Leading provider of player account management (PAM) platform services for sportsbook and iGaming operators, Soft2Bet, has appointed Martin Collins as its Chief Business Development Officer. Collins brings a wealth of experience in the iGaming sector and will drive Soft2Bet’s growth and expansion in the global B2B betting and gaming markets, helping the company stand out amidst harsh competition.

Collins Is a Perfect Fit for This Demanding Position

Soft2Bet, headquartered in Santa Venera, Malta, has a strong presence in European regulated markets and aims to grow its footprint in the B2B segment of the global betting and gaming industry. The company has achieved considerable momentum, finalizing several high-profile partnerships to strengthen its position in its most profitable jurisdictions.

The appointment of Martin Collins as Chief Business Development Officer underscores Soft2Bet’s commitment to achieving its growth plans. The new C-level addition has an impressive track record in the iGaming industry, making him an ideal candidate for this leadership role. Collins was excited to begin, noting that the company was in the perfect position to capitalize on its success.

I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals.

Martin Collins, Soft2bet Chief Business Development Officer

Collins previously worked as Director of Sales and Business Development at Gaming Innovation Group (GiG), another Malta-based betting and gaming solution provider. His two decades of relevant experience have fostered a passion and drive to help organizations flourish. Collins’ strategic skills should be invaluable for Soft2bet as he helps the company identify new business opportunities and pursue further growth.

The Company Will Use His Talents to Pursue New Heights

Soft2bet bolsters its leadership team during a pivotal moment as it recently obtained operating licenses for several high-profile European markets like Greece and Romania. Expanding into these new jurisdictions provides the leading supplier with unparalleled opportunities to bring value to operators, accelerating their growth. Soft2bet’s continued investments in its software and technology should allow it to find traction in these markets.

Collins’ appointment will also be instrumental in developing existing markets like Italy. Soft2bet recently secured a stable foothold in the region, giving it direct access to its thriving gambling industry. Soft2Bet CEO Uri Poliavich was enthusiastic about the new appointment, hoping the new CBDO would help the company maintain its impressive momentum.

We’re happy to welcome Martin to Soft2Bet and are looking forward to his vast experience and deep knowledge of our sector getting us to the next level!

Uri Poliavich, Soft2Bet CEO

By onboarding Martin Collins as Chief Business Development Officer, Soft2Bet positions itself for continued growth and success in the international B2B betting and gaming markets. The company’s customer-centric approach and unrelenting focus on innovation allow it to consistently iterate and improve its offering, paving the way for new strategic partnerships and enduring growth.

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The appointments include those of Kiran Ranu, who will now serve as the company’s business development manager, and Martin White, who is stepping in as business development director.

Freemarket Strengthens Team of Experts

Both additions have significant experience working in the gaming and gambling industries. Their appointments come shortly after the selection of Annie Osborne, a former Xace chief executive, who joined the company as business development director last week.

White himself has more than 30 years of relevant work experience, with 23 years of working in the payments vertical. He will now move forward with helping Freemarket strengthen its positions in the gaming and gambling industry which are fast becoming important points of interest for Freemarket.

Ranu has worked with TrueLayer, Trustpilot, and AAT, and she has a lot to offer as well, bringing a diverse set of skills that has to do with coaching, leadership, recruitment, account management, and more.

Freemarket VP of sales Richard Harrison has welcomed the additions of Kiran and Martin and said that the duo added to the talent momentum the company has been enjoying recently, pointing out Osborne’s hiring. Harrison added:

Both bring fantastic energy to the business, as well as the drive and tenacity that is very much central to our company. Their experience and network bolster the gambling team and I am very excited to see the huge impact that they will undoubtedly have.

Freemarket VP of sales Richard Harrison

Company Ready to Offer Gaming Sector What It Needs

Meanwhile, both White and Ranu welcomed their appointments. Ranu said that she was confident that she will be able to build the company’s presence in the gambling industry and take it to the next level.

As to White, he is similarly thrilled to be joining the company and bringing his know-how and expertise. He argued that the gambling industry needed cross-border payments and currency exchange solutions that Freemarket is now fully capable of bringing.

