Launches Archives - Keno Wizard https://kenowizard.com/tag/launches/ The Ultimate Keno Destination for Odds, Tips & Tricks Tue, 06 Aug 2024 19:30:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://i0.wp.com/kenowizard.com/wp-content/uploads/2023/02/cropped-keno-wizard-icon.png?fit=32%2C32&ssl=1 Launches Archives - Keno Wizard https://kenowizard.com/tag/launches/ 32 32 230792155 Dragon Gaming Launches Triple 8s with Respin Feature and Multipliers https://kenowizard.com/2024/08/06/dragon-gaming-launches-triple-8s-with-respin-feature-and-multipliers/ https://kenowizard.com/2024/08/06/dragon-gaming-launches-triple-8s-with-respin-feature-and-multipliers/#respond Tue, 06 Aug 2024 19:30:10 +0000 https://kenowizard.com/2024/08/06/dragon-gaming-launches-triple-8s-with-respin-feature-and-multipliers/ Malta-based gaming studio launched in 2019, Dragon Gaming, has announced the release of Triple 8s, a new retro-style slot game with one row, three reels, one payline, a re-spin feature, and random multipliers.   The fast-developing iGaming studio that has defied all expectations in the past few years by launching some of the most innovative [...]

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Malta-based gaming studio launched in 2019, Dragon Gaming, has announced the release of Triple 8s, a new retro-style slot game with one row, three reels, one payline, a re-spin feature, and random multipliers.  

The fast-developing iGaming studio that has defied all expectations in the past few years by launching some of the most innovative games in the industry has every chance to see its new slot join the same roster of highly appreciated games among players. 

The Game Where Number 8 Is King 

Triple 8s has a special charm given by the reigning number 8 that allows players to hit big wins when matching single, double, or triple 8s. 

The re-spin feature is activated whenever players manage to land two wild symbols. This gives them the chance to scoop up random multipliers that will boost the value of their payouts by up to 10x when three wilds show up on the payline. 

The game has an upbeat soundtrack with Asian influences with pleasant sound effects heard while the reels are spinning and the wilds pop on the screen, revealing new wins. 

The cheerful audio adds more excitement to the otherwise simple gameplay on the spinning payline decorated with shades of red and golden, specific to Chinese culture and other Asian cultures where the number 8 is considered lucky since its pronunciation sounds like the word that means “to generate wealth.”

The Key to Progression Is Experimentation

The studio that knows the “key to progression is experimentation” has had the chance to “try new things, test markets, and develop a deep understanding of how to create games for local and global audiences.”

Subsequently, their games, which are accessible in over 25 languages and 25 currencies, Cryptocurrencies included, continue to attract global players from all parts of the world. 

Triple 7s and Royal Thumble are just a couple of their latest releases prior to the Triple 8s launch. 

Viking Reels Unlimited Free Spins, Big Bass Fishin’ Fever, Kung Food Panda, Buffalo Bounty XL Spin & Lock, Fruity Spins, Freaks of Folklore, Rise of the Titans, and Dragon Fortune Frenzy are other popular slots part of Dragon Gaming’s portfolio of 50+ games.

The studio, which is managed by a team of experts, has also produced dozens of Table Games (Dragon Blackjack Guaranteed Multiplier up to 50x, Blackjack Perfect Pairs & 21+3, European Roulette), Skill Games (Touchdown Blitz, SkyHigh Crash Game), Chance Games (Eggsplosion, Lucky Mega Wheel), and Scratch Cards (Rise of the Titans Scratchcard, Prosperous Bloom Scratchcard), successfully crafting some of the out-of-the-box games on the market. 

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BetRivers launches Evolution casino live dealer games in Delaware https://kenowizard.com/2024/07/04/betrivers-launches-evolution-casino-live-dealer-games-in-delaware/ https://kenowizard.com/2024/07/04/betrivers-launches-evolution-casino-live-dealer-games-in-delaware/#respond Thu, 04 Jul 2024 21:17:39 +0000 https://kenowizard.com/2024/07/04/betrivers-launches-evolution-casino-live-dealer-games-in-delaware/ Since striking a partnership with the Delaware Lottery in 2023, BetRivers has been able to grow its offer locally, drive revenue, and make its product known and available to players with a soft spot for betting and gaming. BetRivers strengthens iGaming offer in Delaware Now, BetRivers is bringing even more worthwhile products to its shopping [...]

