ItalyDigitalEjis, a leading software development company specializing in responsible gaming, has formed an exciting partnership with Exalogic, Italy’s premier gambling platform provider. This collaboration marks a significant milestone in the Italian gaming landscape, particularly in enhancing responsible gambling practices and preventing addiction.

Predictive Software for Safer Gaming

DigitalEjis has developed a groundbreaking software solution that can predict the onset of gambling addiction before a player places their first bet. Unlike existing tools that detect addiction only after compulsive behavior has begun, DigitalEjis’ predictive software allows operators to tailor the betting experience for each customer from the start. This innovative approach enables operators to offer their players the safest and most engaging environment possible, setting a new standard in responsible gaming.

Exalogic, known for its robust and reliable gambling platform, has selected DigitalEjis as its exclusive partner for predictive and anti-addiction products. This strategic alliance ensures that responsible gaming practices are deeply integrated into the Italian gambling landscape. By incorporating DigitalEjis’ cutting-edge technology, Exalogic can provide a safer, more responsible gaming experience for its users.

Embracing the Italian Market

Dr. Ian McLoughlin, Founder and CEO of DigitalEjis, expressed his excitement about the partnership: “It’s great to see how wholeheartedly the Italian market has embraced DigitalEjis through this agreement with Italy’s number one platform provider and value-added services partner to the gambling industry.” This collaboration positions DigitalEjis as a leader in the Italian market, setting a precedent for responsible gaming practices.

Responsible Gambling at the Core

The recent decree on gambling in Italy, particularly Article 14, highlights the critical importance of responsible gaming. The decree focuses on protecting players from the onset of gambling addiction by adopting software empowered by Artificial Intelligence (AI). DigitalEjis’ product aligns perfectly with this initiative, offering precise predictions and personalized protection for players.

This partnership between DigitalEjis and Exalogic signifies a major advancement in the field of responsible gaming. By integrating DigitalEjis’ predictive software with Exalogic’s platform, the two companies are setting a new benchmark for player safety and addiction prevention in Italy. This collaboration not only enhances the user experience but also underscores the commitment of both companies to promoting responsible gaming practices.

Looking Ahead

As DigitalEjis and Exalogic move forward with their partnership, they aim to continue innovating and improving their offerings to further support responsible gaming. This alliance is expected to have a lasting impact on the Italian gambling industry, providing operators with the tools they need to protect their players and foster a safer gaming environment.

Source: “DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy”. European Gaming. May 20, 2024.

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DigitalEjis Limited, a trailblazing research and development company, has entered into a strategic partnership with Betpoint, a premier regulated gaming operator in Italy. This collaboration aims to advance technological safeguards for players, emphasizing responsible gaming practices.

Innovative Technological Solutions

DigitalEjis is renowned for its cutting-edge technological solutions, specifically designed to aid gaming operators in fostering responsible gaming environments. The company has developed the world’s first anti-addiction prediction software, a groundbreaking tool borne out of extensive scientific research and collaboration with esteemed institutions. This advanced software leverages machine learning and artificial intelligence to enhance player protection.

Ian McLoughlin, CEO of DigitalEjis, highlighted the ethical motivation behind their innovative software: “Our mission is to create a safe and fun gaming environment for all players. By allowing operators to better understand their players, we aim to implement protection tools for the most vulnerable users without compromising anyone’s fun.”

Commitment to Player Protection

McLoughlin further expressed his satisfaction with the partnership, noting, “It was a pleasure to work closely with Betpoint to enable them to offer a quantum-leap in player protection compared to the competition. Throughout the process, Betpoint has shown a constant commitment to maximizing the safety of its players. What I now hope is that players will turn to gaming operators who offer more protection. Currently in Italy, Betpoint represents the reference point for this.”

Betpoint has distinguished itself as a leader in the Italian gaming sector, particularly in the realm of player protection. The operator has a longstanding commitment to transparency, player trust, and safety. The collaboration with DigitalEjis signifies a further enhancement of Betpoint’s dedication to responsible gaming.

Enhanced Safety Measures

By integrating DigitalEjis’s sophisticated software into its gaming platform, Betpoint solidifies its status as Italy’s most dedicated operator in promoting safe and responsible gaming practices. Betpoint’s commitment to these principles aligns with its corporate philosophy, which places a high priority on transparency and player trust.

Giuseppe Simone, CEO of Betpoint, reaffirmed this commitment: “The collaboration with DigitalEjis reflects our commitment to player safety. We firmly believe that operators should provide a safer gaming experience for their customers, and we are committed to doing exactly that.”

