Omnichannel Archives - Keno Wizard https://kenowizard.com/tag/omnichannel/ The Ultimate Keno Destination for Odds, Tips & Tricks Wed, 22 May 2024 19:56:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://i0.wp.com/kenowizard.com/wp-content/uploads/2023/02/cropped-keno-wizard-icon.png?fit=32%2C32&ssl=1 Omnichannel Archives - Keno Wizard https://kenowizard.com/tag/omnichannel/ 32 32 230792155 BetMGM Doubles Down on Omnichannel Strategy with Rakin’ Bacon Odyssey https://kenowizard.com/2024/05/22/betmgm-doubles-down-on-omnichannel-strategy-with-rakin-bacon-odyssey/ https://kenowizard.com/2024/05/22/betmgm-doubles-down-on-omnichannel-strategy-with-rakin-bacon-odyssey/#respond Wed, 22 May 2024 19:56:51 +0000 https://kenowizard.com/2024/05/22/betmgm-doubles-down-on-omnichannel-strategy-with-rakin-bacon-odyssey/ Global gaming powerhouse BetMGM unveiled the launch of a new slot game that fans in Michigan will be able to try out. The new title is called Rakin’ Bacon Odyssey and was launched in partnership with PlayAGS. The multichannel game will be exclusively available to retail and online players in the Great Lake State. The [...]

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Global gaming powerhouse BetMGM unveiled the launch of a new slot game that fans in Michigan will be able to try out. The new title is called Rakin’ Bacon Odyssey and was launched in partnership with PlayAGS.

The multichannel game will be exclusively available to retail and online players in the Great Lake State. The slot can be accessed by both BetMGM’s online players and visitors of the MGM Grand Detroit property.

Rakin’ Bacon Odyssey is designed to exemplify the advantages offered by BetMGM’s omnichannel strategy. The game is the latest iteration of the fan-favorite Rakin’ Bacon game that was released by PlayAGS in 2018.

Rakin’ Bacon Odyssey will see the return of Cornsquealius, the series’ iconic golden pig. The game is a 3×5 slot that can expand to 6×5 during the bonus feature. More importantly, the game features a whopping 7,776 ways to win and sports four jackpots that can be won online on BetMGM or at the MGM Grand Detroit casino.

The new game will enhance BetMGM’s library of games, which currently features over 2,700 titles. It will also bolster the fan experience at MGM’s Detroit property, allowing players to enjoy the game on dedicated terminals.

The launch aligns with BetMGM’s strategy to leverage its omnichannel advantage to connect online and land-based casino play.

BetMGM Continues Its Omnichannel Strategy

Oliver Bartlett, BetMGM’s vice president, said that his team is excited to be able to exclusively offer Rakin’ Bacon Odyssey.

Rakin’ Bacon Odyssey is a fantastic example of BetMGM’s omnichannel advantage. We are incredibly proud to be the exclusive online home of the newest version of this popular game in Michigan which has proven to be the top state for iGaming.

Oliver Bartlett, VP, BetMGM

Zoe Ebling, AGS’ vice president of interactive, was likewise excited about the launch and the continued partnership with BetMGM. Ebling described the new game as a “pivotal expansion” for the “iconic golden pig.”

This launch underscores AGS’s unique position as a premier provider spearheading the omnichannel experience. Our commitment to seamless, cross-platform gameplay sets us apart in the industry, allowing us to offer extraordinary gaming experiences that bridge the gap between land-based and online venues.

Zoe Ebling, VP of interactive, AGS

Ebling added that the partnership with BetMGM is not merely about following trends but about setting them.

This is not BetMGM’s first omnichannel experience. In February 2023, the digital brand and MGM Resorts International debuted MGM Riches, which represented the brands’ foray into the multi-channel sector. BetMGM and Borgata Hotel Casino and Spa, on the other hand, launched Dual Play Roulette on BetMGM and Borgata Online Casino in August 2023.

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MGM Resorts, BetMGM & Everi Launch Omnichannel Slot MGM Riches https://kenowizard.com/2023/03/03/mgm-resorts-betmgm-everi-launch-omnichannel-slot-mgm-riches/ https://kenowizard.com/2023/03/03/mgm-resorts-betmgm-everi-launch-omnichannel-slot-mgm-riches/#respond Fri, 03 Mar 2023 18:45:01 +0000 https://kenowizard.com/2023/03/03/mgm-resorts-betmgm-everi-launch-omnichannel-slot-mgm-riches/ Using their powerful synergy, the S&P 500 global gaming and entertainment company and the leading sports betting and iGaming operator have created a unique slot experience for US players.  Called MGM Riches, the slot game will enable players to engage in both online gameplay using BetMGM‘s iCasino platform available in New Jersey, Pennsylvania, and Michigan, [...]

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Using their powerful synergy, the S&P 500 global gaming and entertainment company and the leading sports betting and iGaming operator have created a unique slot experience for US players. 

Called MGM Riches, the slot game will enable players to engage in both online gameplay using BetMGM‘s iCasino platform available in New Jersey, Pennsylvania, and Michigan, and classic slot machine gameplay at the 15 MGM Resorts venues spread across the country. West Virginia is also pending release in the near future. 

MGM Riches Created Together with Everi 

The new multi-level game is the result of the collaboration between the two giants and NYSE-listed Everi Holdings, the popular supplier of technology solutions aimed at casino floors. 

MGM Riches features two separate themes: MGM Riches Triple Ruby and MGM Riches 5x Sapphire. Players will enjoy consistent and engaging gameplay no matter which alternative they might select, according to MGM Resorts International’s senior vice president of slot strategy Mike Gatten. 

Gatten further explained the new game has been created with loyal players’ experience at the core, in an attempt to allow them to enjoy their preferred games and cash in their rewards even if they are not physically present at one of their properties.

BetMGM, “Thrilled” to Offer the Pioneer Slot 

BetMGM’s vice president of gaming Angus Nisbet spoke about the launch of MGM Riches, expressing their thrill about being able to offer the “first-of-its-kind slot” while continuing to generate innovative content. 

Nisbet has also explained that the new game will reunite BetMGM’s online casino offerings with MGM Resorts’ beloved destinations. Among them, MGM Resorts’ MGM National Harbor located in Oxon Hill, Maryland, which is currently the most profitable property located outside of Las Vegas. 

While leveraging the omnichannel integration of both MGM Resorts and BetMGM, loyal members part of the MGM Rewards and BetMGM Rewards programs will be given the chance to earn Tier Credits with every new spin. The credits can be earned via both channels and the perks will be unlocked and redeemed later on at any MGM Resorts located in the US. 

Players Can Qualify for Exclusive Member-Only Experiences

Ranging from access to exclusive sporting events, concerts, gaming tournaments, or the yearly Holiday Gift Shoppe experience, members will enjoy a variety of perks. 

They will also be given the opportunity to transfer BetMGM Rewards points to MGM Rewards points and redeem them in exchange for free hotel accommodation, complimentary diners, and additional entertainment at various locations including Borgata in Atlantic City, Bellagio, and ARIA in Las Vegas, or MGM Grand Detroit located in Michigan.

Everi’s executive vice president of sales, marketing, and digital, David Lucchese, called the creation of MGM Riches “another example of MGM Resorts’ and BetMGM’s focus on patron engagement” while also using it to showcase Everi’s capacity to offer exciting gaming experiences created for omnichannel players. 

Just like the rest of Everi’s close to 70 games, MGM Riches will be delivered with the help of their top-tier proprietary Spark Remote Game Server.

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