The continuously-growing provider of content for the online gambling industry, Pragmatic Play, unveiled a new collaboration, allowing it to expand the presence of its products in Europe. On Thursday, the developer of games, famous for providing up to eight new online slot games a month, confirmed that its live casino games are now available for mycasino, Grand Casino Luzern’s leading online brand in Switzerland.

The collaboration enables mycasino customers to access engaging games from Pragmatic Play’s live casino vertical, including engaging gameshows like Boom City, PowerUP Roulette, as well as Sweet Bonanza CandyLand. Additionally, customers of the leading online brand in Switzerland will be able to tap into classic table games from the leading iGaming provider such as blackjack, baccarat and roulette, among games.

The collaboration between Pragmatic Play and Grand Casino Luzern represents an expansion of a previous partnership they linked. Back in 2022, the iGaming developer agreed to power Grand Casino Luzern with games from its award-winning slots portfolio. Consequently, those games have gone live with the gambling operator, supercharging its offering.

The latest deal between the two companies marks the first time Pragmatic Play’s live casino games go live in Switzerland. At the same time, the new content deal complements the growth of the company, as it continues to expand its presence to new markets around the world.

The Provider’s Content Is Well-Received by Swiss Customers

Wolfgang Bliem, Grand Casino Luzern’s CEO, spoke about the popularity of Pragmatic’s games since the two companies initially joined forces. He explained that the company’s games were well-received, which made it even easier for Grand Casino to add more games from Pragmatic. Finally, Bliem pointed out that it was a pleasure to collaborate with the company.

“We’ve seen the popularity of Pragmatic Play slots since we initially began our partnership last year and therefore had no hesitation in extending the agreement to cover its incredible Live Casino selection as well.“

Wolfgang Bliem, CEO at Grand Casino Luzern

Irina Cornides, Pragmatic’s chief operating officer, explained that Grand Casino Luzern has a strong presence in the regulated gambling market in Switzerland. She pointed out that the company is respected and trusted.

Additionally, Cornides said that Pragmatic’s games have been well-received by customers of the operator. Finally, she revealed that the company is delighted to continue its expansion in Switzerland by delivering products from its leading live casino vertical.

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This comes as Grand Casino Luzern faces stiffer competition from local operators that are equally determined to secure the highest possible market share. To achieve this, companies have been transitioning from land-based-only operations to adding online casinos. Mycasino, Grand Casino Luzern’s digital gambling arm, has been one of those.

Regula Helps with New Player Onboarding and Eliminates Mistakes

Now, the casino will leverage Regula’s advanced ID verification solutions that are based on manual checks and allow the operator to achieve the highest possible standard when it comes to identifying a customer and verifying important information about them. This is done to avoid money laundering, strengthen counter-terrorism financing, and generally protect consumers from irresponsible gambling patterns.

Mycasino has picked Regula Document Reader SDK following a recommendation from BW2, a business partner. Regula’s tool makes it possible to recognize the uploaded identity documents and verify them as genuine (or not) in seconds.

This means that mycasino’s staff will have a powerful tool that not only strengthens the compliance side of the business but similarly allows the company to speed onboarding along, reduce manual workload, and further reduce the chance of misreading a document or entering inaccurate data that could have serious implications for players and the casino.

Regula Document Reader SDK is touted as a well-rounded solution that makes it very easy to look up specific information in a submitted document that will automatically cross-reference information about IDs and decide based on that.

Compliance with Data Laws and Strengthening Security

No IDs are extracted or relayed to third parties, as mycasino is the only entity handling the data. Commenting on this, Grand Casino Luzern CEO Wolfgang Bliem said:

We are very satisfied with the outcome. Implementing Regula’s solution has helped us to be more efficient while maintaining our high standards for quality and compliance.  

Grand Casino Luzern CEO Wolfgang Bliem

Similarly, Regula EVP of identity verification solutions Henry Patishman said that the company was proud to be working with Grand Casino Luzern and start a new chapter for the company in the online gambling vertical, making the verification process smooth for partners and clients.

Switzerland has had an online gambling market for several years now, with the country only allowing local operators to hold licenses and run business activities in the market, as part of pension reform.

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