The Royal Caribbean Group, which is the parent company of the Royal Caribbean and Celebrity Cruises companies, has been tinkering with the idea of merging its operations under the same loyalty program.

Blue Chip Club Earning Period Extended, But Why?

As things stand, Royal Caribbean Cruises allows customers to participate in its signature Club Royale rewards program but hop over to Celebrity Cruises and you will be rolled into Blue Chip Club.

This means opportunity lost for consumers who have been otherwise very happy with the experience they receive on both cruises, including onboard casinos featuring slot and table games, as well as smoke-free areas.

The extension of the Blue Chip Club program could signal an early decision by the parent group to heed the call of its customers and indeed advance with a decision to merge the two loyalty programs, or at least connect them so consumers can benefit freely jumping from one cruise to the next.

Royal Caribbean has already announced that it will be extending and developing its casinos, seeing them as an important part of the overall experience, and a good hook to attract new customers, reactivate dormant ones, and generally continue to be a good entertainment option.

Some of the major updates have been an expansion of the existing square footage of gaming floors, but also the addition of progressive jackpots which have become a hit with players who seem to be tempted by the prospect of escaping on a cruise where they can try their hand at a progressive jackpot.

The Time for a Loyalty Program Merge May Finally Be Here

It’s not just that though as rewards programs have become very important in light of this heightened interest in the group’s cruises, and merging the two would be a smart business decision, even if on the face of it, the two brands want to maintain their relevant autonomy and independence.

Their internal competition is not likely to hurt either party, though, as consumers would just be able to use their loyalty points freely, nurturing even stronger brand loyalty, and driving attention to the growing segment of on-site casino gaming.

Although speculation at the present moment, expanding the Blue Chip Club earning period could be a way to carry over the points into a merged program moving forward, which would boost brand loyalty

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1. Gamanza, the well-known technology provider to the international iGaming industry, has announced the launch of a brand new loyalty program for Jackpots.ch, a certified and legally licensed online casino from Switzerland.

This is the first project developed by Gamanza’s player engagement unit and the company says it is the “first of its kind” in the Swiss iGaming market, which is fully regulated and also extremely competitive.

The loyalty program is expected to give players a fresh gaming experience and for the online casino operator it should improve player loyalty. Moreover, the new loyalty program should give the operator of Jackpots.ch opportunities for cross-promotion between its online brand and its land-based casino, Grand Casino Baden.

Gamanza Engage, the new player engagement business unit developed by Gamanza, has worked together with Jackpots.ch to develop this bespoke loyalty program in order to enhance the omni-channel player experience at the casino.

With this program, players are given the opportunity to accumulate points for their activity at the casino and advance through a ranking system with several levels which promise exciting rewards at each step.

Moreover, players will have the chance to collect Jackpots coins which can then be spent in the reward shop on bonuses, vouchers and technology gadgets. The physical prizes can be redeemed at the Grand Casino Baden restaurant or in the land-based casino.

The loyalty program also presents several engaging tools, including level and coin boosters that give players opportunities to accumulate coins or points at a faster rate than usual for a limited period of time.

The new program also comes with a new marketing initiative which gives Jackpots.ch the chance to offer its players opportunities to earn more points and coins on selected games or game categories during a promotional period.

A Huge Milestone

Delia Töpfer, Head of Customer Success Management at Grand Casino Baden stated, described the launch of the new loyalty program as “a huge milestone in the history of jackpots.ch.”

The Grand Casino Baden executive also acknowledged the contribution of Gamanza in the creation of the program and underlined that the achievement is part of the company’s brand marketing strategy.

Robert Civill, Chief Commercial Officer at Gamanza, declared himself “very proud” to see the project finally go live and also expressed his belief that Gamanza Engage “is going to set new standards for the industry.”

Source: “Gamanza Powers Jackpots.ch’s Exciting New Loyalty Program“. European Gaming. October 23, 2023.

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Prominent tribal gaming operator Mohegan proudly celebrates the 10th anniversary of its highly acclaimed loyalty program, Momentum. This milestone underscores Mohegan’s unwavering dedication to enhancing the gaming experience for its loyal patrons. The Momentum program has steadily evolved to offer many exclusive benefits and will continue to grow as the operator expands its global footprint.

Momentum Has Steadily Grown in Scope and Ambition

Mohegan’s Momentum loyalty program is more than just a rewards system. It is a token of appreciation from Mohegan to its players. One of its standout features is that it is free, with no membership fees or hidden costs. Players can easily enroll and become part of this exclusive community, unlocking significant perks and privileges.

Over the years, Mohegan has continuously enhanced the Momentum loyalty program. It extends beyond the gaming floor and includes perks like reserved parking privileges. Mohegan corporate marketing VP Erica Tessier Hunt noted that the program demonstrated the operator’s unwavering bond with its guests and would continue to improve.

We are proud of what we have offered the past ten years… and look forward to future enhancements to Momentum that will… offer unparalleled experiences.

Erica Tessier Hunt, Mohegan corporate marketing VP

At the heart of Momentum lies the concept of Momentum Dollars, an exclusive currency players can accumulate as they engage with Mohegan’s offerings. Patrons can redeem these Momentum Dollars for wide-reaching rewards, ranging from tangible goods to services and luxury experiences. Such a dynamic system encourages players to keep returning, knowing their loyalty is truly valued.

