Leading gaming technology group NOVOMATIC made a significant impact at the international trade fair FIJMA, held from May 7-9, 2024. The event took place at the IFEMA exhibition center in Madrid, where NOVOMATIC Spain introduced the highly anticipated XTENSION LINK Volume 2, the centerpiece of their impressive display.

Major Innovations Unveiled for the Spanish Market

NOVOMATIC Spain’s latest release, XTENSION LINK Volume 2, was showcased in the high-performing BLACK EDITION II 1.49J cabinet, drawing considerable attention from visitors. This advanced arcade game features the exciting GOLDEN SPINS feature, enhancing players’ chances of winning. With ten thrilling titles, Expanding Reels Feature, and Free Games, XTENSION LINK Volume 2 elevates the player experience to unprecedented levels.

Jordi Pedragosa, Commercial Director of NOVOMATIC Spain, commented on the launch: “This cabinet is the result of hard and innovative work that has addressed the needs of our distributors and operators to offer a versatile and attractive experience for their gaming establishments.”

Diverse Product Range Captivates Attendees

In addition to XTENSION LINK Volume 2, NOVOMATIC showcased several other innovative products. The ROYAL LINK, branded as “The Royal Seal for Arcades,” offers exceptional quality and excellence at an attractive price. The NOVO LINE POWER LINK GOLD was also introduced to the Spanish market with an expanded game collection. Other powerful models on display included IMPERA LINK Series 2, CASH CONNECTION Fusion, River Queen Roulette, and CLOVER LINK Xtreme from APEX.

Fresh Offerings for the Hospitality Sector

NOVOMATIC’s local subsidiary presented a range of new products designed for the hospitality industry. Highlights included the NOVO LINE Supra Cash, featuring a diverse games library with three roulette titles, and IMPERA Cash Fusion, combining Progressive Jackpot titles with classic IMPERA games. The second edition of NOVO LINE Power Cash was also unveiled, boasting a series of new titles. All these models were featured in the advanced Winner HD+ cabinet, equipped with the NV22 bill acceptor.

The nearly 1,400 m² stand was a showcase of innovation, with lighting and decorative elements seamlessly integrated with cutting-edge technology to attract visitors. Among the various activities, the “Beat the Champ” event with world table soccer champion Chris Mark was a standout, offering guests an exciting duel.

Bernhard Teuchmann, Managing Director of the Product and Technology Division, expressed gratitude for the opportunity to attend FIJMA: “Participating once again in FIJMA has been a unique experience that has given us the opportunity to strengthen relationships with our customers and show our commitment to innovation. Our most sincere thanks go to all those who worked on preparing and attending this event with the same passion and responsibility that form the essence of who we are.”

About NOVOMATIC

The NOVOMATIC AG Group is one of the largest international producers and operators of gaming technologies, employing over 25,300 staff worldwide. Founded by industrialist Professor Johann F. Graf in 1980, the Group has locations in around 50 countries and exports gaming equipment, system solutions, lottery system solutions, and services to over 120 countries. NOVOMATIC operates gaming terminals and video lottery terminals (VLTs) in some 2,200 electronic and regular casinos and via rental models.

NOVOMATIC AG Group serves as a full-service provider in all segments of the gaming industry through its numerous international subsidiaries, offering a comprehensive omni-channel product portfolio. This includes terrestrial gaming products and services, management systems, cash management solutions, online, mobile and social gaming solutions, as well as lottery and sports betting solutions and other premium products and services. Novomatic

Source: “Something big is coming to Spain: NOVOMATIC launches XTENSION LINK Volume 2 at FIJMA”. Novomatic. May 17, 2024.

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One of the biggest international producers and operators of gaming technology, NOVOMATIC, released its latest interim financial report. In its latest report, the company revealed details regarding its performance for the first half of 2023, or the six months ended June 30, 2023, posting strong growth of revenue and EBITDA, as well as an increase in its number of employees.

Overall, NOVOMATIC posted total revenues of €1.58 billion ($1.7 billion). This result, compared to the €1.32 billion ($1.42 billion) figure from the corresponding period in H1 2022, marked an increase of 20%. EBITDA for the first half of this year hit €386.1 million ($414.9 million), up by 3.9% year-over-year.

