Playson, a distinguished supplier in the iGaming industry, has strengthened its presence in Spain by partnering with one of the country’s premier betting and iGaming brands, Luckia Gaming Group. This collaboration marks another significant milestone in Playson’s expansion strategy, enhancing the gaming experience for Luckia’s diverse player base.

Expanding Content Through Strategic Integration

The partnership with Luckia Gaming Group was facilitated through Games Global’s aggregation platform, allowing seamless integration of Playson’s renowned Hold and Win portfolio into Luckia’s online casino. Players can now enjoy a variety of popular titles, including Royal Coins 2, Diamonds Power, and Fire Coins. This strategic addition enriches Luckia’s content library, offering players more variety and driving further growth for the operator’s online services.

About Luckia Gaming Group

Founded in 1980, Luckia Gaming Group stands as one of Spain’s foremost entertainment companies, operating both land-based and online gaming services. Beyond Spain, Luckia extends its reach to Portugal, Colombia, Mexico, and Cameroon, solidifying its status as a global gaming operator.

Eloy Fernandez, Head of Product at Luckia, expressed enthusiasm about the new partnership: “We are so pleased to launch Playson’s award-winning titles and inject even more excitement into our offering. Our players come to us for an enjoyable, well-rounded experience and we know the studio’s omnichannel titles will be a huge hit. After analyzing player tastes and preferences in detail, we look forward to seeing how much they love these new additions.”

Playson’s Commitment to Growth and Innovation

This collaboration highlights Playson’s commitment to adapting and growing in response to evolving market trends. By developing games that resonate with a broad spectrum of player preferences, Playson continues to expand its footprint in regulated markets worldwide.

Paul McInnes, Sales Manager at Playson, commented on the partnership: “We are delighted to provide Luckia with Playson’s premium slot content in the Spanish market through Games Global and this significant milestone represents Playson’s expansion into other regulated markets such as Portugal and the UK, where our strategy is to increase our presence and for which our games portfolio is ideally suited.”

The agreement not only enhances Luckia’s gaming offerings but also underscores Playson’s ability to deliver high-quality content that appeals to diverse player demographics. By integrating with a reputable and established operator like Luckia, Playson continues to demonstrate its capability to meet and exceed the expectations of the global gaming community.

The partnership between Playson and Luckia Gaming Group is set to bring a new level of excitement and variety to players, reinforcing both companies’ positions in the competitive iGaming landscape. As Playson continues to innovate and expand its portfolio, players can look forward to more engaging and entertaining gaming experiences.

Source: LUCKIA GAMING GROUP CHOOSES PLAYSON FOR MORE CONTENT OPTIONS. Playson. June 4, 2024.

The post Playson Expands in Spain through Luckia Gaming Group Partnership appeared first on Keno Wizard.

Spinomenal will utilize Light & Wonder’s OpenGaming platform to power its strategic partnership with Luckia, bolstering the operator’s presence in a highly competitive market. The move marks a vital milestone in the supplier’s European expansion efforts, opening new growth opportunities. Success in Portugal will prove Spinomenal’s impressive portfolio can captivate a diverse audience and lead to similar new collaborations.

Luckia Represents a Reliable and Time-Tested Partner

Portugal’s iGaming market has steadily grown since the introduction of its newest 2015 regulatory framework. With a population of over 10 million, Portugal represents an attractive market for online casino operators. The country’s robust regulations create a stable and highly competitive environment, forcing iGaming companies to seek partnerships with suppliers to get an edge over the competition.

Spinomenal contributes an extensive and diverse game portfolio featuring captivating titles like Majestic King, Poseidon Rising, and Book of Lucky Jack – Baba Yaga’s Tales. The supplier’s focus on quality has earned it a loyal player base across various markets, paving the way for success in this new jurisdiction. Luckia head of product Eloy Fernandez noted that Spinomenal’s games would be instrumental in the operator’s ambitions in Portugal.

We are sure that Spinomenal´s portfolio will help us to continue growing in the market as it did in Spain.

Eloy Fernandez, Luckia head of product

The two companies’ previous collaboration in the Spanish market means their newest deal should face minimal challenges. Spinomenal’s use of the Light & Wonder OpenGaming platform provides operators with seamless integration of third-party content. Its impressive range of tools and features will enable Luckia to enhance player experiences and maximize revenue despite the challenging environment.

The Collaboration Opens Up New Opportunities

As Spinomenal and Luckia prepare for the launch of Spinomenal’s games in Portugal, both companies are optimistic about the opportunities that lie ahead. The partnership will enable Spinomenal to showcase its innovative offerings to a new audience, creating future partnership opportunities. The supplier’s library of titles should resonate well with players regardless of region, aiding the company’s expansion ambitions.

Spinomenal has enjoyed substantial growth in 2023, expanding in various European jurisdictions. With recent partnerships across the Balkans and the UK, the supplier hopes to soon maintain a presence across the Old Continent. Portugal marks the company’s latest success, setting the stage for further growth and enduring success.

