BroThrow Implies ESPN Bet Imitated Its Logo

admin — Tue, 24 Oct 2023 23:23:25 +0000

ESPN Bet, a joint venture between ESPN and Penn Entertainment, recently unveiled its logo. The reveal preceded the launch of the highly anticipated betting platform, meaning to pump fans up about the upcoming rollout. However, a startup betting company alleges that ESPN might have taken inspiration from its logo.

BroThrow, a peer-to-peer social betting exchange noticed that ESPN Bet’s logo is eerily similar to its own. Regardless of whether the similarity was intentional or not, BroThrow remarked on the obvious similarities between its own logo and ESPN Bet’s.

In an X post, the social betting startup stated that “imitation is the sincerest form of flattery” and tagged ESPN.

For reference, BroThrow’s logo sports an aquamarine B against a dark blue background. ESPN’s new logo, on the other hand, also represents a B symbol of the same color with ESPN’s signature E inside of it.

In an earlier statement, Chin Wang, ESPN Creative Studio’s VP of visual storytelling said that the aquamarine color of the new logo is meant to represent fun and innovation.

The Design Choice Was Likely Not Malicious

BroThrows’ founder and chief executive officer, Brady Sharp, later discussed the matter with Sports Handle, telling the news outlet that ESPN’s designers have likely seen BroThrow’s logos at one of the multiple industry shows attended by the startup.

Sharp said that ESPN’s design choice was likely not malicious. He added that his team hasn’t trademarked the logo itself but has trademarked the BroThrow brand itself.

BroThrow is a fairly new name in the American gambling sector, offering a peer-to-peer social betting exchange. It is designed to function much like the Facebook Marketplace but for sports betting and leverages functionalities that allow players to arrange and track bets easily,

The company secured the Rising Star accolade at the 2023 SBC Awards North America and is ambitious to become a local powerhouse. Based in Arkansas, the company also offers monthly subscriptions that enhance the experience of its customers.

ESPN Bet, meanwhile, is set to launch in November. The new platform promises innovative experiences that fans cannot find anywhere else. The new platform has even onboarded celebrities such as Scott Van Pelt and Pat McAfee, seeking to further differentiate itself from its competitors.

The post BroThrow Implies ESPN Bet Imitated Its Logo appeared first on Keno Wizard.

Groove Changes Logo, Rebrands as Groove Technologies

admin — Mon, 12 Jun 2023 19:12:30 +0000

Groove, an iGaming platform and aggregator, has launched a new site, sporting a refreshed logo and color scheme. Now rebranded as Groove Technologies, the company will use groovetech.com as its official domain.

As first announced by European Gaming, the rebranded Groove will show off its tech capabilities and new solutions. The company is certain that its solutions will help its partnering operators improve their business and succeed.

The first thing groovetech.com visitors will notice is the new logo. Instead of the old yellow design, Groove Technologies now sports a sleek purple logo. The company’s entire site looks completely different from its old one and is now easier to navigate by visitors.

In addition to that, Groove Tech has reorganized its brand. Groove will now serve as its commercial brand. Meanwhile, GroovePlay will be the company’s aggregation division. Finally, the supplier unveiled GrooveOn, which is a new turnkey service.

Groove Offers Everything Operators Need

Over the last seven years, Groove has formed partnerships with more than a hundred content partners, cementing itself as a major platform. Its team will continue to refine the company’s service division with the goal of introducing intuitive tech that can maximize casino ROI for its partners. To that end, Groove Tech will leverage its upgraded tech stack and AI capabilities.

Furthermore, Groove Tech offers robust back-office solutions that can be seamlessly integrated into casino brands, helping them differentiate their products from the competition. This includes tournaments and free spins, which can be quickly deployed, helping operators engage their customers in no time. Groove Tech’s smart-data-enabled back-office allows its partners to reliably gather data.

Meanwhile, Groove Tech is developing a new AI lobby that will be easy to navigate and will offer many opportunities to discover new content.

Groove boasts a rich library of games from best-in-class studios. Its aggregation platform adds around 100 new games each month, including lottery content, bingo, sports betting and casino titles. Groove also has a proprietary studio called GrooveStudio which produces exclusive content for the company’s partners.

Meltzer Praised the New Look

Groove’s co-founder and chief operating officer, Yahale Meltzer, said that the new logo reflects his company’s drive for modernization. He added that the creativity of the company’s new look is “vitally underpinned” by innovation in its tech platform.

We are a bigger company with bigger ambitions and we look forward to seeing the fruits of this brand and technology refresh as a driver of further growth.

Yahale Meltzer, COO, Groove Tech

In other news, Spribe recently added content to Groove’s platform.

The post Groove Changes Logo, Rebrands as Groove Technologies appeared first on Keno Wizard.

Logo Archives - Keno Wizard

BroThrow Implies ESPN Bet Imitated Its Logo

The Design Choice Was Likely Not Malicious

Groove Changes Logo, Rebrands as Groove Technologies

Groove Offers Everything Operators Need

Meltzer Praised the New Look