Harrah’s Cherokee Valley River has unveiled a 25,000 sq. ft. expansion of its casino floor, marking a substantial milestone in the $275 million development project. This significant addition introduces a diverse selection of gaming options to North Carolina bettors, elevating the casino’s offerings to new heights. The venue is one of three currently offering retail sports betting in the state.

Guests Can Enjoy Exciting New Experiences

The expanded casino floor now boasts 300 new slot machines and eight additional table games, providing guests with an extensive selection of gaming experiences. Further enhancing the guest experience, the expansion features a new 22-seat casino bar equipped with nine state-of-the-art bar-top video games and eight beer taps. It offers a dynamic and inviting atmosphere for guests.

Among the new attractions is the much-anticipated World Series of Poker – Poker Room, a lavishly designed space that caters to poker pros and casual players. The poker room offers a variety of cash games, including popular options such as Three Card Poker and Texas Hold’em, and is open extra long on Fridays and Saturdays.

The venue announced its expansion plans in December 2023, noting it expected to invest $275 million. The project hired local artists to infuse the new spaces with culture and help reinvest in local communities. This expansion should allow Harrah’s Cherokee Valley River to meet rising player numbers and stay competitive with North Carolina’s other tribal casinos.

The Casino Remains a Leading Gaming Destination

This expansion also aims to retain the casino’s appeal amidst North Carolina’s newly unveiled online sports wagering market. Guests can immerse themselves in the venue’s comprehensive hospitality offerings and exciting gaming options, enjoying a one-of-a-kind experience impossible to replicate online. Since commercial casino legalization is not yet on the horizon, the tribal venue should have sufficient time to cement its leadership position.

Lumpy Lambert, general manager of Harrah’s Cherokee Valley River Casino & Hotel, expressed excitement regarding this exciting milestone, lauding the hard work and dedication of internal team members and Robins & Morton, the general contractor working on the project. He was optimistic that guests would appreciate the new offerings and create new memories in the casino.

Every detail of the casino floor expansion was selected to ensure memorable experiences, and we are confident that our new amenities and offerings will exceed our guests’ expectations.

Lumpy Lambert, Harrah’s Cherokee Valley River Casino & Hotel general manager

This expansion is a testament to Harrah’s Cherokee Valley River’s commitment to enhancing the guest experience and providing a sophisticated and thrilling environment catering to the preferences of all visitors. The new amenities and gaming options should draw even more guests to the casino, solidifying its position as a premier entertainment destination in the region.

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The Bristol Casino in Virginia, US, set to become the Hard Rock Casino, has marked a historic milestone by surpassing its previous revenue records in March, with an astonishing $16.3 million in adjusted gross income. This figure, released in a report by the Virginia Lottery, represents a remarkable 9% increase over its previous best month and a staggering 18% surge compared to March 2023.

Bristol Casino Breaks Records in Slot and Table Game Revenue

The Bristol Casino’s success is attributed to robust performances in both major categories of gaming. Slot machine revenue soared to unprecedented heights, crossing the $13 million mark for the first time ever, standing at $13,009,482, surpassing the previous record set in December 2023. 

Meanwhile, table games also witnessed a significant surge, generating over $3 million in revenue for the first time, reaching $3,260,614, outperforming the previous high recorded in September 2022.

Comparing the March 2024 figures to those of the same period in 2023, the adjusted gross income experienced an impressive 18% hike. Moreover, it exceeded the average monthly revenue over the 20 months the casino has operated at its temporary location by a remarkable 19%.

Hard Rock officials had previously announced plans to unveil the newly constructed Bristol casino, alongside a 300-room hotel scheduled to open on-site by year-end. However, the opening timeline for Hard Rock Hotel & Casino Bristol was adjusted in February, with construction costs soaring to over $550 million, significantly higher than the initial projections of $300 million in 2019 and $400 million in 2022. 

Despite the budget increase, construction remains on track for a summer opening, aiming for July.