This partnership between DigitalEjis and Betpoint represents a significant step forward in the realm of responsible gaming. By utilizing advanced technology to predict and prevent addiction, the collaboration aims to create a safer gaming environment for all players. Betpoint’s proactive approach to player protection sets a new standard in the industry, encouraging other operators to adopt similar measures.

Source: “DigitalEjis and Betpoint together in safeguarding responsible gaming”. European Gaming. May 13, 2024.

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Altenar, a top-tier provider of sportsbook and iGaming software, has something exciting to share with its fans! And after a series of successes that the company has guaranteed since the beginning of the year, this iGaming giant has joined forces with Optimove, a leading CRM marketing platform.

Thanks to this alliance, Altenar will introduce personalized product recommendations through Opti-X widgets, setting a new standard in player engagement.

Elevating Digital Experiences

This promising collaboration, according to the source, aims to enhance players’ digital journeys by empowering Altenar’s operator partners with Optimove’s AI-driven recommendation engine, Opti-X. This innovative solution enables operators to boost customer retention and engagement by delivering tailored content based on individual preferences and behavior patterns.

Opti-X, part of Optimove’s Digital Experience Platform (DXP), leverages advanced algorithms to provide personalized recommendations across various digital channels, catering to both known and anonymous visitors. By integrating Opti-X widgets, Altenar’s operators can create dynamic and engaging content that enhances the overall player experience, whether on desktop or mobile platforms.

This strategic partnership not only strengthens Altenar’s global presence but also revolutionizes the sportsbetting stage, offering a cutting-edge solution that drives customer satisfaction and loyalty. With Optimove’s Opti-X, Altenar delivers unparalleled value to sports betting operators worldwide, ensuring they stay ahead in an ever-evolving market.

Award-Winning Sportsbook Solution

Altenar’s reputation as a provider of comprehensive and fully managed sportsbook solutions continues to grow, particularly in the vibrant Latin American market. Its award-winning platform prioritizes stability, security, and flexibility, guaranteeing an exceptional sports betting experience for players and operators alike.

Altenar’s partnership with Optimove marks a significant milestone in the iGaming industry, bringing innovation, personalized experiences, and long-term success for sports betting operators globally.

Charlie Williams, Commercial Director at Altenar, said: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience. That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”

Dan de Souza, Global Director of Partnerships at Optimove, said: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth. As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalized recommendations, services, and products to keep them around for longer and coming back for more.”

Source: ”Altenar unveils Optimove partnership to enhance personalised content offering”. EuropeanGaming. March 14, 2024.

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One of the leading iGaming developers from Bulgaria, EGT Digital, continues its European expansion. As its products are available in many key markets across the continent, it’s Spain’s turn to welcome a set of brand-new games.

Newly established partnership

EGT Digital joined forces with one of the most popular operators in Spain, Codere, to present its thrilling content to Spanish players. Among the titles included in the offering will be hit releases such as Bell Link and Clover Chance. All games are available on Codere’s website.

Sarit Adania, a Head of Casino Product at Codere, commented on the recently established partnership: “EGT Digital’s games and jackpots are an excellent addition to our range of casino proposals and the evaluation given by our customers speaks for itself: they are becoming more and more popular on our website. Very soon we will be able to further diversify our portfolio with more of their titles.”

Tsvetomira Drumeva, Head of Sales at EGT, added: “We are very glad that our content made its Spanish debut on the site of one of the largest local operators. Thus, our slots will be able to demonstrate their great potential to a wide gaming audience, and their good performance will pave the way for the other key players in the country.”

Successful company

EGT Digital is a subsidiary of Euro Games Technology. Its main mission is to create unforgettable products and technologies that will ensure its fans can have a smooth and secure gaming experience.

Apart from carefully crafted products, the company focuses on promoting responsible gaming practices and making sure its content always aligns with the community standards in the field.

After expansion to the Italian market that was ensured in January 2024 thanks to the partnership with popular operator Microgame, the company continues to conquer key markets in Europe and rapidly going towards achieving the title of European leader in the field of iGaming.

Now, the company has a vast network of partners, including big industry names such as Evolution, NetEnt, Endorphina, and many more. Its portfolio consists of a range of popular releases, including 20 Leprechaun Hot, Tropical Beauties, Flaming Hot Extreme, and others.

