Pariplay, a subsidiary of the leading B2B provider NeoGames, has teamed up with Tipico’s US arm. Under the deal, the gambling operator will onboard some of Pariplay’s best games, expanding the provider’s presence in North America.

As agreed, Pariplay will leverage its proprietary studio, Wizard Games, as well as its aggregation platform, Fusion, to inject a variety of titles into Tipico US’s offering in New Jersey. As a result, players in the state will get to experience some of the best games the NeoGames subsidiary has to offer.

Tipico already partners with Pariplay in Europe, offering its games to local audiences. The addition of the supplier’s content into the operator’s online casino in New Jersey reinforces the companies’ existing partnership, allowing them to strengthen their businesses in North America.

According to the two parties’ official announcement, Pariplay’s content is set to be integrated into Tipico’s platform in the Garden State in the first quarter of 2024.

The partnership with Tipico follows a similar deal that Pariplay inked with RSI a month ago. In August, Wizard Games also delivered content to the Atlantic Lottery in Canada.

The Deal Will Take Pariplay and Tipico to New Heights

NeoGames’ president and head of iGaming, Tsachi Maimon, expressed his thoughts on the new deal, saying that his team is looking forward to supplying a “wealth of fantastic content” to Tipico US and reinforcing its recently updated online casino in NJ.

Following our successful collaboration in the European market, we can’t wait to bring our Wizard Games and Fusion offerings to even more players in North America, a key region for us.

Tsachi Maimon, president & head of iGaming, NeoGames

Maimon concluded that his team’s experience with regulated states has been very good so far. Because of that, he is certain that the deal with Tipico will “take Pariplay to new heights.”

Adrian Vella, Tipico US’ chief executive officer, also commented on the matter, reflecting Maimon’s optimism about the deal.

As we celebrate the launch of our new and improved, industry-leading online casino platform in New Jersey, we’re ecstatic to be able to offer Pariplay’s market-leading content to our player base in the new year.

Adrian Vella, CEO, Tipico US

Vella added that the Wizard Games portfolio and the expansive Fusion offering will be a great addition to Tipico’s portfolio.

Prior to the current partnership, Tipico also onboarded games from Wazdan, another leading gambling content provider.

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The technology-driven provider of leading iLottery and iGaming solutions and content, NeoGames, released its latest trading update Wednesday. Judging by the figures within its unaudited report, the company saw strong growth within the iLottery and iGaming vertical for the second quarter ended June 30, 2023.

Overall, the company’s total revenues and share in NPI revenues for Q2 this year hit $62 million. This result, when compared to the $31.3 million result for Q2 last year, marked an increase of 98.2%. NeoGames explained that this significant growth comes after its combination with Aspire Global, as well as the completion of strategic growth objectives.

Similarly, the company’s iLottery revenues increased for the second quarter of this year. In total, NeoGames’ iLottery revenue hit $13.8 million, marking a nearly 8% increase when compared to the $12.8 million result from Q2 2022.

A further breakdown reveals that NeoGames’ share in NPI revenues hit $14.1 million for Q2 this year, up by 37.9% when compared to the corresponding period last year. Moreover, NeoGames’ iLottery revenue together with the company’s share in NPI revenues for Q2 this year marked a 21.2% increase year-over-year to $27.9 million.

The latest trading update reveals that NeoGames’ iGaming revenues for the second quarter of this year hit $34.2 million and said that the revenue “reflect accounting for the majority of Aspire Core revenues on a net basis compared to historical figures which were prepared on a gross basis, prompted by new commercial terms in certain Aspire Core contracts which went into effect on January 1, 2023.”

The Company Remains Focused On Expansion

Moti Malul, NeoGames’ CEO, revealed that the company is excited about the strong results for the second quarter of this year. “Our continued commitment to innovation and excellence has paved the way for expansion across various global markets, with progress during the second quarter of 2023 across all of our business lines, including BtoBet, Pariplay, Aspire Core, as well as NeoPollard Interactive,” he added.