Bristol Casino’s Revenue Surge Fuels Over $976,000 Payout to RIC

The significant revenue surge for The Bristol Casino translated into a substantial payout of $976,206 to the Regional Improvement Commission (RIC), representing over a dozen local governments in Southwest Virginia. The casino, taxed at 18%, allocates one-third of this amount to the RIC. Legislation mandates that these funds be utilized by local governments within the RIC to enhance transportation, education, and public safety infrastructure.

The RIC encompasses counties such as Lee, Scott, Wise, Dickenson, Buchanan, Russell, Washington, Smyth, Tazewell, Grayson, Bland, and Wythe, along with the cities of Bristol and Norton. Notably, the funds are distributed evenly among the 14 local governments, rather than being allocated on a population-adjusted basis.

The cumulative funds received by these localities now exceed an impressive $16.7 million, reflecting the significant economic impact generated by the Bristol Casino.With its groundbreaking revenue performance and ongoing expansion plans, the Bristol Casino continues to solidify its position as a key player in Virginia’s gaming landscape, promising further growth and prosperity for the region.

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Mohegan INSPIRE, a sprawling integrated resort casino nestled adjacent to South Korea‘s bustling Incheon International Airport, unveiled the grand opening of its first phase on March 5, 2024. This inaugural phase, a testament to Mohegan‘s global expansion, has been in the works for years and comes with a hefty price tag of $1.6 billion.

Mohegan INSPIRE’s Grand Opening: Bridging Heritage with South Korean Culture

The ribbon-cutting ceremony, attended by over 500 distinguished guests, marked a significant milestone not only for Mohegan but also for South Korea’s entertainment and tourism landscape. Among the attendees were leaders and cultural representatives of the Mohegan Tribe, emphasizing the historic partnership forged between the Tribe and the vibrant country of South Korea.

James Gessner Jr., chairman of the Mohegan Tribal Council, expressed his excitement during the ceremony: “The grand opening of INSPIRE is a momentous occasion for Mohegan, making both a historic partnership for our Tribe and elevating our global network of resorts to unprecedented heights. I would like to extend my deepest appreciation to South Korean government for the opportunity to bring our vision to life in such a vibrant country.”

The grand opening festivities showcased the fusion of Mohegan heritage and South Korean culture, offering guests a glimpse into the rich tapestry of experiences awaiting at INSPIRE. From traditional Mohegan smudge ceremonies to captivating performances by Unity of Nations, a Mohegan drum group, and enchanting acts by Korean artists, the event left an indelible impression on all attendees.

Mohegan INSPIRE’s Phase One Sets New Standards in Entertainment

Ray Pineault, president and CEO of Mohegan, highlighted the ethos underlying INSPIRE’s development, emphasizing principles of hospitality, collaboration, and sustainability. 

Pineault further emphasized that Mohegan INSPIRE was poised to become a landmark destination and a catalyst for tourism, economic growth, and cultural exchanges, enhancing the region’s allure to visitors from across the globe.

Phase one of INSPIRE boasts a plethora of amenities designed to cater to diverse tastes and preferences. From a sprawling five-star hotel with over 1,200 rooms to the INSPIRE Arena, capable of hosting up to 15,000 guests, the resort offers a multifaceted experience. 

Guests can immerse themselves in the surreal ambiance of Aurora, an indoor street enveloped in high-resolution LED displays, or indulge in culinary delights at renowned establishments like Michael Jordan’s Steak House.

Looking ahead, INSPIRE is poised to introduce additional attractions, including an on-site mall with branded shops and restaurants, an indoor food court, and Discovery Park, an outdoor entertainment space. Plans for future expansion phases include an indoor walkway to Incheon International Airport and the addition of a Paramount Studios amusement park, solidifying INSPIRE’s status as a premier destination for entertainment and leisure.

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Leading UK bookmaker Coral has unveiled its new brand campaign, “We’re Here For It,” featuring a series of TV ads focusing on horse racing and gaming. This campaign, the first by Wonderhood Studios since they became Coral’s lead creative agency, unites various types of racing, sports, and gaming fans through their shared passion.

The inaugural TV ad, “We’re Here For It – Racing Fan Derby,” is a 30-second spot filmed at Newbury racecourse. The promotional video showcases a unique race where jockeys include various horse racing enthusiasts, including dapper gentlemen, glamorous ladies, a stag do, and even a senior citizen, all set on victory.

