Onboards Archives - Keno Wizard https://kenowizard.com/tag/onboards/ The Ultimate Keno Destination for Odds, Tips & Tricks Wed, 24 Jan 2024 17:39:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/kenowizard.com/wp-content/uploads/2023/02/cropped-keno-wizard-icon.png?fit=32%2C32&ssl=1 Onboards Archives - Keno Wizard https://kenowizard.com/tag/onboards/ 32 32 230792155 Videoslots Onboards Industry Expert Anna Komemi as COO https://kenowizard.com/2024/01/24/videoslots-onboards-industry-expert-anna-komemi-as-coo/ https://kenowizard.com/2024/01/24/videoslots-onboards-industry-expert-anna-komemi-as-coo/#respond Wed, 24 Jan 2024 17:39:04 +0000 https://kenowizard.com/2024/01/24/videoslots-onboards-industry-expert-anna-komemi-as-coo/ Online casino operator Videoslots has announced the appointment of Anna Komemi as chief operating officer (COO). Komemi boasts nearly twenty years of industry experience and will contribute her substantial insights accumulated at companies like Ladbrokes, Playtech, and Aspire. Her diverse expertise makes her an invaluable addition amidst rising regulatory uncertainties. Komemi Boasts an Impressive Track [...]

The post Videoslots Onboards Industry Expert Anna Komemi as COO appeared first on Keno Wizard.

]]>

Online casino operator Videoslots has announced the appointment of Anna Komemi as chief operating officer (COO). Komemi boasts nearly twenty years of industry experience and will contribute her substantial insights accumulated at companies like Ladbrokes, Playtech, and Aspire. Her diverse expertise makes her an invaluable addition amidst rising regulatory uncertainties.

Komemi Boasts an Impressive Track Record

With a career reaching back to 2007, Komemi has held positions in various Playtech-owned businesses, gaining expertise in poker, risk management, and online support. Her experience extends across diverse jurisdictions, including Israel, Bulgaria, and the Philippines. This expertise gives her a unique outlook on various markets and should bolster Videoslots’ global expansion efforts.

The newly appointed COO expressed her excitement about joining the company and anticipation of contributing to its full potential. She acknowledged the fantastic group of industry professionals at Videoslots and expressed confidence in her ability to bolster Videoslots’ 2024 ambitions, setting the stage for enduring success.

The team is made up of a fantastic group of industry professionals with great knowledge and experience and… I look forward to helping the business develop to its full potential.

Anna Komem, Videoslots COO

In her most recent position, Komemi served as CEO/Executive Manager at Marketplay. She played a crucial role in establishing the white-label casino company in Malta, crafting operational business plans, contributing to strategic development, and bolstering the overall success and growth of the organization. These skills will be invaluable in her new position as she helps propel Videoslots to new heights.

The Company Aims to Expand Its Business

Videoslots exits 2023 with mixed results. The operator achieved several notable successes, concluding strategic partnerships and paving the way for future expansion in high-profile jurisdictions. However, the company faced significant compliance challenges, suffering substantial fines in the UK and Sweden due to AML failings. It can hopefully learn from these mistakes and shore up any regulatory shortcomings.

Ulle Skottling, deputy CEO at Videoslots, expressed delight in welcoming Anna to the team, highlighting her passion and commitment to the industry. Skottling anticipated she would strengthen Videoslots’ team as they aim for expansion in 2024. The operator has revealed plans to launch in the highly-contested North American market, with the company choosing Canada as its gateway country.

She has made a significant impact within the sector over nearly two decades and will undoubtedly strengthen our team.

Ulle Skottling, Videoslots deputy CEO

Based in Malta, Anna Komemi’s role as COO at Videoslots will be instrumental as the online casino operator gears up for strategic growth. The appointment reflects Videoslots’ commitment to onboarding experienced professionals to drive the company’s development and success in the dynamic online casino industry.

The post Videoslots Onboards Industry Expert Anna Komemi as COO appeared first on Keno Wizard.

