Betclic, a French online gambling and sports betting company, has become the official title sponsor of Liga Portugal. The agreement with the soccer organization is the operator’s biggest Portugal-facing move yet and will greatly augment its presence in the country.

Under the agreement, starting this season, Liga Portugal will be called Liga Portugal Betclic. As a result, the operator’s branding will feature across the league, appearing and marketing materials, IPs, digital media and marketing.

Liga Portugal is the country’s top-flight soccer league, making this a very important partnership for the gambling company. It will serve as the title sponsor of the league through 2027, which will provide it with plenty of time to appeal to local bettors.

The agreement was brokered by IMG, an international sports agency. The move will see Betclic replace Entain’s Bwin brand as Liga Portugal’s naming rights partner.

In addition to sponsoring the league, Betclic promised to work on a number of CSR projects with the Liga Portugal Foundation. The operator also expressed its desire to support safer gambling initiatives that seek to shield Portuguese consumers from gambling harm.

Betclic Is Committed to Supporting Professional Sports

Representatives from the league and Betclic expressed their excitement to work together. Liga Portugal’s president, Pedro Proença, personally welcomed Betclic as a sponsor of the league. He said that his team feels privileged to be able to work together with such a popular betting brand. Proença added that Betclic’s interest in Liga Portugal highlights the high level of Portuguese soccer.

Proença explained that Betclic shares Liga Portugal’s vision and ambition to promote Portuguese soccer. He concluded that his team is proud to call the league “Liga Portugal Betclic.”

Ricardo Domingues, Betclic’s head of international markets, likewise expressed his positive attitude toward the deal. He said that his company assumes its title sponsorship of the main championship in Portugal “with great pride and a sense of responsibility.”

Domingues added that he believes Betclic and Liga Portugal share the same values since both desire to develop professional Portuguese soccer and serve the soccer fans, athletes and clubs.

A few weeks ago, Betclic also became the UFC’s official partner in Portugal, France and Poland, further affirming the operator’s commitment to supporting professional sports.

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Global betting powerhouse Betsson announced that it will serve as the official sponsor of the upcoming 26th IHF Women’s World Championship 2023, brokered by SPORTFIVE. The arrangement affirms the operator’s commitment to supporting women’s sports.

The championship’s group stage will be hosted by Sweden, Norway and Denmark and will engage sports fans from November 29 to December 17 this year. As noted by Betsson, the draw took place yesterday, July 6, in Gothenburg. The final, meanwhile, is set to take place in Herning, Denmark.

The event will welcome 32 national teams. At the time of Betsson’s announcement, Norway led the operator’s odds list, followed by Denmark in third and Sweden in fifth place.

The current sponsorship deal is Betsson’s first sponsorship in handball and will expand the operator’s presence in professional sports. The company has been supporting sports in the Nordic region since 1963 and is happy to continue and expand its sports initiatives.

Under the agreement, Betsson’s branding will feature on the led screens across the handball arena. The operator will also give away tickets for the event and will offer a wide range of odds for the matches.

While this is Betsson’s first time supporting a handball event, it is not its first time supporting women’s sports. The company has previously served as the exclusive sportsbook partner of the CONMEBOL Copa América Femenina 2022 and the main sponsor of Athletico Paranaense and Club Atletico Boca Juniors’s women’s teams.

Betsson Wants to Support Women’s Sports

IHF’s president, Dr Hassan Moustafa, welcomed Betsson as the partner of the 26th IHF Women’s World Championship. He thanked the operator for its commitment and said that the two parties will now have a clear aim – “to excite.”

SPORTFIVE’s chief growth officer, Robert Müller von Vultejus, said that he considers Betsson to be a valued partner. He noted that the operator’s experience with female leagues made it a perfect partner for the handball championship.

With their [Betsson’s] wealth of experience in supporting women’s sports globally we are confident that this collaboration will further elevate the excitement and bring the tournament to new height.