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Since striking a partnership with the Delaware Lottery in 2023, BetRivers has been able to grow its offer locally, drive revenue, and make its product known and available to players with a soft spot for betting and gaming.

BetRivers strengthens iGaming offer in Delaware

Now, BetRivers is bringing even more worthwhile products to its shopping windows with the company confirming a new partnership with Evolution, a live dealer studio, which will see numerous of the latter’s games featured on BetRivers.

The partnership builds upon the already existing relationship between the two companies, which saw Evolution originally introduce its slot content through brands such as NetEnt, Red Tiger, and Big Time Gaming, all of which operate under the company’s umbrella and have been acquired at various points in the past several years.

Now, though, BetRivers is getting a taste of the company’s flagship products, the live casino titles, among which are Live Roulette, Infinite Blackjack, Baccarat, Craps, Three Card Poker, Ultimate Texas Poker, and Blackjack.

Commenting on this opportunity, Rush Street Interactive CEO Richard Schwartz has welcomed the opportunity to see the brand grow its iGaming offer in Delaware through this tie-up with Evolution:

BetRivers in Delaware is thrilled to offer players the chance to virtually play on Evolution’s world-renowned live tables. We are confident that the live dealer online casino will be very popular as the live dealer games offer the same level of excitement as playing in a land-based casino.

This deal further demonstrates BetRivers unflagging commitment towards the iGaming and sports betting market in Delaware and helps establish the company’s dominant position.

Presently, BetRivers is the sole entity that operates sports betting and online casino products in the First State for anyone who is of the legal gambling age of 21. The company succeeded 888 Holdings’ B2C operations locally, as the latter decided to wind down its business-to-consumer business in the United States.

In the meantime, BetRivers is also not to worry about incoming competition in the sports betting vertical. Although lawmakers attempted to liberalize the market and expand on the existing sports betting framework in 2024 by breaking BetRivers’ exclusivity rights over the market, those efforts have stalled.

BetRivers to enjoy another year of uncontested sports betting preeminence

House Bill 365 was filed in April by Rep. Franklin Cooke and Rep. William Bush, and the draft legislation sought to introduce five more sportsbooks that would have created a more level playfield and competition between private companies.

According to Cooke, this move was necessary because of market forces and specifically mounting consumer demand for alternatives. Essentially, Cooke believes that a more competitive landscape would positively impact consumers who would have access to a more diverse range of odds.

Yet, for any criticism against BetRivers, the company actually negotiated the launch of online sports gambling in the state with the Delaware Lottery, making it possible for residents to access sports betting markets anywhere in the state and on the go.

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NVSEP Launches Free Self-Exclusion Assistance in Four US States https://kenowizard.com/2024/06/19/nvsep-launches-free-self-exclusion-assistance-in-four-us-states/ https://kenowizard.com/2024/06/19/nvsep-launches-free-self-exclusion-assistance-in-four-us-states/#respond Wed, 19 Jun 2024 13:39:36 +0000 https://kenowizard.com/2024/06/19/nvsep-launches-free-self-exclusion-assistance-in-four-us-states/ IdPair, Inc., a leading provider of safer gambling technology, is gearing up to introduce free self-exclusion assistance across Colorado, Iowa, Michigan, and Tennessee starting this August. This initiative marks the inaugural phase of the National Voluntary Self-Exclusion Program (NVSEP), aimed at streamlining access to self-exclusion services for individuals across multiple jurisdictions. Free Remote Notary Services [...]

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IdPair, Inc., a leading provider of safer gambling technology, is gearing up to introduce free self-exclusion assistance across Colorado, Iowa, Michigan, and Tennessee starting this August. This initiative marks the inaugural phase of the National Voluntary Self-Exclusion Program (NVSEP), aimed at streamlining access to self-exclusion services for individuals across multiple jurisdictions.

Free Remote Notary Services Facilitate Access

As part of NVSEP’s commitment to accessibility, individuals seeking self-exclusion in states requiring notarized forms will benefit from free remote online notary services via the NVSEP platform. This removes financial barriers and ensures that the process remains straightforward and cost-free for participants.

