Sports betting operator Superbet has unveiled the appointment of Nikola Jokić as its first brand ambassador in the Republic of Serbia. The Serbian basketball star, currently playing for the Denver Nuggets, will help the company appeal to fans of professional sports.

Jokić is a skilled NBA player whose Serbian origin makes him perfect to appeal to sports fans in Serbia. His team, the Denver Nuggets, emerged victorious last season, cementing him as an outstanding athlete. His athletic prowess earned him the Most Valuable Player distinction, further highlighting his abilities.

Jokić has formerly played in the Serbian National Basketball Team, including during the 2016 Summer Olympics in Rio de Janeiro. He is a beloved sports personality of many Serbian enthusiasts, making the tie-up with Superbet a major move for the company.

As a brand ambassador in Serbia, Jokić will promote Superbet to Serbian audiences.

Jokić’s Qualities Reflect Superbet’s Values

Jokić commented on his new ambassadorial position, saying that he is happy to join forces with Superbet. He lauded the company for its unique way of connecting with fans across Europe and sharing their passion for sports.

Jokić added that he appreciates Superbet’s commitment to responsible gambling and praised the company’s safer gambling-oriented initiatives. According to the basketball pro, this was one of the things that convinced him to team up with the brand.

Jokić concluded that he is looking forward to working with Superbet and promoting sustainable sports betting. He teased that he cannot wait to work on exclusive activations with the brand and engage fans in Serbia and beyond.

Thanassis Kanouris, Superbet’s country manager for Serbia, also commented on the matter, welcoming Jokić to the Superbet family. According to Kanouris, Jokić is an amazing athlete and a great team player whose qualities perfectly reflect Superbet’s core values.

Kanouris added that Serbia is a very important market to his team, highlighting Superbet’s ambition to make further strides across Europe. The manager said that the partnership with a powerhouse such as Jokić will help Superbet remain ahead of the curve while proving the operator’s passion for sports to the fervent fans.

Last month, Superbet also joined forces with the leading gamification innovator Low6. The two companies joined forces to release a new free-to-play fantasy sports game called Ultimate Squad. Earlier this year, the operator also signed an agreement with Pragmatic Play, securing access to the supplier’s premium live casino content.

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