Robert Müller von Vultejus, chief growth officer, SPORTFIVE

Finally, Betsson Group’s PR manager, Robin Olenius, said that the sponsorship reflects his team’s desire to promote and support women’s sports.

We hope that through our support of the tournament and our global presence, we will help to increase the excitement globally”, says Robin Olenius, PR Manager Betsson Group.

Robin Olenius, PR manger, Betsson Group

Recently, Betsson strengthened its horse racing content thanks to a partnership with PA Betting Services.

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Online sports betting and gaming operator, Superbet, announced it has been named title sponsor of the 2023 Superbet Poland Darts Masters scheduled to take place next week.

Logo Featuring on Players and On-Stage

The selection of Superbet as title sponsor of the inaugural edition of the Professional Darts Corporation (PDC)’s World Series of Darts will see the operator’s logo displayed on competing players and on-stage during the event taking place on July 7-8 at COS Torwar in Warsaw, Poland.

Commenting on the sponsorship, Superbet Poland’s chief executive officer, Lukasz Seweryniak, was delighted to partner with PDC and support “the first prestigious World Series of Darts event” in Poland.

“We want to support dynamically developing sports disciplines and help them gain fans’ interest and popularity, and darts fits perfectly into our plans,” Seweryniak said, hailing the collaboration as a display of Superbet’s continuous efforts to seek “innovative solutions in both sponsorship and technological endeavors.”

Visitors to the 2023 Superbet Poland Darts Masters will witness an epic battle in which eight of PDC’s star players will take on eight players from Eastern Europe, promising the crowd an exciting experience and fun.

Meet the Players from Both Teams

The team from East Europe will be spearheaded by world number 19, Krzysztof Ratajski, and comprise fellow country and PDC professionals, Krzysztof Kciuk and Radek Szaganski, as well as one qualifier who will be determined on July 1, two from the Czech Republic, Adam Gawlas and Karel Sedlacek, Croatia’s Boris Krcmar, and Hungary’s qualifier Nandor Major.

The eight PDC stars will be led by World Champion, Michael Smith, and last month’s US Darts Masters winner in New York and Dutch legend, Michael van Gerwen, and will also feature former World Champions, Gerwyn Price and Rob Cross, Premier League duo, Dimitri Van den Bergh and Nathan Aspinall, former UK Open champion, Danny Noppert, and world number six, Luke Humphries.

“It gives us great pleasure to welcome Superbet as an official partner of the Poland Darts Masters,” commented PDC’s chief executive officer Matt Porter.

“We’ve received an amazing reaction since announcing that the World Series would visit Warsaw, with tickets selling out in hours and great anticipation for the biggest darts event ever held in Poland,” he added.

Streaming and Broadcast Options

Residents of Poland, the Netherlands and the Nordic & Baltic region will be able to watch the event streamed on Viaplay, while the rest of the world will rely on the broadcast from PDC’s partners, ITV in the UK, DAZN and PDCTV.

The title sponsorship of the event will boost Superbet’s brand awareness in the country the brand operates since 2017, offering online betting, slot games, live casino, virtual games and lottery.

It comes during times when the brand that was once awarded as the “Best Sports Betting Operator in Central & Eastern Europe” is mainly busy with leadership changes, creating a team of talent and industry veterans.

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This comes at a time when the country is preparing to welcome ample changes to the gambling industry. The period has been long and fraught with a White Paper review expected to drop on Thursday, April 27 and change much about how the industry is regulated.

Reaffirming the UKGC’s Commitment to Consumers and Employees

Over the years, there have even been calls to completely overhaul the UK Gambling Commission or, in more extremist views, scrap the regulator in its current form due to its “inefficacy.” The latest distinction therefore is an important boost to the regulator’s reputation which has been busy in the past months, issuing some of the stiffest penalties on record.

The regulator has been praised for a number of reasons, including the watchdog’s approach to hybrid working, making full use of technology, and hosting various events and digital initiatives to bring staff closer together and improve the working environment across the board.

The UK Gambling Commission has also been praised for its massive data-collecting effort and the meaningful and impactful leveraging of that information as part of various internal programs and initiatives. This approach has helped the regulator considerably increase its competency and efficacy.

