EGT Digital keeps expanding across the European continent. The most recent expansion is on the Italian market, thanks to the deal with Microgame, one of the leading companies in the online gaming industry.

A huge milestone for both companies

EGT Digital is one of the leading providers based in Bulgaria. Its vast portfolio of games is currently available on 35 betting sites on Microgame’s platform. Among the games included in the offering is a popular jackpot Bell Link, as well as its top-performing titles such as Shining Crown Bell Link, Flaming Hot Bell Link, and Burning Hot Bell Link.

Zornitsa Boncheva, Regional Manager at EGT in Italy, commented on the recent expansion: “We are honored to start a partnership with a well-established company as Microgame, as it allows us to present our gaming content to numerous operators. Bell Link is already widely popular in many countries around the world and has demonstrated excellent results so far. That is why I am confident that it will fully satisfy the preferences of local players as well and will quickly rank among their favorites, which will pave the way for our next highly potential gaming proposals.”

The COO of Microgame, Marco Bedendo, is also satisfied with the recently signed deal and has huge expectations of it. He said: “Being the first in Italy to offer EGT Digital’s titles in our portfolio is an expression of our constant strive to always be at the forefront of the market and reflects our constant commitment to providing the Italian operators and players with a wide and continuously updated portfolio of games.”

Industry leaders

Microgame is one of the leading service providers in Italy. The company offers its customers a range of services, including access to advanced gaming platforms, various gaming products that captivate the attention of players, as well as various solutions that help in improving overall players’ experience.

On the other hand, EGT Digital is a Euro Gaming Technology subsidiary and established its position as one of the leading names in the Bulgarian market. It offers various services and modern products, including the X-Nave platform, CRM services, as well as impressive sports and gaming offerings, and many more unique and advanced services.

This newly established partnership sets a huge milestone for both included parties. This partnership follows other significant deals EGT recently made, such as the ones with VBet, Admiralbet, Player.ro, and other big industry names.

Source: Miller, George, “EGT Digital’s gaming content enters the Italian market with Microgame”. European Gaming. January 9, 2024.

The post EGT Digital Signs a Major Partnership with Italian Microgame appeared first on Keno Wizard.

The famous International Game Technology (IGT) rapidly grows across the biggest markets in the world – and now it’s a turn for the expansion to the Italian market. The company partnered with Microgame, one of the leading platform providers.

Expanding game library

The focus will be put on IGT’s PlayDigital casino game library. Microgame will get the rights to distribute it to a range of operators in Italy, almost 50 of them, so the fans of the most popular Italian operators will get a unique chance to try some of the most popular games in the world.

Among the titles that will be included in the offering are hits such as Treasures of the Pyramids, The Big Easy, Da Vinci Diamonds, and Cleopatra.

Marco Castaldo, CEO of Micrograme, commented on the recently established partnership, saying: “IGT has a rich history of providing best-in-class content across a variety of gaming channels in Italy, and Microgame is excited to now offer our operators and their players IGT PlayDigital’s highly engaging casino games. The inclusion of PlayDigital’s iGaming content strengthens our overall portfolio and complements our solutions so that we can continue to grow within the Italian market.”

As Gaming Intelligence reports, Gil Rotem, a President of iGaming at IGT, said: “This partnership with Microgame enables IGT PlayDigital to amplify our casino portfolio on a broader scale and continue offering Italian players some of the most compelling digital games in the industry. The demand for iGaming continues to grow at a rapid pace, and with IGT PlayDigital’s experience and deep understanding of the Italian gaming market, we are uniquely positioned to support Microgame in its portfolio expansion opportunities.”

Industry leaders

The recent report about the shares shows that the shares of International Game Technology plc closed 1.65% lower than they used to be. On Monday, they were $26.49.

International Game Technology is a Las Vegas-based company that offers a range of services, including lottery, gaming machines, sports betting, and digital services. The company is present in more than 100 countries on six continents.

Microgame is an online gambling company from Italy. Its premium gaming offering allows its numerous partners and players to choose what’s best for them and customize the offering so they can enjoy it the best. Also, the advanced gaming platform operated by the company makes the gaming experience smooth and secure. This multi-channel platform and secure and flexible system are among the main reasons behind the company’s success.

Source: “IGT Partners Microgame In Italy”. Gaming Intelligence. November 14, 2023.

The post International Game Technology Partners with Microgame appeared first on Keno Wizard.

ESA Gaming, a leading iGaming provider and aggregator based in Malta, signed a content distribution agreement with Microgame, an Italian online gambling company serving more than 55 Italian operators, to extend its presence in Italia. The agreement includes the official integration of ESA Gaming’s EasySwipe portfolio on the Microgame platform.

Expansion of presence

With this partnership, ESA hopes to further extend its presence in Italy and introduce its latest content to a brand-new audience. As for the EasySwipe portfolio, it is a collection of fast-loading and non-traditional casino games created to blend seamlessly with online gaming sites and sportsbooks. Examples of EasySwipe titles that will be hosted on the Microgame platform are: FruitStaxx and Goal Mine and newly-released Dragon Mine and Pirate Mine.

Furthermore, the games have shown their capacity to strengthen cross-selling and improve player commitment, offering operators a one-of-a-kind product offering.

Commenting on the partnership, Maria Luisa Malfasi, Head of Business Development for ESA Gaming, commented: “We have been dedicated to making our mark in the Italian market and this collaboration with Microgame will reinforce our position as a premium supplier of exceptional content to local operators. The demand for our games in Italy is evident and integrating the unique EasySwipe collection with Microgame will only help us to strengthen our presence together.”

