The leading company that supports organizations, fans and media outlets by delivering reliable live data, as well as in-depth statistics and analysis, STATSCORE, has announced it extended its agreement with the second tier of football in Poland, Fortuna 1 Liga. Under the terms of the extended agreement, Fortuna 1 Liga designated STATSCORE as its official Statistics Partner. Per the extended agreement, the provider of live data will remain in the aforementioned role through the end of the 2024 season.

Under the freshly extended deal, STATSCORE will continue to provide extensive and verified sports data from Fortuna 1 Liga’s games. Additionally, the company will deliver statistical insights and continue to support the pay-per-view (PPV) model for different matches.

The initial agreement between the duo dates back to 2020. Since then, representatives of STATSCORE, called scouts, have been collecting and delivering live match statistics and data. Such collected information would then undergo verification and deliver unique insights regarding different aspects of the game to football fans.

The Two Organizations Are Delighted to Continue to Collaborate

Dariusz Łęczyński, STATSCORE’s CEO, said that the company is delighted to be selected as the official Statistics Partner of Fortuna 1 Liga. He explained that the extended collaboration reaffirms the trust of the league in STATSCORE’s data.

Additionally, Łęczyński pointed out that STATSCORE is excited to have the opportunity to further improve the experiences for football fans by delivering valuable data and insights. “The collaboration with Fortuna 1 Liga reinforces our commitment to advancing the sport and ensuring fans have the best possible experience,” said STATSCORE’s CEO in conclusion.

“We are proud to be named the Fortuna 1 Liga’s Statistics Partner.“

Dariusz Łęczyński, CEO of STATSCORE

Marcin Janicki, the president of Pierwsza Liga Piłkarska, the association of clubs playing in Fortuna 1 Liga, shared the excitement of STATSCORE’s boss. He explained that in the last few years, the league developed a strong relationship with STATSCORE.

Moreover, Janicki said that the league is delighted to extend its collaboration with STATSCORE through the 2023-2024 season. According to him, the provision of data live data from the company is an important part of the league’s fan engagement strategy. Finally, Janicki spoke about the importance of STATSCORE’s technical support for the development of PPV solutions, catering to football fans.

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Betclic, a French online gambling and sports betting company, has become the official title sponsor of Liga Portugal. The agreement with the soccer organization is the operator’s biggest Portugal-facing move yet and will greatly augment its presence in the country.

Under the agreement, starting this season, Liga Portugal will be called Liga Portugal Betclic. As a result, the operator’s branding will feature across the league, appearing and marketing materials, IPs, digital media and marketing.

Liga Portugal is the country’s top-flight soccer league, making this a very important partnership for the gambling company. It will serve as the title sponsor of the league through 2027, which will provide it with plenty of time to appeal to local bettors.

The agreement was brokered by IMG, an international sports agency. The move will see Betclic replace Entain’s Bwin brand as Liga Portugal’s naming rights partner.

In addition to sponsoring the league, Betclic promised to work on a number of CSR projects with the Liga Portugal Foundation. The operator also expressed its desire to support safer gambling initiatives that seek to shield Portuguese consumers from gambling harm.

Betclic Is Committed to Supporting Professional Sports

Representatives from the league and Betclic expressed their excitement to work together. Liga Portugal’s president, Pedro Proença, personally welcomed Betclic as a sponsor of the league. He said that his team feels privileged to be able to work together with such a popular betting brand. Proença added that Betclic’s interest in Liga Portugal highlights the high level of Portuguese soccer.

Proença explained that Betclic shares Liga Portugal’s vision and ambition to promote Portuguese soccer. He concluded that his team is proud to call the league “Liga Portugal Betclic.”

Ricardo Domingues, Betclic’s head of international markets, likewise expressed his positive attitude toward the deal. He said that his company assumes its title sponsorship of the main championship in Portugal “with great pride and a sense of responsibility.”

Domingues added that he believes Betclic and Liga Portugal share the same values since both desire to develop professional Portuguese soccer and serve the soccer fans, athletes and clubs.

A few weeks ago, Betclic also became the UFC’s official partner in Portugal, France and Poland, further affirming the operator’s commitment to supporting professional sports.

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