Tailored Self-Exclusion Options Across Jurisdictions

national_voluntary_self_exclusio_program_to_begin_free_self_exclusion_assistance_in_four_us_jurisdictionsNVSEP acknowledges the diverse gambling landscapes in each state, offering tailored self-exclusion options that cater to various forms of gambling, including casinos, online sports betting, poker, fantasy sports, and horseracing. For detailed information on supported products and properties in each jurisdiction, interested individuals are encouraged to visit www.NVSEP.com/jurisdictions.

Jonathan Aiwazian, CEO of idPair, emphasized the groundbreaking nature of NVSEP’s expansion: “With this launch, individuals can now self-exclude seamlessly across multiple states, enhancing their protection significantly. Our goal is to eliminate barriers and ensure that everyone seeking self-exclusion can access these vital services.”

Advancing Efficiency Through Integrated Systems

Future phases of NVSEP aim to deepen integration by potentially linking directly with the Player Account Management (PAM) systems of gambling operators. This integration promises to streamline the self-exclusion process further, potentially enabling instantaneous enrollment and providing immediate protection to participants.

This initiative by NVSEP in Colorado, Iowa, Michigan, and Tennessee represents a pivotal step toward the nationwide adoption of responsible gambling practices. For ongoing updates and more details about NVSEP, including future expansions, please visitwww.NVSEP.com.

Source: “National Voluntary Self-Exclusion Program (NVSEP) to Begin Free Self-Exclusion Assistance in Four US Jurisdictions”, Business Wire, June 18, 2024

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Victoria Launches Inquiry to Modernize Bingo Regulation https://kenowizard.com/2024/06/07/victoria-launches-inquiry-to-modernize-bingo-regulation/ https://kenowizard.com/2024/06/07/victoria-launches-inquiry-to-modernize-bingo-regulation/#respond Fri, 07 Jun 2024 13:35:55 +0000 https://kenowizard.com/2024/06/07/victoria-launches-inquiry-to-modernize-bingo-regulation/ The Victorian Gambling and Casino Control Commission (VGCCC) has announced a comprehensive inquiry into the regulation of bingo, inviting Victorians to help shape a fairer and more modern bingo-playing environment. By working with industry stakeholders and the community, the Commission aims to understand the challenges within the sector and explore ways to improve regulatory and [...]

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keeping_bingo_social_safe_and_fairThe Victorian Gambling and Casino Control Commission (VGCCC) has announced a comprehensive inquiry into the regulation of bingo, inviting Victorians to help shape a fairer and more modern bingo-playing environment. By working with industry stakeholders and the community, the Commission aims to understand the challenges within the sector and explore ways to improve regulatory and industry practices, ensuring that bingo remains a social, safe, and fair activity.

Commercially run bingo generates significant revenue, with reported earnings of $107 million in FY23, surpassing Keno’s $61 million. Bingo is a popular game among many communities, offering social interaction and the potential for prizes, with a portion of the proceeds designated to fund charities.

Adapting to Modern Bingo

“Recent years have seen the commercial bingo landscape modernize, shifting from traditional paper-based gameplay to electronic enhancements with substantial jackpots,” said Fran Thorn, Chair of the VGCCC. “Given this evolution, it is crucial for us to assess and address issues of fairness, integrity, and the potential for gambling harm, particularly among at-risk groups such as seniors, First Nations communities, women, and lower-income individuals.”

Despite regulatory oversight, the Commission continues to receive reports and allegations of unlicensed operators and potentially fraudulent activities. The inquiry will examine whether current bingo regulations are fit for purpose, the susceptibility of cash-based transactions to criminal activities, and the extent to which profits support community organizations.

Community Participation and Inquiry Focus

“This is an opportunity to understand how bingo works and how it is evolving with technology. We understand the social outlet that bingo provides for many community members. We want to understand the risks, reduce the potential for harm, and put a stop to any behaviors threatening the integrity and fairness of the game,” Thorn added.

The VGCCC is inviting all interested parties, including customers, industry participants, community organizations, and concerned citizens, to participate in the inquiry and contribute to shaping the future of Victoria’s gambling landscape. The Commission’s Strategic Inquiries Unit (SIU) will support the inquiry, focusing on understanding risks and emerging issues within the gambling industry and seeking ways to improve practice and regulatory oversight.