]]>
https://kenowizard.com/2024/01/24/videoslots-onboards-industry-expert-anna-komemi-as-coo/feed/ 0 6561
QCI Onboards Alicia Hawkins as Gaming Business Intelligence Manager https://kenowizard.com/2023/10/26/qci-onboards-alicia-hawkins-as-gaming-business-intelligence-manager/ https://kenowizard.com/2023/10/26/qci-onboards-alicia-hawkins-as-gaming-business-intelligence-manager/#respond Thu, 26 Oct 2023 15:14:53 +0000 https://kenowizard.com/2023/10/26/qci-onboards-alicia-hawkins-as-gaming-business-intelligence-manager/ Quick Custom Intelligence (QCI), a leading business intelligence solutions provider, has reinforced its team with the appointment of the experienced Alicia Hawkins as its new gaming business intelligence manager. Hawkins boasts 14 years in the gaming industry and will bring a wealth of experience to the team. She excels in driving business improvement through data-driven [...]

The post QCI Onboards Alicia Hawkins as Gaming Business Intelligence Manager appeared first on Keno Wizard.

]]>

Quick Custom Intelligence (QCI), a leading business intelligence solutions provider, has reinforced its team with the appointment of the experienced Alicia Hawkins as its new gaming business intelligence manager.

Hawkins boasts 14 years in the gaming industry and will bring a wealth of experience to the team. She excels in driving business improvement through data-driven strategies and will be a valuable asset to the QCI team.

Hawkins’ career started in tribal gaming where she specialized in slot operations analysis, contributing to revenue growth and enhanced customer experiences. Following that, she joined Boyd Corporate as a database management and data quality control officer. In that position, she helped the company make informed decisions based on reliable data.

Prior to joining QCI, Hawkins served Everi Holdings, further cultivating her gaming industry expertise. She worked together with a number of gaming partners, supplying them with data-driven solutions.

Boasting a Bachelor of Science in Data Science, Hawkins also boasts an impressive skill set that encompasses database management, slot operations analysis and data quality assurance. In addition, QCI’s new hire has impressive abilities in vendor relations and problem-solving.

CEO Thomas Welcomed Hawkins on Board

Hawkins commented on her new position, saying that she feels privileged to be able to join QCI’s team as its gaming business intelligence manager.

QCI beautifully bridges technology with business operations, and as customers gain a passion for data-driven decision making and leverage data for business optimization, I have the privilege of embarking on this journey with them.

Alicia Hawkins, gaming business intelligence manager, QCI

She was welcomed on board by Ralph Thomas, QCI’s chief executive officer. The CEO said that his team is looking forward to seeing the impact the new appointee will have on the company. According to him, she will play an important role in the rollout of new product offerings.

Alicia will ensure data integrity and will lead in educating users on effective software utilization. Her hands-on experience will serve as the foundation for the guidance she provides, enabling our clients to make well-informed, data-driven decisions.

Ralph Thomas, CEO, QCI

Thomas concluded that QCI is certain that Hawkins will be a valuable addition to the team. Her appointment highlights the company’s commitment to providing cutting-edge solutions, the CEO said.

Two months ago, QCI unveiled a partnership agreement with DigitalWin. Earlier this year, the company expanded in Australia with Gaming Dynamics.

The post QCI Onboards Alicia Hawkins as Gaming Business Intelligence Manager appeared first on Keno Wizard.

]]>
https://kenowizard.com/2023/10/26/qci-onboards-alicia-hawkins-as-gaming-business-intelligence-manager/feed/ 0 5472
REEVO Onboards Content from Betsoft Gaming https://kenowizard.com/2023/10/21/reevo-onboards-content-from-betsoft-gaming/ https://kenowizard.com/2023/10/21/reevo-onboards-content-from-betsoft-gaming/#respond Sat, 21 Oct 2023 09:45:36 +0000 https://kenowizard.com/2023/10/21/reevo-onboards-content-from-betsoft-gaming/ REEVO, a fast-growing gaming content supplier and aggregator, has formed a new partnership with Betsoft Gaming, a leading provider of immersive slots, table games and player engagement tools. Under the new deal, REEVO, which seeks to revolutionize the iGaming industry, will integrate Betsoft’s portfolio of innovative casino games into its portfolio. As a result, the [...]

