North Carolina’s fledgling online sports betting market is off to a robust start, but the prospect of expanding legalized gaming further this year appears increasingly unlikely. Discussions to extend casino gambling in the state have hit a snag, with House Speaker Tim Moore indicating that last year’s legislative deadlock may impede any progress in 2024.

Legislative Stalemate Hinders Casino Expansion

In 2023, efforts to legalize commercial casino gambling, including proposals to install video lottery terminals (VLTs) in various locations such as restaurants and bars, faced significant opposition from members of the Republican party. This opposition has cast a shadow over current discussions about gaming expansion. Moore highlighted that gaming is the primary issue delaying the state’s budget.

“I do think that the conversation last year as it related to casinos has put a shadow over the discussion about updates to the lottery with VLTs and so forth,” Moore told CBS 17.

Moore initially supported Senate President pro tempore Phil Berger’s attempt to add a casino amendment to the state’s 2023-25 budget bill. Berger’s proposal aimed to create gaming licenses for multiple counties and grant casino licenses to The Cordish Companies. Berger argued that these casinos would retain legal gambling revenue within North Carolina, preventing it from flowing into neighboring states like Virginia. Estimates suggested that legalizing VLTs could generate about $1 billion in annual revenue for the state.

Despite public support for casinos, House Republicans were divided, with concerns about the discussions happening behind closed doors without public input. As a result, Moore withdrew his support for the casino bill, and Berger acknowledged in February that he would not pursue casino legislation this year, leaving the decision to the House.

Online Sports Betting Market Thrives

While casino expansion faces obstacles, North Carolina’s new online sports betting market is thriving. Launched in March, the market has seen players place over $1.3 billion in bets. In April, the first full month of operations, operators reported a handle of nearly $650 million, matching the figures from March, with $105 million in gross gaming revenue.

Promotional bets significantly contributed to the market’s early growth. In March, operators distributed over $200 million in bonus bets and promotions, which decreased to below $80 million in April. Overall, the market showed positive month-over-month growth, with sportsbooks generating $105.3 million in gross wagering revenue in April, and netting $171.7 million in revenue since the launch.

Prominent operators like bet365, BetMGM, DraftKings, ESPN Bet, Fanatics Sportsbook and FanDuel are active in the state, each partnered with a professional sports team or venue as required by state regulations. Additionally, Caesars Sportsbook operates through a partnership with the Eastern Band of Cherokee Indians.

Future Outlook

The North Carolina legislative session extends until July, but forward movement on casino expansion seems unlikely. The success of online sports betting highlights the potential for legalized gaming, yet the legislative hurdles suggest that significant changes to the state’s gaming landscape may remain on hold for now.

Source: “North Carolina casino legalization push hits roadblocks”. SBC Americas. May 28, 2024.

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Amidst a rapidly evolving industry, the SBC Summit North America, held from May 7th to 9th, emerged as an essential event for professionals in sports betting and iGaming. Attendees gathered to explore emerging trends, share best practices, and prepare for an exciting future in the industry.

Rasmus Sojmark, CEO and Founder of SBC, expressed his enthusiasm, stating, “We had nearly 5,000 of you join us this year, a substantial increase from the 3,500 delegates we gathered at the Meadowlands last year. I am always happy to feel your support, and it seems that every year, more and more of you realize how much work the entire SBC team puts into the event. Thank you for making this edition special. It was a blast.”

Engaging Conference Program and Notable Speakers

The summit featured an extensive conference program spread across four stages, with contributions from 300 industry leaders, offering attendees abundant learning opportunities. The event provided a platform to identify challenges, discuss solutions, and explore the potential of North American markets for both regional and global companies.

Among the notable speakers were BetMGM CEO Adam Greenblatt, seasoned professionals like Jan Jones Blackhurst, and former football legend Dan Marino. Insightful perspectives were shared by Nevada Congresswoman Dina Titus on taxation and Shawn Fluharty, President of the National Council of Legislators from Gaming States (NCLGS), who advocated for model iGaming legislation. Donna Orender, former President of the Women’s National Basketball Association (WNBA), added to the diversity of topics covered, ensuring a comprehensive discussion.

