Pariplay, a subsidiary of the leading B2B provider NeoGames, has teamed up with Tipico’s US arm. Under the deal, the gambling operator will onboard some of Pariplay’s best games, expanding the provider’s presence in North America.

As agreed, Pariplay will leverage its proprietary studio, Wizard Games, as well as its aggregation platform, Fusion, to inject a variety of titles into Tipico US’s offering in New Jersey. As a result, players in the state will get to experience some of the best games the NeoGames subsidiary has to offer.

Tipico already partners with Pariplay in Europe, offering its games to local audiences. The addition of the supplier’s content into the operator’s online casino in New Jersey reinforces the companies’ existing partnership, allowing them to strengthen their businesses in North America.

According to the two parties’ official announcement, Pariplay’s content is set to be integrated into Tipico’s platform in the Garden State in the first quarter of 2024.

The partnership with Tipico follows a similar deal that Pariplay inked with RSI a month ago. In August, Wizard Games also delivered content to the Atlantic Lottery in Canada.

The Deal Will Take Pariplay and Tipico to New Heights

NeoGames’ president and head of iGaming, Tsachi Maimon, expressed his thoughts on the new deal, saying that his team is looking forward to supplying a “wealth of fantastic content” to Tipico US and reinforcing its recently updated online casino in NJ.

Following our successful collaboration in the European market, we can’t wait to bring our Wizard Games and Fusion offerings to even more players in North America, a key region for us.

Tsachi Maimon, president & head of iGaming, NeoGames

Maimon concluded that his team’s experience with regulated states has been very good so far. Because of that, he is certain that the deal with Tipico will “take Pariplay to new heights.”

Adrian Vella, Tipico US’ chief executive officer, also commented on the matter, reflecting Maimon’s optimism about the deal.

As we celebrate the launch of our new and improved, industry-leading online casino platform in New Jersey, we’re ecstatic to be able to offer Pariplay’s market-leading content to our player base in the new year.

Adrian Vella, CEO, Tipico US

Vella added that the Wizard Games portfolio and the expansive Fusion offering will be a great addition to Tipico’s portfolio.

Prior to the current partnership, Tipico also onboarded games from Wazdan, another leading gambling content provider.

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NeoGames subsidiary and leading content provider and aggregator, Pariplay, continues to expand its global footprint after announcing a new important partnership. The company unveiled Thursday it joined forces with Bet Network, paving the way for its expansion in the regulated gambling market in South Africa.

Under the terms of the new agreement, Pariplay will leverage Bet Network’s presence and knowledge within the market. The collaboration will see the leading aggregator utilize Bet Network’s National Manufacturing License to deliver its games within the regulated market in the country. Such titles would include games from Pariplay’s Wizard Games studio, along with third-party titles delivered via Ignite.

The Western Cape Gambling and Racing Board will initially certify Pariplay’s products for the region. Additionally, the aggregator confirmed it will consider further expansion in South Africa soon.

Iain Gutteridge, Bet Network’s managing director, was thrilled to see the company team up with Pariplay. He explained that the aggregator delivers an extensive range of games that are already popular with fans across the globe.

Moreover, Gutteridge predicted that Pariplay’s content would be well-received by the local players, allowing the company to expand its reach rapidly. “By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership,” he said in conclusion.

“Pariplay brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.“

Iain Gutteridge, managing director of Bet Network

The Leading Aggregator Continues to Expand

The latest collaboration complements Pariplay’s growth trajectory. Last month, the aggregator further expanded its presence by adding games from the up-and-coming iGaming provider, Boldplay, to its Fusion platform. That collaboration enabled the iGaming content supplier to reach new customers across the globe.

Elsewhere, seeking expansion into Latin America, Pariplay joined forces with Eyas Games back in July. Teaming up with the prominent operator for the region further expanded the aggregator’s global footprint.

“South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximize our reach in the country through their local insight and knowledge.“

Andrew Maclean, VP of sales at Pariplay

Andrew Maclean, Pariplay’s VP of sales, acknowledged the importance of the South African market for the company. Highlighting the incredible opportunities that the market holds, he said that Pariplay is excited to join forces with Bet Network.