The post REEVO Onboards Content from Betsoft Gaming appeared first on Keno Wizard.

]]>

REEVO, a fast-growing gaming content supplier and aggregator, has formed a new partnership with Betsoft Gaming, a leading provider of immersive slots, table games and player engagement tools.

Under the new deal, REEVO, which seeks to revolutionize the iGaming industry, will integrate Betsoft’s portfolio of innovative casino games into its portfolio. As a result, the former party will be able to deliver elevated gaming experiences to its multiple operator partners.

Betsoft Gaming is popular for its engaging games, with high hit rates, exciting bonus rounds and high RTP. Player engagement is further enhanced through multiple player engagement tools that offer immersive gaming adventures. In addition, Betsoft Gaming’s titles sport visually stunning graphics and offer rapid downloads and seamless mobile gaming development.

REEVO’s partnering operators will now be able to access many engaging games with varying genres, themes and features. As a result, more players will be able to experience Betsoft Gaming’s proprietary engagement tools, including Take the Prize and Tournament.

The deal with Betsoft, which REEVO lauded as a “true frontrunner in the iGaming space,” follows multiple recent agreements between the aggregator and various gambling providers. One of the most recent agreements saw REEVO add Stakelogic titles to its roster.

REEVO currently offers 8,000+ games from more than 70 game providers and counting.

REEVO Will Provide More Content to Its Clients and Their Players

REEVO’s head of sales, Petra Maria Poola, commented on the new deal, saying that it aligns with her team’s commitment to delivering high-quality gaming content to its clients and their players. Poola is certain that the new integration will present benefits to both companies.

With the integration of Betsoft’s innovative games into our platform, we are confident that this partnership will be mutually beneficial.

Petra Maria Poola, head of sales, REEVO

Betsoft Gaming’s head of account management, Fernando Van Velzen, also commented on the matter, expressing his delight about the opportunity to team up with a company “of REEVO’s caliber.”

Betsoft’s award-winning releases deliver the ultimate gaming experience to players and Reevo’s platforms will elevate accessibility. Our shared values and commitment will ensure the development of a long-term and successful relationship for everyone.

Fernando Van Velzen, head of account management, Betsoft Gaming

Earlier this year, Betsoft Gaming launched Supreme 777 Jackpots, an innovative blackjack experience.

The post REEVO Onboards Content from Betsoft Gaming appeared first on Keno Wizard.

]]>
https://kenowizard.com/2023/10/21/reevo-onboards-content-from-betsoft-gaming/feed/ 0 5402
Soft2Bet Onboards Martin Collins as Chief Business Development Officer https://kenowizard.com/2023/10/02/soft2bet-onboards-martin-collins-as-chief-business-development-officer/ https://kenowizard.com/2023/10/02/soft2bet-onboards-martin-collins-as-chief-business-development-officer/#respond Mon, 02 Oct 2023 20:31:59 +0000 https://kenowizard.com/2023/10/02/soft2bet-onboards-martin-collins-as-chief-business-development-officer/ Leading provider of player account management (PAM) platform services for sportsbook and iGaming operators, Soft2Bet, has appointed Martin Collins as its Chief Business Development Officer. Collins brings a wealth of experience in the iGaming sector and will drive Soft2Bet’s growth and expansion in the global B2B betting and gaming markets, helping the company stand out [...]

The post Soft2Bet Onboards Martin Collins as Chief Business Development Officer appeared first on Keno Wizard.

]]>

Leading provider of player account management (PAM) platform services for sportsbook and iGaming operators, Soft2Bet, has appointed Martin Collins as its Chief Business Development Officer. Collins brings a wealth of experience in the iGaming sector and will drive Soft2Bet’s growth and expansion in the global B2B betting and gaming markets, helping the company stand out amidst harsh competition.

Collins Is a Perfect Fit for This Demanding Position

Soft2Bet, headquartered in Santa Venera, Malta, has a strong presence in European regulated markets and aims to grow its footprint in the B2B segment of the global betting and gaming industry. The company has achieved considerable momentum, finalizing several high-profile partnerships to strengthen its position in its most profitable jurisdictions.