The industry leader in Spain and Latin America

On the other hand, Codere is already widely popular in the Spanish market, but not only in that one – apart from Spain, its operations are running in Italy, as well as in Latin America – Argentina, Mexico, Colombia, Panama, and Uruguay.

The company has been present on the market for more than 40 years. It was founded in 1980 as a slot machine operator in Spain, but since then has grown into an industry giant that features various kinds of products.

Now, Codere offers a range of products, including gaming machines, bingo seats, sports betting terminals, arcades, racetracks, and many more. Its customer base grew to an impressive number of 7,500,000.

Thanks to the recently established partnership with EGT, the company will get a chance to further strengthen its position in the Spanish market and once again prove that it’s a leader in the industry in this European country.

Source:

“EGT Digital’s Slots Made Their Spanish Debut with Codere”, europeangaming.eu, March 6, 2024.

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Evolution, the industry-leading iGaming content supplier of premium live dealer games, has inked a strategic deal with Caesars Entertainment to broaden its presence across North America.

This partnership aims to introduce Evolution’s top-notch live casino offerings to players in various US states.

New Jersey Studio Expansion

As part of the agreement, Evolution and Caesars will collaborate to establish live casino studios in multiple US states, with a particular focus on New Jersey. The Tropicana Casino, owned by Caesars Entertainment, will host Evolution’s third live casino studio in Atlantic City. This expansion initiative shows the developer’s desire to deliver an even better gaming experience for players in the region.

Additionally, the brands will team up to launch new studio spaces within Evolution’s existing studios in Pennsylvania and Michigan. These strategic collaborations will enable Caesars players to access the supplier’s diverse portfolio of live casino games, including popular titles from brands like NetEnt and Red Tiger.

Through this partnership, Caesars players can look forward to an enhanced gaming experience, with access to its new partner’s immersive live dealer games featuring cutting-edge technology and captivating gameplay. Evolution’s state-of-the-art studios will provide players with an authentic casino experience from the comfort of their own homes.

Expanding the Reach of Live Casino Gaming

The collaboration between Evolution and Caesars marks a significant milestone in the expansion of live casino gaming in North America. Furthermore, the partnership aims to bring innovative and engaging live casino entertainment to players across the United States.

In the announcement, Evolution chief executive for North America Jacob Claesson, said: “Caesars’ expansion in the market is remarkable and noteworthy. We’re impressed by Caesars’ dedication and look forward to collaborating with them as they continue to expand their branded studio presence.”

Matthew Sunderland, Caesars Digital’s senior vice-president, and chief iGaming officer added: “Elevated live dealer experiences are an area of opportunity and something online casino players are continuing to show an affinity for. With this in mind, partnering on a deeper level with Evolution, the market leader in live casino offerings, made a lot of sense.”

Source: ”Evolution announces multiple new live studios with Caesars in US”. iGaming Business. February 20, 2024.

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Gaming giant Flutter Entertainment’s UKI-facing brands, Sky Betting and Gaming, Paddy Power and Betfair, are considering a partnership that would allow them to tap into the increasing female customer base in the United Kingdom and Ireland.

To that end, the UKI division is looking to team up with a “high potential startup” that would help it serve female players in the region. This initiative is part of Flutter’s Alpha Hub program and reflects the company’s desire to engage its female audience.

Flutter’s goal is to tailor a product to the unique playstyle of the female players. According to the company, women tend to discover gambling through social circles, meaning that they are statistically more likely to focus on social and community gaming. As a result, Flutter is looking to provide such players with a “digital entertainment destination” that helps them unwind, have fun and relax.

However, the company added that it is also open to other interesting ideas that don’t quite fit this description. Applicants who wish to explore a different product than the one described by the operator can select the wildcard option when submitting their solutions on how Flutter can create safe and fun experiences for its customers.

Flutter Seeks to Partner with an Innovative Startup

The partnership arrangement proposed by Flutter Entertainment would offer the winning startup a variety of symbiotic benefits. These include a commercial partnership with Flutter and opportunities to scale their solution across the United Kingdom and Ireland. Furthermore, the winner will get to participate in a demo day to showcase their business to an audience of investors, gaming leaders and technology experts.

That is not all, however, as the winner will get access to workshops and networking with senior Flutter leadership. Finally, the winning startup will get access to Alpha Hub Startup Support.

Sky Betting & Gaming’s chief commercial officer, Steve Birch, commented on the matter, saying that he cannot wait to see what startup companies have to offer.