Maclean explained that Pariplay’s content is well-received across different markets around the globe. Finally, he predicted that the collaboration would bring thrilling experiences for players in South Africa.

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The operator in question, Eyas Gaming, is a respected name in Germany with a strong presence in global markets. The company is also backed by Gauselmann Group which puts it in a strong position to help Pariplay deploy its first and third-party content.

Eyas Gaming to Roll Out with Pariplay Games in LatAm

Brazil is hailed as a strategically important market for both companies which are keen to continue growing their global footprint with one of the largest markets in the world that is undergoing significant regulatory and industry changes as of right now.

Pariplay will use its Fusion aggregation platform to ensure that it puts forward its own original content as well as the content of third parties. This comes with a range of back-office conversation tools that will bring even greater value to players in the long run.

Among the original content that is brought on by Pariplay are games by Wizard Games, with more than 130 quality releases, including The Frog, Book of Eternal Romance, and not least, Princess Celina.

Pariplay is in a good position to continue growing in Latin America, as the company has received licenses in both Panama and Argentina and will be looking to continue gathering momentum in the sector. Pariplay VP of Sales Andrew Maclean welcomed the opportunity to be working with Eyas Gaming.

He described it as an important operator that showed plenty of potential and had many excellent plans charted out. In praising Eyas Gaming, Maclean added:

Their particular focus on Brazil and Latin America is important to us at Pariplay®, as we seek to expand and strengthen our foothold in the region. We look forward to a successful future working alongside Eyas Gaming.

Pariplay VP of Sales Andrew Maclean

Eyas Gaming head of product Jack Anthony was similarly happy to see Pariplay bring its extensive portfolio of games with the provider. Thanks to this collaboration, Eyas Gaming will actually be venturing into the market with an outstanding selection of games that will give it a strong start in any market.

Their Fusion platform brings with it plenty of wonderful games from suppliers across the world, and with their Wizard Games portfolio to boot, we’re confident our players will embrace all that Pariplay has to offer,” Anthony concluded.

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Pariplay, the leading content provider, aggregator and NeoGames subsidiary, announced a new collaboration with DraftKings for the market in New Jersey. Details regarding the new content agreement released Monday reveal that the leading betting and gaming company will benefit from Konami Gaming content. The new collaboration marks the debut of Konami Gaming’s captivating games for customers in New Jersey via DraftKings.

The recently announced launch comes after Konami Gaming’s content was integrated into Pariplay’s Fusion aggregation platform. By introducing games from the leading provider, DraftKings strengthens further its position in the Garden State, bringing thrilling games to its growing customer base.

Konami Gaming is globally recognized for its engaging portfolio of games for the online and offline verticals. The recent integration into Fusion enables the casino games developer to bring some of its most popular land-based casino titles to new players. Thanks to the new collaboration, DraftKings players in New Jersey will be able to tap into a wide range of games, including fan-favorite popular classics and upcoming hits. As a leading developer of games, Konami Gaming’s content brings unique and engaging experiences.

DraftKings Expands Content Offering in New Jersey

Shivan Patel, Pariplay’s VP of North America, spoke about the leadership position that Konami Gaming and DraftKings hold within the regulated gambling market in North America and around the globe. She explained that allowing thrilling titles to supercharge the betting and gaming company’s offering in New Jersey marks an exciting moment for Pariplay. Finally, Patel pointed out: “Konami’s heritage in the land-based sector plays very well with online players and with such a large audience to put its game in front of through DraftKings, the potential of this launch is huge.”

“Both DraftKings and Konami are iconic names both in North America and around the world. Connecting both parties to players is a very exciting moment for us.“

Shivan Patel, VP North America at Pariplay

The delivery of Konami Gaming content for DraftKings in New Jersey complements Pariplay’s growth in North America. The latest collaboration further strengthens the company’s position as a leading aggregator for the continent.

At the same time, the deal boosts DraftKings’ offering. The new content agreement with Pariplay comes after the betting and gaming company recently boosted once again its offering in New Jersey. This happened after DraftKings launched content from Pariplay’s in-house games studio, Wizard Games.