Stephanie Maxwell, Deputy Director and General Counsel of the Tennessee Sports Wagering Council, highlighted the event’s value, stating, “Being here and having the opportunity to listen to panellists and learn how they’ve addressed specific issues and pain points, it’s been really helpful.”

Kenneth Fuchs, COO of Caesars Digital, added, “The conference is organized in a way that makes it easy to find what interests you and the topics are generally useful regardless of your role in the industry. Everybody can come here and learn something.”

Networking and Inclusivity

Sarah Brennan, Senior Director of Compliance at BetMGM, shared her perspective as a speaker, noting, “One of the unique aspects of SBC is the very personal interaction prior to participating in this event, which allows you to speak on a panel that’s truly relevant to your personal experience in your professional capacity right now.”

The post-event survey for exhibitors and sponsors revealed a very strong Net Promoter Score (NPS), reaffirming SBC’s dedication to providing unique experiences and value to its customers. With 100 brands showcasing as exhibitors and sponsors, there was a notably diverse representation of companies.

Brennan emphasized, “There’s a big focus on inviting different groups; I saw a lot of vendors this year that hadn’t been at SBC previously, and many regulators are here. SBC does a great job of being very inclusive about who is represented, both from the US and across the globe.”

Sam (Shmulik) Segal, Co-Founder and CEO of MediaTroopers, a long-time sponsor but first-time exhibitor, remarked, “We decided to exhibit as this is our most important market and SBC Summit North America is the most important conference of the year. We always conduct a lot of business here; all of our partners are present. This year, we thought it was time to have a stand of our own so that people who don’t know the company can get to know it.”

Diverse Networking Events and Industry Insights

The show floor buzzed with various networking events, from gatherings for women in gaming to those for the tribal community, as well as meet-ups dedicated to responsible gambling. SBC’s objective of fostering diverse representation at the event was evident through the array of attendees.

Maxwell pointed out, “I’m a regulator in Tennessee, and our motivation (for attending this event) is the opportunity to connect with all the different kinds of people we work with – other regulators, vendors, operators.”

“The event has definitely evolved. There are way more people here. A lot more people, new entries, and new faces, and it’s exciting to see that every year honestly,” added Brett Hoffman, Founder of Gator Wagers.

Fuchs agreed, “Everybody that I generally want to catch up with is here, whether it’s across payments, data, innovation, or other operator peers, or people I know from the media, so it’s a nice mix of the industry.”

Segal added, “It seems that this time it’s even more packed than in previous years – we’ve seen everyone we’re working with in North America, everyone. It was amazing for us.”

In typical SBC fashion, the evenings concluded with networking events held at NY hotspots such as Slate NYC, Magic Hour Rooftop Bar & Lounge at Moxy Times Square, and the iconic Red Bull Arena.

Shawn Fluharty, who apart from his function as President of NCLGS, is also the Head of Government Affairs at Play’n GO, a headline sponsor of the party at Slate, commented, “You have companies from all over the world convening here because they know they’re going to shake hands with the people who are important in the industry and make those connections.”

Slot influencer Kelly Koffler was brief but expressive: “My biggest takeaway from the event is that you guys throw one hell of a party!” The Casino Kelly streamer, summarized the essence of the event well. “There’s a lot of value for anyone doing what I’m doing, because iGaming is only becoming more prevalent, so the more we learn, the more we can give to our viewers. They look up to us to be educated, so this is perfect for that.”

Mark Hicks, Managing Director of the NCAA, remarked, “This is the best event to attend throughout the year. Everybody we need to see is here, and the educational sessions are phenomenal.”

Source: “Networking, Learning, and Celebrating Success: Inside SBC Summit North America 2024”. May 14, 2024.

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Established game developer and third party aggregator across numerous regulated iGaming markets, 1X2 Network, has taken a significant step in expanding its presence in North America by partnering with BetMGM, a leading sports betting and iGaming operator. This collaboration, announced on May 9, 2024, enhances 1X2 Network’s reach and brings an array of popular games to BetMGM’s players.

Extensive Game Portfolio Now Available

The partnership with BetMGM enables the operator’s players to access a wide variety of slot and crash games from 1X2 Network’s diverse portfolio. This includes highly popular titles like Wolf Strike, Eagle Strike, and 1 Million Megaways BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and the Prospector Wilds series from Prospect Gaming. These games are known for their engaging themes, striking designs, immersive sounds, and exciting gameplay that keeps players engaged with every spin.

