In a triumphant display of prowess, Endorphina, a recognizable and well-established iGaming content supplier, celebrates a stellar performance in 2023, marking a year of substantial growth and remarkable achievements that have solidified its position as an industry leader.

Expanding Market Presence and Elevating Quality

Endorphina’s desire to bring only the best to its players shone through in 2023 as the company not only maintained but also expanded its presence in existing markets thanks to the numerous partnerships. The dedication to quality was a driving force behind this expansion.

The successful defense of the international ISO27001 certification underlined Endorphina’s plans for robust internal security measures. This achievement promises a stronger and more secure gaming environment for players.

The developer also achieved significant milestones in market authorization, notably completing the authorization process in Argentina – Buenos Aires (LOTBA). Additionally, the Bonus POP tool in its games received certifications in adherence to the regulations of various European countries, ensuring an exceptional gaming experience for players across borders.

The year 2023 also witnessed the company’s release of 25+ high-quality slots, expanding its already impressive game portfolio to offer 150+ of the best video slots in the market. Notably, the introduction of Joker Ra, the first-ever slot developed with AI assistance, marked a groundbreaking moment in game development.

Endorphina introduced the Jackpot RTP+ feature, promising improved odds for hitting a jackpot and an overall enhanced Return to Player (RTP). These features were designed to elevate the player’s experience and satisfaction.

Accolades and Industry Recognition

Endorphina’s excellence was recognized with three industry awards, including The Best Platform Provider Award at Spice India 2023, Rising Star in Baltic Online Casino Technology 2023 at BSG Awards, and Slots Provider of the Year at Affpapa iGaming Awards.

The company made its mark on the global stage by participating in key iGaming events such as ICE LONDON 2023, GAT Expo Cartagena, CASINOBEATS SUMMIT 2023, PGS Lima 2023, SiGMA Americas Brazil 2023, IGB LIVE AMSTERDAM, SBC SUMMIT BARCELONA, and SIGMA EUROPE 2023.

Moving forward, the provider underwent a rigorous internal cybersecurity test, validating its robust security framework. Additionally, the company expanded its presence in the financial sector by implementing several FinTech solutions into its array of online products.

Endorphina solidified its position in Malta and, in collaboration with the Malta Gaming Authority (MGA), established a foundation for a promising start in the coming year.

Endorphina is poised for continued success in the ever-evolving iGaming scene.

Corporate Compliance Manager, Dzangar Jesenov, had to say about our achievements in 2023: “This year has been marked by an emphasis on Compliance, aiming to increase the quality and expand the brand’s presence in existing markets. Considering that we achieved a world record last year by entering the position of an authorized supplier of online slot games in numerous markets (17 markets within 12 months), our current focus is on consolidating the brand in new markets. We successfully defended our international ISO27001 certification, completed Endorphina’s authorization in Argentina – Buenos Aires (LOTBA), certified the Bonus POP tool on our games, and in collaboration with an independent testing laboratory, we tested our unique tool according to the regulations of all European countries. We solidified our position in Malta and, in partnership with the MGA, have a better starting position for the coming year. We’ve successfully completed an internal cybersecurity test, which will now showcase our security framework abroad. Expanding our collaboration with the financial sector, we’ve implemented several FinTech solutions into our arsenal of online products. And, of course, we continue to release new games that undergo rigorous quality testing by an independent testing laboratory. Numerous milestones were achieved during the year, the most crucial being our people, who create unique added value for Endorphina daily.”

Source: ”Explore Our 2023 Milestones!”, Endorphina. December 27, 2023.

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Despite its steady post-COVID recovery, Macau’s gambling sector faces rising competition from other Asian destinations. The local government has spent years attempting to distance itself from gaming and attract tourists with family-friendly options. However, the aftermath of the pandemic and rising economic uncertainty made such efforts exceptionally difficult.

The Last Few Years Were Unkind to Macau

Since the liberalization of the gambling industry in 2001, Macau’s economy has heavily relied on its casinos which account for over 80% of total revenue. Such a disproportionate focus on a single sector was not without issues, and in 2016 the government released a five-year plan to diversify its economy and reduce the share of gambling revenue to 45% by 2020.

Unfortunately, COVID-19 put these plans on hold and significantly damaged Macau’s gaming industry. Despite the sector’s steady recovery, frequent lockdowns and a substantial drop in foreign visitors indirectly bolstered competing gambling hubs like South Korea, Singapore, Malaysia, and the Philippines. Macau still attracts 90% of its tourists from mainland China and Hong Kong, but foreign visitors are instrumental in fostering a lasting reputation.

Rebranding the “Las Vegas of the East” Will Not Be Easy

Diversification-wise, gambling’s share of the total revenue remains unchanged despite the local government’s substantial efforts. However, progress is there. The government is relentlessly investing in developing new industries like tourism, finance, and technology. Numerous new initiatives aim to draw visitors away from casinos and towards the city’s cultural and heritage attractions.

New licenses have operators invest substantial amounts in non-gambling activities, with a planned $14.7 billion going towards water and amusement parks, spas, and food courts. However, such attractions are unlikely to attract more than betting-weary punters without a complete rebrand and a titanic marketing campaign. Macau’s name is synonymous with gambling, and shifting away from such will be challenging.

Gambling Is Still Vital to Financing Diversification

Another avenue for Macau to step away from gambling is the Chinese government’s intentions to turn the region into a financial center, attracting institutions, international finance companies, and investors. Developing a technology industry by creating incentives for tech companies and entrepreneurs is another possibility, but doing so artificially is unlikely to yield any meaningful results.

Overall, Macau finds itself in a precarious position. Diversification will require exorbitant funding, will take years, if not decades, and may not even work. However, remaining fixated on gambling leaves the economy vulnerable to another disaster. The territory needs to walk a fine line between utilizing casino profits to bolster other sectors and remaining competitive enough to secure such funds in the first place.

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