The appointment of Martin Collins as Chief Business Development Officer underscores Soft2Bet’s commitment to achieving its growth plans. The new C-level addition has an impressive track record in the iGaming industry, making him an ideal candidate for this leadership role. Collins was excited to begin, noting that the company was in the perfect position to capitalize on its success.

I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals.

Martin Collins, Soft2bet Chief Business Development Officer

Collins previously worked as Director of Sales and Business Development at Gaming Innovation Group (GiG), another Malta-based betting and gaming solution provider. His two decades of relevant experience have fostered a passion and drive to help organizations flourish. Collins’ strategic skills should be invaluable for Soft2bet as he helps the company identify new business opportunities and pursue further growth.

The Company Will Use His Talents to Pursue New Heights

Soft2bet bolsters its leadership team during a pivotal moment as it recently obtained operating licenses for several high-profile European markets like Greece and Romania. Expanding into these new jurisdictions provides the leading supplier with unparalleled opportunities to bring value to operators, accelerating their growth. Soft2bet’s continued investments in its software and technology should allow it to find traction in these markets.

Collins’ appointment will also be instrumental in developing existing markets like Italy. Soft2bet recently secured a stable foothold in the region, giving it direct access to its thriving gambling industry. Soft2Bet CEO Uri Poliavich was enthusiastic about the new appointment, hoping the new CBDO would help the company maintain its impressive momentum.

We’re happy to welcome Martin to Soft2Bet and are looking forward to his vast experience and deep knowledge of our sector getting us to the next level!

Uri Poliavich, Soft2Bet CEO

By onboarding Martin Collins as Chief Business Development Officer, Soft2Bet positions itself for continued growth and success in the international B2B betting and gaming markets. The company’s customer-centric approach and unrelenting focus on innovation allow it to consistently iterate and improve its offering, paving the way for new strategic partnerships and enduring growth.

The post Soft2Bet Onboards Martin Collins as Chief Business Development Officer appeared first on Keno Wizard.

]]>
https://kenowizard.com/2023/10/02/soft2bet-onboards-martin-collins-as-chief-business-development-officer/feed/ 0 5143
NetBet Onboards Games from Spinomenal https://kenowizard.com/2023/08/29/netbet-onboards-games-from-spinomenal/ https://kenowizard.com/2023/08/29/netbet-onboards-games-from-spinomenal/#respond Tue, 29 Aug 2023 00:39:50 +0000 https://kenowizard.com/2023/08/29/netbet-onboards-games-from-spinomenal/ NetBet, a global iGaming and online sports betting operator, has unveiled a new tie-up with Spinomenal, a leading provider of online casino content. Spinomenal, known for its innovative and engaging games, agreed to power NetBet’s offering with new games. According to the announcement, the collaboration seeks to enhance the experience for NetBet’s extensive community of [...]

The post NetBet Onboards Games from Spinomenal appeared first on Keno Wizard.

]]>

NetBet, a global iGaming and online sports betting operator, has unveiled a new tie-up with Spinomenal, a leading provider of online casino content. Spinomenal, known for its innovative and engaging games, agreed to power NetBet’s offering with new games.

According to the announcement, the collaboration seeks to enhance the experience for NetBet’s extensive community of players by supplying them with a new selection of captivating games. The operator’s customers will thus get to enjoy some of Spinomenal’s best titles, such as the popular Majestic King, Demi Gods 2 and Book Of Demi Gods 2.

Spinomenal’s games are very famous among players thanks to their varied themes, great gameplay and engaging features. The company has cemented itself as a provider of best-in-class products, impressive graphics and outstanding mechanics.

The supplier’s desire to innovate and deliver cutting-edge titles is in line with NetBet’s goal to provide players with an “unrivaled online gaming experience.” For the operator, this deal is an opportunity to demonstrate its commitment to diversifying its product offering and delivering new opportunities to fans.

