Betr, the prominent online sports betting operator that recently launched its real money sportsbook offering in Virginia, announced an important partnership. Betr confirmed Thursday it joined forces with the marketplace technology and media company that caters to the betting sector, WagerWire.

The duo forged a new technology integration and media partnership that is expected to elevate the experiences for sports fans and bettors alike. Thanks to the new collaboration, Betr will benefit from WagerWire’s proprietary tech that delivers options for selling and buying active sports bets.

The innovative functionality is also available for fantasy sports and it will be integrated into Betr’s platform. Once this happens, bettors will be able to trade inside WagerWire and Betr’s mobile applications, delivering elevated thrill and exciting new experiences.

Additionally, the collaboration will help extend the duo’s media divisions. This will complement the exponential growth Betr Media and WagerWire Media Network have seen recently. Overall, Betr’s media division has surpassed 1.3 billion, while WagerWire Media Network surpassed 250 million impressions on social media in the last 10 months.

A true testament to the potential of the media divisions of the two companies is that they were both finalists at the 2023 Hashtag Sports Awards within the Best Sports Betting Content category. Reaffirming the leadership of Betr’s media, the company secured a win from the aforementioned awards. Now, by teaming up, the media divisions of WagerWire and Beter will focus on developing original video series, among other upcoming activations and projects.

The New Deal Brings Excitement to Betr, WagerWire

Joey Levy, Betr’s CEO and founder, revealed that the company is delighted to join forces with WagerWire. He spoke about the perspective that the two companies share, explaining that it represents a unique opportunity to deliver unrivaled experiences for sports fans by leveraging innovative products. “We are looking forward to integrating their technology into our new V1 sportsbook platform being built on top of the recently acquired Chameleon platform, which remains on track to go live next year,” said Levy in conclusion.

“We have great admiration for what Joey Levy, Jake Paul and the entire team at Betr have accomplished as both a gaming operator and media company.“

Zach Doctor, co-founder and CEO of WagerWire

Zach Doctor, WagerWire’s co-founder and CEO, shared Levy’s excitement. He explained that secondary markets have been gaining popularity in trading cards, concert tickets and fashion.

According to Doctor, WagerWire delivers innovative technology that can bring unrivaled experiences for customers. He outlined that wagering on sports should bring the same level of thrill and excitement as sports themselves. Finally, Doctor reiterated that WagerWire is delighted to join forces with Betr and revolutionize the betting vertical.

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Collaborating with Station Casinos showcases the integration of cutting-edge technology and innovative gaming concepts, bringing players a seamless and secure payment experience within NFT-based loyalty programs. The partnership will bolster both companies’ long-term objectives, strengthening their market presence and demonstrating the benefits of strategic collaborations.

Players Will Benefit from Quick and Efficient Payments

STN Charms, launched by Station Casinos on 31 March, introduces players to a unique loyalty concept. The platform allows players to earn digital charms that can be collected, levelled up, bought, and sold on the marketplace. This concept adds a new dimension to traditional loyalty programs, leveraging NFT technology to create engaging and valuable player rewards.

As the exclusive payments provider for STN Charms, Trustly will power the platform’s payments infrastructure. Players can use Trustly’s Open Banking Payments solution to facilitate secure and instant deposits and withdrawals within their STN Charms wallet. Trustly’s VP of Gaming, John Parsons, noted that the project highlighted the benefits of an integral payment system for the members-only marketplace.

Our work with (Station Casinos) has allowed us to show how Open Banking technology can assist in creating a ground-breaking loyalty program.

John Parsons, Trustly VP of Gaming

Trustly will collaborate with CentralAMS, which currently powers Station Casinos’ digital wallets and is the operator’s merchant of record. This three-way partnership creates a convenient and user-friendly experience for players, allowing them to manage their funds within the NFT loyalty marketplace. Such convenience is paramount to creating a healthy financial ecosystem, empowering users to capitalize on their successes.

Trustly Remains at the Forefront of Innovation

The collaboration between Trustly and Station Casinos highlights the growing convergence between online payments and innovative gaming concepts. NFTs, or non-fungible tokens, have gained immense popularity for their ability to monetize unique digital assets, and the integration of NFTs into the loyalty marketplace concept adds a new layer of excitement for players.

Trustly’s involvement in this project underscores its commitment to supporting the gaming industry’s evolution by delivering cutting-edge payment solutions that enhance player engagement and satisfaction. Such initiatives will be instrumental for the company’s ambitious expansion efforts as it leverages its recent purchases to create a robust and cutting-edge payment system.

By partnering with Station Casinos in powering STN Charms, Trustly continues to solidify its position as a leading player in the Open Banking payments space. Creating exceptional experiences in traditional and emerging gaming concepts perfectly aligns with the company’s long-term goals as it aims to solidify its palace as one of the industry’s go-to payment providers.

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