Liquor & Gaming New South Wales announced that it will be responsible for overseeing the upcoming cashless gaming technology trial in the Australian state and invited industry bodies to participate. Hosted by The Independent Panel on Gaming Reform, the trial will explore the potential of cashless systems to change gambling in NSW.

According to the announcement the panel has now issued invitations for venues and technology providers to apply to participate in the trial.

Applicants should meet certain standards and must be committed to protecting the market from harm and fraud, the regulator explained.

Applicants should meet the minimum requirements set by the Independent Panel to take part in the cashless gaming trial, including harm minimization protections, anti-money laundering protections, and data security and privacy protections, and specific requirements for venues.

Liquor & Gaming NSW statement

Companies have until October 13 to apply for the trial.

The Trial Will Help NSW See If Cashless Gaming Is Worth Investing In

Cashless gaming has been one of the hot topics of the gambling industry in the Australian state for several months now. Many believe that the statewide implementation of the technology will help to prevent gambling-related fraud while protecting at-risk consumers from harm.

However, certain parties, including local industry groups, remain skeptical of the technology and its potential, with many arguing that it may prove to be nothing more than an expensive risk.

In any case, Liquor & Gaming NSW wants to give cashless gaming a chance and see if the technology can usher in a new era of compliance. The trials will help the authority assess how the solutions operate in practice.

An independent researcher will evaluate the effectiveness of cashless gaming by leveraging customized research methodologies.

Liquor & Gaming NSW hopes that the research will lead to a change in player behaviors, mitigating harm and preventing illicit activities.

Cashless gaming trial runs will run for three or more months, allowing the regulator and independent researcher to gather enough data.

A few days ago, the NSW government allocated $100 million to combat gambling harm as the state seeks to reduce the problem gambling rates. The investment came from the redirection of fines imposed on Star Casino.

The investment is notably a part of the Minns Labor Government Budget and reflects a dedication to preventing gambling harm and gambling-related crime.

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The world’s premier gathering of commercial and tribal gaming professionals, G2E, is planned to take place next month between October 9 and October 12. The much-anticipated event for the gambling sector will feature a dynamic keynote with recognizable executives from the industry. The keynote will precede the grand opening ceremony of the expo floor on Tuesday, October 10, 2023, at 8:30 AM at the Venetian Expo in Las Vegas, Nevada. Industry executives, including CEOs from MGM Resorts, Churchill Downs and Entain are set to participate in the upcoming keynote.

A panel sponsored by Everi titled “G2E Welcome and View from the Top: CEO Outlook 2023,” will feature CNBC’s Contessa Brewer as a moderator. Bill Carstanjen, Churchill Downs’ CEO, Jette Nygaard-Andersen, Entain’s CEO, as well as Bill Hornbuckle, MGM Resorts International’s president and CEO, will participate in the upcoming discussion.

Moreover, the panel will be joined by Bill Miller, the American Gaming Association’s CEO and president. The speakers at the exciting keynote event will discuss different market trends and opportunities. They will also speak about the current outlook of the gambling sector and make predictions about its future.

AGA’s Boss, Thrilled to See Gaming Executives Join the Keynote

Sharing his excitement, Miller revealed that it is thrilling to see top industry executives participate in the keynote discussion ahead of the G2E expo floor. He spoke about the extensive experience, knowledge and deep understanding of each of the panelists while explaining that they will discuss the future and possible challenges the sector may face.

“We are thrilled to welcome some of the biggest names in gaming to the G2E 2023 keynote stage, each bringing decades of experience and unique perspectives as they discuss the opportunities and challenges that lie ahead for our industry.“

Bill Miller, CEO and president of the American Gaming Association

According to Miller, the early G2E events help outline different trends for the future of the gaming sector. “From keynotes and conference sessions to the expo floor, G2E 2023 will be the catalyst for the deals and ideas that will propel our industry forward,” added AGA’s president and CEO. Finally, he said that he is looking forward to the exciting event for the gambling sector that will provide unique networking and business opportunities.

Recently, AGA revealed that the revenue reported by US commercial gambling operators soared in July. Earlier this month, the Association confirmed that the US commercial gambling industry has seen $5.39 billion in revenue for July, a figure complemented by strong online sports betting results and growth in land-based gambling activities.

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During this year’s upcoming SBC Summit Barcelona to be held from September 19 to 21 at the Fira de Barcelona Montjuic, Groove Gaming, the world’s fastest-growing content aggregator based in Curacao, intends to showcase its brand alongside its newest message which says “we are aggregation” to the international online gaming community at its stand CG810.

Rebranded brand

The firm recently rebranded and part of the rebranding process was a site introduced at www.GrooveTech.com along with a “dedicated” webpage put together for the aforementioned summit.

Officially in the iGaming industry for 7 years, the aggregator has long been officially recognized as an implementer of reliable and stable technology related to global solutions, as a flagship content supplier with more than 100 flagship content partners, more than 100 newest games debuting every month and more than 15,000 games available in a large game library.

The company collaborates with “tier-one” operators and beyond to modify technology solutions that bring high-speed performance and maintain income from aggregated content ranging from live casino and slots to table games and poker, as well as suite of the latest crash games. In addition, few of the firm’s effective marketing tools involve tournaments, free spins, jackpots, promotions, quests and anything involving gamification.

Although Groove is rightfully known for its solutions in the field of technology that revolve around sweepstakes and crypto currencies, among others, the company’s real aces are “innovations around Groove’s data-driven information, such as insightful reports, the new recommender and a host of smart lobby tools,” which have largely been in the headlines during recent months.

Commenting on the innovations and technology that the aggregator will showcase at its stand during the summit, Yahale Meltzer, Co-Founder and Chief Operating Officer for Groove, commented: “In the Casino and iGaming Zone, event visitors can learn about the keys to creating a successful casino offering by visiting the Groove stand. The Groove team at the show look forward to guiding operators, casinos and game providers through the potential and the challenges of various casino products and innovations; as well as explaining how our new recommender is literally a game-changer for casino management.”

Description of SBC Summit Barcelona

The aforementioned SBC Summit Barcelona represents a conference and “exhibition” for international flagship companies in online gaming and sports wagering who come together to talk about the “future” of both industries, share their expertise and form strong alliances in 38,000 square meters of conference area, which would expect more than 15,000 participants and more than 350 exhibitors involving Groove.

Source: “Groove Proudly Proclaims “We Are Aggregation” for SBC Barcelona”, European Gaming, September 11, 2023

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