Oddschecker Global Media, the leading sports betting publishing group backed by Bruin Capital, announced its rebranding to FairPlay Sports Media (FPSM). Confirmed today, the rebranding comes amid ambitious plans for the company’s expansion across the United States and follows the recent acquisition of SuperScommesse, an Italian sporting network.

In a statement, FPSM revealed that the rebranding seeks to “level the playing field for all sports bettors across pricing, payouts, bonusing, intelligence, and more.” This strategic process is expected to raise the lifetime value for media and distribution partners, as well as operators.

FPSM confirmed its intention to continue delivering tools and technology via its established brands such as SuperScommesse, Whoscored.com and oddschecker. At the same time, the company acknowledged the potential and value it can deliver to the end users and its partners via further expansion of its network across the globe.

“Oddschecker Global Media has today rebranded to FairPlay Sports Media (FPSM), to best deliver its aim to become the world’s most significant sports media network, powered by sports fans, bettors and its market-leading BetTech platform,“

reads a statement released by FairPlay Sports Media

Rebranding Announced during a Busy Period for the Company

Stuart Simms, FPSM’s group CEO, spoke about the rebranding, explaining that it represents more than just a change in the company’s name. “The launch of FairPlay Sports Media allows us to empower our customers to better compete in sports betting, while delivering significant efficiencies and added value to our partners through the use of our game-changing betting technology,” he added.

Additionally, Simms explained that recently, the company completed a number of acquisitions, strengthening its footprint in the global sports vertical. Finally, he predicted that the recent rebranding along with BetTech’s efforts will result in benefits for FPSM’s partners.

“We’ve made various strategic acquisitions – with more in the pipeline – to best place ourselves to create more engagement with sports bettors and the data they need, the independent content they demand, and we’re excited to showcase how this realignment and BetTech focus will benefit everyone in the FairPlay Sports Media Network, particularly in the US market.“

Stuart Simms, group CEO of FairPlay Sports Media

Undoubtedly, Simms is the perfect fit for the group CEO role with FPSM. He has more than 10 years of experience with leading sports and commerce companies, including XLMedia, Rakuten and Microsoft, among others.

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