In an effort to demonstrate its dedication to maintaining betting integrity, Novibet has officially become a member of the International Betting Integrity Association (IBIA).

Novibet holds operating licenses in several countries, including Greece, Malta, Cyprus, Ireland, and Italy, and has expressed interest in obtaining a license in Brazil.

This membership marks Novibet’s inclusion among over 50 companies and 125 sports betting brands within the IBIA, which aims to safeguard regulated sports betting markets against match-fixing and other integrity threats.

Novibet’s entry into the association follows shortly after Latin American betting operator Aposta Ganha joined the IBIA.

Panagiotis Skyrlas, Novibet’s Chief International Expansion Officer, commented: “At Novibet, our dedication to transparency is at the heart of our operations. Joining IBIA is a clear reflection of this dedication as we continuously strive to set new standards for integrity and excellence in the online betting sector.

“By partnering with IBIA, we are reinforcing our vision to maintain the highest standards and to lead by example. We believe that close collaboration with IBIA will further elevate trust and confidence in the industry, ensuring our customers always enjoy a fair and secure betting experience with us.”

IBIA CEO Khalid Ali stated: “Novibet is a well-established name in the sports betting arena, bringing with it a global customer base that will significantly enhance IBIA’s monitoring network. We are thrilled to welcome Novibet to the association and appreciate the operator’s dedication to utilizing the best integrity protection available worldwide for its sports betting products.

“Maintaining product integrity is crucial to our mission, and we look forward to integrating Novibet into our global sports betting integrity monitoring system.”

In related company news, Novibet recently announced a new partnership with W2, making W2 its latest digital compliance partner.

Source: “Novibet joins the IBIA”. Gambling Insider. May 22, 2024.

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Novibet, a specialist in gambling technology and solutions, announced that it has appointed the experienced Al Alevizakos as its new chief financial officer. In his new position, the appointee will be responsible for the company’s finances, helping it maintain and bolster the profitability of its business.

As highlighted by Novibet, Alevizakos boasts a proven track record of managing top-performing teams on a global scale. His past experiences have seen him in a variety of leadership positions at multiple companies.

Alevizakos, who is also a co-founder of Cookie St, previously served as the managing director of AXIA Ventures Group, a leading regional privately-owned investment banking group. Prior to that, he had a two-year stint at TP ICAP, a leading data broker. His earlier positions include a four-year tenure at KBW, preceded by three years as an analyst at Mediobanca and three years at the business consultancy Deloitte.

Novibet Welcomed Alevizakos to the Team

Novibet welcomed the new hire on board, praising his expertise. According to the company, Alevizakos’ corporate experience and commitment to excellence and sustainable growth will be a “vital ingredient” to the company’s growth journey.

His extensive expertise in capital markets, investment banking, and corporate finance and his broad experience in pivotal leadership finance positions instill in us the confidence that, together, we will embark on a journey to steer Novibet to new heights! Welcome to the team, Al!

Novibet statement

Alevizakos also shared his thoughts on his new position, saying that he is “absolutely thrilled” to join Novibet as its new group chief financial officer. According to him, this job is an “incredibly exciting opportunity” that would allow him to work with a very dynamic and innovative team.

Alevizakos praised Novibet’s robust business and drive for innovation, saying that he is eager to add to Novibet’s growth and success.

Novibet’s commitment to excellence and its forward-thinking approach are truly inspiring, and I look forward to working closely with the talented individuals here to help steer the group towards new heights.

Al Alevizakos, group CFO, Novibet

Two months ago, Novibet teamed up with HungryBear Gaming, which agreed to supply branded Slot Masters products to Novibet in Greece. This deal came a month after Novibet struck a Greek-oriented content deal with NetGaming.

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HungryBear Gaming, a North American gaming studio, has teamed up with Novibet to launch a branded version of the Slot Masters multiplayer game in Greece. Slot Masters is the studio’s most popular title to date and is expected to channel many players toward the operator’s platform.

According to the announcement, HungryBear Gaming and Novibet have worked together to create a brand-new branded version of the popular multiplayer slot. This bespoke version will be exclusively available to Novibet and its players in Greece and beyond.

Slot Masters is an unprecedented three-way head-to-head slot where players actively compete with one another. Participants can use a variety of offensive and defensive tools to affect their competitors’ performance or protect themselves from attacks.

Slot Masters attracted 38,000 players on its release and has cemented itself as a fan-favorite offering and an effective acquisition tool for gambling companies all over the world.

Earlier this year, HungryBear Gaming also penned a distribution deal with Blueprint Gaming, adding its titles to its integration platform.

Novibet Is Excited to Launch the New Product

HungryBear Gaming’s chief commercial officer, Heather Faulkner, commented on the new launch, saying that her team is excited to join forces with Novibet. Faulkner noted that HungryBear is thrilled to launch the branded version of Slot Masters in Greece and see how local players react to the innovative game.