BetMGM players will also enjoy the innovative crash game, Crashout Maverick. Developed by 1X2 Network’s arcade division, AD LUNAM, this flagship game has garnered a global following thanks to its action-packed gameplay and near-instantaneous response times.

Initially, the 1X2 Network’s game selection will be available to BetMGM players in Michigan, with Ontario following shortly thereafter. The partnership plans to expand to additional North American markets, subject to regulatory approvals, in the coming year.

Strategic Market Expansion

Kevin Reid, Chief Executive Officer at 1X2 Network, commented on the strategic importance of this partnership: “We have ambitious plans for the North American market and what better way to build further momentum here than by partnering with one of the most prestigious operators, BetMGM. Our games are proving to be hugely popular with players in the US thanks to the great themes, bold design, and gripping gameplay built into each title. This includes Crashout Maverick, which has quickly become one of the top crash games in the market. This is a significant deal for 1X2 Network and really does mark our arrival as a leading content provider in the fast-growing market.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, expressed excitement about the partnership: “The partnership with 1X2 Network is a testament to our commitment to offer the broadest and best content to our players. We look forward to seeing them fire up the reels on big action slots such as Wolf Strike and enjoying the thrills and spills of Crashout Maverick.”

This collaboration underscores BetMGM’s dedication to providing a superior gaming experience to its users by incorporating top-tier content from 1X2 Network. The partnership is poised to significantly enhance the gaming options available to BetMGM players, ensuring a diverse and engaging experience.

The alliance between 1X2 Network and BetMGM marks a pivotal development in the North American gaming landscape. By integrating a wide range of high-quality slot and crash games, the partnership not only broadens BetMGM’s gaming portfolio but also establishes 1X2 Network as a formidable player in the market. As the partnership evolves, players can look forward to an enriched gaming experience with more innovative titles on the horizon.

Source: 1×2 Gaming press release. May 14, 2024.

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Survey USA, a professional polling firm, was contracted by WRAL News to see how consumers in North Carolina feel about Las Vegas-style casino resorts. As it turns out, the people in the state, who just received online betting, are strongly supportive of the potential legalization of commercial casino resorts.

Survey USA polled 850 adults and learned that 55% of them support the creation of casinos in rural parts of North Carolina. For comparison, only 28% of the respondents remained strongly or somewhat opposed to casino gaming. The rest of the respondents remained neutral.

The survey also understood that adult men were slightly more likely to support casino gaming. Survey USA pointed out that 61% of the male respondents and 65% of the respondents aged 35-49 supported Vegas-style gaming.

Survey USA’s poll echoes the results of a recent survey by Meredith Poll from the private women’s liberal arts college in Raleigh, which found that 57% of voters support commercial casinos.

Not All Lawmakers Approve of Casino Gaming

Casino supporters in North Carolina have been trying to get casino gaming legalized for a while. While the local constitution does not prohibit gambling and therefore no constitutional changes are needed, casinos remain a point of contention.

For reference, North Carolina currently boasts three tribal casinos. The state recently launched online sports betting, expanding its gaming industry.

In 2023, Senator Phil Berger tried to get casino gaming launched, envisioning three commercial properties in Anson, Nash and Rockingham. His effort had attracted the interest of The Cordish Companies but ultimately failed.

Berger argues that casino resorts are more than mere gaming properties. He refers to them as entertainment districts, arguing that they go beyond gambling.

Republican lawmakers critiqued Berger’s effort, saying that gaming expansion should be considered separately and not as a part of the state’s budget plan.

In the meantime, supporters of Vegas-style gaming will have another shot at getting commercial casinos legalized as the 2024 legislative session looms. While many argue that casino resorts would provide a strong boost to rural economies, some influential lawmakers argue that the state should focus on other initiatives to develop the rural ecosystems instead.

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DraftKings, the famous North American sports betting operator, has launched its online sports betting platform in North Carolina starting on March 11 after having secured a written designation agreement with NASCAR earlier this year.