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Pariplay, a NeoGames-owned content supplier and aggregator has signed a new content partnership with Zitro Digital, a provider of online gambling. As agreed, the latter company will inject content into Pariplay’s Fusion aggregation platform.

The partnership will expand Zitro Digital’s presence, allowing it to benefit from the extensive reach offered by the Fusion platform. Zitro, which already enjoys a strong presence in land-based casinos, will thus be able to expand its online foothold as well.

As per the agreement, Zitro Digital will bring its famous bingo and slots into Pariplay’s platform, allowing the latter company to launch this content with many prominent operators in various key markets.

The agreement is in line with Zitro Digital’s ambitious growth plans. A leader in retail gambling, Zitro now seeks to replicate its success in the digital sector. The company’s content enjoys a lot of popularity in Latin America and Spain and is steadily growing in other regions as well.

As for Pariplay, the new deal will boost its Fusion content offering, powering it with many new titles. The platform recently onboarded content from other notable gambling content suppliers, including EQL Games and Galaxsys. The platform currently encompasses some 14,000+ games from more than 120 suppliers and comprehensive back-office conversion and retention tools.

Zitro’s Content Is a Perfect Fit for Fusion

Zitro Digital’s chief operations officer, José Javier Martí, said that his team is always looking to deliver cutting-edge tech and content to the iGaming sector. To that end, his team chose to collaborate with Pariplay and integrate its content into the Fusion platform. As a result, Zitro’s content will now reach many new operators.

We’re world leaders in video bingo and our slots have seen continued growth due to their differentiation and innovation, so we’re keen to expand our presence online and bring our games to even more players together with Pariplay.

José Javier Martí, COO, Zitro Digital

Meanwhile, Ashley Bloor, Pariplay’s director of partnerships, said:

We’re proud of how much our Fusion offering has grown, and Zitro Digital is a fantastic addition to the platform.

Ashley Bloor, director of partnerships, Pariplay

Bloor explained that Zitro Digital’s high-quality content, top-range tech and commitment to innovation are well-suited for the fusion platform. She added that her team is always looking to expand the platform with the best titles from the very best suppliers.

Bloor concluded that she is certain the current deal is the start of a strong and successful partnership.

Elsewhere, Zitro Games agreed to deliver more games to the VICCA Group in Colombia.

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The latest top-level employee to join the company is Irina Roman, which will serve as the company’s new head of account management and remain laser-focused on Pariplay’s main objective – to sustain its growth internationally.

Adding a Strong Veteran Who Understands Growth

The appointment comes on the heels of many similar additions to the company, and promotions from within, which are designed to make Pariplay a more flexible and agile business that is able to continue to scale its operations across entire continents, with a strong focus on North America and Europe.

The company has been signing a string of partnerships to make this happen. In the meantime, Roman is a truly-seasoned veteran who has worked for many of the world’s top-performing companies, including Enteractive, EveryMatrix, and NetEnt. She has most recently worked as senior customer success manager at TrueLayer and is now joining Pariplay on this new professional journey.

The appointment was naturally welcomed by Pariplay CCO Enrico Bradamante who too has been delighted to have the opportunity to add a strong team member and pursue further growth in regulated gambling markets across the world. Bradamante said:

Irina has a wealth of experience under her belt and brings valuable knowledge and insight to the table. We have every faith that she will directly contribute to bolstering our brand and elevating us to new heights.

Enrico Bradamante, CCO, Pariplay

Sustainable Growth Is Modus Operandi for Pariplay

Meanwhile, Roman was similarly excited to have this opportunity to be a part of the Pariplay team and help build and scale the company’s offer. She added that it would be her goal to strengthen relationships with existing clients and foster closer relationships with partners.

Pariplay’s most recent appointment prior to Roman was signed earlier this month with Ashley Bloor becoming director of partnerships, as the company is looking to scale up. All the while, the company has been projecting strength in several markets by teaming up with new local partners and adding more studios to its powerful aggregation solution.