Mohegan Remains Dedicated to Delivering Outstanding Service

The operator will celebrate Momentum’s anniversary with several new member-only events. These gatherings offer a unique opportunity for players to connect, share experiences, and enjoy special perks. Such initiatives are crucial for player retention and align with Mohegan’s proactive, customer-focused mindset. The operator’s 2023 Hot Summer Fun Celebrations proved a smashing hit, cementing its leadership position.

Momentum will soon reach far overseas as Mohegan prepares to launch its newest $5 billion resort in Incheon, South Korea. This remarkable project should launch before 2024 and feature world-class amenities, promising a fusion of luxury, entertainment, and convenience. The venue’s newly announced leadership team promised to provide the same high-quality service and perks synonymous with the Mohegan brand.

By offering exclusive benefits, hosting member-only events, and recognizing player loyalty, Mohegan ensures that its customers have more than just a gaming experience. They have a lasting connection with a brand that values and appreciates them. As the journey continues, Mohegan remains dedicated to making Momentum even more rewarding for the years to come.

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Collaborating with Station Casinos showcases the integration of cutting-edge technology and innovative gaming concepts, bringing players a seamless and secure payment experience within NFT-based loyalty programs. The partnership will bolster both companies’ long-term objectives, strengthening their market presence and demonstrating the benefits of strategic collaborations.

Players Will Benefit from Quick and Efficient Payments

STN Charms, launched by Station Casinos on 31 March, introduces players to a unique loyalty concept. The platform allows players to earn digital charms that can be collected, levelled up, bought, and sold on the marketplace. This concept adds a new dimension to traditional loyalty programs, leveraging NFT technology to create engaging and valuable player rewards.

As the exclusive payments provider for STN Charms, Trustly will power the platform’s payments infrastructure. Players can use Trustly’s Open Banking Payments solution to facilitate secure and instant deposits and withdrawals within their STN Charms wallet. Trustly’s VP of Gaming, John Parsons, noted that the project highlighted the benefits of an integral payment system for the members-only marketplace.

Our work with (Station Casinos) has allowed us to show how Open Banking technology can assist in creating a ground-breaking loyalty program.

John Parsons, Trustly VP of Gaming

Trustly will collaborate with CentralAMS, which currently powers Station Casinos’ digital wallets and is the operator’s merchant of record. This three-way partnership creates a convenient and user-friendly experience for players, allowing them to manage their funds within the NFT loyalty marketplace. Such convenience is paramount to creating a healthy financial ecosystem, empowering users to capitalize on their successes.

Trustly Remains at the Forefront of Innovation

The collaboration between Trustly and Station Casinos highlights the growing convergence between online payments and innovative gaming concepts. NFTs, or non-fungible tokens, have gained immense popularity for their ability to monetize unique digital assets, and the integration of NFTs into the loyalty marketplace concept adds a new layer of excitement for players.

Trustly’s involvement in this project underscores its commitment to supporting the gaming industry’s evolution by delivering cutting-edge payment solutions that enhance player engagement and satisfaction. Such initiatives will be instrumental for the company’s ambitious expansion efforts as it leverages its recent purchases to create a robust and cutting-edge payment system.

By partnering with Station Casinos in powering STN Charms, Trustly continues to solidify its position as a leading player in the Open Banking payments space. Creating exceptional experiences in traditional and emerging gaming concepts perfectly aligns with the company’s long-term goals as it aims to solidify its palace as one of the industry’s go-to payment providers.

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Famous American hotel and casino company Station Casinos announced the launch of an all-new non-fungible token (NFT) casino loyalty rewards program called STN Charms. Unveiled last week, the innovative loyalty program launched for all of the company’s properties starting on March 31, 2023.

Thanks to the new program, Boarding Pass members will tap into unique NFT loyalty rewards. The program is expected to significantly boost player retention and engagement, delivering new experiences via personalized NFT Charms.

The new charms enable the members to level them up, along with winning. Moreover, an STN Charms website enables players to view their Charms and even buy, sell or browse from a catalog.

Station Casinos revealed that the new STN Charms were developed in collaboration with Mintable Pte, a leading web3 service and technology provider, as well as Intergalactic Agency Inc. While Mintable helped develop the STN Charms website platform that serves as an online marketplace, Intergalactic played a key role in the design of the new Charms.

According to Station Casinos, there are different ways for guests to earn Charms. Besides being separated into categories such as panda, shamrock, horseshoe and others, the Charms have different rarities such as legendary, epic, rare, uncommon and common. Another trait that the Charms have is the luck level, which the company said is “the value associated with the guest’s winnings while the Charm is active on the slot machine.”

The Program Is Expected to Bring Exciting Moments

Pat Gordon, Station Casinos’ director of innovations, explained that the latest addition helps boost the company’s loyalty program by delivering personalized NFTs. At the same time, he outlined that the new NFTs can be stored within a Charm Box and also undergo leveling up. “No additional enrollment is needed as guests can maximize the program by opting into Charms at their first card in,” said Gordon. Finally, he pointed out that guests of Station Casinos can expect multiple free digital good luck NFT Charms.

“We are thrilled to be launching this innovative program to create a more engaging way for our guests to earn unique rewards and customize their play.“

Tom Mikulich, senior vice president of innovation at Station Casinos

Tom Mikulich, Station Casinos’ senior vice president of innovation, was similarly excited about the new announcement explaining that the company is delighted to deliver new and engaging experiences for its guests. In conclusion, Mikulich predicted that the new STN Charms will improve and modernize the company’s loyalty program and bring engaging and rewarding features for Station Casinos’ guests.

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