The second ad is set in a Chinese takeaway, portraying a gamer playing on his phone with friends while enjoying Coral’s free-to-play games. It introduces the company’s in-play proposition, Rewards Grabber, and its industry-first product, Coral Coins. The ads will feature on TV, video-on-demand, and radio, with additional promotional efforts during the Cheltenham Festival.

During the festival, Coral will also have a branded takeover of Cheltenham Spa station, bolstering other marketing efforts like out-of-home advertising, print materials, and broadcast sponsorships with Racing TV and Sky Sports Racing. Jeremy Hemmings, interim chief marketing officer at Entain, Coral’s parent company, lauded the brand’s heritage and committed to upholding its customer-focused values.

Our new campaign platform is in recognition of this strong customer relationship and serves as a reiteration of our rock-solid market position.

Jeremy Hemmings, Entertain interim chief marketing officer

Coral has substantial experience with attention-grabbing campaigns. 2022’s Cheltenham Festival promotions saw the company pioneer using 3D technology in a horseracing display at the Piccadilly Circus. The eye-catching 783.5m² (0.19 acres) screen gave horse racing never before seen hype and attention, setting the stage for Coral’s future campaigns.

Coral Remains a Staunch Supporter of UK Horse Racing

High-profile marketing efforts have paid off for Coral, cementing its position as one of the UK’s leading operators. Coral Racing Club, the operator’s free-to-join racecourse ownership club for horse racing enthusiasts, recently announced that it had surpassed 50,000 in just three months after its creation. This achievement highlights Coral’s impressive insight into customer preferences.

2024’s campaign aims to showcase a richer, more entertaining personality for Coral, establishing its distinctive market position. Creative director at Wonderhood Studios, Guy Hobbs, noted that the ads aimed to celebrate the UK’s real racing and gaming lovers, regardless of their betting preferences. He hoped the videos would resonate with bettors and bolster Coral’s public-facing image.

We’re super excited to be delivering this fresh brand platform to inject some energy into an iconic British brand.

Guy Hobbs, Wonderhood Studios creative director

The team behind the visionary ads has worked for other leading brands like Aviva, Boots, BT, Google, and Subaru, demonstrating impressive passion, creativity, and ambition. This campaign is another tribute to UK horse racing, encouraging fans to engage with the sport during the Cheltenham Festival celebrations however they see fit. 

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Playtech, the global supplier of games and technology for online casinos, has announced the completion of the first phase of its strategic partnership with Hard Rock Digital, the interactive gaming and sports betting division of Hard Rock International and Seminole Gaming.

The partnership was initially announced in March 2023, when Playtech revealed that it had agreed to pay 85 million dollars for a single-digit percentage stake in Hard Rock Digital. The purchase was part of a larger deal between the two sides, a deal which included the right for Hard Rock Digital to license a range of Playtech’s technology solutions and iGaming content.

Since that announcement, Playtech managed to deliver a whole range of games through the Hard Rock Bet platform in New Jersey, which is a proprietary brand of Hard Rock Digital. Among the content delivered we can find RNG slot games, table games and live dealer games as well. Moreover, Playtech developed several table games specifically for Hard Rock Bet, games which feature the operator’s brand.

Hard Rock Digital also licensed the technology solutions and iGaming content provided by Playtech, allowing customers to enjoy a wide range of entertaining and exciting casino games. This was true for the operator’s clients in New Jersey but also any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s content.

Dedicated Blackjack Table Released

The announcement also revealed that the collaboration between the two sides led to the release of a dedicated blackjack table and that more such products will follow, “offering Hard Rock players a customized experience.” The two parties also underlined that this represents “just the beginning of a series of bespoke developments” that will be made because of this partnership.

Hard Rock Digital currently offers online and retail sports betting in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia, while its retail sports betting with an integrated online sportsbook and casino experience is available only in New Jersey. The operator plans to launch its brand in more American states in the future and to expand to other international markets in the coming years.