Content Allows NetBet to Remain Ahead of Its Competitors

NetBet’s PR manager, Claudia Georgevici, commented on the new partnership with Spinomenal. She praised it as a “testament to NetBet’s ongoing efforts to provide an exceptional gaming experience” to its players.

According to the PR manager, the partnership will help NetBet remain ahead of the curve.

By joining forces with Spinomenal, we are not only expanding our gaming portfolio but also raising the bar in terms of quality, variety, and player satisfaction.

Claudia Georgevici, PR manager, NetBet

NetBet is an operator with over 20 years of experience in the online casino and sports betting sector. In addition to iGaming and betting, the company also offers live casino, poker and Lotto. Its products are available in multiple regulated markets, allowing fans all over the world to enjoy its products.

The company’s ambition is further highlighted by many recent deals with industry-leading suppliers. This includes recent content partnership agreements with companies such as Platipus, Spadegaming and CT Interactive, among others.

Earlier this month, the company also expanded its portfolio with 50 more games from 7777 Gaming. Around that time, the company’s Italian arm onboarded content from Inspired Entertainment.  

The post NetBet Onboards Games from Spinomenal appeared first on Keno Wizard.

]]>
https://kenowizard.com/2023/08/29/netbet-onboards-games-from-spinomenal/feed/ 0 4698
Star Entertainment Onboards Peter Hodgson, Taking a Decisive Step toward Compliance https://kenowizard.com/2023/07/08/star-entertainment-onboards-peter-hodgson-taking-a-decisive-step-toward-compliance/ https://kenowizard.com/2023/07/08/star-entertainment-onboards-peter-hodgson-taking-a-decisive-step-toward-compliance/#respond Sat, 08 Jul 2023 04:50:58 +0000 https://kenowizard.com/2023/07/08/star-entertainment-onboards-peter-hodgson-taking-a-decisive-step-toward-compliance/ Despite remaining one of Australia’s leading operators, Star remains in a precarious position. Ongoing controversies, falling stock prices, and regulatory pressures have urged the company to take urgent measures or face further damage to its business. Hodgson’s appointment marks the end of Star’s board renewal program, hopefully providing sufficient breathing room to focus on stabilizing [...]

The post Star Entertainment Onboards Peter Hodgson, Taking a Decisive Step toward Compliance appeared first on Keno Wizard.

]]>

Despite remaining one of Australia’s leading operators, Star remains in a precarious position. Ongoing controversies, falling stock prices, and regulatory pressures have urged the company to take urgent measures or face further damage to its business. Hodgson’s appointment marks the end of Star’s board renewal program, hopefully providing sufficient breathing room to focus on stabilizing its business.

Hodgson’s Talents Round Out the Star Management Team

Star Entertainment Group launched its board renewal program in response to the money laundering scandals that rocked the company and the subsequent regulatory scrutiny it faced. The initiative aims to revamp the operator’s governance practices, enhance oversight, and reinforce compliance measures to prevent similar incidents in the future. Its completion marks a significant milestone on Star’s journey back towards compliance.

Peter Hodgson brings a wealth of financial services expertise to his role as a non-executive director at The Star Entertainment Group. He possesses an impressive financial sector background, including executive positions at leading institutions like Judo Bank and Victoria’s Centre for Evidence and Implementation. Star chairman David Foster lauded Hodgson’s expertise, welcoming him to the company.

With his extensive commercial, governance, and risk management experience, Peter is well positioned to contribute to The Star’s remediation and transformation.

David Foster, Star Entertainment chairman

Hodgson’s appointment will hopefully bolster the company’s governance framework and strengthen its risk management capabilities. The new non-executive director’s deep understanding of financial operations and regulatory compliance will be invaluable in rebuilding the company’s reputation and establishing robust controls in line with Australian and international law.

The Operator Is Still in Hot Water

Following the money laundering scandals, Star Entertainment faced intense scrutiny from regulators, investors, and the public. By completely refreshing its leadership team and focusing on experienced professionals like Hodgson, the company demonstrates its commitment to addressing past shortcomings and implementing more robust controls to prevent future breaches. This renewed focus on lasting compliance is crucial to restoring faith in the company and its operations.