Much Hard Work Has Gone Into Securing the Distinction

Commenting on these achievements, UKGC chief executive Andrew Rhodes hailed the accolade and commended the hard work of all colleagues at the Commission who have made this possible. Rhodes added:

We pride ourselves on putting people first and doing the right thing by focusing on areas such as personal development. I’m delighted that has led to us being recognized as one of the country’s best places to work over the past 12 months.

UKGC chief executive Andrew Rhodes

Great Place to Work did not pick the UKGC at random. The initiative performed evaluations of hundreds of workplaces, and making the shortlist is indeed a demanding process that expects companies to be on point across a range of factors. The regulator now faces a busy road ahead of it as the reregulation of the UK gambling market is on the cards.

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Formula 1 Heineken Silver Las Vegas Grand Prix bagged another high-profile sponsor, Virgin Hotels Las Vegas, part of Curio Collection by Hilton, ahead of the return of the popular car racing series to the Silver City later in the year.

‘Thrilled to be Part of This Historic Event’

According to the official announcement made by Virgin Hotels Las Vegas, the hospitality chain has been named the official entitlement sponsor of the East Harmon Zone at the Formula 1 Heineken Silver Las Vegas Grand Prix that will take place in November this year.

Lia Rispoli, senior vice president of resort operations & asset management at JC Hospitality, commented with excitement on the sponsorship arrangement that will allow Virgin Hotels Las Vegas “to help create truly unique fan experiences in the East Harmon Zone for the race.”

Virgin Hotels Las Vegas is thrilled to be part of this historic event and we look forward to a continued partnership with Las Vegas Grand Prix, Inc.

Lia Rispoli, SVP of resort operations & asset management, JC Hospitality

Virgin Hotels Las Vegas will provide live entertainment and fan activations for visitors in the East Harmon Zone upon the return of the prominent car racing series to Las Vegas under the latest sponsorship agreement.

Unlike in 1982 – the last time F1 took place in Las Vegas – the circuit now is not built in the car park of Caesars Palace but has taken to the city streets, including a 2 km stretch along the famous Las Vegas Strip.

‘Create the Ultimate Fan Experience’

Emily Prazer, chief commercial officer of Formula 1 Las Vegas Grand Prix, pointed to the proximity of the East Harmon Zone to Virgin Hotels Las Vegas as one of the reasons to select the prominent hospitality brand “to curate programming and build an energetic environment” for the fans in the zone.

The talented team at Virgin Hotels Las Vegas are experts in creating memorable moments and together, we will create the ultimate fan experience.

Emily Prazer, CCO, F1 Las Vegas Grand Prix

Scheduled as a night race, F1 Las Vegas Grand Prix will deliver a visual spectacle of the city’s glittering lights while drivers blast by famous hotels like the Venetian, Caesars Palace and the Bellagio and its iconic fountain along the 14-turn high-speed circuit.

Fans of car racing who elect to watch the race from the East Harmon Zone are guaranteed a view of the start and finish line and all the high-stakes drama as drivers fight for a more favorable position through the first two corners. The East Harmon Zone also offers a behind-the-scenes view of the pit lane and the team garages.

Last month, Formula 1 Heineken Silver Las Vegas Grand Prix announced that Hard Rock became one of the presenting partners for the inaugural race and will have its own Strip-adjacent grandstand structure for up to 3,000 fans.

In February, the global manufacturer of gaming equipment, Aristocrat Gaming, signed an agreement with Las Vegas Grand Prix, Inc. to become the event’s official slot machines supplier and boost its brand among fans of the sport.

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William Hill, one of the oldest gambling companies in the United Kingdom, has signed a new agreement with the Randox Grand National Festival, a major annual horse race. As announced by the operator, it will serve as the festival’s official betting partner for the next three years.

