A month ago, Gamesys, a leading international online gaming operator, was fined in the United Kingdom over AML and social responsibility violations. Now, Gambling with Lives, a charity set up by families bereaved by gambling, seeks to convince the UK Gambling Commission (UKGC) to revoke the licenses of companies that commit serious violations.

Gambling with Lives launched a petition, asking the UKGC to be less benevolent to operators that violate its rules. Dubbed “Stop reckless gambling firms,” the petition urges stricter enforcement of the UK’s social responsibility rules since fines are easily paid by huge gambling companies.

Gambling with Lives argues that unregulated gambling can sometimes lead to suicides. As a result, fines that multibillion companies can easily pay are not a proportional punishment, the organization said. Citing recent statistics, the charity pointed out that a whopping 496 people in Britain take their lives because of gambling addiction every year.

Big Companies Will Never Change Unless Forced to

According to Gambling with Lives, big gambling operators earn billions of pounds a year, meaning that even fines in the realm of millions are easily payable. The charity said that, for many of these companies, fines are nothing more than a cost of business.

Because of this, multi-billion-pound gambling companies do not feel the need to change, the charity pointed out. Gambling with Lives cited Gamesys’ recent fine as an example, noting that the operator had promoted new games and promotions to a customer who had just lost £10,000.

These violations earned Gamesys a £6 million fine. However, its parent company, Bally’s, earns almost £2 billion a year.

Because of that, Gambling with Lives believes that operators should risk something more than a slap on the wrist.

The big gambling firms will never change their ways unless forced to. If they knew they could be shut down, they would be forced to behave better.

Gambling with Lives statement

Now, Gambling with Lives is seeking public support as it hopes to convince the UKGC to revoke the licenses of serious violators and help prevent gambling-related deaths in Britain.

The petition was launched yesterday and already has 1,117 of its target 2,000 signatures.

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The leading provider of premium live casino games, powering operators within the online gambling sector in Europe and around the world, Stakelogic Live, announced the launch of its cutting-edge brand-new studio with Bingoal.nl, a Dutch online gambling operator. The launch, announced Friday, makes the Dutch operator the first one to benefit from Stakelogic Live’s new studio.

The content provider’s new Chrome Key Studio leverages green screens that bring options for personalization and customization. Thanks to the collaboration, Bingoal.nl will be the first operator to leverage this technology, seeking to deliver unique live casino experiences to its growing customer base.

Located in the Netherlands, Stakelogic Live’s Chroma Key Studio will stream the games in Dutch. Currently, there are three games that can be streamed via the studio. Those include European Roulette, Absolute Blackjack, as well as 7 Seat Blackjack.

Only recently, Stakelogic announced a new content agreement with Starcasino. Per that deal, the leading provider agreed to supply a portfolio of its games for the operator, strengthening its offering in Belgium. As a result, Starcasino gained access to classic and video slots, along with live dealer titles from Stakelogic.

The New Deal Brings Excitement to Bingoal, Stakelogic

Dany Salmon, Bingoal’s casino product manager, spoke about the significant popularity of the live casino segment in the Dutch gambling market. He acknowledged the importance of that segment for the company and its efforts to deliver unrivaled casino entertainment for its players.

Finally, Salmon said: “Using Stakelogic Live’s Chroma Key Studio allows us to do this in a way that strengthens the relationship between our brand and the player – building trust and the association between players and Bingoal.nl as being the go-to destination for live content in the Netherlands.”

“Live casino is hugely popular in the Netherlands and as an operator, it’s important for us to stand out and deliver unique experiences to our players.“

Dany Salmon, casino product manager at Bingoal.nl

Olga Bajela, Stakelogic Live’s CCO, was similarly excited. She outlined that the launch of the Chrome Key Studio in the Netherlands represents a major milestone for the company. At the same time, she highlighted that the new studio enables Stakelogic to deliver branding opportunities for gambling operators who want to create unique customer experiences.

Bajela explained: “That this can be offered to multiple operators from a single table means this is infinitely scalable, benefitting both Stakelogic Live and the operators that partner with us.” Finally, she said that Stakelogic Live is delighted to see the debut of its new studio with Bingoal.nl, the first operator that will be able to leverage this cutting-edge technology.

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