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Martin Zamani, a seasoned professional poker player, was the big winner of the PokerGO Tour (PGT) US Poker Open Event #10: $50,000 No-Limit Hold’em that wrapped up earlier this week. The event attracted a total of 37 entrants, helping generate a prize pool of nearly $2 million.

Eliminating all of his opponents, Zamani secured the grand prize of $666,000 as the winner of Event #10. Besides the hefty prize, as the winner of the event, the poker pro secured a Golden Eagle trophy as well.

By winning Event #10, Zamani also boosted his position within the 2023 US Poker Open Leaderboard. The win helped him reach the top of the Leaderboard, with 570 PGT points, replacing the previous leader which was Ren Lin.

Overall, during the 2023 US Poker Open, Zamani had 4 cashes. Hitting the top of the 2023 US Poker Open Leaderboard also brought a prize bonus for the poker pro. As a result, Zamani secured an additional $50,000 as a championship bonus along with a giant Golden Eagle trophy.

Intense Final Table Action

According to PGT, Chris Brewer was the first player that was eliminated from the final table, collecting a prize of $92,500. The next poker pro that left the final table was Dan Smith, who collected $148,000 for taking fifth place.

Justin Bonomo, a seasoned poker veteran and three-time Super High Roller Bowl champion, received $203,500 from Event #10 for fourth place. In Event #10, Jeremy Ausmus was the player that ranked third, collecting a $296,000 prize.

Finally, the heads-up game was between Zamani and Nick Petrangelo. Initially, Zamani was leading in the chips by two-to-one but continued to expand this difference. The final hand between the duo was down to two pairs.

Petrangelo, holding a queen-ten called all-in with Zamani responding with a king-six. Although the two players had a pair each, in the end, Zamani’s top pair won him the game, eliminating Petrangelo who went home with a $444,000 prize for taking second place in Event #10.

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OddsMatrix, the leading sportsbook arm of EveryMatrix, has expanded its leadership team with a new appointment. The division will be joined by the experienced sports betting strategy, design and development innovator Martin Clarke, who will serve as its chief product officer.

As shared by the company, its new hire is an acclaimed sports product veteran whose experience stems from the many years he spent with Betfair. During his time with the competitor company, Clarke helped it deliver many cutting-edge products, such as Cash Out, Fast Markets, Odds Boost and BetBuilder.

Furthermore, Clarke boasts rebuilding Metric Gaming’s business-to-business platform, as well as its in-house racing, soccer and US sports offerings.

In addition to his experience in gaming and betting, OddsMatrix’s newly-designated CPO also has “considerable trading and risk experience.” In his new position, Clarke will be responsible for multiple areas within the sports business unit.

The areas in question include product strategy, the development and communication of a clear product roadmap, upgrades to existing products, the prioritization of stakeholder demands, quality assurance and project management, among others.

Clarke will work directly under Tor Skeie, OddsMatrix’s new chief executive officer.

CEO Groes Welcomed Clarke to the Team

The chief executive of EveryMatrix, Ebbe Groes, welcomed Clarke on board, praising the hire as a “sports product superstar. Groes noted that Clarke has an impressive track record and will be a great addition to the team.

The CEO furthermore said that the new appointment is in line with the company’s efforts to bolster its growth and success.

Martin’s arrival proves we are on the right path to accelerate our growth and success as we continue to attract major tier-1 operators, providing them with industry-leading software and services that take their brands to the next dimension.

Ebbe Groes, CEO, EveryMatrix

Clarke himself commented on his new position, saying that he is glad to join the EveryMatrix family. He applauded OddsMatrix for its exceptional platform, product and services, saying that they are making a massive difference to some of the biggest global gaming brands.

I’m really looking forward to working with Tor and the team and supporting them with some exciting plans in 2023 and beyond.

Martin Clarke, CPO, EveryMatrix

OddsMatrix continues to steadily grow. According to the division’s annual results, its gross profits grew by 28% in 2022. The unit now serves major companies in the gaming sector, including Bet-at-home, which beat 25 competitors to win the tender for the Hungarian lottery thanks to EveryMatrix’s technology.

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