Lottery.com, a prominent online lottery services provider, has made a strategic move in the digital entertainment landscape by acquiring S&MI Ltd, the parent company of SportLocker, and simultaneously launching it as Sports.com. This acquisition will see Sports.com emerge as a next-gen digital sports entertainment platform, blending innovative community-driven features with expansive content and technology.

The Two Companies Share a Common Vision

The acquisition of SportLocker is part of Lottery.com’s accelerated growth strategy, focusing on premium content bundling and optimizing direct connections with Mobile Network Operators (MNOs) for efficient user acquisition. The rebranded Sports.com platform aims to attract exclusive marketing partners to drive sustainable brand growth, leveraging the synergies with its new parent company.

Sports.com is ready to revolutionize digital sports entertainment by introducing a platform that combines 24/7 sports news, live streaming, and a wealth of exciting content, including original documentaries, films, and exclusive behind-the-scenes access. SportLocker founding partner Tim Scoffham noted that the acquisition aligned with his vision for the platform and would elevate it to new heights.

The synergies between SportLocker and Sports.com represent a game-changing evolution in our mission to deliver unmatched sports experiences to fans worldwide.

Tim Scoffham, SportLocker founding partner

Initially launching in the USA and Europe, with concentrated efforts in the Middle East, Sports.com has ambitious global expansion plans. Targeting high-energy sports such as soccer, motor racing, football, MMA, and ice hockey, the platform aims to become a global destination for sports enthusiasts. Sports.com aims to provide fans with engaging content, creating a new era of sports engagement.

Throughout 2024, Sports.com plans to introduce additional features and invest in innovative technologies, emphasizing community building and social media interactions with sports stars. A core aspect of Sports.com’s strategy involves leveraging established partnerships with MNOs to offer localized branded sports content services, creating mutual value.

The platform is also committed to launching a dedicated program exclusively for women’s sports, showcasing innovative fan engagement methods, sponsorship acquisition, and revenue generation for clubs and teams. Matthew McGahan, chairman and CEO of Lottery.com and Sports.com, noted that integrating SportLocker would deliver enhanced content and technology, connecting fans worldwide.

The introduction of our media platform is just a glimpse of how we intend to bring fans closer to the sports they love.

Matthew McGahan, Lottery.com and Sports.com chairman and CEO

Lottery.com has transformed how users engage with lottery with its engaging mobile and online platforms. The company’s bold foray into the world of digital sports entertainment with the launch of Sports.com underlines a commitment to innovation, growth, and community building in the intersection of sports and technology, setting the stage for enduring success.

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Lottery.com reported that its financial position was bolstered thanks to a placement agent agreement with Univest Securities, a boutique full-service investment bank. Under this deal, the latter firm introduced Lottery.com to new investors. This resulted in an initial investment of a million dollars.

According to the official announcement, the funding was provided to Lottery.com in the form of convertible promissory notes and common stock purchase warrants. The company added that this investment comes in addition to the ongoing funding it receives from United Capital Investments Limited.

The money will serve as working capital and allow Lottery.com to restart its core operations, including the Nexus Gaming Platform, WinTogether and the LotteryLink affiliate program.

In addition to that, the money will allow Lottery.com to proceed with the acquisition of Nook Holdings Limited. Lottery.com described Nook as a “pioneering force in the sports, fitness and wellness industry” that offers multiple services, such as business setup support, insurance, VAT registration, and networking opportunities for sports entrepreneurs.

Lottery.com has revisited the terms of its purchased deal and completed the payment of the remainder of the deposit. The Nook acquisition is expected to be finalized by the end of Q1 2024, Lottery.com added. As a part of the acquisition Nook will be rebranded as Sports.com.

Lottery.com representatives commented on the new funding and the company’s ambition for the future. According to chief operating officer Gregory Potts, the new funding marks a “pivotal moment” for his company.

We are focusing on enhancing our technological infrastructure and customer experience, ensuring that as we restart operations, we do so with a system that is robust, scalable, and ready to meet the evolving needs of our users.

Gregory Potts, COO, Lottery.com

Potts added that the support the company receives is not just a financial boost but also a testament to the confidence investors have in Lottery.com.

Matthew McGahan, Lottery.com’s chief executive officer, also commented on the matter, saying that the funding is a reason for celebration. He said that the new investment will be crucial for the company’s 2024 vision.

This marks the beginning of an exciting phase where we recommence lottery operations and develop our sports.com brand. We will continue to lead the way in reinventing the lottery experience, leveraging state-of-the-art technology to offer innovative solutions.

Matthew McGahan, CEO, Lottery.com

McGahan added that the acquisition of Nook will allow his team to create a “true sports incubator” and leverage Lottery.com’s network to “foster growth” for companies and individuals alike.

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