In addition to becoming the official betting partner of the Randox Grand National, William Hill will also be designated as the sponsor of three ITV-televised races during the festival. These include the Grade 1 William Hill Aintree Hurdle on April 13, the William Hill Handicap Hurdle the following day and the Grade 3 William Hill Handicap Chase on the day after.

The Randox Grand National 2023 is a three-day race that will start on Thursday, April 13. This means that William Hill will have a presence during all days of the event. In addition, the leading British operator has already secured a presence at the Liverpool track and will have several on-course shops.

William Hill used the opportunity to announce that it is the first bookmaker to go Non Runner, Money Back on the 2023 Randox Grand National. This announcement follows the success of the similar products the operator offered during the Cheltenham Festival. The popularity of the offering saw bet365 launch its own NRNB bets.

Horse Racing Is in Hill’s DNA

Daryl West, William Hill’s head of sponsorship, socials and PR, commented on the agreement with the Randox Grand National, praising the festival as “one of the pinnacles of the national hunt calendar. West noted that his team is glad to be involved in the festival by serving as its official betting partner.

The sponsorship head added that horse racing is a vital part of William Hill’s essence, which is why the decision to support the festival was a no-brainer.

Horseracing is a vital part of our heritage, and it was an easy decision for us to support not just the biggest race in the sport but a huge event in the annual sporting calendar.

Daryl West. head of sponsorships, socials and PR, William Hill

Dickon White, Aintree & North West regional director at The Jockey Club, also commented on the agreement. He welcomed William Hill as a partner and praised the company for choosing to be involved with the event.

William Hill is synonymous with horse racing in this country so we are thrilled they are going to be involved with our flagship meeting at Aintree for the next three years.

Dickon White, Aintree & North West regional director, The Jockey Club

In other William Hill-related news, the company just signed the former Jump jockey and 2003 National winner Barry Geraghty as a horse racing ambassador.

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Car racing series NASCAR announced in a press release that it has gained a new partner after signing an agreement with Powerball, the nation’s lottery game inspiring millions with a chance to become a millionaire.

Shared Goals

Powerball, the lottery game which minted a billionaire last year and has been raising billions for good causes, has become an Official Partner of NASCAR and the Official Lottery Game of the professional car racing series organization.

NASCAR and Powerball have shared in the goal of providing exhilarating excitement for decades while also giving back to the communities in which we are a part of

Daryl Wolfe, executive vice president and chief revenue officer, NASCAR

Wolfe is excited to launch the partnership that will create “different winning opportunities” for fans of the series throughout the country.

NASCAR and Powerball will commence their partnership by launching a promotion throughout the 2023 season that will allow one lottery player to become a millionaire, with the special $1 million-prize drawing scheduled to take place and broadcast live from the Phoenix Raceway during NASCAR Championship Weekend, Nov. 3-5.

‘Create Memorable Moments’

Powerball Product group chair and Pennsylvania Lottery executive director, Drew Svitko, also commented on the new partnership, outlining the “extraordinary ability” of the partners “to create memorable moments that bring everyone together, to dream and cheer for something big.”

That’s why Powerball is proud to partner with NASCAR to bring extra excitement throughout the season, which includes awarding a $1 million prize to a player in Phoenix.

Drew Svitko, Powerball Product group chair and Pennsylvania Lottery executive director

The 2023 regular season of the car racing series is set to begin this Sunday, February 19, with The Great American Race, the 65^th Annual DAYTONA 500, which will be aired live on FOX, MRN and SiriusXM NASCAR Radio.

Besides providing three chances per week for players to win big as drawings take place every Monday, Wednesday and Saturday, Powerball allocates more than half of all proceeds from ticket sales to the jurisdiction where the tickets were sold.

Powerball tickets are currently sold in 45 states, Washington D.C., Puerto Rico and the US Virgin Islands, while its drawings are broadcast live from the Florida Lottery draw studio in Tallahassee and streamed on the lottery’s website, Powerball.com.

Earlier this month, Powerball minted its latest millionaire after a lucky ticket sold in Washington matched all six numbers to win a whopping $754.6 million jackpot and register the ninth-largest win in the history of the lottery.

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