Focus Areas of the Bingo Inquiry

The inquiry will concentrate on the bingo sector, particularly in commercial settings and charitable fundraising contexts. Bingo is regulated under the Gambling Regulation Act 2003 (Vic) to ensure community organizations benefit from profits, practices that undermine public trust are eliminated, and bingo center operators act fairly in providing commercial fundraising services.

The inquiry will address several key areas:

  • Understanding the customer experience of playing bingo in fundraising and commercial settings.
  • Examining the role of bingo in fundraising, including the involvement of charities and not-for-profit entities.
  • Investigating the practices of entities and individuals within the bingo industry.
  • Identifying ways to improve regulatory and industry practices.

Why Focus on Bingo?

Bingo is enjoyed by people of all ages and can provide social connections and cognitive benefits such as improved memory and concentration. It is also a significant means for community and charitable fundraising. However, the landscape has changed considerably in recent years, with a shift from paper-based to electronic gameplay and larger jackpots.

The VGCCC has received reports of unlicensed operators and potential fraudulent activities, raising concerns about whether community and charitable organizations are receiving their fair share of profits. This has led to questions about the fairness, integrity, and potential for gambling harm, particularly among vulnerable groups such as seniors, women, people on low incomes, and certain First Nations and migrant communities.

The VGCCC is committed to preserving the integrity of bingo operations and ensuring they remain social, safe, and fair for all Victorians. To participate in the inquiry, the VGCCC will engage with the industry and community through discussion papers, venue visits, surveys, and meetings with interested parties.

Source:

“Keeping bingo social, safe and fair”. VGCCC. June 6, 2024.

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IGT Launches Diamond Mania MLP in Spain’s Salones Sector https://kenowizard.com/2024/05/10/igt-launches-diamond-mania-mlp-in-spains-salones-sector/ https://kenowizard.com/2024/05/10/igt-launches-diamond-mania-mlp-in-spains-salones-sector/#respond Fri, 10 May 2024 14:00:42 +0000 https://kenowizard.com/2024/05/10/igt-launches-diamond-mania-mlp-in-spains-salones-sector/ International Game Technology PLC (IGT) has introduced its latest multi-level progressive (MLP) game, Diamond Mania, into Spain’s Amusement with Prize (AWP) salones sector. This release follows the notable success of IGT’s Magic Fortune Link AWP game, which recently achieved a significant milestone with over 1000 units deployed across Spain. IGT continues its strategic expansion in [...]

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igt_expands_footprint_in_spains_salones_sector_with_launch_of_new_multi_level_progressive_themeInternational Game Technology PLC (IGT) has introduced its latest multi-level progressive (MLP) game, Diamond Mania, into Spain’s Amusement with Prize (AWP) salones sector. This release follows the notable success of IGT’s Magic Fortune Link AWP game, which recently achieved a significant milestone with over 1000 units deployed across Spain.

IGT continues its strategic expansion in the Spanish market with games that are both innovative and tailored to local player preferences. “Following the successful deployment of our first salones-specific title, Magic Fortune Link, we are thrilled to introduce Diamond Mania. This new multi-game jackpot is designed to help operators enhance their gaming floors and achieve outstanding results,” stated Maria Aldana, IGT Director of Sales Western Europe and Africa.

A Tailored Gaming Experience

Diamond Mania has been specifically crafted for the salones market, featuring four engaging base game themes: Samurai Takeo, Majestic Stallion, Ramosis Treasures, and Wish Mistress. The game is built on proven mechanics to ensure a captivating experience, offering players special bonuses such as a reel boost, a prize boost, and a jackpot bonus. These features can trigger further in-game enhancements like super games and mega games, providing a pathway to winning one of four progressive jackpots.

Enhanced Gaming Technology

The game is housed in the BINTIA 27-inch multi-game cabinet, which boasts dual HD monitors and an optional topper that mimics casino-style aesthetics. It features an ergonomic design, programmable LED lighting, sharp high-resolution graphics, an immersive sound system, and can be equipped with a TITO (Ticket-In, Ticket-Out) system, enhancing the overall player experience.

Diamond Mania is exclusively distributed by Orenes Grupo, a leader in the Spanish salones sector for operations and gaming machine distribution. IGT also revealed plans to further expand its portfolio in this market later this year with the launch of Treasure Box, its third MLP game developed specifically for the sector, which encompasses approximately 3000 gaming and bingo halls across Spain.