Pariplay was renewed for a B2B license in Sweden and the company helped Caesars Entertainment get a content power-up through Wizard Games for its iGaming operations in Ontario.  

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Pariplay will now see Ashley Bloor steer the company’s expansion efforts in securing new clients in Europe and North America, as well as beyond. As a professional, Bloor has more than ten years of experience working for prominent companies, including as head of operations for RGS at EveryMatrix, William Hill, bet365, Gala Coral, and Gaming Innovation Group.

Pariplay Brings More Expertise to Bolster Expansion

Bloor will leverage the power of the Ignite and Fusion brands and their product offerings, which are designed in such a way as to make it easier for Pariplay to strike new partnerships and maximize the value and efficiency of such partnerships.

Pariplay is also doubling down on its North American footprint, which means that Bloor will be tasked with the company’s regional growth there. Pariplay CCO welcomed the appointment of Bloor. Enrico Bradamate said:

We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator.

Pariplay CCO Enrico Bradamate

Pariplay’s own Bloor was similarly pleased with the partnership opportunity and added that she was looking forward to assuming her new responsibility and further developing existing relationships as she builds new ones.

“look forward to building on our existing partnerships and creating new synergies as we continue on this journey,” Bloor stated. Pariplay has been building up its footprint methodically in the meantime. The company teamed up with Galaxsys, signing a distribution deal with the supplier. Pariplay similarly did not miss its chance to secure and expand its reach in Sweden, securing a B2B license.

The company also integrated Wizard Games with Caesars in Ontario, Canada and is constantly on the lookout for new opportunities to bolster its global footprint.

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Thanks to its tie-up with Pariplay, which is part of NeoGames Group, Galaxsys will have the opportunity to expand the reach of its skill games vertical and team up with new companies. Pariplay provides aggregation solutions that make it easier for suppliers to access new operators, brands, and their audiences. Galaxsys has previously struck similar deals with Markor Technology and Relax Gaming.

Galaxsys Brings Non-Linear and Innovative Content

Galaxsys brings its Fast Games portfolio, which focuses on a brand new type of gaming content that is designed to be quick, dependable, and lead to high levels of engagement between operators and their customers. As a result, the games available to Pariplay’s audiences right now include instant, crash, and mine titles, along with excellent non-traditional slots and Plinko experiences for everyone to try.

Galaxsys SVP of sales and business development Gil Soffer welcomed the opportunity to see his company work with Pariplay and the company’s Pariplay Fusion aggregation platform. Soffer hailed Pariplay as a tier-one operator and a company that has demonstrated its clear commitment to matching suppliers and operators.

Our portfolio comprises over eighteen fast and skill games, several crash games, fast table games, keno, and Asian games, and focuses on innovation and player engagement. We aim to provide thirty new fast games by the end of 2023.

Galaxsys SVP of sales and business development Gil Soffer

Soffer further added that the tie-up with Pariplay will significantly help Galaxsys enhance the player game experience, back-office conversion and retention.

Galaxsys is Happy to Work with Pariplay on Expanding Reach

The two companies’ combined resources would now mean much better results across the board for everyone involved, with Galaxsys aiming to roll out its products with international partners and operators that are part of Pariplay’s sprawling aggregation ecosystem.

Galaxsys head of sales department Teni Grigoryan was similarly pleased with the opportunity. He welcomed the opportunity to be working with Pariplay and said that the company would make it possible for the supplier to integrate its large portfolio of games in a seamless and efficient manner. “We look forward to supporting Pariplay over the months ahead as our products increase,” Grigoryan said.

Pariplay has been making sure to help partners globally. The company recently teamed up with Urgent Games, adding it to the Fusion platform for expanded reach. The company similarly helped with the integration of Wizard Games for the iGaming market in Ontario with Caesars Entertainment.

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Push Gaming and Pariplay, two suppliers of gambling content, have received permission to offer their products in Sweden. The B2B companies have officially secured a license from the Spelinspektionen and are ready for the new market requirements.