The respective written designation agreement was necessary for the sports betting operator in order to be allowed to offer its services in the state of North Carolina. The launch marks an important moment for DraftKings as the operator now has its sports betting service available in 27 American states. Moreover, the sports betting website is also available in Ontario, the most populous province in Canada.

North Carolina is a very important state when it comes to sports because it is the home state of most of the NASCAR industry and it also has high-profile professional teams in all the major North American leagues: the National Football League (NFL), the National Basketball Association (NBA) and the National Hockey League (NHL). Moreover, North Carolina has several universities competing at the Division-I level, attracting plenty of sports fans.

From now on eligible sports fans in the state will be able to place their bets on the DraftKings online sportsbook, which provides a wide range of markets and offerings, including same-game parlays, in-game betting and special odds boosts.

DraftKings underlined that its sportsbook platform in North Carolina is “safe and regulated”, offering plenty of customer protections like deposit and time limits, full access to responsible gaming resources and self-exclusion features. Moreover, DraftKings offers the new “My Stat Sheet” feature, which shows punters the exact amount of time they spent on the sports betting website and also the total amount of deposits made.

Ceremonial First Bet

The launch of legalized mobile sports betting in North Carolina is a memorable occasion and sports fans in the state will most likely remember it for quite some time as Greg Olsen, the legendary Carolina Panthers player, was designated to place a ceremonial first bet.

The event was hosted by the NASCAR Hall of Fame in Charlotte and along with Greg Olsen it benefitted from the participation of Zack Hawkins, a North Carolina State Representative Zack Hawkins, and Jeremy Elbaum, the Chief Commercial Officer of DraftKings.

DraftKings started out in 2012 and it was founded by Jason Robins, Matt Kalish and Paul Liberman. The company is headquartered in Boston and it offers online sports betting services and daily fantasy sports products.

Source: “DraftKings Set to Launch Mobile Sports Betting in North Carolina on March 11“, DraftKings. March 7, 2024.

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North Carolina’s tribal operators legalized retail sports betting in July 2019. Then, last June, state lawmakers legalized online sports betting as well, with the launch of the activity expected next month. So far, there are eight online sports betting operators that are expected to roll out their services with the opening of the market in North Carolina in March.

The list includes industry giants, DraftKings and FanDuel, as well as BetMGM, bet365 and Caesars Sportsbook. Moreover, Underdog Sports, Fanatics Sportsbook and ESPN Bet are also planning to launch their services with the opening of the legal mobile betting market next month. According to a recent report, the number of mobile sportsbooks is expected to grow further with the addition of another operator.

As announced by SportsHandle, Catawba Two Kings Casino, the premium gaming and betting venue in Kings Mountain, is also anticipating entering the mobile sports betting vertical. The venue is one of three that currently offer retail sports betting. The other two are Harrah’s Cherokee Casino Resort in Cherokee as well as Harrah’s Cherokee Valley River in Murphy.

The Casino Is Expected to Select a Partner Soon

Reportedly, Catawba Two Kings Casino is currently exploring options for teaming up with a mobile betting partner. The venue would need to apply for a license with the North Carolina gambling regulator, the NC State Lottery Commission, but that can happen once it has selected a suitable betting partner.

Given that Catawba Two Kings Casino is in the process of selecting a betting partner, it is uncertain if the venue would be able to go through the licensing and be ready for the launch of mobile betting in the state. According to Tylee Tracer-Anderson, Catawba Indian Nation’s director of communications, the venue is currently assessing different options for a mobile sports betting operator to team up with. “We hope to have one chosen within the next few months and are looking forward to launching our new gaming venture,” he added.

Currently, 38 states along with DC offer some form of legal sports betting. The statewide expansion of the activity started back in 2018 after the US Supreme Court struck down PASPA.

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The leading designer, manufacturer and distributor of games, powering casinos across the globe, Aristocrat Gaming, announced a new collaboration, allowing it to grow its global footprint. This week, the company confirmed it expanded its presence in North America by securing entry into the video lottery terminal (VLT) gaming market in Québec, Canada. This milestone achievement was completed via a partnership with Loto-Québec, Quebec’s provincial lotto and iGaming operator.

Stéphane Fraser, Loto-Québec’s executive vice president and chief operating officer of gaming establishments, praised the new collaboration with Aristocrat Gaming. Sharing her excitement, she pointed out: “Loto-Québec is pleased to announce its partnership with Aristocrat.”