We see this as a really exciting gap in the market, and we’re looking forward to finding and partnering with innovative startups through the Alpha Hub program to seize this opportunity.

Steve Birch, CCO, Sky Betting & Gaming

Startups can submit their applications until March 15.

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Betano, Kaizen Gaming’s leading betting brand, has been named as the official partner of CONMEBOL, South America’s soccer confederation. This agreement will see the sports betting operator sponsor the CONMEBOL Copa America 2024.

Under the deal, Betano will serve as the soccer confederation’s official partner until 2028 and will leverage its events’ popularity to promote its brand.

The agreement encompasses a number of beloved CONMEBOL tournaments and leagues, such as the CONMEBOL Pre-Olympic tournament, the CONMEBOL Copa America Women, CONMEBOL Copa America Futsal Men and Women, CONMEBOL Copa America Beach Soccer, CONMEBOL U20 Men and Women, CONMEBOL U20 Futsal Men and Women and CONMEBOL U20 Beach Soccer.

The CONMEBOL Copa America, for reference, is set to kick off in June and will take place in stadiums across the US. The tournament is one of the most highly anticipated events in the South American soccer calendar and will provide Betano with tons of brand exposure.

Betano is no stranger to sponsorship deals with leading soccer federations. Last year, the sports betting powerhouse also penned a deal that cemented it as the first-ever gambling partner of the UEFA European Championship.

Betano Is Glad to Support Professional Soccer

Spokespeople addressed the new partnership arrangement, expressing their excitement about the tie-up. CONMEBOL’s president, Alejandro Dominguez, personally commented on the matter, saying that his team is thrilled to welcome Kaizen Gaming and its Betano brand to the CONMEBOL family.

Dominguez praised Betano’s commitment to professional soccer and gaming innovation, saying that these qualities make it a perfect fit for CONMEBOL. According to the CONMEBOL president, Betano’s vision for the future of soccer in Latin America aligns with the confederation’s own vision.

Thanks to the new deal, the two entities will be able to provide fans of South American soccer with unforgettable experiences, Dominguez concluded.

Kaizen Gaming’s founder and chief executive officer, George Daskalakis, also commented on the matter, saying that he is very glad to team up with CONMEBOL. The Kaizen boss lauded the confederation as the most respected soccer organization in Latin America and said that this partnership showcases his team’s commitment to excellence.

Daskalakis concluded that his team is looking forward to bolstering fan engagement across South American soccer and providing thrilling and responsible betting experiences to the fans.

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One of the most popular gaming operators in the Italian market, NetBet Italy, partnered with Red Tiger Gaming, a famous software provider, to bring the gaming experience for a range of Italian players to an entirely new level with new games that will be available on this major European market.

A treat for Italian players

NetBet Italy doesn’t miss a chance to grow. It is currently one of the leading operators in the industry, and its huge, rapidly growing network of partners strengthens its position in the market. A range of games loved by the Italian players keeps growing, enhancing the company’s presence, and gaining even more fans every day by providing them with an exceptional player experience.

On the other hand, Red Tiger is also known for its fantastic games that provide players with unique and thrilling gaming experiences. The company’s games are carefully developed and crafted, and this, along with their high quality, made them very popular among fans all over the world.

These two industry giants joined forces to provide players with an unforgettable experience and show their commitment to take their place in the players’ hearts.

The joint offering of NetBet Italy and Red Tiger includes hits that will keep the players on the edge of their seats for a long time, such as Dynamite Riches Megaways, Gonzo’s Quest Megaways, and Piggy Riches Megaways.

Claudia Georgevici, a PR Manager at NetBet Italy, commented on this recently established partnership, saying: “We are delighted to partner with Red Tiger and bring their exceptional Megaways games to our Italian players. We are committed to offering our customers the best gaming experience possible, and this collaboration allows us to continue delivering on that promise.”

Industry leaders

Red Tiger Gaming was founded in 2014 in Malta, and in a few years, it expanded to various regulated markets across Europe and Asia. The team of experienced software developers, designers, gambling experts, and other important members work hard to deliver the best possible solutions when it comes to the world of slot games.

Currently, the company is licensed by the UK Gambling Commission, Malta Gaming Authority, Alderney Gambling Control Commission, and HM Government of Gibraltar.

NetBet Italy was founded in 2008, and its platform currently features more than 1000 thrilling slot titles, as well as roulette, blackjack, and other casino games such as video poker and a range of live casino titles. Players can enjoy new games on the platform every week, so it’s never boring at the platform!