With the completion of its board renewal program, Star is ready for a new chapter in its corporate journey. The company has taken proactive steps to address past issues and reinforce its commitment to integrity, compliance, and sound governance. By leveraging the expertise and experience of its new management team, the operator is well-positioned to navigate its current pressing challenges.

Despite Star’s significant progress, the operator is far from redeemed. Substantial fines, ongoing lawsuits, and financial pressures pose significant risks, necessitating a swift and skilled response. The new management team will be hard-pressed to guide the company through these turbulent times, but their combined skills will hopefully prove sufficient for the task.

The post Star Entertainment Onboards Peter Hodgson, Taking a Decisive Step toward Compliance appeared first on Keno Wizard.

]]>
https://kenowizard.com/2023/07/08/star-entertainment-onboards-peter-hodgson-taking-a-decisive-step-toward-compliance/feed/ 0 4019
DAZN Bet Onboards Blueprint Gaming Content in the UK and Spain https://kenowizard.com/2023/04/12/dazn-bet-onboards-blueprint-gaming-content-in-the-uk-and-spain/ https://kenowizard.com/2023/04/12/dazn-bet-onboards-blueprint-gaming-content-in-the-uk-and-spain/#respond Wed, 12 Apr 2023 10:11:25 +0000 https://kenowizard.com/2023/04/12/dazn-bet-onboards-blueprint-gaming-content-in-the-uk-and-spain/ Blueprint Gaming, a leading British gaming studio, has agreed to supply DAZN’s gambling division, DAZN Bet, with content. The new partnership will see the latter company onboard some of Blueprint Gaming’s best slot games. The content will enhance DAZN Bet’s offering in the UK and Spain. The provider’s titles are already live with DAZN Bet [...]

The post DAZN Bet Onboards Blueprint Gaming Content in the UK and Spain appeared first on Keno Wizard.

]]>

Blueprint Gaming, a leading British gaming studio, has agreed to supply DAZN’s gambling division, DAZN Bet, with content. The new partnership will see the latter company onboard some of Blueprint Gaming’s best slot games.

The content will enhance DAZN Bet’s offering in the UK and Spain. The provider’s titles are already live with DAZN Bet in Britain, allowing customers to enjoy some best-in-class titles. The operator will promptly include the games into its Spanish offering as well and, as agreed with Blueprint Gaming, more market launches will follow in the following months.

The games that will make it to DAZN Bet’s platform include proprietary titles such as Eye of Horus, Fishin’ Frenzy and Genie Jackpots. In addition, Blueprint Gaming will power the operator with a comprehensive collection of hit licensed titles, including The Goonies and ted.

The agreement with the UK-based supplier will provide DAZN Bet with a further boost, helping the casino brand expand its global presence. DAZN Bet has cemented its place as a fast-growing iGaming brand and is bullish on further growing its presence. At the same time, the new deal will allow Blueprint Gaming to reach new markets, further consolidating its European footprint.

Blueprint Gaming Praised DAZN Bet’s Growth

The partnership was welcomed by executives from the two companies. DAZN Bet’s chief executive officer, Mark Kemp, shared his thoughts on the new agreement. He praised Blueprint as a studio whose name has become synonymous with online slots entertainment. According to the CEO, adding Blueprint’s content to the DAZN Bet library is an important step for his company.

Kemp added that DAZN Bet is keen on growing beyond the United Kingdom and Spain and will be happy to do so alongside Blueprint Gaming.

Our international market growth ambitions beyond the UK and Spain are high and Blueprint is a high-quality and much-respected gaming content partner to support DAZN Bet’s international growth.

Mark Kemp, CEO, DAZN Bet

Meanwhile, Ryan Collinge, a director at Blueprint Gaming, praised DAZN Bet for having grown so much in such a short time, noting that its brand is now well-known among punters and sports aficionados.

We expect this reputation to grow as DAZN Bet moves confidently into iGaming and sports betting. As such we’re delighted to partner with such a strong international brand. It’s the perfect platform for our content.