For reference, starting July 1, 2023, gambling suppliers in Sweden will be required to have a gaming software license before they can offer their products in the country. Since Sweden is a key market for Push Gaming, obtaining such a license was imperative for the company.

For Push Gaming, this new license means that the operator will be able to continue powering operators with games such as Giga Jar, Retro Tapes, Big Bamboo, Jimmin’ Jars and Razor Shark.

Pariplay, on the other hand, will continue powering the biggest local iGaming operators with aggregated content, as well as with games from Wizard Games, its proprietary studio. Under the terms of the license, the company will be able to offer its products undisrupted for the next five years.

Both companies are among the first suppliers to receive the new license.

The Two Companies Are Glad to Have Secured the Licenses

Representatives from Push Gaming and Pariplay commented on their newly-secured licenses. Fiona Hickey, Push Gaming’s director of new businesses and markets, said that her team is glad that the company will remain in the Swedish market even after the new rules go live on July 1.

According to her, the new license attests to Push Gaming’s commitment to focusing on regulated markets and responsible gaming. She concluded that Swedes will be able to continue enjoying the best games Push Gaming has to offer.

Meanwhile, Pariplay’s managing director, Adrian Bailey, said that Sweden is a key market for his company, which currently aggregates more than 14,000 games from dozens of developers. He said that his team is happy that it will not be forced to exit the country.

We’re committed to keep being the leading aggregator in regulated markets, and look forward to continuing to entertain our Swedish players for many years to come.

Adrian Bailey, MD, Pariplay

Bogdan Barbacaru, Pariplay’s head of compliance, also shared his thoughts on the matter, thanking the Spelinspektionen for allowing the company to continue operating in Sweden. Barbacaru said that his team is excited to keep growing in Sweden and continue strengthening its local foothold. He hopes that Pariplay will continue to expand its presence in Europe as a whole.

Speaking of the two companies, Push Gaming just released a new slot game called Dino P.D. Pariplay, on the other hand, recently added Urgent Games to its Pariplay Fusion platform.

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Provider of iLottery and iGaming solutions NeoGames SA announced today that its subsidiary, Pariplay, signed an agreement with DraftKings to launch content in New Jersey.

Starting in New Jersey

The new content deal with DraftKings will allow Pariplay to make its mark in the growing North American online casino market, starting in New Jersey and expecting to expand into Michigan and West Virginia later on.

“DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature,” commented the president of NeoGames, Tsachi Maimon, outlining that launching content with the Boston-based operator serves as “a huge statement of intent” for Pariplay’s and its parent’s expansion plans in North America.

The agreement will see content developed by Wizard Games, NeoGames’ in-house casino games studio, become available for online casino players with DraftKings in the Garden State. Players will get access to the hugely popular title, Spirit of Mustang, as well as other successful games localized for the US market.

The launch will also include a large selection of top-performing third-party titles and content available exclusively through Pariplay in a collaboration that is set to become the latest major step made by the aggregator in North America.

Featuring thousands of game titles developed by industry-leading game studios, and a suite of back-office conversion and retention tools aimed at enhancing player value, Pariplay’s Fusion platform established its presence across North American markets and is now seeking to consolidate its position as the leading aggregation platform on the continent.

Further Expansion on the Cards

With licenses to provide its games in New Jersey, Michigan, West Virginia, Pennsylvania, and Connecticut, NeoGames is planning to expand Pariplay’s presence with DraftKings in these jurisdictions in the future, pending agreement, licensure and regulatory approval.

Pariplay content is already available in Michigan with BetMGM Casino after NeoGames and the online gaming brand teamed last year to bring titles such as Spirit of Mustang and Wolf Riches to players in the state.

Outside of North America, NeoGames continued strengthening its position in European markets such as Sweden, where it signed a distribution deal with ATG to provide the sports betting and gaming operator with its Fusion aggregation platform, Wizard Games-developed and selected third-party titles.

Last month, NeoGames launched its sports betting and lottery solution for the first time in Brazil, following an agreement with Intralot do Brasil signed in June last year to introduce iLottery and sports betting solutions via Intralot’s Loteria Mineira.

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