This strategic expansion by IGT underscores its commitment to enhancing its presence in key international markets by offering products that resonate well with regional audiences and meet the evolving demands of operators and players alike.

Source: “IGT Expands Footprint in Spain’s ‘Salones’ Sector with Launch of New Multi-level Progressive Theme”. European Gaming. May 8, 2024.

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Pragmatic Play Launches Blackjack Daily Tournaments https://kenowizard.com/2024/04/02/pragmatic-play-launches-blackjack-daily-tournaments/ https://kenowizard.com/2024/04/02/pragmatic-play-launches-blackjack-daily-tournaments/#respond Tue, 02 Apr 2024 14:11:06 +0000 https://kenowizard.com/2024/04/02/pragmatic-play-launches-blackjack-daily-tournaments/ Pragmatic Play, one of the leading content suppliers to the iGaming industry, has launched the Blackjack League series of daily tournaments to feature a breathtaking EUR 1,000,000 monthly prize pool. The unique tournament series, dedicated to the popular Live Casino card game, has started on 1 April to run through 30 June 2024, with Pragmatic [...]

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Pragmatic Play, one of the leading content suppliers to the iGaming industry, has launched the Blackjack League series of daily tournaments to feature a breathtaking EUR 1,000,000 monthly prize pool. The unique tournament series, dedicated to the popular Live Casino card game, has started on 1 April to run through 30 June 2024, with Pragmatic Play committed to fully fund the prizes offered during the campaign.

Tournaments Running From 1 April to 30 June 2024

Like any other league, the Blackjack League is divided into four daily tournaments depending on the stake level. The names of these divisions – Bronze, Silver, Gold, and Prive – speak for themselves and invite players to join the tournament that best fits in with their gaming ambitions. Indeed, the Prive tournaments offer the highest daily prize of EUR10,000 available for a single player.

Up to EUR 10,000 Daily Prizes

The Gold daily tournaments will follow with the EUR15,000 daily prize pool available to be shared among 49 players. The Silver division will distribute the EUR 7,000 daily prize across 200 winners, while the Bronze tournament is looking to make its EUR 3,000 daily prize equally distributed across 250 winning players.

All Blackjack League tournaments are supported by innovative solutions and tools to provide a smooth and easy game play. All that players need to do is to accumulate points for consecutive wins in Bronze, Silver and Gold tournaments to seek the designated payouts. At the same time, the Privé tournament will wait for the player with the longest single win streak to reward the EUR10,000 daily payout.

Elevated Casino Experience

PRAGMATIC_PLAY_LAUNCHES_e1_000_000_MONTHLY_BLACKJACK_LEAGUE_The Blackjack League is the latest release of the innovative and productive content provider set to bring the classic casino experience to another level. The game extends the Provider Play’s Live Casino potfolio containing over 100 Blackjack tables. Blackjack League follows the player-favorite gems like Blackjack, VIP Blackjack, Speed Blackjack, Privé Lounge Blackjack, and the recent Blackjack X release.

Pragmatic Play offers the unique title to gaming enthusiasts to continue the streak of rewarding gaming experiences. The supplier keeps the pace in the market at a rate of as many as up to eight monthly releases. All of these are available for seamless integrations with worldwide gaming platforms and used to increase Pragmatic Play’s presence before the increased iGaming audience.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Blackjack League is a thrilling addition to our Live Casino offering. Awarding 500 cash prizes every day from a €1,000,000 monthly prize pool, completely funded by Pragmatic Play, the tournament-based league will add even more incentive for players to enjoy our leading range of Blackjack titles.”

Source: “Pragmatic Play Launches EUR 1,000,000 Monthly Blackjack League”. Pragmatic Play. April 1, 2024.

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Bally’s Launches Its iGaming Operations in Rhode Island https://kenowizard.com/2024/03/07/ballys-launches-its-igaming-operations-in-rhode-island/ https://kenowizard.com/2024/03/07/ballys-launches-its-igaming-operations-in-rhode-island/#respond Thu, 07 Mar 2024 12:13:56 +0000 https://kenowizard.com/2024/03/07/ballys-launches-its-igaming-operations-in-rhode-island/ Bally’s Corporation continues its expansion across the US, and the newest casino is in Rhode Island. Bally’s monopoly in the market The state legalized iGaming eight months ago, and now it’s time for operators to expand their businesses to this new market. Bally’s is introducing its impressive portfolio of slot and table games to Rhode [...]