The long-lasting partnership with Luckia and Light & Wonder’s cutting-edge platform creates the perfect opportunity to take the Portuguese market by storm, adding a new dimension to the region’s gaming landscape. The two companies’ shared values will contribute to exceptional player experiences and improved brand recognition. Spinomenal and Luckia’s shared commitment to delivering engaging gaming content will help them stay one step ahead of the competition.

The post Spinomenal Expands Portuguese Reach with Luckia Partnership appeared first on Keno Wizard.

Developer of gambling content Zitro announced today it has expanded its European footprint by entering the market in Croatia with Luckia Casino Zagreb.

Expanding Slot Offering at Casino Zagreb

The agreement with Spanish-based Luckia Gaming Group will allow Zitro to deliver its suite of video slots and enhance the product offering at Luckia Casino Zagreb, helping the casino lure players with gaming entertainment paired with attractive prizes.

Commenting on the development, Pedro Rodríguez, country manager at Luckia, pointed to two of the games that position Zitro among the industry’s leading developers of gaming content.

“Link King and Link Me are truly amazing products, both for players and for us as operators,” Rodríguez said, convinced that these products present “a very attractive option to diversify the full range of games” that Luckia is making available to its customers at Casino Zagreb.

Featuring two of Zitro’s finest, these first-class slot games operated on the Fusion Glare cabinet will bring to Luckia Casino Zagreb all the exciting features that have earned them popularity among casino players around the world and proved to be a safe bet for casino operators. Zitro’s Fusion Glare cabinets, the shortest model in the range, come with two 27-inch screens each and a new Smartdeck console.

At the end of last year, Zitro delivered 160 Glare Cabinets to Grupo Boldt in Argentina and continued to grow its Latin American footprint. Installed at the group’s Santa Fe, Trilenium, Tandil, del Mar, and Melincué casinos, the cabinets featured Zitro’s popular games Link Me, Link King, 88 Link, and Mega King.

Earlier this year, Spanish land-based casino operator, Cirsa Casinos, introduced Zitro’s Mega King in Mexico to entice players with its engaging mechanics, scalable progressives, eye-catching graphics and premium sound.

Zitro’s First Steps in Croatia

On behalf of Zitro, the director of Casinos Spain, Jaime Anibal, commented on the announcement, “delighted to be able to offer” some of the [company’s] greatest hits in Croatia,” in partnership with Luckia, and grateful to its partner for the trust shown in Zitro’s products.

We are fully confident that Link King and Link Me will succeed in Croatia just as they are succeeding worldwide.

Jaime Anibal, director of Casinos Spain

Operating out of Spain, Luckia Gaming Group manages several casinos globally, among which Luckia Casino Zagreb. It is located in Hotel Antunović Zagreb and first opened doors to the public in 2007 as Golden Sun Casino, and rebranded to Luckia Casino Zagreb in 2017 when the company officially launched its international brand.

The post Zitro Slots Entered Croatia with Luckia Casino Zagreb appeared first on Keno Wizard.

G Games, an innovative iGaming company seeking to create slots with video game elements, has made a foray into Spain thanks to an agreement with the gambling operator Luckia. As per the deal, the supplier will power its new partner with its full suite of games.

Under the agreement, Luckia will secure access to G Games’ roster of disruptive titles, including its latest slot El Diablo. As a result, Spanish players will be able to play some of the best titles the provider has to offer and see what makes its games so special.

G Games’ Content Will Be Integrated into Luckia

As a part of the agreement, Light & Wonder will leverage its OpenGaming aggregation platform to help G Games’ content reach customers across Spain. Magdalena Podhorska-Okolow, Light & Wonder’s vice president of commercial and managing director of Europe, commented on the current deal.

She said that her team is happy to see G Games enter Spain and roll out its games in the country. Light & Wonder is delighted to be a part of this arrangement and help G Games tackle new markets through the OpenGaming platform.

Luckia will also benefit from Light & Wonder’s involvement as the top aggregator is widely known for its excellence when it comes to responsible gambling. All of the games available through the OpenGaming platform are notably supported with a full set of safer gaming solutions that customers can use to moderate their playtime.

Luckia Is Happy to Onboard Titles from G Games

Helen Walton, G Games’ founder and chief commercial officer commented on her company’s entry into Spain. She called this a “very exciting launch” and noted that G Games has deep roots in Spain. Seeing its games go live with Luckia, which is a big and respected local site is a big milestone for the supplier, Walton concluded.

Ibai Goikoetxea Peña, Luckia’s casino manager, also shared his thoughts on the agreement. He praised G Games’ slot games for being so fun and light-hearted while remaining innovative and exciting. The manager noted that the love the studio put into the making of these games really shows. He praised G Games for being so keen on trying out new things with its titles.

We love innovation as well and so we’re delighted to introduce this content to our players.

Ibai Goikoetxea Peña, casino manager, Luckia

Speaking of Spain-facing deals, just a few days ago, Wazdan also expanded its Spanish reach by launching its games with Versus Casinos. This marked the supplier’s third partnership in the market.

The post G Games Teams up with Luckia, Launches Games in Spain appeared first on Keno Wizard.