The CCO added that HungryBear Gaming and Novibet share the same commitment to delivering great experiences to players.

Novibet’s dedication to delivering the best gaming experience aligns perfectly with our own vision, and we are confident that our game will resonate well with players in Greece.

Heather Faulkner, CCO, HungryBear Gaming

Novibet’s casino product and CRM director, Fotini Matthaiou, also commented on the matter, expressing his team’s happiness about bringing the “competitive world of Slot Masters” to its players in Greece.

The addition of this unique and exclusive multiplayer game will further diversify our gaming portfolio and demonstrate our commitment to delivering top-tier entertainment options to our customers. The initial launch period has generated great engagement levels, and we’re hopeful this will continue over the coming months.

Fotini Matthaiou, casino product and CRM director, Novibet

Meanwhile, Novibet recently onboarded content from NetGaming, Relax Gaming and BF Games.

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Through a new exclusive link-up with Novibet, NetGaming is now going to deliver its portfolio of games with the company and make its titles available to local audiences, and Novibet’s players in particular.

The partnership is part of NetGaming’s ambitious plan to position its offer well across Europe and continue to deliver exclusive and high-quality titles developed with meticulous attention to design and the overall quality of the product.

NetGaming is planning on further launches in Greece, but for the time being, the company is fully engaged with Novibet as its first gateway into the country, and an introduction of local players to the studio’s award-winning games.

NetGaming has been building a selection of dedicated and highly-enjoyable games and content that combine exciting themes, gameplay mechanics, and features to bring around one of the most fulfilling and worthwhile experiences possible.

As of right now, Novibet will enjoy such NetGaming titles as Lucky Vault, 3 Wild Jokers, Juicy Gold 100, and more, with the full catalogue to be deployed throughout the rest of the year. Commenting on this opportunity Novibet casino product Foteini Matthaiou had nothing but praise to pay the casino’s newest iGaming supplier.

The deal as such is a significant milestone in Novibet’s overall strategy, as the operator is similarly interested to be recognized not just locally in Greece, but also internationally, Matthaiou added:

By joining forces with NetGaming, we are excited to bring an unparalleled selection of innovative and captivating gaming content to our esteemed players.

Novibet casino product Foteini Matthaiou

He further said that Novibet is committed to providing the best possible experience for the players at the brand, and this starts with the inclusion of trusted and respected suppliers such as NetGaming.

NetGaming Confident in Further Growth Opportunities

NetGaming CEO Pallavi Deshmukh was similarly excited to see her company strengthen its presence in yet another important market.

She noted that the supplier has already launched in Belgium, Georgia, the United Kingdom, and not least – Michigan, the United States, with many more to follow.

“We are proud to partner with one of the top operators in Greece. It has been a great collaboration so far and we are looking forward to growing our business with Novibet,” Deshmukh added commenting on the most recent success in Greece.

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Online betting and gaming operator, Novibet, announced today it has reached an agreement to become the Official Betting Partner of the 2023 Tattersalls Irish Guineas Festival.

Three Days of Horse Racing

Under the sponsorship agreement, Novibet would be named sponsor of six of the races that would take place during the last weekend of May at The Curragh Racecourse in Ireland. The deal is the biggest-ever sponsorship of a horse racing event for the European gaming operator.

“We are delighted to be named as the Official Betting Partner of this year’s Irish Guineas Festival in what is the biggest horse racing sponsorship we’ve been involved with so far,” said Karl Riley, country manager for Ireland at Novibet.

The three days of horse racing festival between May 26 and May 28 is one of the biggest events in Irish Flat racing and Novibet’s sponsorship will increase the presence of the operator among fans of horse racing in Ireland and the UK.

The Tattersalls Irish Guineas Festival is considered as one of the most prestigious events in the international racing calendar. Among the races sponsored by Novibet will be the Novibet Emerald Mile which will feature on the opening day of the festival, and the Novibet Guineas Festival Premier Handicap on Saturday.

Raise Profile, Attract New Audiences

“We are very excited that Novibet has selected The Curragh to launch their biggest horse racing partnership to date,” said the manager for Racing and Sponsorships at The Curragh Racecourse, Evan Arkwright.

“… we will work closely with their team to ensure they maximize all opportunities to raise their profile across the extensive global audience that the Tattersalls Irish Guineas Festival attracts throughout all three days,” he added.

The sponsorship of the 2023 Tattersalls Irish Guineas Festival would further popularize the sports betting and gaming operator which is the active sponsor of recently crowned three-times British Champion Jump Jockey, Brian Hughes.

Focused on regulated European gaming and betting markets, Novibet has recently considered markets on the side of the Atlantic, following the partnerships with US entertainment giant Caesars Entertainment to market access in New Jersey, and Big Bola Casinos in Mexico.

The Malta-based operator launched its online offering in Mexico in November – just in time for the 2022 FIFA World Cup event in Qatar. Following its Mexican launch, Novibet boosted its visibility and presence in another Latin American jurisdiction, Brazil, by becoming the primary sponsor of Fortaleza in March.