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rhode_island_becomes_seventh_us_state_to_launch_igaming_Bally’s Corporation continues its expansion across the US, and the newest casino is in Rhode Island.

Bally’s monopoly in the market

The state legalized iGaming eight months ago, and now it’s time for operators to expand their businesses to this new market. Bally’s is introducing its impressive portfolio of slot and table games to Rhode Island players, so gamers can enjoy the impressive portfolio of 170 captivating slot releases. To play, they must be at least 21 and create an account on Bally’s platform.

Before the official launch, the company conducted a technical trial that lasted for four days to make sure everything was working properly. On top of that, Stakelogic incorporated its live dealer and table games software studio technology in its portfolio.

Back in 2021, Rhode Island legislators approved Bally’s and its IGT supplier a 20-year contract for land-based casinos Bally’s Twin Rivers Lincoln Casino Resort and Bally’s Tiverton Casino & Hotel, so the company has a monopoly in this market. Now, this monopoly will also be transferred to the iGaming industry. Gamesys, Bally’s online arm, might be the only operator who is able to offer its services in Rhode Island.

According to the state’s law, Bally’s and IGT will be obligated to pay 50% of online slot revenue to the state. Tax revenue imposed on table games is 18%.

The industry giant is prepared for launch, so the company has built a Live Dealer Table Studio placed across 4,000 square feet at Twin Rivers.

The state established a body to regulate all iGaming operations, the Rhode Island Division of the Lottery. Now, the body oversees two of Bally’s casinos in the state.

Sports betting revenue decrease

The law ensured that geolocation technology could be used to confirm that players were located inside the state’s borders. If the state has a reciprocal agreement with another state regulator, it might lead to allowing the players to play outside Rhode Island. Sports betting used to be very popular in the state, but according to the revenue reports, its popularity started to decrease. In January, the sports betting handle was $44.8 million. In December 2023, it was $47.9 million, and not only is this figure lower than December’s, but it’s also the lowest handle since September 2023. So far, the handle in the 2024 financial year decreased to $267.2 million, since in 2023 it was $332.8 million. Bally’s interactive iGaming business might help in increasing the revenue in the state since iGaming increased the revenue in the whole country. Apart from Rhode Island, six states legalized iGaming operations: New Jersey, Delaware, West Virginia, Pennsylvania, Michigan, and Connecticut.

Source: iGB Editorial Team. “Rhode Island becomes seventh US state to launch iGaming”, igamingbusiness.com, March 5, 2024.

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UK Gambling Commission Launches Pilot for Enhanced Affordability Checks https://kenowizard.com/2024/02/23/uk-gambling-commission-launches-pilot-for-enhanced-affordability-checks/ https://kenowizard.com/2024/02/23/uk-gambling-commission-launches-pilot-for-enhanced-affordability-checks/#respond Fri, 23 Feb 2024 05:39:11 +0000 https://kenowizard.com/2024/02/23/uk-gambling-commission-launches-pilot-for-enhanced-affordability-checks/ The UK Gambling Commission (UKGC) has unveiled plans for a pilot scheme aimed at implementing enhanced financial risk checks. This move comes amidst mounting pressure for tighter regulations within the gambling industry. UKGC’s Tim Miller Unveils Measures to Enhance Financial Risk Checks UKGC’s executive director of research and policy, Tim Miller, outlined the steps being [...]

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The UK Gambling Commission (UKGC) has unveiled plans for a pilot scheme aimed at implementing enhanced financial risk checks. This move comes amidst mounting pressure for tighter regulations within the gambling industry.

UKGC’s Tim Miller Unveils Measures to Enhance Financial Risk Checks

UKGC’s executive director of research and policy, Tim Miller, outlined the steps being taken in response to feedback gathered from consultations regarding financial risk checks. These checks, as proposed by the government’s Gambling White Paper, aim to identify and intervene in cases where customers may be financially vulnerable due to their gambling habits.