Further details released by NOVOMATIC reveal that the operating profit (EBIT) increased as well. The latest financial report unveiled that operating profit this year hit €197.8 million ($212.6 million), representing growth of 22% year-over-year when compared to the €162.1 million ($174.2 million) figure from H1 2022.

NOVOMATIC’s recent interim financial report reveals that the company expanded its workforce as well. For the first half of 2022, NOVOMATIC had 21,721 employees. For the corresponding period this year, the average number of employees at the company increased by 13.2% to 24,590.

“In the first half of 2023, the NOVOMATIC AG Group generated €1,582.6 million in revenues, compared to €1,319.1 million in the same period of 2022. The increase in revenues of €263.6 million (+20.0 percent) is due to the good performance and demand for NOVOMATIC products as well as the acquisitions made,“

reads the new interim financial report released by NOVOMATIC

NOVOMATIC Enjoys Revenue Growth Across All Markets

A breakdown provided by the company revealed that it enjoyed strong growth across all of the markets where it operates. The biggest growth was reported by NOVOMATIC’s Italian operations where revenue increased by €99.9 million ($107.3 million), followed by Germany where it was €49.4 million ($53.1 million) more when compared to H1 2022. The company’s Eastern European operations saw €29.8 million ($32 million) more in terms of revenue, while in Austria, the revenue grew by €21.8 million ($23.4 million).

Within the online sector, NOVOMATIC posted a revenue increase of €21.7 million ($23.3 million) for the first half of this year, while markets within Other Regions saw an uptick of €15.1 million ($16.2 million). In the UK, NOVOMATIC’s revenue increased by €12.6 million ($13.5 million), while for the Netherlands and Spain the company posted an increase of €8 million ($8.6 million) and €5.2 million ($5.6 million) respectively.

After the recent trading period, in July, NOVOMATIC’s African Unit, NOVOMATIC Africa, introduced changes to its management-level team. At the time, the company unveiled it added Sonya Nikolova to its board of directors and confirmed that Alexander Merwald and Muriel Loftie-Eaton will continue to hold their board of directors roles.

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Crown Gaming México has selected Enrique Manjarrez who will be stepping into the new position. He is an important addition to the company’s team of experts, as the man is a seasoned veteran with more than 20 years of relevant experience in the industry.

An Industry Specialist With Excellent Track Record

He first started at Scientific Games back in 2006 and worked as a field service engineer and QA. He was promoted to commercial manager a year after and moved to American Gaming Systems in 2012.

There, he spent another two years as a marketing manager and then shifted to marketing director for Sunny Group of Companies. His most recent professional path took him to Aurify where he worked as brand director and product director from 2019-2022, and then shifted to sales and product director in Mexico in 2022-2023.

He is now stepping into his new role as part of Novomatic’s sprawling network of highly-localized companies and arms. Commenting on his appointment as part of Crown Gaming Mexico, Manjarrez said:

I am excited to be part of one of the largest gaming technology companies in the world. Novomatic is known for its quality products and innovations.

Crown Gaming México commercial director Enrique Manjarrez

The executive offered his thanks to be able to work in his home country and as a part of a global company. Novomatic VP global sales and product management Thomas Schmalzer said that his company was similarly excited to bring someone of Manjarrez’s caliber.

Schmalzer said that thanks to Manjarrez, Novomatic feels confident about growing its local footprint in the country. So far, the company has been present locally for 20 years, and the executive is determined to see this continue. Manjarrez plays an important role in this.

Meanwhile, the company has been pushing out globally. A recent deal saw Novomatic strengthen its Asia-Pacific ties in a bid to further bolster its regional presence and expand into yet more geographies.

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This strategic collaboration aims to strengthen Novomatic’s market presence in some of its most promising jurisdictions, capitalizing on the Asia-Pacific region’s thriving gaming sector. The two companies will leverage their mutual strengths to effectively Novomatic’s innovative gaming products and solutions, ensuring a wider reach and increased accessibility for its offerings.

Both Companies Will Leverage Their Strengths

As a trusted casino sales management and technical support provider, Tecnet Asia brings its expertise and regional knowledge to ensure the smooth operations and efficient distribution of Novomatic’s gaming solutions. The collaboration aims to optimize sales numbers, improve after-sales support and customer service, and enhance the overall experience for partners in the Asia-Pacific.

