Lottery.com, a prominent online lottery services provider, has made a strategic move in the digital entertainment landscape by acquiring S&MI Ltd, the parent company of SportLocker, and simultaneously launching it as Sports.com. This acquisition will see Sports.com emerge as a next-gen digital sports entertainment platform, blending innovative community-driven features with expansive content and technology.

The Two Companies Share a Common Vision

The acquisition of SportLocker is part of Lottery.com’s accelerated growth strategy, focusing on premium content bundling and optimizing direct connections with Mobile Network Operators (MNOs) for efficient user acquisition. The rebranded Sports.com platform aims to attract exclusive marketing partners to drive sustainable brand growth, leveraging the synergies with its new parent company.

Sports.com is ready to revolutionize digital sports entertainment by introducing a platform that combines 24/7 sports news, live streaming, and a wealth of exciting content, including original documentaries, films, and exclusive behind-the-scenes access. SportLocker founding partner Tim Scoffham noted that the acquisition aligned with his vision for the platform and would elevate it to new heights.

The synergies between SportLocker and Sports.com represent a game-changing evolution in our mission to deliver unmatched sports experiences to fans worldwide.

Tim Scoffham, SportLocker founding partner

Initially launching in the USA and Europe, with concentrated efforts in the Middle East, Sports.com has ambitious global expansion plans. Targeting high-energy sports such as soccer, motor racing, football, MMA, and ice hockey, the platform aims to become a global destination for sports enthusiasts. Sports.com aims to provide fans with engaging content, creating a new era of sports engagement.

Throughout 2024, Sports.com plans to introduce additional features and invest in innovative technologies, emphasizing community building and social media interactions with sports stars. A core aspect of Sports.com’s strategy involves leveraging established partnerships with MNOs to offer localized branded sports content services, creating mutual value.

The platform is also committed to launching a dedicated program exclusively for women’s sports, showcasing innovative fan engagement methods, sponsorship acquisition, and revenue generation for clubs and teams. Matthew McGahan, chairman and CEO of Lottery.com and Sports.com, noted that integrating SportLocker would deliver enhanced content and technology, connecting fans worldwide.

The introduction of our media platform is just a glimpse of how we intend to bring fans closer to the sports they love.

Matthew McGahan, Lottery.com and Sports.com chairman and CEO

Lottery.com has transformed how users engage with lottery with its engaging mobile and online platforms. The company’s bold foray into the world of digital sports entertainment with the launch of Sports.com underlines a commitment to innovation, growth, and community building in the intersection of sports and technology, setting the stage for enduring success.

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Prominent sportsbook and iGaming operator Rivalry Corp unveiled a groundbreaking casino title named ‘Cash & Dash.’ Developed in-house by Rivalry’s games team, this innovative offering aims to transform the online casino experience, catering to the next generation of bettors. This newest release perfectly aligns with the operator’s long-term plans and should bolster its impressive momentum.

Live Service Features Guarantee Enduring Popularity

Cash & Dash is a 3D casino game immersing players in a high-stakes heist scenario. Users assume the role of daring infiltrators navigating a high-security bank while avoiding deadly obstacles. The objective is to steal the treasure and make a successful escape. To add excitement, players place bets at the beginning of each round, with multipliers increasing their winnings as they progress deeper into the building.

One standout feature of Cash & Dash is the incorporation of Rivalry’s original intellectual property (IP) as playable characters. This integration connects the gaming loop with Rivalry’s brand and marketing efforts, creating a cohesive and engaging user experience. Senior Product Manager Andre Nogueira was confident the title would provide a unique experience, capturing younger audiences.

We’ve incorporated mechanics from the games industry to add a layer of entertainment value to the casino experience that resonates with our Millennial and Gen Z audience.

Andre Nogueira, Rivalry Corp Senior Product Manager

Cash & Dash operates as a live-service game, ensuring players enjoy a dynamic gaming experience. Future updates and expansions will introduce additional content and rewards, including new playable characters, custom maps, consumable items, and more. Rivalry also plans to host limited-time events, collaborating with creator partners to boost player engagement and awareness.

The Title Should Further Bolster Rivalry’s Success

Cash & Dash was crafted by Rivalry’s skilled game developers, designers, and motion artists. These experts leveraged their experience working on video games for renowned publishers and studios like Xbox, Nintendo, and Ubisoft, delivering a unique online betting product. Cash & Dash is accessible on desktop and mobile in select regions and will soon expand to Rivalry’s global markets.

This latest release perfectly aligns with Rivalry’s ambition to offer a unique and exclusive betting experience at a time when most sportsbooks look and feel the same. The company’s innovative mindset has resulted in spectacular growth with a 60% year-on-year increase in Q2 revenue. Rivalry Co-Founder and CEO Steven Salz was confident that the operator’s vision would deliver enduring success.

We see a growing opportunity to create betting products that are strikingly fun, interactive, and engaging, and our original games are a big step in that direction.

Steven Salz, Rivalry Co-Founder and CEO

With the launch of ‘Cash & Dash,’ Rivalry Corp demonstrates its dedication to serving the unique preferences of Millennials and Gen Z bettors. This original title elevates the online casino experience and strengthens Rivalry’s brand identity. As the gaming industry continues to evolve, the operator remains well-positioned to capitalize on the next generation of bettors through cutting-edge entertainment.

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