Interwetten, one of Europe’s biggest operators of sports betting websites and online casinos, has announced the signing of a strategic partnership agreement with Mindway AI, a leading provider of innovative responsible gaming solutions.

The signing of this partnership agreement was described by Mindway AI in a press release as “a significant milestone” for the gaming industry because it brings together two of the most powerful companies in their sectors.

The collaboration between the two companies will see Interwetten integrate the advanced technology provided by Mindway AI in its online gaming platforms, reinforcing the operator’s commitment to providing a safe environment for its customers.

Mindway AI started out in Denmark in 2018 from the work of Professor Kim Mouridsen at Aarhus University, applying insights from neuroscience research to AI technology with the aim to provide better player protection in online gaming.

The incorporation of the solutions provided by Mindway AI into Interwetten’s platform means that the online casino and sports betting operator will be able to proactively identify at-risk players and take the necessary and appropriate measures to create a safer gambling environment and a more responsible experience.

Rasmus Kjaergaard, the current Chief Executive Officer of Mindway AI, pointed out that the partnership with Interwetten is perfectly aligned with his company’s main goal which is to promote responsible gaming practices and set new standards for the industry in this field.

A Very Experienced Operator

Interwetten has loads of experience on the market, the company was founded all the way back in 1990 in Vienna focusing solely on sports betting and accepting wagers via telephone. In 1997 the company managed to launch one of the first sports betting websites in the entire world and later expanded its offering to include online casino entertainment and live casino as well.

Interwetten has moved its headquarters to Malta and it has been licensed by the Malta Gaming Authority since 2005. Moreover, the company obtained a license in Germany in 2020 and also managed to pass licensing procedures in Greece, Spain, Ireland and Sweden.

The integration of the GameScanner feature offered by Mindway AI represents a proactive step taken by Interwetten towards ensuring a secure and responsible gambling environment for its customers while also trying to keep the online gambling experience exciting and enjoyable.

Source:

“Mindway AI and Interwetten Forge Strategic Partnership to Boost Responsible Gaming Efforts“. Mindway AI. March 18, 2024.

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Mindway AI, an award-winning Danish software company that helps gambling operators identify at-risk players, has reinforced its team with two new additions. As announced on LinkedIn, the software specialist will welcome Niamh Gallagher as social media and marketing manager and Stephen Aupy as business development manager.

Both of the new appointees are seasoned gambling industry veterans who are also skilled in their respective positions.

Gallagher, for example, has worked with the iGaming B2B publisher and networking group EGR for more than six years. She served the company as head of event content and was eventually promoted to group head of content.

Prior to joining Mindway AI, Gallagher had a short stint as the head of marketing of USAbility. In that position, Gallagher was responsible for designing, owning and driving all aspects of the company’s marketing strategy. She will now continue her marketing efforts as Mindway AI’s social media and marketing manager.

Aupy, on the other hand, comes from ganban, a company that excels in self-exclusion tools, helping people moderate their gaming behavior. He joined gamban in 2018 and served the company as a business development manager before getting promoted to VP of strategic partnerships in 2019.

The New Hires Are Thrilled to Join Mindway AI

The new hires were welcomed on board. Speaking of their appointment, Mindway AI released the following statement:

We are so thrilled to build on the already strong foundations of the Mindway AI team and look forward to many future successes with Niamh and Stephen on board!

Mindway AI statement

Gallagher shared her sentiments on joining the company, thanking her previous colleagues for their continued support. Speaking of her new position, Gallagher said that she cannot wait to begin.

I’m very excited to start this new journey and help to build on the already massive success of the team at Mindway AI. Thank you so much to Rasmus Kjaergaard and Paula Murphy for this opportunity. Let the fun begin!

Niamh Gallagher, social media and marketing manager, Mindway AI

Aupy also released a statement on joining Mindway AI, saying that artificial intelligence is becoming more and more integral to our everyday lives. He said that he is excited to join the company as a business development manager and work alongside professionals such as Kjaergaard, Murphy and Gallagher. Aupy used the opportunity to promote his new company’s solutions:

I would urge any of my industry peers that would like to understand how both the GameScanner & Gamalyze solutions can help protect your customer base and make your business more sustainable to please feel free to drop me a direct message to learn more.

Stephen Aupy, business development manager, Mindway AI

Last December, Mindway AI added Britt Boeskov to its board of directors.

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