Tecnet’s over 40 years of experience make the company a natural choice as a distribution partner. Novomatic head of direct sales Christoph Jeitler lauded the other company’s proven networking and technical support capacities. He noted that Tecnet’s in-depth understanding of customer preferences in the region was a perfect fit for Novomatic’s long-term ambitions.

The partnership with Tecnet Asia is another milestone for our strategy to bringing Novomatic gaming equipment back on the map in the Philippine casino market.

Christoph Jeitler, Novomatic head of direct sales

Such an agreement also presents significant opportunities for Tecnet as the company will benefit from Novomatic’s rising popularity and enduring global success. The developer’s industry-leading portfolio of casino management tools and solutions, electronic table games, and video slot cabinets should attract significant interest, bolstering both businesses’ market share.

The Philippines Market Holds Significant Potential

Partnering with a local expert like Tecnet will be instrumental in advancing Novomatic’s ambitions. The developer has set its eyes on the Philippines as a lucrative market for the gaming industry, driven by increasing disposable incomes, rising tourism, and a growing appetite for entertainment. Novomatic recognizes the immense potential in this region, justifying the company’s significant investments.

Novomatic products already have an excellent history of success in the Philippine market, and I am convinced that our portfolio contains many…top-performing solutions for the region.

Thomas Schmalzer, Novomatic VP global sales and product management 

By combining their strengths, the two companies can navigate the unique regulatory landscape, leverage local market insights, and provide tailored gaming solutions that resonate with players. Novomatic’s rising brand recognition and history of success will be invaluable in driving growth as the supplier consolidates its core markets and focuses on new opportunities.

Novomatic’s strategic partnership with Tecnet marks an exciting chapter in the company’s expansion plans in the Asia-Pacific region. Leveraging such a strong distribution partner with a well-established service infrastructure in the Philippines will enable the supplier to enhance its market presence, reach a broader customer base, and mirror its success in other jurisdictions.

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Each year, the Austrian Brand Value Study evaluates businesses and companies in the country, compiling a top 10 list. Within the 2023 ranking, some 180 Australian brands and companies within 16 different industries were probed. The latest Austrian Brand Value Study by the European Brand Institute ranked the leading international provider of gaming technology, NOVOMATIC, among the most valuable brands in the country.

NOVOMATIC ranked second within the new list and also achieved fourth place in the Sustainable Brand Ranking with an AAA rating. The latest ranking recognizes the company’s commitment to growth, dedication to strategic corporate responsibility, as well as ESG programs. In fact, the top 10 most valuable brands list acknowledged NOVOMATIC’s brand value increase of 13.6% for a single year, the most out of any of the brands on the list.

“NOVOMATIC ranks second among the country’s most valuable brand companies in the current Austrian Brand Value Study of the European Brand Institute (EBI) and also achieves an excellent 4th place in the Sustainable Brand Ranking with an AAA rating,“

reads a statement released by NOVOMATIC

The Company Continues to Grow

Johannes Gratzl, NOVOMATIC’s executive board member, shared his excitement about the latest recognition. He explained that the recognition reaffirms the success of the company’s sustainable corporate strategy and commitment to responsible growth and expansion. “Sustainable brands create trust and are an important basis for our business success against the background of the increasing importance of the sustainability dimension,” outlined Gratzl in conclusion.

“The excellent rankings in both the brand value and the sustainable brand ranking once again prove the success of our sustainable corporate strategy, according to which success can only be achieved by embracing our responsibility.“

Johannes Gratzl, executive board member at NOVOMATIC

Around the globe, the company has approximately 23,900 employees. What’s more, NOVOMATIC has a presence in more than 100 countries, and it is famous as the leading gaming technology group for the Old Continent which increased its brand value to €3.45 billion ($3.74 billion). The only company that leads NOVOMATIC within the new top 10 Austrian brands list was the globally-recognized Red Bull.

Earlier this year, NOVOMATIC was recognized for its innovative products in the latest edition of GAT Cartagena. At the leading event for the Latin American market, the company announced the launch of its innovative NOVOVISION casino management system featuring unique biometric technology.

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