Cementing presence

On the other hand, Microgame will enjoy the popularity that comes with combining its portfolio with top content created by ESA Gaming that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further cement its presence throughout Italy and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.

Also commenting on the partnership, Roberto Russo, BU Director of Online Products for Microgame, said: “Exciting times lie ahead as we introduce ESA Gaming’s fresh and engaging titles to our platform. We are committed to delivering exceptional gaming experiences and driving success for all our partners so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy’s online casino scene.”

About

Headquartered in Malta, ESA Gaming is a leading iGaming provider and aggregator and it was founded in 2009 by a team of iGaming veterans. The company’s focus is on developing its content aggregator and poker network using cutting-edge technology. However, in recent years it started to shift its focus on mobile slots and its development.

With more than 20 years of experience, Microgame is a flagship gaming service provider in Italy, providing a comprehensive and flexible online casino and wagering platform which powers many of the country’s top online casino brands, as mentioned above.

Source: “ESA Gaming Takes Content Live in Italy with Microgame”, European Gaming. September 13, 3023.

The post ESA Gaming and Microgame Partnership for Italian Market appeared first on Keno Wizard.

The leading provider of solutions for the online gambling and casino industry, Amusnet, unveiled details regarding a new partnership with the business-to-business (B2B) technology and services provider, Microgame. Announced earlier this week, the freshly minted partnership enables Amusnet to expand its presence within the regulated gambling market in Italy.

Currently, Microgame holds a leadership position within the market in the country as a provider of services, products, technologies and software for online, as well as retail gambling operators. Overall, the company has more than two decades of experience within the gambling vertical, making it one of the top B2B providers within the sector.

Thanks to the new collaboration, leading games from Amusnet will become available for players in Italy. This will be facilitated via Microgame’s extensive network of partners, allowing the iGaming developer’s titles to reach new audiences. As a result, customers in Italy will have the opportunity to access fan-favorite games from Amusnet, including 40 Super Hot, Shining Crown, 20 Golden Coins and Amazon’s Battle, among other popular games.

The recent deal represents an important milestone for Amusnet given that it will expand its reach and bring its engaging titles to new players in one of the most important markets on the Old Continent.

Only recently, Amusnet signed another Italian-facing deal. Earlier this year, the company joined forces with NetBet Italy, delivering a plethora of games for the leading operator and allowing its players to access new and thrilling games.

The Company Is Excited to Expand Further in Italy

Marco Castaldo, Microgame’s CEO, explained that the new collaboration helps strengthen the company’s position within the market by delivering quality games. He pointed out: “Our casino, which has always been the largest in Italy, continues to grow and enrich itself with new specialties.” Finally, Castaldo explained that the collaboration helps the company remain competitive while at the same time expanding its offering.

“The partnership with Amusnet contributes to increasing the quality of Microgame’s gaming offerings.“

Marco Castaldo, CEO at Microgame

Polina Nedyalkova, Amusnet’s branch director in Italy, was similarly delighted about the latest collaboration with Microgame. She said that Italy represents one of the important markets that Amusnet targets for expansion. Finally, Nedyalkova said that she is excited to see the company expand its presence in the country via the deal with Microgame.

The post Amusnet Continues Expansion in Italy with Microgame appeared first on Keno Wizard.

GAMOMAT, a German iGaming supplier dedicated to providing an “outstanding gaming experience for slot fans,” has made a foray into Italy thanks to its agreement with Bragg Gaming Group. This became possible after Bragg Gaming’s local partner was given the green light in the country.

The distributor’s local partner, Microgame, just received approval from the Agenzia delle Dogane e dei Monopoli to launch in the country. As a result, Bragg Gaming can now supply the local brand with games developed by GAMOMAT.

Under the agreement, gamblers in Italy will be able to experience some of the German studio’s best titles. These include games such as La Dolce Vita, Book of Romeo and Julia, Ramses Book and 5 Flaring Fruits. To play any of these games, Italian customers simply have to visit Microgame’s local platform.

With Italy being one of the top markets in Europe, GAMOMAT will be able to expand its presence and reach many new players. The company considers the country to be a key growth market for its business.

Kaufmann Praised the Foray into Italy

Andreas Kaufmann, GAMOMAT’s managing director, commented on the matter. He applauded the growth of online casino gaming in Italy, saying that his team cannot wait to join the market. Kaufmann emphasized that the regulated jurisdictions of Europe are a major part of his company’s growth plan.

Italy’s online casino market continues to perform impressively and we cannot wait that Microgame introduces our games to the local audience. Regulated European markets are a core catalyst for business growth throughout 2023.

Andreas Kaufmann, MD, GAMOMAT

Kaufmann joined the German gaming developer in October 2022, bringing years of gaming experience to the company. As a skillful entrepreneur and gaming industry worker, Kaufmann had just the right skill set to help the company grow.

Bragg Gaming Continues to Expand Its Presence

In September 2022, Bragg Gaming also launched GAMOMAT content with Merkur in the Czech Republic. The provider powered the local operator with what it referred to as an “all-in-one platform” that offers real-time data and marketing tools.

In more recent news, Bragg Gaming just launched content in Mexico thanks to a deal with Caliente Interactive. The former company agreed to supply its local partner with both proprietary and exclusive third-party iGaming content. At the time of the deal, Bragg Gaming’s chief executive officer, Yaniv Sherman, called the expansion of the company’s content “another successful step” of the business’ journey to become a top supplier.

In February, Bragg Gaming expanded its US footprint by launching in New Jersey with Caesars.

The post Bragg Gaming Adds GAMOMAT Content to Microgame in Italy appeared first on Keno Wizard.