On the other hand, Kurt Gissane, Aristocrat’s chief revenue officer, spoke about the importance of the company’s entry into the VLT market in Québec. He explained that this achievement represents an important milestone for the company and reaffirms its dedication to expanding the reach of its quality products.

Gissane revealed that Aristocrat is thrilled to expand its footprint in the province and reach new customers in the process. Finally, he said that the company anticipates a long-term and successful partnership with Loto-Québec.

“Gaining entry into the Québec VLT market is another major milestone for the company, demonstrating our vested interest in these emerging segments, and allowing us to bring our award-winning products to new markets and their players.“

Kurt Gissane, chief revenue officer at Aristocrat Gaming

New Games Will Reach Players across Québec

Thanks to the new entry into the VLT gaming market in the Canadian province, Aristocrat confirmed that 10 games will be launched. The list includes hit titles such as Bao Zhu Zhao Fu Red Festival, Fu Dai Lian Lian Panda, Fire Light, Scorchin’ Fortune, Flamin’ Hits and Prosperity of the Nile, among other quality games. According to Aristocrat, the games will be displayed via MidKnight X, the company’s new upright cabinet.

Elsewhere, earlier this month, Aristocrat confirmed the launch of NFL Super Bowl Link, its latest NFL-themed slot game. At the time, the supplier confirmed that the new class 3 game will be using its famous MarsX Portrait cabinet. The launch came just in time for the Super Bowl and promised NFL fans exciting experiences.

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Two major online sportsbooks, DraftKings and BetMGM, have recently inked deals that pave the way for their operations in the Tar Heel State. 

BetMGM Forges Strategic Alliance with Charlotte Motor Speedway

BetMGM, recognized as a leader in sports betting and iGaming, disclosed its strategic partnership with Charlotte Motor Speedway, a prominent motorsports and entertainment venue. The collaboration aims to bring BetMGM’s online sports betting platform to North Carolina once the state officially legalizes sports betting. 

Greg Walter, Executive Vice President, and General Manager of Charlotte Motor Speedway, expressed enthusiasm about the venture, stating that the partnership with BetMGM would not only enhance the sports fan experience but also contribute to North Carolina’s tax revenue, support colleges, and attract major events.

BetMGM CEO Adam Greenblatt also commented. He said: “BetMGM’s partnership with Charlotte Motor Speedway meets a great demand for entertainment from North Carolinians. Together we will deliver a premier and responsible gaming product that benefits many state agencies.”

DraftKings Accelerates North Carolina Entry with NASCAR Partnership

Simultaneously, DraftKings, a major player in the digital sports entertainment and gaming industry, announced its partnership with NASCAR. The agreement involves a written designation agreement, marking a significant step toward DraftKings’ operations in North Carolina. 

Matt Kalish, President of DraftKings North America, highlighted the shared commitment between DraftKings and NASCAR in enhancing the fan experience, expressing anticipation for providing their leading mobile sportsbook to North Carolina fans.

Upon launch, North Carolina would become the 27th state where DraftKings Sportsbook is operational, aligning with the company’s scheduled entry into Vermont on January 11.

North Carolina Sports Betting Committee Faces Tight Deadline for Launch Amid Operator Applications

These developments come shortly after the North Carolina Sports Betting Committee convened in 2024, adjusting the initial timeline for sports betting to be live after the Super Bowl. The state now faces a deadline of June 14 to finalize the necessary arrangements, with hopes of launching online sports betting in time for March Madness.

Seven operators, including BetMGM, DraftKings, ESPN BET, Fanatics, and FanDuel, have already applied for licenses in North Carolina. Industry experts acknowledge the challenges posed by regulatory compliance but emphasize the importance of ensuring that all operators understand and adhere to the state’s laws and regulations.

Additionally, FanDuel and the PGA Tour are set to collaborate in North Carolina‘s sports betting market, building on their existing partnership. This move aligns with North Carolina’s opening for sports betting operators to form partnerships, attracting both established companies as well as emerging operators.

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The leading iGaming software, content and solutions provider, catering to casino and sports betting operators across the globe, EveryMatrix, announced a new partnership focused on its growth in North America. The company announced Wednesday it joined forces with Caesars Digital, agreeing to supply its content for Caesars Sportsbook & Casino and Caesars Palace Online Casino.