The pilot scheme comprises two tiers of checks. The first tier focuses on identifying vulnerabilities such as bankruptcy orders or unpaid debts, utilizing publicly available data. Notably, feedback from the consultation has led to adjustments, ensuring that these checks will not delve into customers’ personal details like postcode or job title. Initially, these checks will be implemented at a higher threshold before transitioning to a lower threshold later in the year to streamline the process for consumers.

The second tier involves enhanced financial risk assessments triggered by significant losses, requiring more comprehensive scrutiny of a customer’s financial situation. 

Miller emphasized the UKGC’s commitment to making these checks as seamless as possible for the majority of customers.

UKGC’s Pilot Program Paves the Way for Safer Gambling Practices

The pilot, scheduled to last between four to six months, will serve as a testing ground for data-sharing mechanisms involving credit reference agencies and gambling operators. During this period, operators will not be mandated to act on the data received but must continue to uphold existing consumer safety measures.

Miller highlighted the importance of data collected during the pilot phase, which will inform the final thresholds and definitions for implementing these checks effectively. The UKGC intends to lay out detailed guidelines within its forthcoming response document.

In response to these developments, a spokesperson for the Betting and Gaming Council emphasized the need for swift yet unobtrusive interventions for those displaying signs of financial vulnerability. They stressed the importance of ensuring that responsible gamblers are not unduly affected and that any new measures do not inadvertently drive individuals towards unregulated gambling platforms.

Moreover, the government is expected to announce new regulations soon, including a maximum stake limit for online slots, aimed at curbing excessive gambling among young adults.

The UKGC’s pilot scheme marks a significant step forward in addressing concerns surrounding gambling-related harm, balancing consumer protection with the freedom to gamble responsibly.

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Coral Launches Milestone Promotional Campaign Ahead of Cheltenham Festival https://kenowizard.com/2024/02/22/coral-launches-milestone-promotional-campaign-ahead-of-cheltenham-festival/ https://kenowizard.com/2024/02/22/coral-launches-milestone-promotional-campaign-ahead-of-cheltenham-festival/#respond Thu, 22 Feb 2024 19:14:36 +0000 https://kenowizard.com/2024/02/22/coral-launches-milestone-promotional-campaign-ahead-of-cheltenham-festival/ Leading UK bookmaker Coral has unveiled its new brand campaign, “We’re Here For It,” featuring a series of TV ads focusing on horse racing and gaming. This campaign, the first by Wonderhood Studios since they became Coral’s lead creative agency, unites various types of racing, sports, and gaming fans through their shared passion. The inaugural [...]

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Leading UK bookmaker Coral has unveiled its new brand campaign, “We’re Here For It,” featuring a series of TV ads focusing on horse racing and gaming. This campaign, the first by Wonderhood Studios since they became Coral’s lead creative agency, unites various types of racing, sports, and gaming fans through their shared passion.

The inaugural TV ad, “We’re Here For It – Racing Fan Derby,” is a 30-second spot filmed at Newbury racecourse. The promotional video showcases a unique race where jockeys include various horse racing enthusiasts, including dapper gentlemen, glamorous ladies, a stag do, and even a senior citizen, all set on victory.

The second ad is set in a Chinese takeaway, portraying a gamer playing on his phone with friends while enjoying Coral’s free-to-play games. It introduces the company’s in-play proposition, Rewards Grabber, and its industry-first product, Coral Coins. The ads will feature on TV, video-on-demand, and radio, with additional promotional efforts during the Cheltenham Festival.

During the festival, Coral will also have a branded takeover of Cheltenham Spa station, bolstering other marketing efforts like out-of-home advertising, print materials, and broadcast sponsorships with Racing TV and Sky Sports Racing. Jeremy Hemmings, interim chief marketing officer at Entain, Coral’s parent company, lauded the brand’s heritage and committed to upholding its customer-focused values.

Our new campaign platform is in recognition of this strong customer relationship and serves as a reiteration of our rock-solid market position.

Jeremy Hemmings, Entertain interim chief marketing officer

Coral has substantial experience with attention-grabbing campaigns. 2022’s Cheltenham Festival promotions saw the company pioneer using 3D technology in a horseracing display at the Piccadilly Circus. The eye-catching 783.5m2 (0.19 acres) screen gave horse racing never before seen hype and attention, setting the stage for Coral’s future campaigns.