Source: Miller, George, “NetBet Italy Announces Partnership with Red Tiger”. European Gaming. December 12, 2023.

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The leading sports-tech entertainment company, FanDuel Group, announced the launch of two new features, strengthening significantly its basketball offerings. The company said Thursday that it introduced its new product innovation called “The Pulse” along with a new feature called NBA League Pass.

The new NBA League Pass feature builds upon FanDuel’s successful partnership with the National Basketball Association (NBA). Previously, the sportsbook was named the official sports betting partner of the Association. Ultimately, the new features seek to elevate the experiences for basketball fans and bettors alike, offering options for wagering on out-of-market games as well as betting on key moments in real-time.

Between October 19 and October 26, new users will be able to access three complimentary months of NBA League Pass as well as $200 in Bonus Bets as long as they register and place a $5 wager. NBA League Pass can also be accessed by existing customers of the sportsbook that wager $5 on the NBA. Basketball fans who are currently a part of the NBA’s global membership program, NBA ID, can tap into exciting unique benefits, FanDuel explained. The latest announcement designated FanDuel as the only US betting operator that offers NBA League Pass.

The Sportsbook Is Committed to Offering Unrivaled Experiences

In addition to NBA League Pass, the betting operator uncovered details regarding its new curated experience, The Pulse. According to FanDuel, the new feature is available via its homepage icon Live Now for some of the most popular basketball games. “As the action unfolds, new bets will be added to the feed in a narrative-driven format, offering fans a simple and streamlined path to discover what is happening in a game in real-time,” reveals FanDuel. This innovative feature is expected to further propel the experiences for basketball fans and bettors alike, granting them more betting options.

“FanDuel is committed to offering the top sportsbook product on the market and elevating the entertainment experience for fans this NBA season.“

Mike Raffensperger, chief commercial officer at FanDuel

Mike Raffensperger, FanDuel’s chief commercial officer, explained that the company remains committed to offering unrivaled experiences thanks to its new products for fans of basketball. He explained that FanDuel is thrilled to leverage its successful partnership with the NBA and deliver unique moments and entertaining experiences for basketball fans.

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BetMGM, MGM Resorts International’s flagship online gambling brand, is finally making a foray into the lucrative UK market. The iGaming powerhouse has decided to announce its presence in the UK by inking a major sponsorship agreement with Newcastle United FC, a major soccer team.

Under the agreement, BetMGM will serve as the official club partner for the 2023/24 season. As a result, the operator’s brand will feature at St. James’ Park, the team’s home stadium.

BetMGM is a company that is firmly committed to maintaining high standards, as demonstrated by its multiple agreements with major teams and celebrities. The company currently offers one of the largest jackpots in the United Kingdom, currently at £15.4 million (approximately $18.7 million).

Kambi Group recently supported BetMGM’s launch in the UK by providing the brand with cutting-edge sports betting technology including the award-winning Bet Builder solution and AI-powered algorithmic trading functionalities.

BetMGM Is Proud to Be Newcastle United’s Partner

Peter Silverstone, Newcastle United’s chief commercial officer, expressed his team’s delight to have BetMGM as an official partner of the club. He said that the gambling operator already has a significant presence in the city of Newcastle since the company’s UK office is based there. As a result, BetMGM is familiar with the region, Newcastle United and the club’s fanbase, Silverstone pointed out. 

We are very pleased to be taking this step together and I’d like to welcome BetMGM to our growing family of partners.

Peter Silverstone, CCO, Newcastle United

Sam Behar, BetMGM’s UK director, also commented on the matter, praising Newcastle United’s “re-entry into the world’s elite.” Behar congratulated the team, praising its successes as a “golden moment” for the club and its passionate fans. 

Behar added that BetMGM is proud to be Newcastle United’s official club partner for the upcoming soccer season and is looking forward to working with the team.

With our launch in the UK, it is fantastic to have Newcastle United as part of our stable of Premier League partner clubs. The team’s ambition and drive perfectly align with our growth strategy and we can’t wait to get started.                                

Sam Behar, UK director, BetMGM   

BetMGM recently enhanced its sportsbook ahead of the upcoming National Football League season. Sports bettors will now have more opportunities to interact with games and win exciting prizes.

In other news, BetMGM just opened a new sportsbook in Cincinnati. The BetMGM Sportsbook at The Banks property is expected to add to the vibrancy of downtown Cincinnati, providing unforgettable betting experiences to local fans.

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