The new collaboration further strengthens EveryMatrix’s growing presence in North America, powering Caesars’ operations in multiple US states. Currently, the company holds licenses in Michigan, New Jersey, West Virginia, as well as Ontario, Canada. Recently, EveryMatrix secured a license in Connecticut while it is currently undergoing licensing in Pennsylvania as well.

Thanks to the new agreement with Caesars, EveryMatrix agreed to supply its real-money games, including titles from its in-house studios like Armadillo Studios. The integration of the engaging titles will be completed via the company’s iGaming aggregation solution, SlotMatrix.

As a result, Caesars Palace Online Casino and Caesars Sportsbook & Casino will expand their offering for customers across the US. Some of the popular games from Armadillo Studios that will become available for the operator include Franksylvania, Armadillo Goes West, Gold Rush, Hot Hot Honey, and others.

The collaboration with Caesars comes after earlier this month, Every Matrix released its Q3 2023 results. In the trading update, the company outlined strong growth in net revenue and adjusted EBITDA that saw an uptick year-over-year of 62% and 113% respectively. Moreover, the Q3 results reaffirmed EveryMatrix’s growth trajectory, positioning the company well for further expansion.

Caesars Digital Is Excited to Expand Its iGaming Portfolio

Matthew Sunderland, Caesars Digital’s SVP and chief iGaming officer, said that the company is excited to expand its offering with the addition of fan-favorite and thrilling titles from EveryMatrix. “This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward,” he added.

“We are thrilled to add a new collection of popular titles to the growing iGaming portfolio we have across our platforms.“

Matthew Sunderland, SVP and chief iGaming officer at Caesars Digital

Erik Nyman, EveryMatrix Americas’ president, added that the company is excited to grow its portfolio of partners with the addition of Caesars Digital. He acknowledged that the new collaboration represents a milestone achievement for the company’s growth in the US.  Finally, Nyman said EveryMatrix is delighted to deliver its games, powering one of the leading iGaming brands in the country.

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An ambitious project with a price tag of nearly $400 million is expected to revitalize North Las Vegas. The project is planned to use the land that was formerly the home of Station Casinos’ Texas Station and Fiesta Rancho hotel casinos. The two properties, owned by the leading gaming and entertainment company were shut down back at the start of the pandemic early in 2020. The site of the former Fiesta Rancho and Texas Station is expected to be the new home of a mixed-use project that will feature residential units, hotel rooms and other amenities.

Agora Realty and Management, a leading real estate developer, confirmed its plans to invest in the area. Last week, the company announced via its website that it closed escrow on the 73-acre site located at Lake Mead Boulevard and Rancho Drive for approximately $59 million. “The demolished site where the Texas Station and Fiesta Rancho hotel-casinos once stood will soon see the beginning of a new development after the lot was sold Thursday,” explained Agora Realty and Management.

Ryan Lefton, Agora Realty and Management’s chief of operations, who was recently cited by the Las Vegas Review-Journal, revealed that the price tag of the new project is approximately $380 million. As a three-phased project, the construction is expected to start early next year. Based on current estimations, the project is expected to be finalized by the end of 2025.

The Site Would Offer Residential and Hotel Units, Additional Amenities

The project called, Hylo Park, gained traction earlier this year after the company submitted a request for rezoning the land from a resort commercial to a mixed-use with the North Las Vegas Planning Commission. The request, submitted early in July, was greenlighted in August following a unanimous voting of the Commission.

Speaking on the topic, Lefton said: “Through this acquisition, we are thrilled to expand our footprint in the vibrant city of North Las Vegas.” Moreover, he pointed out: “We eagerly anticipate contributing to the community and fostering growth and opportunities in this dynamic landscape.”

The project is expected to offer more than 660 residential units, along with a childcare center, shops and recreational and entertainment areas outdoors. Additionally, Agora Realty and Management’s project is expected to offer 150 hotel rooms, different retail and food and beverage outlets. The mixed-use project is also planned to offer two ice rinks.

Ultimately, the project is expected to play a vital role in the revitalization of North Las Vegas by creating new jobs and economic stimulus for the region.

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