Jonathan Doubilet, VicePresident for U.S. Business Operations at Playtech, declared himself “delighted” to have reached the first milestone of the collaboration and said he was “excited about accelerating the growing partnership with Hard Rock Digital.”

Grant Williams, Senior Vice President at Hard Rock Digital, underlined that the first dedicated table built together with Playtech is a way to provide “legendary entertainment” to the operator’s players. “We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the U.S. and international markets,” the Hard Rock Digital representative concluded.

Source: “Playtech and Hard Rock Digital Reach First Milestone Bringing RNG Slots, Table Games and Live Dealer Games to North America“. Playtech. February 6, 2024.

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Brazil’s journey towards a regulated sports betting landscape finally passed one of its final milestones as President Luiz Inácio ‘Lula’ da Silva signed off Bill PL3626/23, setting the groundwork for its federal sports wagering and iGaming market. Only a few final regulations stand before the industry’s official launch, which should hopefully happen sometime in 2024.

The New Legislation Had a Difficult Journey

Published in a special edition of the government’s ‘Diário Oficial da União,’ President Lula signed Bill PL3626/23 into law, heralding a new era with a regulatory regime for sports betting, popularly known as ‘Bets.’ The President’s stamp of approval on 30 December marked the culmination of a grueling legislative process marked by disagreement and controversy.

The Workers’ Party (PT) government meticulously revised the new bill, which underwent extensive evaluation in Brazil’s Senate Committees since September. The proposed legislation underwent over 100 amendments before gaining federal approval, highlighting the government’s commitment to delivering a comprehensive and efficient regulatory system that is up-to-date with current industry trends.

This critical bill encountered a stalemate over the authorization of online casino operations. However, a final session on 22 December saw the Chamber of Deputies vote overwhelmingly in favor of the legislation (261 in favor and 120 against), greenlighting the legislative framework for iGaming in the country.

A Few Final Hurdles Remain

Despite President Lula’s general endorsement of the new bill, he introduced vetoes on several aspects of the legislation, notably regarding tax exemptions for betting prizes up to BRL 2,112 ($432). The National Congress will examine these objections and decide whether to validate or overrule the vetoes.

Taxation was another contentious topic. The bill’s final draft envisions a 12% tax on licensed operators while taxing player prizes at 15%. Businesses eyeing a five-year federal license, allowing operation under three brands, must pay BRL 30 million ($6.13 million) and meet stringent eligibility criteria. The extra funds will bolster the government’s sports, education, and community-focused initiatives.

Brazil’s Ministry of Finance has reported an overwhelming response from 134 businesses expressing interest in joining Brazil’s burgeoning online gambling market, indicating substantial anticipation and momentum in the sector. While the new legislation is a significant milestone for the country, the local regulator must remain proactive to ensure a fair and sustainable business environment prioritizing customer safety.

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This collaboration creates opportunities for Bets.io users to engage in sports wagering, significantly broadening the platform’s appeal. SOFTSWISS’ offerings have consistently proven popular with operators, enabling them to engage and retain their clients. The company has been steadily expanding its portfolio, aiming to provide comprehensive solutions that stand the test of time.

Bets.io Clients Gain Access to Exciting New Opportunities

Operating under a Curaçao license, Bets.io caters to a specific audience that prefers crypto over traditional fiat currency. By partnering with SOFTSWISS Sportsbook, the operator can expand its offerings and provide its users with a comprehensive sports betting platform. This development reaffirms Bets.io’s position as a leader in the crypto gambling space and should lead to further growth.

The partnership will see the supplier provide top-level support and technical assistance, ensuring the operator can fully utilize its newest offerings. SOFTSWISS Sportsbook owner Alexander Kamenetskyi was optimistic that the deal would be mutually beneficial, propelling both companies to new heights.

Bets.io will strengthen their business through enhanced engagement and a broader market reach, while players will have access to a wide range of sports, events, leagues, and tournaments.

Alexander Kamenetskyi, SOFTSWISS Sportsbook owner

Bets.io users gain access to an extensive selection of over 200 sports, including esports. The betting odds are provided by trusted sources like Betradar and Oddin.gg, allowing fans to enjoy a comprehensive wagering experience. Bonuses like Freebet and Comboboost can add extra value to user wagers, making sports betting on the Bets.io platform even more appealing.