Additionally, Malul highlighted the important iLottery partnerships the company inked with the Virginia Lottery, as well as the AGLC, PlayLive!, SunBet and Metropolitan Gaming. According to him, those collaborations reaffirm the scalability and potential of NeoGames’ leading solutions.

“We are very pleased with the achievements and partnerships that defined and drove our second quarter results.“

Moti Malul, CEO of NeoGames

Malul acknowledged that NeoGames continues to expand and reminded about the recently secured iGaming license by the company in Germany. This, he said, represented an important milestone for the company for its growth across Europe.

When it comes to the merger with Aristocrat Gaming, NeoGames’ boss said that the company continues to gain traction on this objective. He pointed out that the merger is expected to be completed at some point during the first half of the 2024 fiscal year. Finally, Malul said that the company remains focused on growing within the iGaming sector and capturing new opportunities.

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A non-compliance notice was handed down to NeoGames by NASDAQ, following the exit of the company’s chair of the Audit Committee and member of the Compensation Committee and Nominating and Corporate Governance Committee Lisbeth McNabb.

McNabb exiting – rather abruptly too – prompted the exchange to intervene and deemed the company non-compliant specifically because it lacked three members on its Audit Committee. McNabb himself left voluntarily and amicably, but NASDAQ still deemed it inappropriate.

The non-compliance notice though has not prompted any bigger change as the company had a grace period until October 18 to appoint a third member, which it now has. This is where Steve Capp has entered his role as an independent and non-executive director and the latest addition to the Audit Committee, and all other positions vacated by his predecessor.

Capp is also a heavyweight in the gambling industry, having served as chief financial officer at Bally’s Corporation in the past and holding the same role with Pinnacle Entertainment, two very well-established companies in the gaming space.

Compliance Restored as NeoGames Continues Business as Usual

Commenting on his appointment, NeoGames CEO Moti Malul said that the man makes a valuable addition to the board, adding:

Steve is a highly experienced executive who brings leadership, deep expertise, and professional experience to our board.

NeoGames CEO Moti Malul

His appointment does not happen in a vacuum either, as NeoGames has been actively looking or expand and strengthen its executive expertise. Previously, the company appointed Motti Gil who is going to replace Raviv Adler, the outgoing CFO, starting on July 31, 2023.

The restoration of a compliance status comes at an important time for the company as NeoGames is being acquired by Aristocrat, for a sum total of $1.20 billion. The plan is to see one of Aristocrat’s subsidiaries merge with NeoGames’ existing operations.

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The leading provider of solutions and content for the online gambling industry, powering iGaming and iLottery operators, NeoGames, confirmed that its subsidiary, Aspire Global Limited, will power the operations of The Cordish Companies’ PlayLive! Online Casino in Pennsylvania. Details regarding the new collaboration emerged Tuesday and see Aspire deliver its leading technology and solutions, supercharging the Play Live! Online Casino brand.

Per the terms of the new deal, NeoGames agreed to supply its leading player account management (PAM) system, as well as CRM, Data Analytics and Aggregation products. Under the terms of the new collaboration, Play Live! Online Casino will transition to those solutions at some point next year. Thanks to the new deal, the brand will benefit from NeoGames’ leading solutions that have already proven their effectiveness and scalability by going live in more than 20 US states.

In addition to the aforementioned solutions, the deal would also bring Aspire Global’s leading CRM system called AspireEngage. The solution is expected to propel the customer experience and boost engagement via personalized messaging and other unique traits. Further strengthening Play Live!’s operations, the collaboration will see the brand benefit from Pariplay’s Fusion aggregation platform, offering engaging content from leading iGaming developers in combination with tools that are proven to enhance customer retention and long-term value.

The Recent Deal Brings Excitement

Steven Nathan, Cordish Gaming Group’s SVP of interactive gaming, spoke about the latest collaboration, explaining that it reaffirms the goal for the PlayLive! brand to offer supreme experiences for customers in Pennsylvania. He said: “With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”

“We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.“

Rob Norton, president at Cordish Gaming Group

Rob Norton, Cordish Gaming Group’s president, was similarly delighted about the new collaboration. He spoke about the company’s commitment to offering exciting experiences, regardless if online or offline. Norton pointed out that Cordish Gaming is delighted to enhance its Pennsylvania-facing operations with NeoGames’ solutions.