Ryan Collinge, director, Blueprint Gaming

In other news, Blueprint Gaming recently inked a side bets licensing deal with Galaxy Gaming.

The post DAZN Bet Onboards Blueprint Gaming Content in the UK and Spain appeared first on Keno Wizard.

]]>
https://kenowizard.com/2023/04/12/dazn-bet-onboards-blueprint-gaming-content-in-the-uk-and-spain/feed/ 0 2732
FanDuel Onboards NBA Legend Charles Barkley for Its Newest Promotion https://kenowizard.com/2023/04/11/fanduel-onboards-nba-legend-charles-barkley-for-its-newest-promotion/ https://kenowizard.com/2023/04/11/fanduel-onboards-nba-legend-charles-barkley-for-its-newest-promotion/#respond Tue, 11 Apr 2023 12:49:05 +0000 https://kenowizard.com/2023/04/11/fanduel-onboards-nba-legend-charles-barkley-for-its-newest-promotion/ FanDuel is employing increasingly creative methods to stand ahead of the competition and resonate with customers. The unique marketing campaign puts the leading sportsbook and fantasy sports operator at the forefront, appealing to generations of NBA fans. FanDuel has recently doubled up on such initiatives, fighting to increase engagement and brand awareness with frequent collaborations [...]

The post FanDuel Onboards NBA Legend Charles Barkley for Its Newest Promotion appeared first on Keno Wizard.

]]>

FanDuel is employing increasingly creative methods to stand ahead of the competition and resonate with customers. The unique marketing campaign puts the leading sportsbook and fantasy sports operator at the forefront, appealing to generations of NBA fans. FanDuel has recently doubled up on such initiatives, fighting to increase engagement and brand awareness with frequent collaborations and special events.

Attracting a high-profile NBA personality like Charles Barkley is a natural move for FanDuel, relying on the star’s candid and entertaining personality to reach new audiences. Barkley is a beloved basketball world figure, known for his on-court performances and role as a television analyst for TNT’s NBA coverage.

The “Think Like a Player” campaign will utilize deepfake technology to generate a version of Barkley from the 1990s called Young Chuck. The NBA legend will interact with his younger self, helping fans use FanDuel’s Same Game Parlay offerings. FanDuel EVP of marketing Andrew Sneyd was excited to launch the initiative and tap into Barkley’s substantial fanbase.

This campaign will… give us the opportunity to flex our creative muscle and demonstrate how we’re reaching our target audience in unique ways.

Andrew Sneyd, FanDuel EVP of marketing

In addition to relying on Barkley’s popularity, FanDuel will entice new customers with a limited-time signup offer, giving them $150 in site credit just for making a first bet of $5. The operator also hinted at more bonus offerings coming throughout the postseason. Such aggressive marketing is becoming increasingly common as companies seek to increase their exposure in the dynamic US sports betting market.

FanDuel Doubles Down on Flashy Marketing Campaigns

The collaboration with Barkley is part of FanDuel’s broader media strategy. At the beginning of April, the operator expanded its partnership with The Ringer, a digital media company known for its sports coverage and analysis. Its audience predominantly consists of sports fans interested in daily fantasy sports and online sports betting, making the collaboration a natural fit.

The two companies will collaborate to create new sports shows and adapt several popular video podcasts for FanDuel TV. Their partnership should provide valuable exposure and engagement for both parties. The enhanced platform will also be the perfect place to showcase the “Think Like a Player” campaign airing throughout the play-in tournament.

FanDuel’s continued reliance on flashy, impressive promotional campaigns goes against industry trends but has so far netted mixed results. The operator’s Super Bowl LVII ad largely failed to justify the $7 million investment, garnering conflicting opinions from fans. However, FanDuel appears confident in such an approach and is seeking increasingly more creative ways to reach out and attract new users.

The post FanDuel Onboards NBA Legend Charles Barkley for Its Newest Promotion appeared first on Keno Wizard.

]]>
https://kenowizard.com/2023/04/11/fanduel-onboards-nba-legend-charles-barkley-for-its-newest-promotion/feed/ 0 2721