The Two Companies Will Explore Additional Synergies

SOFTSWISS will use this partnership to showcase its cutting-edge player management tools, giving its partners access to detailed betting statistics, flexible odds, event settings, and robust customer support. The supplier has gathered significant momentum, recently finalizing several other high-profile partnerships. SOFTSWISS’ impressive portfolio of products means other such deals should soon follow.

Kamenetskyi seized the opportunity to hint at another joint project with Bets.io, likely referencing some of the supplier’s other solutions. He noted that the SOFTSWISS Sportsbook team would continue developing new features and unique solutions, improving client performance and enhancing the gaming experience of bettors.

The partnership between SOFTSWISS Sportsbook and Bets.io represents a strategic move to offer users of the crypto casino an enhanced sports betting experience. It lays the foundation for further cooperation and leverages the strengths of both companies to provide users with a one-of-a-kind experience. The partnership should reveal new synergies between the worlds of crypto casinos and sports betting, spurring further innovation.

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Aristocrat Leisure Limited’s recent announcement revealed details regarding the $1.2 billion deal and the company’s plans to implement the new technology within its existing offerings. NeoGames’ real money gaming (RMG) solutions showed significant potential to bolster Aristocrat’s market appeal across multiple jurisdictions. The global supplier’s stellar 2022 financials place it in the perfect position to seek additional strategic acquisitions.

The Deal Is a Natural Progression of Aristocrat’s Strategy

The $1.2 billion acquisition comes as no surprise to industry insiders. In January, Fitch Ratings evaluated the creditworthiness of Aristocrat Leisure, concluding that the company was primed for new M&A Deals within the following 12 months. The supplier’s outstanding financials and continued investments in technology, products, and innovations make the NeoGames acquisition a natural next step.

While details regarding the deal are unknown, Aristocrat shared it would complete the acquisition via an ASX filing. The company will obtain 100% of NeoGames at a cash price of $29.50 per share, totaling $1.2 billion. Aristocrat managing director and CEO Trevor Croker noted the deal perfectly aligned with the company’s strategy and commitment to sustainability.

We remain focused on executing our proven growth strategy and creating long-term value for Aristocrat shareholders.

Trevor Croker, Aristocrat managing director and CEO

Thanks to the deal, Aristocrat will significantly bolster its global footprint. Acquiring NeoGames will be instrumental in cementing the supplier’s position in the US market and expanding its reach in Europe and other key markets. Naturally, Aristocrat will also gain access to cutting-edge proprietary technology, facilitating the supplier’s shift to the digital space.

Aristocrat Specifically Seeks RMG Integration

NeoGames is a thriving company with a proven track record, excelling in the iGaming iLottery, and Online Sports Betting space. Aristocrat specifically expressed interest in the developer’s industry-leading RMG solutions, hoping to integrate them with existing offerings. The existing inter-company synergies should help reduce long-term expenses and aid overall scalability.

Such a landmark acquisition will be instrumental in maintaining Aristocrat’s dominant position as a leading supplier. The company’s continued focus on RMG solutions, including the recent takeover of B2B RMG supplier Roxor, indicates its ongoing efforts to bolster its existing digital capabilities and provide a complete solution for its partners in the online gambling industry.

This transaction will deliver on our strategy by providing a portfolio of end-to-end solutions for iGaming, iLottery, and Online Sports Betting operators globally.

Trevor Croker, Aristocrat managing director and CEO

The NeoGames acquisition is another significant accomplishment for Aristocrat as it consolidates its market presence and leverages its excellent financials to obtain vital new technology. After its two high-profile acquisitions in H1, the leading supplier will likely seek more takeover opportunities. Despite their high costs, such deals will be instrumental in maintaining an edge in the current highly competitive market.

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Altenar’s deal with a global operator and platform provider like Atomo Gaming should bolster both companies and create new growth opportunities. The developer has gathered substantial momentum in 2023, expanding across Latin America and the Balkans. Atomo will benefit from Altenar’s comprehensive multi-channel software solutions, further diversifying its offerings.