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Relax Gaming, a leading iGaming aggregator and supplier of unique content, has expanded its presence in the Greek market with a new partnership deal with Novibet. 

Greek Players Gain Access to Relax Gaming’s Top Slots Through Novibet Deal

As part of the new deal, Greek players will have access to Relax Gaming’s extensive portfolio of top-performing slots, including Money Train 2, Temple Tumble 2, and the recently released hit, Book of Power.

This deal marks a significant milestone for Relax Gaming, which was recently awarded an iGaming Supplier License by the Hellenic Gaming Commission at the start of 2023. With this license, Relax Gaming can expand its operations in Greece and tap into the country’s growing online gambling market.

Commenting on the new partnership, Nadiya Attard, chief commercial officer at Relax Gaming, expressed her excitement, saying, “We are absolutely thrilled to have signed this deal with Novibet, as one of the top operators in the Greek market partnering with them puts us in a fantastic position to establish ourselves as a market-leading supplier.”

Foteini Matthaiou, casino product & CRM director at Novibet, also shared her excitement about the partnership. She said: “All of us at Novibet are excited to see our Greek player base gain access to some of the most popular titles on the market. We are delighted to kick-start this successful partnership together, which also includes the exclusive offer of Money Train 2 on our platform.”

With this new deal, Relax Gaming is set to further solidify its position as a market leader and continue expanding its reach in the Greek online gambling market.

Relax Gaming Expands Its Reach with Launches, Licenses, and Partnerships

Relax Gaming has gained a reputation as one of the industry’s leading B2B suppliers, providing more than 4,000 online casino games, including high-performing proprietary slots and content from hand-picked third-party studios via its partnership programs. 

The company was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and was awarded GGA’s Product Launch of the Year for Dream Drop Jackpots in February.

The first months of 2023 were quite busy for Relax Gaming with new product launches, new licenses, and partnerships. The company announced the launch of its latest slot game Money Cart 3 in April but before that, it also released the slot game Book of Power and a sequel to its popular game Wild Chapo. In March, Relax Gaming stepped on the Swedish market and also struck partnerships with Bulgarian live casino production company Studio 21 and British gambling giant bet365.

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Sportsbook sponsorships in Brazil face significantly less stigma than in other countries, as most Brasileirão teams have secured similar contracts. The agreement will benefit both parties, substantially bolster Fortaleza’s coffers and give the Greek bookmaker a significant visibility boost. Novibet is steadily pursuing its Latin America expansion goals and is prepared to invest a lot of funds into establishing solid brand recognition.

Fortaleza Is Now among the Best-Funded Brazilian Clubs

With the Novibet partnership now official, the number of Brasileirão clubs sponsored by betting sites rises to 19. Nearly all the country’s high-profile football teams have partnerships with operators, with Cuiabá as the sole exception after Luck.Bet did not renew their agreement. The extra funds are vital to the clubs’ competitiveness, and gambling sponsorships are substantially less divisive than in most other countries.

The sponsorship is the biggest in Fortaleza’s history and will place it among the best-funded teams in the country. Fortaleza president Marcelo Paz expressed his excitement regarding the deal. He noted that securing such a high-profile sponsor highlighted the club’s achievements and growing fanbase, promising to provide continued value to the team’s newest partner.

It is a sponsorship that will help us directly in our day-to-day activities… and we will do everything… to give the best possible return to the ones who invest in our shirt.

Marcelo Paz, Fortaleza president

The team will receive R$ 20 million ($3,83 million) per season for the next two seasons. In exchange, Novibet’s logo will prominently feature on the club’s shirts, shorts, and sleeves. The Greek operator will also maintain a presence on Fortaleza’s digital channels and display promotional messages at Arena Castelão during the team’s Brazilian Championship games.

Novibet Prepares the Ground for Future Expansion

Partnering with a prominent Brazilian team is another step towards Novibet’s ambitions to expand its Latin American presence. The operator recently successfully launched online in Mexico, partnering with brick-and-mortar casino operator Big Bola. Novibet considers Brazil a valuable and underutilized market. Partnering with a well-loved football team will allow the company to bolster its public perception, easing future expansion efforts.

Novibet president Rodolfo Odoni confirmed Brazil’s position as a strategic market, lauding the nation’s rich sports history and world-renowned football reputation. He lauded Fortaleza as a historic and beloved team, expressing his eagerness to spearhead the operator’s first forays into the country and become a part of its rich sports culture. 

Through this partnership… and the ones to come, we want to become one of the world’s main supporters of Brazilian football.

Rodolfo Odoni, Novibet president 

Despite Novibet’s eagerness, an official Brazilian launch may be challenging given the country’s current political climate. While the government has expressed a desire to update the country’s sports betting regulation, progress is slow. With offshore operators running mostly unchecked, Novibet may need to wait for the market to stabilize before moving in.

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