A few days after expanding its roster of partners with Hard Rock Digital, Simplebet unveiled another partnership agreement, this time with ClutchBet, a mobile-first sportsbook. Under the agreement, Simplebet, a global specialist in micro-betting products and technology, will provide the operator with short-form wagering offerings.

The current deal is focused on Iowa and Colorado and will provide local players with access to Simplebet’s engaging micro-betting content across a vast range of popular sports.

The micro-betting products Simplebet offers allow punters to place wagers on the outcomes of small incidents during sports games. A single game can have hundreds of opportunities for micro-bets, which engages players by providing constant trills and new betting opportunities.

Micro-betting examples include moments, such as which team will score next or whether a specific player will get a hit in their next at-bat. Simplebet offers such products for leagues such as the NFL, NBA and the MLB, as well as for college football and college basketball. Its products are tested and proven to boost engagement for sportsbooks that wish to add exciting micro-bets to their libraries.

ClutchBet Is Happy to Enhance Its Library with Micro-Betting

By adopting Simplebet’s micro-bets, ClutchBet will get to provide its players with an unparalleled selection of sports betting opportunities. The addition of micro-bets, which are an increasingly popular form of wagering, reflects ClutchBet’s desire to keep things fresh and always offer best-in-class products.

ClutchBet prides itself on being a cutting-edge sportsbook developed using proprietary tech. The operator is focused on Iowa and Colorado, delivering impressive localized betting markets, products and odds to local players. In addition to that, the sportsbook has a white-labeled sportsbook solution that allows its partners to benefit from its tested technology.

Jake Francis, Clutchbet’s senior vice president of operations, commented on the agreement, emphasizing that his company desires to keep on delivering best-in-class betting to its customers. Because of that, he is excited to bring Simplebet’s thrilling micro-betting products to Iowans and Coloradoans.

ClutchBet is committed to delivering the most innovative betting experience, and we’re excited to offer ClutchBet players in Iowa and Colorado the opportunity to more deeply engage with their favorite teams and players both locally and worldwide.

Jake Francis, SVP of operations, Clutchbet

Meanwhile, Chris Bevilacqua, Simplebet’s chief executive officer, said that his company’s short-form content continues to disrupt the sector.

Our short-form betting products are redefining the digital sports experience and we’re thrilled to be partnering with ClutchBet to offer these engaging markets to their users.

Chris Bevilacqua, CEO, Simplebet

In April, Simplebet also partnered with Amelco, bringing more micro-betting content to US customers.

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Simplebet’s platform enables fans to wager on micro-events within a game, like an individual pitch, swing, or shot. Such a novel way of engaging with sports betting content is just what Amelco needs to maintain its North American momentum and differentiate its offerings from the competition. The technology proved itself during the NFL Playoffs and generated substantial profits, justifying Amelco’s interest.

Amelco Adds Another Solution to Its Comprehensive Platform

Microbetting is one of the latest innovations to hit the sports wagering market, allowing fans to engage with their favorite sports in a novel way with fast, fun, and exciting real-time bets. Simplebet is one of the clear innovators in the field, offering an impressive selection of products for some of the most popular sporting leagues.

The NFL playoffs highlighted the technology’s true potential, showcasing the rising interest among operators and fans. Simplebet reported that micro-bets accounted for $1.5 million in betting handle during the first three rounds, thanks to rising customer engagement. Company CEO Chris Bevilacqua was excited to partner with Amelco, furthering Simplebet’s reach across the USA.

We look forward to working together with Amelco to create a great experience for its customers.

Chris Bevilacqua, Simplebet CEO

Simplebet is among the most popular providers of micro-betting solutions, cooperating with high-profile operators like Caesars Entertainment and bet365. The developer’s strategy of creating instant-gratification betting moments and a substantial focus on fostering lasting partnerships are pivotal to its ongoing success.

This milestone partnership comes at a time of rapid growth for Amelco in the US. The company has seen a significant increase in demand for its sports betting software and services as more states legalize sports betting. Substantial increases in turnover during March Madness bolstered Amelco’s impressive momentum, giving it the freedom to pursue new growth opportunities.

The leading supplier was among the first to enter the fresh Ohio market, leveraging its impressive product suite spanning sports betting, iGaming, PAM, retail, and other verticals. Head of Amelco USA, Brandon Walker, noted that implementing Simplebet’s technology would allow the company to offer an industry-leading solution to all its sportsbook partners.

This is yet another big step in the right direction, and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events.

Brandon Walker, head of Amelco USA

Overall, the partnership between Amelco and Simplebet is a win-win for both companies. Amelco can access cutting-edge technology, helping it differentiate itself in a crowded market, while Simplebet gains another valuable partner in its efforts to expand its North American presence. While micro-betting in the USA traditionally lagged compared to Europe, such partnerships will significantly narrow that gap in the coming years.

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