Atomo Empowers Its Rapid Global Expansion

According to the new partnership, Altenar will contribute its comprehensive multi-channel solution, focusing on the Latin American market with virtual sports, lottery, and quiniela wagering solutions. Atomo Gaming CEO Ramón Monrós noted that the new technology would significantly bolster the company’s global expansion, ensuring online and retail success.

We are thrilled to secure a new deal with Altenar to provide its innovative sportsbook technology as part of our omnichannel offering.

Ramón Monrós, Atomo Gaming CEO

Atomo’s rapid growth in the B2B and B2C sectors has strengthened the company’s global leadership position. The platform provider has recently decided to diversify, launching several flagship stores and operator brands to solidify its market position in select regions. Such rapid growth necessitates a robust suite of software and sportsbook solutions, making the partnership with Altenar a natural progression of Atomo’s ambitions.

Altenar’s Solutions Rise in Popularity

The deal perfectly fits Altenar’s strategy, leveraging its familiarity with the LatAm market. The company will significantly expand its reach, launching with Atomo’s operator partners and its brands, spanning three continents. Altenar account manager George Mavridis commented that the partnership would enable Atomo to scale its success and pave the way for further cooperation.

We are delighted to partner with Atomo Gaming to offer our award-winning sportsbook to a host of diverse markets.

George Mavridis, Altenar account manager

With the new agreement, Altenar maintains the impressive momentum it has been building up since the start of the year. In April, the company further solidified its presence in the Latin American market thanks to a deal with popular sports betting operator GanaPlay. The developer’s dedication to creating award-winning solutions and its focus on expansion in the area has made it a go-to provider for many regional operators.

Altenar’s solutions have also proven their competitiveness on a global scale. The company’s 13 licenses for leading global markets have allowed its products to demonstrate their worth across diverse jurisdictions. The March agreement with Bulgarian operator BetMarket is a testament to the Altenar solutions’ universal appeal, showcasing the company’s untapped growth potential.

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PrizePicks will be able to tap into a substantial fanbase, hopefully drawing potential clients to the company’s other offerings. The multi-year agreement cements the operator’s leading position in North America and should open avenues for further growth. It also comes at the perfect time to capitalize on the global boom of the daily fantasy sports market and should significantly bolster both parties.

The Agreement Is a Natural Fit

NASCAR fantasy offerings have been available on the PrizePicks platform since 2021, recently enjoying an explosive 400% leap in player activity. The recent partnership should onboard many diehard fans, providing a more exciting and competitive experience. PrizePicks Co-Founder & CEO Adam Wexler was optimistic regarding the cooperation, honoring the operator’s southern roots.

Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.

Adam Wexler, PrizePicks Co-Founder & CEO

Rising interest in PrizePicks’s NASCAR offering largely mirrors the league’s recent spike in popularity. 2023 marks the Association’s 75th Anniversary, contributing to the 65 million visits to its digital platform. NASCAR managing director Joe Solosky noted that the collaboration was a natural fit, lauding PrizePicks’ loyal fan base, and diverse offerings.

This partnership is an opportunity for both organizations to expand and increase engagement with new and existing fans.

Joe Solosky, NASCAR managing director

The multi-year partnership will kick off during the upcoming Talladega Superspeedway Geico 500 Nascar Cup Series on 23 April. PrizePicks will enjoy a VIP presence across this and several other upcoming events, hopefully bolstering their passionate fan bases. Fantasy sports integration has a proven reputation for boosting engagement, and a successful partnership could lead to future collaborations.

PrizePicks Continues to Prove Its Mettle

Joining forces with the no. 1 form of motorsports in the United States is a milestone achievement for PrizePicks, demonstrating the company’s commitment to excellence. The operator has rapidly risen as a true industry leader, covering an impressive variety of mainstream and niche leagues, even branching out to eSports.

The deal with Nascar closely follows two other recent notable partnerships with Atlanta United and Atlanta Braves, which have proven instrumental in maintaining player engagement. PrizePicks should receive many more similar opportunities as the industry continues to evolve and sports leagues look for new ways to engage with fans.

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