play and innovative features makes Stakeholder a top content provider of unique features and rewarding experience. Therefore the players of the Crazy Bulldog slot should be aware of the big jackpot win potential waiting just around the corner.

Stephan van den Oetelaar, CEO at Stakelogic said:“We are thrilled to introduce our second live jackpot “Progressive Live Jackpot”. Following the success of Spin To Win, it was a natural progression for us to develop this new and improved jackpot system. At Stakelogic, we are committed to pushing the boundaries of what’s possible in online gaming, providing our players with unparalleled experiences that are both engaging and rewarding.”

Source: “Stakelogic Launches Second Live Jackpot ’Progressive Live Jackpot’’. Stakelogic. February 23, 2024.

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In mid-August, Fanatics Holding’s online and retail sports betting division, Fanatics Betting and Gaming, successfully ended a six-month beta-testing phase for the Fanatics Sportsbook app with the official launch in Tennessee on March 2. Soon followed Ohio, Massachusetts, and Maryland. 

During the same month, the sports merchandise company announced it would give its sports wagering loyalty platform a big boost by getting ready to launch collectibles and trading cards as part of the rewards program. 

Now, according to Fanatics Betting & Gaming’s chief business officer, Ari Borod, the launch of an iCasino is in the books. While Fanatics will continue to be strongly focused on sports, online casino gaming is now also an integral part of their “long-term strategy.” 

Giving Customers What They Want

Considering iCasino to be “a very good business” in the long run, Borod believes Fanatics should start catering to the needs of bettors who are also interested in playing online blackjack on their phones – while preventing them from giving their business to competitors. 

Accordingly, the operator will need to “give the customer what they want,” which translates to the company’s current plans to launch an online casino in those US states where casino gambling is not frowned upon by legislators. 

Rushing the product to the day of its market release is not, however, an option for Fanatics. Since it is “too late for Fanatics to be the first,” their main goal will be to become the best in the industry. Based on the lack of sufficient innovation in the online casino world, Borod believes that, through hard work, their new strategy should pay off. 

The Big iCasino Launch Might Take Place By the End of the Year 

None of the four states that have already been introduced to the company’s sportsbook app offer legal casino gambling. This means there is no immediate need to launch an iCasino there. 

Nonetheless, the virtual gambling venue now represents a priority for the operator whose aim is to see it launch in states like Michigan, West Virginia, and Pennsylvania where online casinos are now legal and live. The big launch would take place either by the end of the current year or at the head of the next year, “if we don’t feel it’s perfect yet,” as commented by Borod during a Gamble On podcast episode.

The chief business officer further explained that the operator would be showing the same type of commitment to improving both the casino and the sports products in parallel. 

It is safe to assume that the operator will first put the iCasino products through the same type of lengthy and comprehensive beta testing as it did with its mobile sportsbook app prior to giving it the green light for launch. 

Earlier in the month, Fanatics hired ex-Opendoor executive Andrew Low Ah Kee to run its $5 billion sports merchandise business as chief executive officer.

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Kindred Group, a leading gambling company, announced that it has expanded the North American footprint of its proprietary tech platform. The solution is now available in Pennsylvania, enhancing the experience for local clients.

Starting July 10, customers in the Keystone State were able to access the Unibet Casino and Sportsbook apps on the Kindred Platform. As a result of the launch of Kindred’s proprietary platform in the state, customers have access to an enhanced experience, personalized content and products and better analytics.

Pennsylvania is a key multi-product market for the company whose Unibet brand has been live in for more than three years now. The launch of Kindred’s proprietary platform in the state follows the successful launch in New Jersey earlier this year.

Kindred Group is an experienced operator that serves over 30 million customers across 9 brands. The company’s products are available in the United States, Europe and Australia, providing it with an extensive reach. Kindred fields a team of around 2,500 people and holds a variety of safer gambling certifications and accolades.

PA Customers Will Get to Experience a Better Platform

Kindred Group’s interim chief executive officer, Nils Andén, commented on the launch in Pennsylvania, saying that his team is glad that local customers will be able to experience the proprietary Kindred platform.

Andén noted that New Jersey customers were very content with the migration. He teased that his company is eyeing rollouts in extra states.

We are delighted to be able migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation and stability. We look forward to rolling out the Kindred platform to further States.

Nils Andén, interim CEO, Kindred Group

In other news, Kindred Group’s Unibet brand just scored a major sponsorship agreement with Leeds United, becoming the soccer club’s official training wear partner. As a result, the brand’s logo will feature on the player’s training kits, increasing its visibility to sports fans. The deal came amid a period of intense scrutiny for sponsorship deals in British soccer.

In late June, the flagship Unibet brand secured Service Organization Controls 2 Type 2 compliance status for the market in Ontario, Canada. The certification followed an extensive probe led by a professional auditor that scrutinized Unibet’s business. The auditor concluded that Kindred meets the Trust Service Criteria of security and processing integrity requirements.

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Sports data, content and technology company Genius Sports announced that its partnership with the Canadian Football League (CFL) facilitated the launch of a new official data and technology ecosystem.

Revolutionizing CFL’s Digital Offering

The new data and technology ecosystem provides comprehensive statistics and insights, enhancing the experience for the entire CFL community, and its launch ahead of the 2023 preseason is the latest step of the partnership aimed at revolutionizing the league’s digital offering Genius Sports and the CFL agreed upon at the end of 2021.

Matthew Cowling, executive vice president of Sports and Partnerships at Genius Sports, commented on the news, outlining that “the CFL’s new data ecosystem will provide immense value for their fans, broadcasters, sponsors and more, creating a wealth of new engagement opportunities.”

“We’re delighted to take our partnership with the CFL to the next level, implementing technology that is used every day in over 150 countries worldwide to capture the fastest, most accurate statistics,” Cowling added.

The new data collection system, CFL LiveStats, will capture official play-by-play updates on every game from the league, powering live betting solutions, augmented broadcasts, tracking, the CFL Game Zone and free-to-play games, CFL Fantasy and CFL Pick’Em. Genius and the CFL launched the game zone in 2022, enabling the league to power personalized marketing experiences.

Helping CFL Tell Its Story

On behalf of the league, the chief operating officer of the CFL, David Goldstein, commented on the launch, “excited to leverage this incredible technology to help tell the story” of the league.

Paying tribute to Genius Sports and its state-of-the-art LiveStats tool, Goldstein outlined that the CFL is “revolutionizing how fans, media and stakeholders connect with” its “world-class action and athletes.”

“Better data will lead to everything from a better viewing experience to interactive gaming, responsible sports wagering, and more, all of which will pave the way for the future of CFL fandom,” he concluded.

CFL LiveStats is expected to provide live play-by-play data and post-game statistics at the start of preseason, as well as share betting, team and player data for all CFL contests. Authenticated CFL partners will have the lowest latency data for media and broadcast purposes.

The CFL said that the rollout of new CFL LiveStats features would continue throughout the season, with plans to launch historical play-by-play data and statistics for public consumption already underway.

Earlier in the month, Genius Sports’ footprint in global sports expanded after the sports data and technology firm agreed upon a four-year collaboration with the official data rights holder for Taiwan football, the Chinese Taipei Football Association (CTFA).

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