Coral Remains a Staunch Supporter of UK Horse Racing

High-profile marketing efforts have paid off for Coral, cementing its position as one of the UK’s leading operators. Coral Racing Club, the operator’s free-to-join racecourse ownership club for horse racing enthusiasts, recently announced that it had surpassed 50,000 in just three months after its creation. This achievement highlights Coral’s impressive insight into customer preferences.

2024’s campaign aims to showcase a richer, more entertaining personality for Coral, establishing its distinctive market position. Creative director at Wonderhood Studios, Guy Hobbs, noted that the ads aimed to celebrate the UK’s real racing and gaming lovers, regardless of their betting preferences. He hoped the videos would resonate with bettors and bolster Coral’s public-facing image.

We’re super excited to be delivering this fresh brand platform to inject some energy into an iconic British brand.

Guy Hobbs, Wonderhood Studios creative director

The team behind the visionary ads has worked for other leading brands like Aviva, Boots, BT, Google, and Subaru, demonstrating impressive passion, creativity, and ambition. This campaign is another tribute to UK horse racing, encouraging fans to engage with the sport during the Cheltenham Festival celebrations however they see fit. 

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888’s Control Centre Safer Gambling Tool Launches in Ontario  https://kenowizard.com/2024/02/22/888s-control-centre-safer-gambling-tool-launches-in-ontario/ https://kenowizard.com/2024/02/22/888s-control-centre-safer-gambling-tool-launches-in-ontario/#respond Thu, 22 Feb 2024 02:43:00 +0000 https://kenowizard.com/2024/02/22/888s-control-centre-safer-gambling-tool-launches-in-ontario/ Leading online betting and gaming company 888 has announced the rollout of its safe gambling initiative, the Control Centre, in Ontario. This initiative aims to assist players in gaining a better understanding of their gambling behavior while promoting responsible gaming practices. The product has a proven track record, and its launch should bolster 888’s brand [...]

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Leading online betting and gaming company 888 has announced the rollout of its safe gambling initiative, the Control Centre, in Ontario. This initiative aims to assist players in gaining a better understanding of their gambling behavior while promoting responsible gaming practices. The product has a proven track record, and its launch should bolster 888’s brand recognition in the region.

The Control Centre Brings Substantial Player Benefits

888 first introduced the Control Centre to its customers in the United Kingdom. Ever since its launch in 2020, the solution has been gaining popularity. Subsequent rollouts in countries like Italy proved the product’s broad applicability, regardless of cultural differences. Players who use the Control Centre tend to be much more responsible and moderate, utilizing deposit limits and temporary self-exclusion.

The customer interface of the Control Centre is integrated into 888’s home pages, offering players access to intuitively presented playing statistics, responsible gambling tools, and educational information. Speaking for CDC Gaming Reports, head of Canada at 888 Roi Nadler emphasized the simplicity, speed, and intuitiveness of the Control Centre, describing it as a one-stop shop for safer gaming.

We are committed to preventing gambling-related harm and are confident that our Control Centre offers customers new levels of transparency that will help them stay informed and in control.

Roi Nadler, 888 head of Canada

888 reiterated its commitment to ensuring players have a safe, fair, and entertaining experience. According to Nadler, responsible gaming provides a palpable competitive advantage and sets the foundation for building long-lasting relationships with players who trust 888 as their entertainment destination. This approach bolsters customer retention and encourages a sustainable business model.

Player Protection Remains a Core Objective for 888

The Control Centre’s Ontario launch marks some much-needed good news for the operator. January saw the company lay off dozens of its Israel employees amidst its global restructuring efforts. 888 is implementing an ambitious cost-saving program, strengthening its core intelligent automation and artificial intelligence capabilities. Fortunately, these cuts should not affect the operator’s customer protection initiatives.

While 888 recorded an 8% annual revenue decrease in FY23, the company’s management retains a positive outlook for the coming year. Safer gaming practices should lead to improved average revenue per user, while strategic investments can deliver sustainable long-term profits. Shrewd management will be instrumental in fulfilling these objectives in the face of industry-wide regulatory and compliance headwinds.

With almost 30 years of experience in the industry, 888 continues to prioritize responsible gaming practices, contributing to a safer and more secure online gambling environment. The Control Centre’s Ontario launch marks a significant milestone in the operator’s revised strategy and should substantially bolster its position in this highly competitive market.

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