“Through Aspire Global’s industry-leading PAM and iGaming offerings, PlayLive gains access to our customer-centric products and services. Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers.“

Quincy Raven, EVP iGaming and sports at NeoGames

Quincy Raven, NeoGames’ EVP iGaming and sports, spoke about the benefits that Aspire’s solutions will bring for the PlayLive! brand. According to him, boosting fan engagement and increasing customer value are strategic priorities for the solutions and content offered by NeoGames. Finally, Raven predicted that the collaboration will help elevate the excitement for PlayLive! customers and deliver thrilling new experiences.

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Aristocrat Leisure Limited’s recent announcement revealed details regarding the $1.2 billion deal and the company’s plans to implement the new technology within its existing offerings. NeoGames’ real money gaming (RMG) solutions showed significant potential to bolster Aristocrat’s market appeal across multiple jurisdictions. The global supplier’s stellar 2022 financials place it in the perfect position to seek additional strategic acquisitions.

The Deal Is a Natural Progression of Aristocrat’s Strategy

The $1.2 billion acquisition comes as no surprise to industry insiders. In January, Fitch Ratings evaluated the creditworthiness of Aristocrat Leisure, concluding that the company was primed for new M&A Deals within the following 12 months. The supplier’s outstanding financials and continued investments in technology, products, and innovations make the NeoGames acquisition a natural next step.

While details regarding the deal are unknown, Aristocrat shared it would complete the acquisition via an ASX filing. The company will obtain 100% of NeoGames at a cash price of $29.50 per share, totaling $1.2 billion. Aristocrat managing director and CEO Trevor Croker noted the deal perfectly aligned with the company’s strategy and commitment to sustainability.

We remain focused on executing our proven growth strategy and creating long-term value for Aristocrat shareholders.

Trevor Croker, Aristocrat managing director and CEO

Thanks to the deal, Aristocrat will significantly bolster its global footprint. Acquiring NeoGames will be instrumental in cementing the supplier’s position in the US market and expanding its reach in Europe and other key markets. Naturally, Aristocrat will also gain access to cutting-edge proprietary technology, facilitating the supplier’s shift to the digital space.

Aristocrat Specifically Seeks RMG Integration

NeoGames is a thriving company with a proven track record, excelling in the iGaming iLottery, and Online Sports Betting space. Aristocrat specifically expressed interest in the developer’s industry-leading RMG solutions, hoping to integrate them with existing offerings. The existing inter-company synergies should help reduce long-term expenses and aid overall scalability.

Such a landmark acquisition will be instrumental in maintaining Aristocrat’s dominant position as a leading supplier. The company’s continued focus on RMG solutions, including the recent takeover of B2B RMG supplier Roxor, indicates its ongoing efforts to bolster its existing digital capabilities and provide a complete solution for its partners in the online gambling industry.

This transaction will deliver on our strategy by providing a portfolio of end-to-end solutions for iGaming, iLottery, and Online Sports Betting operators globally.

Trevor Croker, Aristocrat managing director and CEO

The NeoGames acquisition is another significant accomplishment for Aristocrat as it consolidates its market presence and leverages its excellent financials to obtain vital new technology. After its two high-profile acquisitions in H1, the leading supplier will likely seek more takeover opportunities. Despite their high costs, such deals will be instrumental in maintaining an edge in the current highly competitive market.

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The regulator’s executive director himself put into question the fact that an owner of the company is from Tel Aviv while others voiced concerns that the application review process was abnormally lengthy. Many are speculating that this could be the end for NeoGames’ Indiana license.

An Unresolved Issue is the Stumbling Stone

NeoGames is operational in The Hoosier State as a player account management (PAM) services provider for the Caesars Sportsbook. However, neither NeoGames nor Caesars has publicly addressed IGC’s concerns since the regulator’s meeting on March 9. During the meeting, it was made clear that the issue hasn’t been resolved in the three years since the application was first put forward.

