Enteractive, which specifically targets dormant customer accounts of partner brands, leveraging a personal and tailored approach in each instance, has teamed up with PlayStar, an online casino that is rapidly expanding in the United States.

PlayStar Turns to Dormant Customer Base

As PlayStar has been growing its local footprint in the United States, the company has become equally motivated to ensure that it gets the best bang for its buck, turning to Enteractive for this reason.

Lapsed players will now be approached by Enteractive which leverages a specific and personalized approach which uses a technology known as (Re)Activation Cloud and uses player databases to look for opportunities to reactivate accounts.

To this end, the company uses native speakers who contact a target player in their own language and come up with a personalized campaign to galvanize the player into returning to a casino platform or business, or in this case – on PlayStar.

Enteractive uses a fairly traditional approach, ensuring that human operators do the outreach, backed by vast troves of data and an action plan. The company has more than 15 years of experience and it has been responsible for reactivating 8.1 million lapsed players in 2023 alone, making it one of the most successful and impressive companies in the vertical.

PlayStar CMO Jon Bowden welcomed the opportunity to see the company work with Enteractive in a bid to drive stronger results for the company.

The team’s expertise in both conversion and  reactivation campaigns will help us maximize our NGR and enhance the player experience for audiences.

PlayStar CMO Jon Bowden

Building the Type of Partnerships That Matter

Enteractive CBO Andrew Foster was similarly pleased with the opportunity to establish another important partnership with an entity from the iGaming sector, which his company has been focusing on developing.

“With the aid of our highly skilled team of local US call agents, we are certain that PlayStar can increase their results in player conversions and reactivations,” Foster explained, confident that this partnership will benefit both companies.

Previously, Enteractive entered a similar partnership with global gaming and sports betting brand Stake.com, embarking on the same journey to reactive players and bolster results for the operator.

The post Enteractive to Help PlayStar Bolster Player Base through Reactivations appeared first on Keno Wizard.

The fast-growing iGaming company, Glitnor Group, which is behind the popular business-to-business brand, Swintt, announced a new investment Monday. The company revealed that it will significantly expand its footprint in the United States by acquiring a 37.5% stake in PlayStar Gaming Group. According to Glitnor, the investment will be completed over time, enabling it to strengthen its presence in the US and at the same time, help PlayStar continue to grow.

Judging by a statement released by Glitnor, the investment will be completed through its initiative that is designed to support and invest in up-and-coming businesses called Glitnor Ventures. Additionally, Glitnor confirmed that the strategic investment in PlayStar complements its growth strategy as the company anticipates further expansion in North America this year.

It was last year in August when PlayStar entered the iGaming vertical in New Jersey and quickly became a leading operator in the state. One of the primary advantages the online casino has is the unique personalized services that are available for Garden State residents, as well as a plethora of online and offline incentives and promotions. Renowned for its localized approach, PlayStar enjoys the attention of a growing number of customers in New Jersey, while surpassing targets ahead of its anniversary in the state.

Now, thanks to the strategic investment by Glitnor, PlayStar is expected to continue growing and expand its presence further in New Jersey, as well as other states. The new collaboration will see Glitnor collaborate closely with the online casino in a move that is expected to bring benefits for the duo.

The Investment Is Expected to Help PlayStar Continue Growing

Per Hellberg, PlayStar Casino’s CEO, shared his excitement about the strategic tie-up with Glitnor. He pointed out that the company is delighted to join forces with Glitnor and predicted success for the duo. In conclusion, Hellberg noted: “With Glitnor Group’s funding and support behind us, I’m sure PlayStar will go from strength to strength in 2023 and beyond, enabling us to further cement our position as the preferred online casino in the thriving US market.”

“PlayStar is delighted for Glitnor Group’s committed investments and we believe their ongoing interest in our brand is a fitting reward for what has been a remarkable debut year for us in the New Jersey market.“

Per Hellberg, CEO at PlayStar Casino

Jörgen Nordlund, Glitnor’s co-founder, explained that the company identified PlayStar as its perfect partner for growth within the US. He explained that Glitnor’s investment in PlayStar comes after the brand’s successful launch, powered by a localized approach and unique activations. Last but not least, Hellberg said that Glitnor anticipates further growth throughout 2023.

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