What had happened, was that NeoGames received its temporary license three months after application, and the review process has basically been ongoing ever since, as a full license was never issued. The regulator’s current goal is to put forward a clear-cut action plan before June when NeoGames’ ongoing temporary license expires.

Thus, NeoGames’ permanent license is not only still elusive but it now seems even less likely it will ever be granted. Since the concerns that Indiana’s gambling regulator has with the company haven’t been resolved since the application, and the issue was raised yet again, there is still an option to move forward, however – at least in theory. It isn’t clear what NeoGames’ plans are, though.

Indiana’s Market is Preparing for Shifts

In the meantime, Indiana’s gambling market is having its own woes. Multiple analyses show that the most likely reason for January’s dip in betting handle was Ohio. As punters started flooding Ohio’s operations after the state went online, The Hoosier State reported $427.2 million in betting handle. The January 2022 results broke the $500 million mark, turning into a record success for the state.

Compared to December 2022’s $431.4 million, however, the January 2023 result wasn’t all that bad, marking only about a percentage point slide. This means that although Ohio did manage to allure many punters for its online launch, it can still be good news for the industry overall, as more players can now enjoy their favorite hobby.

Ohio’s January results were received well enough by many, though. As this was practically the first month of sports betting in the state, its $1.1 billion sports betting handle was extremely good news for the market’s outlook in The Buckeye State. Almost 99.1% of that was generated by mobile sports betting, leaving no doubt as to what the driving force for the state is.

It’s not a surprise, then, that out of the 33 states (plus DC) that have sports betting, 24 states (again, plus DC) offer mobile sports betting. Nebraska, Florida, and Maine are currently getting ready to implement sports wagers, and again – two of the three states are also going to launch online, with Nebraska being the one holding back.

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Provider of iLottery and iGaming solutions NeoGames SA announced today that its subsidiary, Pariplay, signed an agreement with DraftKings to launch content in New Jersey.

Starting in New Jersey

The new content deal with DraftKings will allow Pariplay to make its mark in the growing North American online casino market, starting in New Jersey and expecting to expand into Michigan and West Virginia later on.

“DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature,” commented the president of NeoGames, Tsachi Maimon, outlining that launching content with the Boston-based operator serves as “a huge statement of intent” for Pariplay’s and its parent’s expansion plans in North America.

The agreement will see content developed by Wizard Games, NeoGames’ in-house casino games studio, become available for online casino players with DraftKings in the Garden State. Players will get access to the hugely popular title, Spirit of Mustang, as well as other successful games localized for the US market.

The launch will also include a large selection of top-performing third-party titles and content available exclusively through Pariplay in a collaboration that is set to become the latest major step made by the aggregator in North America.

Featuring thousands of game titles developed by industry-leading game studios, and a suite of back-office conversion and retention tools aimed at enhancing player value, Pariplay’s Fusion platform established its presence across North American markets and is now seeking to consolidate its position as the leading aggregation platform on the continent.

Further Expansion on the Cards

With licenses to provide its games in New Jersey, Michigan, West Virginia, Pennsylvania, and Connecticut, NeoGames is planning to expand Pariplay’s presence with DraftKings in these jurisdictions in the future, pending agreement, licensure and regulatory approval.

Pariplay content is already available in Michigan with BetMGM Casino after NeoGames and the online gaming brand teamed last year to bring titles such as Spirit of Mustang and Wolf Riches to players in the state.

Outside of North America, NeoGames continued strengthening its position in European markets such as Sweden, where it signed a distribution deal with ATG to provide the sports betting and gaming operator with its Fusion aggregation platform, Wizard Games-developed and selected third-party titles.

Last month, NeoGames launched its sports betting and lottery solution for the first time in Brazil, following an agreement with Intralot do Brasil signed in June last year to introduce iLottery and sports betting solutions via Intralot’s Loteria Mineira.

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